The Entrepreneurial Therapist Podcast

Danielle Swimm
  • 5.0 (96)
  • Entrepreneurship
  • Updated Weekly

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

  1. 5d ago

    EP 234: How to Become a Paid Speaker as a Therapist with Gabrielle Juliano-Villani

    Ready to get paid to speak? In this episode, I'm joined by returning guest Gabrielle Juliano-Villani to talk about one of the most overlooked ways therapists can diversify their income and expand their impact through paid speaking.  We unpack what it actually takes to build a speaking career, how speaking can become much more than conference keynotes, and why podcasts, workshops, trainings, retreats, and social media all play a role in creating visibility. Gabrielle also shares her own journey from scaling and selling a seven figure group practice to building a business centered around consulting, retreats, education, and speaking.   Topics Covered in this Episode: 6:48 - The surprising first step Gabrielle took despite being terrified of public speaking 10:12 - How one trip to Italy completely changed her approach to speaking 14:05 - The networking mindset that creates speaking opportunities without feeling salesy 17:28 - The contract details most first time speakers never think to ask about 20:01 Why saying yes to the "right" unpaid opportunity can lead to thousands in paid work 22:16 - The habits Gabrielle uses to become a stronger speaker every time she steps on stage 24:09 - What therapists need to know before turning speaking into a sustainable revenue stream   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Resources Mentioned: Connect with Gabrielle on IG: instagram.com/gjvconsulting Gabrielle's Website: gabriellejulianovillani.com Medicare Consulting: medicareconsultingfortherapists.com  Gabrielle's Facebook Group: https://www.facebook.com/groups/createanabundantgrouppractice Therapists Guide to Income Streams: https://gabriellejulianovillani.com/therapists-guide-to-income-streams/ Courage to Speak Webinar: https://gabriellejulianovillani.com/courage-to-speak-webinar    Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    26 min

  2. Jul 1

    EP 233: What I've Invested In My Business in 2026

    I'm sharing everything I've invested in during the first half of 2026, both in my business and in myself. From hiring an AI integrator and expanding my team to exploring hormone testing, EMDR, and nervous system support, I'm covering the real thought process behind every decision.  More importantly, I'm talking about how I decide what's actually worth my time, money, and energy, and why every investment has to support the life and business I'm trying to build. I also dive into the lessons I've learned while growing my team, experimenting with Meta ads, and creating a business that doesn't constantly leave me running on empty. Topics Covered in this Episode: 6:42 - The team structure that completely changed how I run my business 10:08 - The leadership lesson that transformed how I onboard new hires 13:04 - Why building a business that supports your nervous system matters more than hustling harder 16:18 - The health investments I'm making this year and what I'm hoping to learn from them 21:08 - Why I finally decided to invest in Instagram ads after years of organic growth 23:05 - The question I'm encouraging every entrepreneur to ask themselves this summer   If this episode challenged you to think differently about investing in yourself or your business, I'd love to hear what resonated most. Take a screenshot while you're listening, share it on Instagram, and tag me @entrepreneurialtherapist so I can cheer you on.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    24 min

  3. Jun 24

    EP 232. The AIO Strategy Therapists Need in 2026

    What if your next high-paying client finds you through AI before they ever visit your website? In this episode, I share a personal experience that completely reinforced what I've been teaching therapists about marketing and visibility. After deciding to invest in an EMDR intensive for myself, I turned to ChatGPT to help me find a provider.  What happened next revealed just how dramatically the client journey is changing. I walk you through the search process, the differences between the practices I contacted, and why some therapists are getting recommended while others are being overlooked. This conversation explores what AI search means for private practice owners and why the traditional marketing playbook may not be enough moving forward. Topics Covered in This Episode: 4:18 - The unexpected experiment that changed how I think about therapist marketing 7:42 - Why one practice earned my attention before I ever spoke to a clinician 9:55 - The client behavior shift that therapists can no longer afford to ignore 12:07 - A simple question every private practice owner should ask themselves right now 14:31 - The surprising places AI is pulling recommendations from 16:48 - A marketing advantage many therapists are overlooking 18:52 - The reason niche practices may have an edge in AI search 20:36 - The trust signals that could influence who gets recommended and who doesn't If you're looking to get help with making sure your practice is showing up in ChatGPT this year, join me for my one-time, live workshop on Tuesday, June 30th at 12PM Et/ 9AM Pt. A recording will be provided if you're away during that time.   You'll learn my 3- Hour Weekly Marketing Framework. In just one hour together, we'll demystify what to actually focus on: Map out exactly how to spend 3 focused hours a week on marketing (so it doesn't take over your life) Learn the priority order: foundation, content, then community signals Walk through real examples of therapists doing this well Resources Mentioned: Simple SEO + AIO for therapists: https://danielle-s-school8.teachable.com/p/seo-workshop

    23 min

  4. Jun 17

    EP 231: How to Hire a House Manager with Kelly Hubbell

    What if the thing holding back your business growth has nothing to do with your business at all? In this episode, I sit down with Kelly Hubbell, founder of Sage House, to explore a concept that is gaining traction among ambitious women and entrepreneurs: the house manager. We unpack what a house manager actually does, how the role differs from a nanny or family assistant, and why so many high-achieving professionals are realizing that support at home can be just as important as support in the workplace.  If you've ever felt stretched thin by the invisible labor of running a household, this conversation will challenge the way you think about delegation, productivity, and capacity.   Topics Covered in this Episode: 5:48 - What a house manager actually does day to day 8:37 - Why household support is becoming the next big conversation for working women 11:12 - The systems that make a house manager successful long term 19:05 - How to know if you're ready to bring support into your home 21:42 - The hiring, vetting, and matching process behind finding the right fit   Resources Mentioned: Follow Kelly on Instagram: https://www.instagram.com/mysagehaus   Connect with Kelly: www.sagehaus.com    Kelly's Free Guide: https://sagehaus.com/rebalance-guide    Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    25 min

  5. Jun 10

    EP 230: I Hosted My First Retreat for Therapists

    In this episode, I take you behind the scenes of hosting my very first in-person retreat for entrepreneurial therapists and share what actually happened, what surprised me most, and why this experience impacted me far beyond the business results. From choosing the location and designing the attendee experience to navigating fears about logistics, finances, and leadership, I walk you through the realities of bringing a retreat from idea to execution. I also share exactly what we covered during our three days together, including identity work, business strategy, SEO, social media, hot seats, breathwork, and community building.   Topics Covered in this Episode: 4:12 - Why I chose a local destination over a more ambitious retreat location 8:47 - The fear that almost stopped me from hosting the event altogether 12:35 - What creating the right energetic environment actually looked like 16:18 - The business workshop topics that generated the biggest conversations 18:54 - Why we spent time inside attendees' Google Search Console accounts 21:41 - The unexpected retreat experience that brought nearly everyone to tears 25:07 - The power of hot seats and what therapists were really struggling with 28:12 - The lesson about leadership, community, and calling that I'll carry into future retreats If you're interested in joining me for the next retreat in Spring 2027, be sure to get on the interest list.   Resources Mentioned: Get on the retreat interest list for 2027:  https://www.theentrepreneurialtherapist.com/retreat  Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    31 min

  6. Jun 3

    EP 229: How to Deal with a Crisis in Private Practice with Maria Winters

    What happens when a client says, "I don't want to be here anymore," and you're the only clinician in the room? In this important conversation, I sit down with therapist and former ER mental health clinician Maria Winters to discuss one of the most challenging situations therapists can face: assessing and responding to suicidal ideation in private practice. Drawing from 12 years of experience in emergency psychiatry, Maria shares what therapists often misunderstand about suicide risk, why asking direct questions matters, and how to distinguish between suicidal thoughts and an active crisis. We talk through intent, plans, access to means, substance use, emergency petitions, hospitalization decisions, and what actually happens after a client arrives at the emergency room. This episode is especially relevant for therapists in private practice, group practice owners, and clinicians who want to feel more confident navigating high-risk situations. We also discuss common fears around liability, when to involve crisis response teams or law enforcement, and why ongoing training in suicide assessment is something every therapist should prioritize. Whether you're a seasoned clinician or early in your career, this conversation offers practical insight into having life-saving conversations with greater confidence and clinical clarity.   Topics Covered in this Episode: 3:35 - Why many clients never disclose suicidal thoughts unless they're directly asked 6:45 - The critical difference between suicidal ideation, intent, and planning 9:10 - What therapists often misunderstand about when hospitalization is actually necessary 12:50 - How ER clinicians evaluate risk once a client arrives at the hospital 27:05 - What therapists should know about HIPAA during psychiatric emergencies   If this episode gave you a new perspective or helped you feel more prepared as a clinician, I'd love for you to subscribe, leave a review, and share it with a colleague. These conversations help us become more confident, ethical, and effective therapists, and your support helps bring them to more clinicians who need them.   Note: If you or someone you know is experiencing a mental health crisis please call 988 or go to your local emergency room. For more resources on how to get help please check out https://988helpline.org/   Resources Mentioned: Maria's Website: www.thecoachingtherapist.com Connect with Maria on Instagram: coaching_therapist   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    30 min

  7. May 27

    EP 228: The Top 3 Marketing Strategies I'm Focused on Right Now

    Everyone is chasing AI right now, but what if the biggest marketing opportunities for therapists are hiding in plain sight? In this episode, I'm pulling back the curtain on the three marketing strategies I'm personally doubling down on this summer and why I believe they are going to shape the future of private practice growth. From using AI to scale content creation without losing your authentic voice, to building relationships that actually lead to long term referrals and opportunities, I'm sharing exactly where I'm spending my time, energy, and investment right now.   Topics Covered in this Episode: 4:12 - Why the "work less, make more" messaging might actually be hurting entrepreneurs 9:48 - Why AI content fails for most therapists 12:35 - How I'm training AI to sound more human and authentic 15:02 - The networking strategy that still builds seven figure practices 17:40 - The mindset challenge I want every therapist to try this summer 20:11 - What ChatGPT is already recommending behind the scenes 21:46 - The tiny SEO mistake most therapist websites are making 23:08 - Why backlinks may matter more than ever in the age of AI search   Come connect with me on Instagram to let me know which of these three strategies you're most excited to try first.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

    25 min

  8. May 20

    EP 227: How Robyn Isman Built a Membership Through Grief

    Building a successful business while navigating grief, burnout, and uncertainty is not something we talk about enough. In this episode, I sit down with therapist, creator, and founder of Parenting the Anxious Child, Robyn Isman, for an honest conversation about what it actually looks like to grow a business during one of the hardest seasons of life. We talk about building an audience from scratch, creating digital offers as a therapist, scaling beyond one to one work, and the emotional reality of entrepreneurship that social media rarely shows. Robyn opens up about growing her platform while caring for her mother during the final months of her life, the identity shifts that come with becoming a creator, and why "passive income" is rarely passive. Topics Covered in This Episode: 11:08 - The emotional cost of building an audience online 15:27 - Why Robyn's membership did not feel as "passive" as she expected 18:44 - The difference between one to one work and one to many offers 21:36 - The mindset shift that completely changed how she views launches 24:18 - Why experienced therapists still feel imposter syndrome when starting something new 26:40 - The advice every therapist entrepreneur needs to hear before scaling   Whether you are dreaming about launching your first offer, building multiple income streams, or simply trying to hold onto yourself while building something meaningful, this episode will make you feel far less alone.   Resources Mentioned: Listen to Do Less Parenting: https://podcasts.apple.com/us/podcast/do-less-parenting/id1832833211  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

    29 min
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About

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

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