The Entrepreneurial Therapist Podcast

Danielle Swimm
  • 5.0 (97)
  • Entrepreneurship
  • Updated Weekly

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

  1. 4d ago

    EP 246: My Predictions for the Therapy World in 2027

    What could the therapy world look like in 2027? I'm sharing the trends I'm watching now, from rising demand for mental health services and peptide therapy to the growing role of AI in therapy, marketing, and healthcare. I'm also talking about the challenges coming from insurance companies, why therapists may need to get more vocal about their approach to AI, and why I think all of this disruption could create more opportunities for therapists, both inside and outside the therapy room.   Topics Covered in this Episode: 2:41 - Why demand may keep outpacing supply 6:32 - The treatment trend therapists may see more of 10:05 - What happens when AI starts recommending therapists 11:49 - Why therapists may need to find their voice on AI 14:52 - Where insurance and AI could collide 16:58 - Why therapist visibility could become more valuable If you're wondering what 2027 could mean for your practice, your visibility, and your future as a therapist, tune in and hear the predictions I'm making now.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  2. Sep 23

    EP 245: How She Filled Her Private Pay Practice with Brittany Deutch

    Building the practice you actually want can take longer than you think. In this episode, I sit down with therapist Brittany Deutch to talk about her two-and-a-half-year journey building a fully virtual, private-pay divorce therapy practice. She gets honest about the months when she questioned whether it would work, the strategies she tried that didn't bring in clients, and the mindset that kept her going. We dig into the marketing shifts that changed everything, including community networking, SEO, and finally owning her divorce therapist niche. Brittany also shares how she built referral relationships, created a group offering she genuinely loves, and stepped away from the pressure of constantly posting on Instagram. If you're building a private practice and wondering what actually works beyond the highlight reel, this is a story you won't want to miss. Topics Covered in this Episode: 2:46 - Building a practice around the life you actually want 4:07 - The reality of filling a private-pay practice 8:15 - The mindset that kept her moving forward 9:21 - Why Instagram wasn't bringing in the clients she needed 10:00 - The marketing shift that changed things 11:41 - The niche shift that made a major difference 13:37 - Turning connections into a referral network 17:48 - A completely different way to approach Instagram   Tune in for Brittany's honest, behind-the-scenes look at what it can really take to build a private practice on your own terms.   Resources Mentioned: Connect with Brittany: https://www.creativesourcecounseling.com/ Follow Brittany on IG: https://www.instagram.com/brittany.deutch/  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

  3. Sep 16

    EP 244: The Keywords Therapists Should Target for SEO + AIO with Natalie Moore

    In this episode, I'm joined by Natalie Moore, a therapist and SEO expert who has spent years learning how to help therapists become more visible online. We talk about what's changing in SEO and AI search, how keyword research can help you understand what potential clients are actually looking for, and why the right strategy starts with a hypothesis rather than simply choosing a handful of keywords. Natalie and I also break down what it really takes to signal to Google and AI that you are a legitimate, trusted provider in your area. If you want your practice to be found by the people who are already searching for the exact services you provide, this conversation will give you a much clearer picture of where to focus and what to build next.   Topics Covered in this Episode: 2:58 - How Natalie accidentally turned a client-getting skill into a second profession 6:32 - The first question to ask before choosing a single keyword 9:14 - Why one seemingly simple search query can reveal an entire SEO strategy 12:21 - The missing signal that could be making your location harder to find 15:47 - What Yelp can and cannot do for your practice 18:42 - Why your Google Business Profile may matter far beyond Google 21:31 - The unexpected way colleague reviews can influence AI recommendations 23:18 - Why targeting fewer keywords might actually get you further   Resources Mentioned: Register for the SEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop SEO Intensive Course Mangools Keyword Research Tool Link   Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  4. Sep 9

    EP 243: How to Get ChatGPT to Recommend Your Therapy Practice by 2027

    What if the next client searching for a therapist asks ChatGPT instead of Google? In this episode, I'm breaking down why the way therapists market their private practices is changing and why getting recommended by AI could become a major part of your growth strategy. I'll explain what GEO is, how it differs from traditional SEO, and what I'm doing in my own therapy practices to make sure AI continues recommending me. I'll also share why this approach is producing results much faster than some of the traditional marketing strategies I've relied on in the past. I'm getting practical about the things therapists can start doing now, from understanding why competing practices are being recommended, to building more specific reviews, strengthening your presence across the internet, and making sure AI can actually verify that you're a real, credible professional. If you want to finish 2026 strong and enter 2027 with a marketing strategy built for where search is headed, this episode will give you a look at what I'm paying attention to right now.   Topics Covered in this Episode: 1:35 - Why the old marketing timeline started feeling impossible 4:10 - The question I'm asking AI about my competitors 6:35 - What AI can reveal about why someone else gets recommended 9:05 - The subtle connection between SEO and GEO 11:30 - Why the right kind of review may matter more than you think 14:15 - What AI needs to see before it can vouch for you 16:35 - The online profiles you may be overlooking 18:30 - Why the next 90 days could change your 2027  ---------------------------------------- WORKSHOP REGISTRATION: Register for the GEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop -------------------------------------------  Thanking Our Sponsors:  Find out more about Alma here: helloalma.com/danielle  Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

  5. Sep 2

    EP 242: How to Build a Faith-based Practice with Whitney Owens

    What if your faith could shape the way you build, market, and grow your therapy practice? In this episode, I sit down with Whitney Owens, founder of Wise Practice Consulting, to talk about the unique business considerations that come with building a faith-based practice. We talk about marketing to churches, understanding how different churches approach therapy, and why relationship-building is often far more effective than a traditional sales pitch. Whitney also shares how therapists can create meaningful connections with pastors, provide value to churches, navigate dual relationships, and turn those relationships into referrals and community collaborations. We also talk about the spectrum of faith-based practices and how you can incorporate faith into your branding and practice in a way that feels authentic to you. Topics Covered in this Episode: 3:14 - The first step to connecting with churches 5:35 - Why warm introductions can change everything 8:11 - What pastors actually need from therapists 11:10 - Turning relationships into referrals and collaboration 13:30 - One creative way to become a church's go-to therapist 15:16 - Finding your place on the faith-based practice spectrum 18:05 - Building a business around both strategy and faith   If you're a therapist who wants to grow a practice that reflects your values while serving your community, tune into this episode for ideas to help you think differently about networking, referrals, marketing, and what a faith-based practice can actually look like.   Resources Mentioned: Connect with Whitney: https://www.wisepracticeconsulting.com/   Free Tips For Marketing and Networking with Churches: https://wisepracticeconsulting.aweb.page/p/7a89ac77-233e-4785-b25f-de5fa6860551   Listen to the Wise Practice Podcast: https://www.youtube.com/@wisepracticeconsulting  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  6. Aug 26

    EP 241: Why Avoiding Hard Conversations Isn't Scaling Your Business

    What if the conversations you are avoiding are actually the conversations your team needs you to have? In this episode of The Entrepreneurial Therapist, I'm tackling one of the biggest things I see holding therapists back from scaling: the fear of having hard conversations. Whether you're managing clinicians, a VA, an executive assistant, or an online business manager, avoiding uncomfortable conversations can create a culture of avoidance that ultimately limits your growth.  I'm breaking down why empathy and sensitivity, while essential strengths for therapists, can sometimes make leadership harder, and why being honest with your team is actually an act of kindness. Topics Covered in this Episode: 4:32 - The mindset shift that changes how you show up as a leader 6:18 - Why your empathy might be making leadership harder 9:02 - The part of a team member's reaction that is not yours to manage 11:26 - How to build the muscle of having uncomfortable conversations 13:42 - The CEO habit that gives you a completely different view of your business 16:04 - What managing different personalities can teach you about leadership 18:03 - Why your leadership starts with the cup you are pouring from   If this episode resonates with you, I'd love for you to take the conversation one step further. Send me a DM on Instagram and let me know what you're taking away from this episode, or share it to your stories and tag me.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  7. Aug 19

    EP 240: Stop Marketing Everywhere: What Actually Grows a Group Practice with Laurel van der Toorn

    What would happen if you stopped trying to market your practice everywhere and focused only on what actually works? In this episode, I'm joined by Laurel van der Toorn, a therapist and group practice owner who has built a successful virtual, trauma-focused practice by doing less, but doing it strategically. We talk about why she chose to stay virtual, how niching around EMDR has helped bring in the right clients, and why she decided to stop focusing on social media and podcasting after looking at the numbers. Laurel also shares how she approaches SEO, backlinks, networking, email marketing, and even uses AI to help nurture referral relationships. We talk about what has actually moved the needle for her practice, what she's stopped doing, and how focusing on a few strategic efforts can protect your time while still growing your business.   Topics Covered in this Episode: 2:45 - The unexpected source of Laurel's best-fit clients 5:10 - Why she stopped trying to be everywhere online 7:02 - The networking system that keeps relationships going 10:18 - How she uses AI to make networking easier 14:06 - What actually makes referrals turn into clients 17:24 - The SEO strategy that helped her virtual practice grow 20:11 - How she built hundreds of backlinks   If you've been wondering whether you really need to be on every platform, create endless content, or try every marketing strategy out there, tune in!   Resources Mentioned: Connect with Laurel: www.laureltherapy.net  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k  If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

  8. Aug 12

    EP 239: How to Prepare Yourself to Make More Money

    What if the biggest thing standing between you and more money isn't your strategy at all? In this episode, I challenge the assumptions we often make about growing our businesses and invite you to ask a much deeper question: do you actually want the level of success you're working toward? I share the mindset shifts, subconscious beliefs, and practical preparations I've been working through in my own business, along with why your capacity to receive more revenue starts long before the money ever arrives. We also talk about what it really looks like to prepare for growth by strengthening your systems, learning how to manage larger amounts of money, surrounding yourself with people who can support your next level, and becoming someone who acts decisively instead of waiting until success forces you to change.   Topics Covered in this Episode: 1:18 - Why wanting more money and being ready for more money are not always the same thing 3:10 - The simple question that can expose what's really holding your business back 6:22 - How to know if your business could actually handle a major increase in sales 13:08 - Why the people around you can influence how much success you're willing to create 17:05 - The habit that separates entrepreneurs who move forward from those who stay stuck 18:12 - How acting like your future self can change the way you lead your business   If you're ready to stop hoping for more income and start preparing for it, you don't want to skip this episode.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

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Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

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