The Entrepreneurial Therapist Podcast

Danielle Swimm
  • 5.0 (94)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

  1. 1D AGO

    EP 219: Google Ads for Therapists with Christi Underwood (Part 1)

    If you've ever wondered whether Google Ads are the missing piece in growing your private practice, this episode might completely change how you think about them. In this conversation, I sit down with Christi Underwood to break down what therapists actually need in place before spending a single dollar on ads and why jumping in too early can end up costing you more than it helps. We unpack the foundational pieces most people skip, from your online presence to your lead management systems, and why these elements make or break your results. We also get into the real numbers and expectations behind Google Ads so you can make smart, informed decisions for your practice. Christi shares what a realistic starting budget looks like, how long it takes to know if your ads are working, and the biggest mistakes therapists make when trying to DIY their campaigns. Whether you are brand new to ads or already experimenting with them, this episode will help you think more strategically about when, why, and how to use Google Ads to actually fill your caseload. Topics Covered in This Episode: 2:15 - What most therapists misunderstand about starting Google Ads 5:40 - The non-negotiables you need before running ads 9:10 - A realistic starting budget and what your money is actually doing 13:25 - How quickly you can tell if your ads are working 16:50 - The difference between clicks, leads, and real clients 19:30 - When ads work best (and when they don't) depending on your niche 22:10 - Why solo practitioners might benefit more than group practices 24:00 - The hidden systems that determine whether your leads convert   If you've been on the fence about Google Ads or unsure whether you're truly ready to invest in them, this episode will give you the clarity you need to move forward with confidence. Tune in, take notes, and start thinking about how to build a marketing strategy that actually supports the growth of your practice instead of draining your time and money. And if this episode resonates, be sure to subscribe and share it with another therapist who's ready to grow.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.    Christi's Website: clevercatalystllc.com Connect with Christi on IG @theclevercatalyst

    25 min

  2. MAR 18

    EP 218: 5 Things I'm Auditing in My Business This Spring

    Are you so busy running your business that you never stop to clean it up? In this episode, I'm sharing the exact spring cleaning process I'm doing inside my own businesses right now and why this behind-the-scenes work can dramatically impact your revenue this year. While most people focus on marketing and sales, I'm walking you through the less glamorous but incredibly powerful audits I'm doing this spring to tighten up operations, improve efficiency, and set myself up for stronger growth in the months ahead. From reviewing legal protections and experimenting with AI to evaluating my energy, finances, and offers, I'm breaking down the five key areas I'm intentionally auditing right now. I also share the mindset shifts and simple exercises that help me stay focused on what actually moves the needle in business and life. If you're craving a fresh start for your practice or business as we head into Q2, this episode will help you think differently about where your time and attention should really go. Topics Covered in this Episode: 3:12 - The overlooked legal audit most therapists avoid (and why it matters more than you think) 7:45 - A surprisingly simple AI exercise that can instantly reveal what tasks you shouldn't be doing anymore 11:58 - The daily prompt that helped me discover new ways AI can support my content creation 14:40 - The powerful "energy audit" questions that reveal what's actually driving your burnout or momentum 18:20 - The one reflection question that exposes whether your daily actions are building your future 21:37 - How to run a quick financial audit that uncovers hidden money leaks in your business 24:55 - The most important audit I do every year that directly impacts revenue and client experience If you're ready to stop operating on autopilot and start intentionally improving the systems, offers, and habits inside your business, this episode will give you a powerful place to start. Grab the free checklist in the show notes, follow along with the audits I'm doing, and choose one area to clean up this week. Your future self and your business will thank you. Resources Mentioned: Spring Cleaning Checklist: https://purple-thunder-778.myflodesk.com/jaxm4gj3mp Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7-day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout. Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1. Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six- and seven- figures.

    29 min

  3. MAR 11

    EP 217: 7-Figure Series: The Business Model Helping Therapists Scale Faster with Amanda Buduris

    In this episode, I sit down with Amanda Buduris to pull back the curtain on her journey to crossing the seven-figure mark as a therapist and business owner. We talk about how she built a thriving practice centered around therapy intensives, why she leaned heavily into SEO instead of social media early on, and how a consulting business naturally grew from therapists asking, "How are you doing this?" Amanda shares what it looked like to evolve from simply wanting to replace her old salary to realizing the massive potential that existed inside her practice model. We also dive into the real lessons that came with scaling. Amanda opens up about the importance of building the right team, the pressure many entrepreneurs feel to constantly create new offers, and how simplifying her business actually helped it grow faster. We explore the mindset challenges that come with visibility, handling criticism online, and learning how to balance ambition with a nervous system that doesn't always want to slow down. If you've ever wondered what it really takes to scale while protecting your energy and your life outside of work, this conversation will give you an honest behind-the-scenes look. Topics Covered in this Episode: 3:12 - The unexpected business model that helped Amanda scale her practice 6:48 - How therapy intensives changed the revenue potential of her private practice 9:55 - The moment she realized seven figures might actually be possible 13:27 - The team investment that made scaling sustainable instead of overwhelming 16:41 - The mistake many entrepreneurs make when trying to grow faster 18:59 - What happens when visibility online brings criticism with it 21:04 - The surprising challenge that showed up after success 22:15 - Why learning to tolerate "slower" seasons became part of her growth   Make sure you subscribe to the show so you never miss an episode, and take a moment to leave a quick review. Your feedback helps this podcast reach more ambitious therapists who are ready to build a business that supports both their impact and their life.   Resources Mentioned: Connect with Amanda on IG: instagram.com/amandakbcoaching Visit Amanda's Website: www.amandakbcoaching.com Free Training: https://www.amanda-kb-coaching.com/ew-registration    Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.  Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    24 min

  4. MAR 1

    EP 216: 2026 SEO Changes Therapists Need to Know

    Is SEO actually dead… or are we just playing by outdated rules? In this episode, I'm interrupting our seven-figure series to talk about something that feels urgent: the massive shifts happening in SEO and AI search and what they mean for you as a therapist in private practice. I break down why SEO isn't dead (despite what the internet is screaming), but it is very different than it was even a year ago. We're no longer just talking about showing up on Google. Now we're navigating visibility on AI platforms like ChatGPT, Perplexity AI, Claude, Google, and Bing. I'll explain the big pivot away from "content is king" and toward something much more powerful in 2026: legitimacy, credibility, and topical authority. I also walk you through three practical shifts you can implement quickly (without writing 1,500-word blogs twice a week) to help you show up in AI searches and attract more private-pay clients. We'll talk about zero-click searches, why your Google Business Profile and directory bios matter more than ever, and how to structure your website so AI tools actually recommend you. My intention with this episode is to show you exactly where to focus next. Topics Covered in this Episode: 3:12 - Why "SEO is dead" is a dramatic myth (and what's actually changing) 5:48 - The real reason "content is king" no longer applies in the AI era 8:10 -The credibility shift that gives therapists a major competitive advantage 10:27 - A simple website update that can dramatically improve AI visibility 12:02 - How clients are actually searching in tools like ChatGPT now 14:11 - What "zero-click searches" mean for your marketing strategy 16:05 - The overlooked sections of your online presence that now carry the most weight Join me Wednesday, March 11th at 1PM EST for a free masterclass on How To Make Your Private Practice Impossible To Miss In 2026  I'll walk you step-by-step on how to get your Private Practice to show up in Google search + ChatGPT using beginner-friendly SEO tools and AI hacks you can implement in minutes, plus community marketing that is a MUST in 2026.   Resources Mentioned: Register Here Today to Save Your Spot: https://www.theentrepreneurialtherapist.com/webinar Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

    18 min

  5. FEB 25

    EP 215: How to Manage Your Capacity as a 7 Figure Therapist

    What if the real reason you haven't scaled your practice isn't strategy… but capacity? In this episode, I'm covering the piece no one talks about in the seven-figure conversation: your energy. We can learn marketing. We can master systems. We can hire and scale. But if you don't have the time, space, and nervous system regulation to implement what you already know, you will stay stuck. I share the hard statistics around female entrepreneurs and therapists hitting major revenue milestones, and why doing what "everyone else" is doing simply won't get you there. I also walk you through the mindset shift that changed everything for me after a season of grief, burnout, and realizing I was living in the wrong story. I break down the practical and personal shifts that helped me expand my capacity. I'll challenge you to look at what you're holding outside of work, what you're doing out of obligation instead of alignment, and why managing your life like a seven-figure therapist has to happen before you become one. If you want to scale without sacrificing your health, relationships, or sanity, this is the episode that will change how you think about growth. Topics Covered in This Episode: 3:42 - The uncomfortable statistics that might just fuel your next level 7:15 - Why knowing "how" isn't your real problem 10:28 - The 48-hour exercise that exposes what's actually draining you 14:03 - The delegation shifts that buy back more time than you think 16:47 - What high-level female founders are doing behind closed doors 19:12 - The hidden ROI of protecting your health If this episode stirred something in you, I urge you to take action. Start the audit. Have the hard conversation. Trial the support. Decide you're no longer available for the version of success that costs you your well-being. And if this resonated, DM me and let me know what hit home - I'd love to hear what you're shifting as you step into your next level.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    25 min

  6. FEB 18

    EP 214: 7 Figure Series: Simple Scales with Jessica Harris

    What if the only thing standing between you and a seven figure practice is the belief that you're allowed to have one? In this episode, I sit down with Jessica Harris, author of The Wealthy Therapist, to go behind the scenes of what it actually took for her to cross seven figures as a therapist and coach. We talk about the identity shift required to make more money, the burnout and mistakes no one sees, and the real needle movers that helped her scale. From hiring the right coach and simplifying her business model to doing deep nervous system and mindset work around money, Jessica shares what truly changed the game and why strategy alone is never enough. We also dive into the practical side of building a thriving cash pay practice in today's market. Jessica breaks down the marketing strategies she's seeing work right now, including how to leverage Google, therapist directories, and conversion focused websites to consistently attract and close private pay clients. Plus, we get honest about motherhood, delegation, and what it really looks like to balance a growing business with raising a child. This conversation is empowering, tactical, and deeply validating for any therapist who knows they're meant for more. Topics Covered in this Epsiode: 5:12 - What has to shift internally before your income increases 9:47 - The early scaling mistakes that led to burnout 14:03 - Why simple business models outperform complicated ones 18:26 - The hidden ceiling keeping therapists under six figures 23:41 - The marketing platform still driving the most private pay clients 29:58 - Small website tweaks that dramatically improve conversion 34:22 - Delegation decisions that unlock your next level 41:10 -How to feel safe and regulated while making more money Resources Mentioned: Connect with Jessica: https://www.empoweringtherapists.com/  The Wealthy Therapist book: https://www.amazon.com/Wealthy-Therapist-Make-Money-People-ebook/dp/B0GDKFG9DY  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    23 min

  7. FEB 11

    EP 213: 7-Figure Series: How Dr. Leah Clionsky Built a 7-Figure Group Practice

    Building a seven-figure group practice does not have to mean burnout, chaos, or abandoning your clinical values. In this episode, I'm officially kicking off the Seven Figure Therapist Series with someone I immediately thought of when therapists kept asking me if this level of growth was even possible. Dr. Leah Clionsky joins me to pull back the curtain on how she built a thriving, private pay group practice rooted in evidence-based care, premium pricing, and sustainability. Leah never set out to chase a revenue milestone, yet by building a practice she was deeply proud of and relentlessly focused on profit, she crossed seven figures and continues to scale year after year. We talk candidly about what actually makes a group practice financially viable and emotionally sustainable. Leah shares how she structures her team, why she hires experienced clinicians, how she protects her time as an owner, and what her involvement in the practice looks like now. We also dive into the numbers most therapists avoid, the mindset shift required to invest instead of hoard, and why quality and profitability are not at odds with one another. This conversation is equal parts grounding and expansive for anyone who wants to grow without resentment or exhaustion. Topics Covered in this Episode: 4:12 - Why profit matters more than revenue when scaling a practice 8:37 - The values that make premium pricing feel aligned instead of stressful 13:05 - How Leah structured her team to support growth without micromanaging 17:22 - What a realistic weekly schedule looks like at seven figures 21:48 - The financial rhythm Leah reviews every single week 25:31 - How clinical excellence quietly becomes your best marketing strategy 28:56 - The investment mindset that keeps practices from getting stuck If this episode expands what feels possible for you, make sure you're subscribed so you don't miss the rest of the Seven Figure Therapist Series. Each conversation will highlight a different path to growth and a different way to define success. And if this resonated, share it with a colleague or leave a review so more therapists can hear what's possible when you build with intention.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Follow Leah on IG: @educatedparentpodcast Listen to Educated Parent Podcast: https://educated-parent.captivate.fm/listen Thriving Children Center: www.thrivingchildcenter.com "Worth It" episodes: https://psychologist-practice-consulting.kit.com/profile/practice-consulting  How Leah tracks Her Finances: https://podcasts.apple.com/us/podcast/worth-it-practice/id1849042489?i=1000739352177

    31 min

  8. FEB 4

    How Therapists Can Talk to Clients About Using an AI Note Taker with Dr. Elisabeth Morray

    Are you using or considering using AI note takers in your therapy sessions and wondering how to introduce it ethically, confidently, and without damaging the therapeutic relationship? In today's episode, I sit down with returning guest Dr. Elisabeth Morray, VP of Clinical at Alma, to unpack what it actually looks like to have real conversations with clients about AI in the therapy room. We talk about informed consent, client autonomy, fear-based reactions to AI, and how to frame this technology as an optional, collaborative experiment rather than a forced change. Dr. Morray shares her experience as an early adopter and explains how therapists can center presence, trust, and relationship-building while still benefiting from time-saving tools. We also dive into the practical and ethical side of implementation, including when to bring it up, what language to use, how to respond when clients opt out, and why separate consent processes may be safer than burying AI language in long intake forms. You'll hear powerful insights on how AI-generated notes can sometimes become therapeutic tools themselves by supporting reflection and continuity between sessions. If you have been feeling stuck between wanting efficiency and protecting the integrity of your clinical work, this conversation will give you a grounded, thoughtful framework to move forward. Topics Covered in this Episode: 2:45 - Why informed consent with AI is different than anything we have done before 6:10 - The mindset shift that makes client conversations smoother 9:30 - What to say when clients feel hesitant or fearful about AI 13:20 - A surprising way AI notes can support the therapeutic process 16:40 - When not to bring AI back up after a client opts out 19:15 - The consent mistake that could create ethical gray areas 22:05 - What widespread AI adoption could mean for therapy in the next year Need more clients to help fill your private pay practice in 2026? Join us inside the Practice Accelerator to learn how to build a private pay practice that leaves you feeling abundant and at ease in this economy. Podcast Listeners get $100 off using code ALLIN at checkout:  https://www.theentrepreneurialtherapist.com/practice-accelerator-sales-page   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle Connect with Dr. Elisabeth on LinkedIn: linkedin.com/in/elisabeth-morray/

    25 min
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About

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

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