The Entrepreneurial Therapist Podcast

Danielle Swimm
  • 5.0 (95)
  • Entrepreneurship
  • Updated Weekly

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

  1. 5d ago

    EP 237: BTS How I Made $8k/ in One Hour

    How did a simple one hour workshop turn into an $8,000 revenue day? In this episode, I take you behind the scenes of one of the most unexpected launches I've ever had and break down exactly what happened, what I think made it successful, and what I'd do differently next time. I share why I finally stepped outside my comfort zone to talk numbers, how a spontaneous idea from a coffee shop became a profitable offer, and why understanding my audience mattered far more than having the perfect launch strategy. I also dig into the bigger lessons this experience taught me about marketing in today's AI driven landscape. We talk about creating low ticket offers that genuinely solve a pressing problem, why I trusted my instincts instead of asking for permission, how simple marketing outperformed overcomplicated strategies, and why being willing to pivot may be one of the most valuable business skills you can develop.   Topics Covered in This Episode: 6:45 - The surprising ingredient that made people buy immediately 9:58 - Why I stopped asking for validation before launching new ideas 13:41 - The simple marketing strategy that outperformed my expectations 17:36 - What today's online buyers are actually looking for 20:51 - The failed workshop that completely changed my perspective 23:58 - An email from one therapist that reshaped my entire mission 25:47 - The seven hour breakdown behind an $8,000 launch   If you've been wondering whether now is the right time to launch something new, simplify your offers, or adapt your business to the changing AI landscape, this episode will give you plenty to think about. If you want to purchase the $47 AIO Workshop to help your practice show up in ChatGPT and be recommended by AI, you can purchase it here.   Resources Mentioned: Join the AIO Workshop: https://danielle-s-school8.teachable.com/p/seo-workshop Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  2. Jul 22

    EP 236: How to Implement Profit First with Andrea Rotondo

    Money stress doesn't have to be the price of running a successful therapy practice. In this episode, I sit down with Profit First expert and therapist bookkeeper Andrea Rotondo to talk about one of the most overlooked parts of private practice: creating a financial system that gives you clarity instead of constant anxiety.  We unpack how the Profit First framework works specifically for therapists, why simply looking at your bank balance can be misleading, and how organizing your money with intention can help you prepare for taxes, annual expenses, payroll, vacations, and future growth without the last minute panic. We also discuss the difference between paying yourself and earning true profit as a business owner, why even starting with just 1% can make a meaningful difference, and how building healthy financial systems can create more freedom, confidence, and sustainability in both your business and your personal life.   Topics Covered in this Episode: 2:18 - Why so many therapists avoid their finances and what it may be costing them 6:08 - The real meaning behind the Profit First philosophy and why it is not about putting money before people 10:45 - The simple bank account system that can completely change how you view your business finances 14:32 - How often you should move money and why timing matters more than you think 17:42 - The financial habit that can help you finally feel in control of your practice 20:12 - Why your profit account should never be confused with your paycheck 21:58 - The surprisingly simple way to start implementing Profit First without overwhelming yourself 24:08 - How quarterly profit distributions can become one of the most rewarding parts of owning a practice   Resources Mentioned: Andrea's Website: https://www.liquidcentsbookkeeping.com/ Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andrearotondo1/ Connect with Andrea on IG: https://www.instagram.com/andrea.rotondo/   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  3. Jul 15

    EP 235: Q2 Review: Business Growth, Personal Challenges, and My Biggest Takeaways

    The biggest wins in business don't always tell the whole story. In this quarter two review, I'm pulling back the curtain on what the last three months actually looked like behind the scenes, from hosting my first retreat and traveling to multiple business events to refining my Scale Up Mastermind, experimenting with Instagram ads, and preparing for new opportunities. I'm sharing what paid off, what I'd approach differently, and why moving quickly, even when things aren't perfect, became my theme for the quarter. I'm also opening up about the personal challenges that existed alongside those business milestones. I talk about balancing entrepreneurship with motherhood, navigating family addiction, the toll of compartmentalizing difficult emotions, and why I'm prioritizing nervous system regulation over simply chasing more growth.   Topics Covered in this Episode: 2:10 - Why "move fast and break things" became my guiding philosophy for Q2 5:45 - The behind the scenes changes I'm making to my Scale Up Mastermind 10:30 - What taking my daughter to a business conference unexpectedly taught me about success 14:55 - The biggest lessons from hosting my very first in person retreat 18:20 What was happening behind the scenes while business appeared to be thriving 21:05 - Why I'm investing in EMDR and focusing on nervous system regulation this summer 23:10 - My early results with Instagram ads and what's changing in my marketing strategy 24:40 - The mindset I'm taking into the second half of the year   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  4. Jul 8

    EP 234: How to Become a Paid Speaker as a Therapist with Gabrielle Juliano-Villani

    Ready to get paid to speak? In this episode, I'm joined by returning guest Gabrielle Juliano-Villani to talk about one of the most overlooked ways therapists can diversify their income and expand their impact through paid speaking.  We unpack what it actually takes to build a speaking career, how speaking can become much more than conference keynotes, and why podcasts, workshops, trainings, retreats, and social media all play a role in creating visibility. Gabrielle also shares her own journey from scaling and selling a seven figure group practice to building a business centered around consulting, retreats, education, and speaking.   Topics Covered in this Episode: 6:48 - The surprising first step Gabrielle took despite being terrified of public speaking 10:12 - How one trip to Italy completely changed her approach to speaking 14:05 - The networking mindset that creates speaking opportunities without feeling salesy 17:28 - The contract details most first time speakers never think to ask about 20:01 Why saying yes to the "right" unpaid opportunity can lead to thousands in paid work 22:16 - The habits Gabrielle uses to become a stronger speaker every time she steps on stage 24:09 - What therapists need to know before turning speaking into a sustainable revenue stream   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Resources Mentioned: Connect with Gabrielle on IG: instagram.com/gjvconsulting Gabrielle's Website: gabriellejulianovillani.com Medicare Consulting: medicareconsultingfortherapists.com  Gabrielle's Facebook Group: https://www.facebook.com/groups/createanabundantgrouppractice Therapists Guide to Income Streams: https://gabriellejulianovillani.com/therapists-guide-to-income-streams/ Courage to Speak Webinar: https://gabriellejulianovillani.com/courage-to-speak-webinar    Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  5. Jul 1

    EP 233: What I've Invested In My Business in 2026

    I'm sharing everything I've invested in during the first half of 2026, both in my business and in myself. From hiring an AI integrator and expanding my team to exploring hormone testing, EMDR, and nervous system support, I'm covering the real thought process behind every decision.  More importantly, I'm talking about how I decide what's actually worth my time, money, and energy, and why every investment has to support the life and business I'm trying to build. I also dive into the lessons I've learned while growing my team, experimenting with Meta ads, and creating a business that doesn't constantly leave me running on empty. Topics Covered in this Episode: 6:42 - The team structure that completely changed how I run my business 10:08 - The leadership lesson that transformed how I onboard new hires 13:04 - Why building a business that supports your nervous system matters more than hustling harder 16:18 - The health investments I'm making this year and what I'm hoping to learn from them 21:08 - Why I finally decided to invest in Instagram ads after years of organic growth 23:05 - The question I'm encouraging every entrepreneur to ask themselves this summer   If this episode challenged you to think differently about investing in yourself or your business, I'd love to hear what resonated most. Take a screenshot while you're listening, share it on Instagram, and tag me @entrepreneurialtherapist so I can cheer you on.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  6. Jun 24

    EP 232. The AIO Strategy Therapists Need in 2026

    What if your next high-paying client finds you through AI before they ever visit your website? In this episode, I share a personal experience that completely reinforced what I've been teaching therapists about marketing and visibility. After deciding to invest in an EMDR intensive for myself, I turned to ChatGPT to help me find a provider.  What happened next revealed just how dramatically the client journey is changing. I walk you through the search process, the differences between the practices I contacted, and why some therapists are getting recommended while others are being overlooked. This conversation explores what AI search means for private practice owners and why the traditional marketing playbook may not be enough moving forward. Topics Covered in This Episode: 4:18 - The unexpected experiment that changed how I think about therapist marketing 7:42 - Why one practice earned my attention before I ever spoke to a clinician 9:55 - The client behavior shift that therapists can no longer afford to ignore 12:07 - A simple question every private practice owner should ask themselves right now 14:31 - The surprising places AI is pulling recommendations from 16:48 - A marketing advantage many therapists are overlooking 18:52 - The reason niche practices may have an edge in AI search 20:36 - The trust signals that could influence who gets recommended and who doesn't If you're looking to get help with making sure your practice is showing up in ChatGPT this year, join me for my one-time, live workshop on Tuesday, June 30th at 12PM Et/ 9AM Pt. A recording will be provided if you're away during that time.   You'll learn my 3- Hour Weekly Marketing Framework. In just one hour together, we'll demystify what to actually focus on: Map out exactly how to spend 3 focused hours a week on marketing (so it doesn't take over your life) Learn the priority order: foundation, content, then community signals Walk through real examples of therapists doing this well Resources Mentioned: Simple SEO + AIO for therapists: https://danielle-s-school8.teachable.com/p/seo-workshop

  7. Jun 17

    EP 231: How to Hire a House Manager with Kelly Hubbell

    What if the thing holding back your business growth has nothing to do with your business at all? In this episode, I sit down with Kelly Hubbell, founder of Sage House, to explore a concept that is gaining traction among ambitious women and entrepreneurs: the house manager. We unpack what a house manager actually does, how the role differs from a nanny or family assistant, and why so many high-achieving professionals are realizing that support at home can be just as important as support in the workplace.  If you've ever felt stretched thin by the invisible labor of running a household, this conversation will challenge the way you think about delegation, productivity, and capacity.   Topics Covered in this Episode: 5:48 - What a house manager actually does day to day 8:37 - Why household support is becoming the next big conversation for working women 11:12 - The systems that make a house manager successful long term 19:05 - How to know if you're ready to bring support into your home 21:42 - The hiring, vetting, and matching process behind finding the right fit   Resources Mentioned: Follow Kelly on Instagram: https://www.instagram.com/mysagehaus   Connect with Kelly: www.sagehaus.com    Kelly's Free Guide: https://sagehaus.com/rebalance-guide    Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  8. Jun 10

    EP 230: I Hosted My First Retreat for Therapists

    In this episode, I take you behind the scenes of hosting my very first in-person retreat for entrepreneurial therapists and share what actually happened, what surprised me most, and why this experience impacted me far beyond the business results. From choosing the location and designing the attendee experience to navigating fears about logistics, finances, and leadership, I walk you through the realities of bringing a retreat from idea to execution. I also share exactly what we covered during our three days together, including identity work, business strategy, SEO, social media, hot seats, breathwork, and community building.   Topics Covered in this Episode: 4:12 - Why I chose a local destination over a more ambitious retreat location 8:47 - The fear that almost stopped me from hosting the event altogether 12:35 - What creating the right energetic environment actually looked like 16:18 - The business workshop topics that generated the biggest conversations 18:54 - Why we spent time inside attendees' Google Search Console accounts 21:41 - The unexpected retreat experience that brought nearly everyone to tears 25:07 - The power of hot seats and what therapists were really struggling with 28:12 - The lesson about leadership, community, and calling that I'll carry into future retreats If you're interested in joining me for the next retreat in Spring 2027, be sure to get on the interest list.   Resources Mentioned: Get on the retreat interest list for 2027:  https://www.theentrepreneurialtherapist.com/retreat  Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

See All (239)

Trailer

5
out of 5
95 Ratings

About

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

Information

You Might Also Like