Imperium Podcast w/ Charlie Morgan

Charlie Morgan
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Welcome to the Imperium Podcast! The majority of you who have stumbled across this podcast probably view client acquisition as a major bottleneck. It's safe to say that after scaling 2 businesses to multiple 7 & 8 figures, client acquisition, business, mindset, client delivery, etc is something that hasn't been a problem for me for a very long time. This podcast is all about how to eliminate client acquisition as a bottleneck, sign more clients, make more money & have a ton of fun doing so. In the past 7 years, I've signed well over 3000+  B2B clients across my marketing & consulting agency & in this podcast, I am going to teach you how I did it & how you can do the exact same. Enjoy!To Your Success, Charlie Morgan P.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@charliemofficial

  1. 21h ago

    386. How To Reprogram Your Brain To Get Rich ASAP

    I just released one of the most important videos I've ever made. It's from our free mindset module inside Imperium Academy, the same module that's generated our clients over $350M in revenue. This one is called "Subjugating Reality" and it breaks down exactly how belief systems work, how your paradigms form, and how to literally rewire your brain to align with the life you want. Most people think they need more strategy, more tactics, more hustle. But if your beliefs are working against you, none of that matters. You'll keep sabotaging yourself without even realising it. If you've ever felt like you know what to do but can't get yourself to actually do it consistently, this video explains exactly why, and what to do about it. Watch the full video here - https://youtu.be/m2oluuNlQRo

    3h 26m

  2. 5d ago

    385. I became a millionaire at 21. Here's my advice for 20-30 yr olds.

    I dropped out of university at 18 with $20,000 in debt. By 21 I was a millionaire. Here's what actually happened in between. And it's not what you think. It wasn't a viral moment. It wasn't a lucky investment. It wasn't a course that changed my life overnight. It was five years of reading everything I could get my hands on before I even started. It was learning how to use anger, fear, and shame as fuel instead of burying them with vices. It was picking one business model and committing to it like a marriage. Even when every instinct told me to quit. Most people stay broke because they switch. They try the agency, then faceless YouTube, then a Skool community, then cold calling. And they wonder why nothing compounds. The truth is brutal: the business model is rarely the problem. You are. In this video I break down exactly how I did it. Step by step. From dead broke to millionaire. And what you need to do to get there too. If you've been going in circles, watch this video - https://youtu.be/JFH_KfJdM8M

    34 min

  3. Jun 18

    384. How Luke SOLD His Marketing Agency For Multi-7 Figures at 22 Years Old.

    He started with zero clients. No team. No ads. Just a phone and a script he was terrified to use. Luke Salela found Charlie's YouTube channel watching hours of free content every week. When he finally had enough saved up, he joined EasyGrow at $1500/mo with no structure, no certainty, just a gut feeling it was the right move. It changed everything. Two years later he'd built a real estate marketing agency to $300K/month and sold it for 7 figures at 22, then he built a second agency and sold that too. From absolutely nothing, he was suddenly sitting in his dream cars, the McLaren Artura and a modified Aston Martin Vantage. In this interview we go through all of it. The cold calling framework that got him to $10K. The offer changes that took him to $100K. The mindset shift that made rejection feel irrelevant. And the competitor email he almost deleted that turned into a 7-figure exit. Now he's joining our client success team to help the next generation of agency owners do the same thing. Full story on YouTube, watch it here: https://youtu.be/T3LXOq_7Pd4

    1h 58m

  4. Jun 17

    383. I partnered with a $3bn Company To Give Everything I've Built Away

    I'm announcing a partnership between Imperium Acquisition and Wix's sub-company, Base 44, a $2.3 billion software business. What that means for you: they're covering majority of your access to Imperium Academy VIP. This training was built to take you from zero (or a few thousand a month) to $10k, $20k, $30k/month and it's normally $3,500. Apply → https://start.imperiumacquisition.com/vip-academy What's inside Imperium Academy VIP: ✅ Weeks 1–2 (FREE for everyone) Mindset & business foundations. Some of the best free training on the internet. Videos up to 5 hours long.  ✅ Weeks 3–6 Client results methodology, sales scripts, booking appointments, operations, finances  ✅ Week 7 How to scale to $10k/month once you've got your first clients  ✅ Bonus trainings: -Irresistible offer building -Six-figure lead generation (the AM System, cold outreach scripts + automation) -VSL funnel building - How to build a team & hit six figures with your agency - GoHighLevel mastery (100+ video course: worth $3k alone) - Charlie GPT: an AI chatbot trained on everything I've ever said (paid content, free content, mastermind recordings, internal meetings) - Service delivery & client retention - Agency onboarding systems - Seven-figure agency systems vault - Meta ads & email newsletter client acquisition - Gym Growth Accelerator (gyms paid us tens of thousands for this) - Appointment Setting to the Max (live masterclasses) - Full VIP call archive - Charlie Coaching Archive: every weekly coaching call I've done with paying clients since 2021 How to apply: Click the link below Hit "Apply for Access" Fill out the quick form & book a call A member of my team will review your application We've already had ~ 500 people from the pre-launch take this up.  Slots are genuinely limited. Watch the full video here: https://youtu.be/vnP55uCOvaw

    9 min

  5. Jun 11

    382. How Otavio Went From $10K/mo to $270k/mo by 21 years old (Coaching Offer)

    Otavio started by partnering with a football creator named Harris on a 50/50 rev share. No product, no audience, just hustle. They did $20K the first month and he thought he'd figured it out. Spent all of 2023 trying to replicate that with other creators. Signed 7-8 clients, barely moved. The model was broken and most creators just didn't have what Harris had. Got stuck at $15-25K/month and had no idea how to get out of it. Joined us in January 2024 at $10K/month. We gave him the outreach systems (Terminator Looms, DM Sorcery and Divine Dialling), he hired two VAs using our hiring framework, and the calls started coming in. But the model still wasn't right and we knew it. When he joined HTH in August 2024 we could see exactly what needed to change. He posted in the community asking what to do and we told him straight, go info. He had the case studies, he had the knowledge, he just needed the direction. We helped him structure the program, map out the launch, and told him to triple his outreach. He locked himself in a room for a month, woke up at 4am every day and built it. First full month was $105K cash. 13 calls a day, 6 days a week. He's 21 years old and last month did $270K. Full interview is live now on Youtube: https://youtu.be/hMjA5BpONg8

    1h 4m

  6. Jun 11

    381. How Aman scaled a coaching offer from $4k to $130k/mo in 18 months

    He came to me making $4K a month. 18 months later he's doing $130K (with his top month being $250K) I sat down with Aman to break down exactly how he did it. The offer rebuild, the sales process, hiring his first reps, and the one framework that took him from 30K to 50K almost overnight. No fluff. Just the actual moves we helped him make to change his bloodlines trajectory. Watch here on Youtube: https://youtu.be/heUpJslxbIM

    50 min

  7. Jun 11

    380. Millionaire explains: how to 10x ur motivation to get "f*ck you rich"

    When I was 11, I got bullied for two years straight. Ate lunch in a toilet stall. Cried before school every day. No friends. By 21 I was a millionaire. By 28 I'd made $40 million. That's not a coincidence and understanding the connection between those two things is the most important thing I've ever done for my business. In this video I share the exact mental model I use with my highest-level clients to help them find what I call their Drive Vacuum; the deep psychological fuel behind every goal you've ever had. When you find yours, motivation stops being a problem you have to solve. It becomes something you can't turn off. This one goes close to the bone for me. Watch it here on Youtube: https://youtu.be/HPWZd2Bv3q0

    32 min

  8. Jun 11

    379. $40M CEO: how to use praise to 100x employee productivity

    The reason your team isn't performing has nothing to do with their skills. It's because you stopped telling them they're doing a good job. As an entrepreneur, the market praises you; every sale, every client, every dollar in your account tells you you're winning. Your employees don't have that. Watch this before your next team meeting: https://youtu.be/8mkrfHLXve8

    41 min
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About

Welcome to the Imperium Podcast! The majority of you who have stumbled across this podcast probably view client acquisition as a major bottleneck. It's safe to say that after scaling 2 businesses to multiple 7 & 8 figures, client acquisition, business, mindset, client delivery, etc is something that hasn't been a problem for me for a very long time. This podcast is all about how to eliminate client acquisition as a bottleneck, sign more clients, make more money & have a ton of fun doing so. In the past 7 years, I've signed well over 3000+  B2B clients across my marketing & consulting agency & in this podcast, I am going to teach you how I did it & how you can do the exact same. Enjoy!To Your Success, Charlie Morgan P.S. Be sure to subscribe to the YouTube Channel - https://www.youtube.com/@charliemofficial

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