The Agency Road Show

Advertising Week
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Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.

Episodes

  1. 03/08/2022

    Episode 4 – Agency Transformation with Initiative

    Jen Dass, Chief Transformation Officer at Initiative joins The Agency Road Show today to discuss her role, agency transformation, addressability, and more.

    29 min

  2. 02/22/2022

    Episode 3 – The Evolution of Agency Programmatic Buying with Dentsu

    Dentsu’s EVP, Head of Programmatic, Jen Scheel joins The Agency Road Show this week to discuss the right way to operate a programmatic practice, centralized buying vs. the federated approach, and what keeps her up at night.

    22 min

  3. 02/09/2022

    Episode 2 – Growing a Global Holding Company with OMD

    This week, we speak with Luke Lambert, Chief Activation Officer, OMD USA, who discusses how agencies buy media.

    33 min

  4. 01/31/2022

    Episode 1 – Growing a Global Holding Company with Publicis

    We interview Jay Askinasi, Chief Growth Officer at Publicis Groupe, talking about how Publicis continues to grow.

    32 min
  • 4 Episodes

About

Advertising Week and OpenX talk with leading agency voices across digital media to provide a deep dive on the evolving role of agencies and how the 21st century agency fits into today’s advertising landscape.

Information

  • Channel
    Advertising Week
  • Creator
    OpenX and Advertising Week
  • Years Active
    2K
  • Episodes
    4
  • Rating
    Clean
  • Copyright
    © Copyright 2022 OpenX and Advertising Week
  • Show Website
    The Agency Road Show

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