We Are Selling with Lee Woodward

Lee Woodward

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

  1. MAY 18

    The Customer Experience Advantage - Jordan Bulmer

    Send a message directly to Lee ( Include your details ) You can feel the difference between an agent who’s chasing attention and an agent who’s building trust. That’s why we wanted Jordan Bulmer on the show: he’s sharp on marketing, relentless on service, and honest about the work it takes to win in real estate without becoming the stereotype people expect.  Jordan takes us back to the moment when he almost didn’t enter the industry at all, then walks us through how he earned his place on a high-performance team by doing the unglamorous jobs, learning fast, and putting the customer experience ahead of quick wins. We dig into why there are multiple listers in one team, how roles shift when volume grows, and what leadership looks like when it’s fair, clear, and genuinely invested in people. If you’re thinking about team-based real estate, this is a practical look at what actually makes it work.  We also unpack the mechanics behind standout results: properly presenting a property, running a campaign that creates real competition, and negotiating with conviction. Jordan explains his “Purple Cow” approach to property marketing, the idea that nothing leaves the business unless it will stop someone in their tracks, and why being different only works when it’s authentic. One of the most memorable stories is him calling a client to admit he may have overpriced, because protecting trust matters more than protecting ego.  If you care about listing presentation, real estate marketing, negotiation, leadership, and building market share on the Central Coast NSW and beyond, you’ll get plenty to take back into your next campaign.  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    20 min

  2. MAY 14

    Selling 170 Homes Without Spreadsheets

    Send a message directly to Lee ( Include your details ) Becoming a top-performing real estate agent isn’t always about perfect structure or living inside a spreadsheet. We’re joined by Carly Frost from Harris Real Estate in South Australia, who shares how she surprises herself by taking out number one for the quarter in a high-calibre business, while still working in a way that suits her personality. We talk honestly about results, energy, and why “knowing your groove” can be more powerful than copying someone else’s routine.  Carly walks us through the Harris acquisition journey and the changes that come when you move from a small, family-style office to a more systemised, high-performance environment. We dig into the real-world mechanics of her pipeline: how many listings she targets, how her team uses co-agents, what a healthy weekly appraisal count looks like, and why too many appointments can quietly cost you conversions. If you’ve ever felt busy but not in control, this conversation gives you practical guardrails.  We also get specific on lead generation and market share on the Fleurieu Peninsula and the Wine Coast corridor. Carly explains how service area letterbox drops, repeat business, and referrals stack together when you exceed expectations, run strong opens, and communicate daily with vendors. She shares how she keeps sellers informed, how midweek opens change the signal you send, and what she wants to improve next, around time protection and staying connected to past clients.  If you want more grounded insights on real estate sales, listing presentations, vendor management, prospecting, and building a referral-driven business, hit play. Subscribe, share the episode with an agent mate, and leave a review. Then tell us: which habit would lift your results the fastest? Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    19 min

  3. MAY 6

    The Digital Settlement Workflow That Removes Agency Risk.

    Send a message directly to Lee ( Include your details ) We talk with River Realty’s Andy Brownhill about moving deposits and settlement into a digital workflow that gives the whole team real-time visibility and reduces trust account risk. Then, Riverstone Partners CEO Lucas McEntee breaks down why agencies adopt the Agency Portal and how the six-step process saves time while improving compliance and control.  • Why manual deposit handling creates a single point of failure  • how deposits are requested, paid, and tracked in real time  • auction night payments via QR code, BPAY, and PayTo  • settlement workflow through PEXA and automatic commission protection  • fewer email chains through a live dashboard and permissioned access  • legal industry reactions and the shift toward digital settlement norms  • AML readiness, audit trails, and fraud risk reduction  • team capacity, burnout reduction, and per-transaction pricing  In your show notes, there is a hyperlink that says "send a message to Lee." You can either type one or use our new feature to record. It could be an objection, something you want fixed. Send it through, and I will cover it in the program. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    26 min

  4. APR 30

    How To Use Evidence To Win Hard Vendor Conversations - Tristan Rowland

    Send a message directly to Lee ( Include your details ) We talk with Tristan Rowland about leading vendors through a cooling Brisbane market with facts, neutral data, and a clear plan. We unpack how confidence, transparency, and the right words protect relationships while still driving price and action.  • rebranding to Bright Estate Agents and differentiating in a race to low fees  • using evidence to move vendors from opinion to decisions  • handling buyer objections by testing logic and motivation  • focusing on perspiration, professionalism, promotion before defaulting to price cuts  • using realestate.com.au views plus saves and shares to explain engagement  • setting an immediate action plan for every vendor meeting  • adding neutral market context with consumer confidence and forecasting reports  • explaining why strong fees and vendor standards improve outcomes  • staying durable under pressure and using “we, us, our” language  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    32 min

  5. APR 20

    Warming Up data - The Nurture Gap - Lucia Hatten

    Send a message directly to Lee ( Include your details ) Most real estate agents don’t have a lead problem. They have a silence problem. The gap between “not ready yet” and “ready to list” is where relationships leak, competitors sneak in, and great databases quietly underperform. We sit down with Lucia Hatten from WeCall For You to unpack how consistent, Australian-based “on behalf” phone calls keep homeowners warm without sounding salesy. We get specific about what to call and when: just-listed, just-sold updates, pre-market hype, off-market results, Christmas and anniversary check-ins, past-appraisal follow-up, and those simple market-report touchpoints that build trust over the years. Lucia shares how her team onboards to match an agent’s voice, how they clean and confirm CRM details, and why a normal conversational tone beats a scripted prospecting performance. We also role-play a real “hot result” call so you can hear the language that turns a nearby record sale into an appraisal booking. Then we go behind the scenes on call volumes, three-hour calling blocks, and how cold data can be warmed into genuine relationships over time. If you care about real estate lead nurturing, database management, and building future listings in Australia, you’ll walk away with a clearer process and sharper expectations. Subscribe for more practical selling habits, share this with an agent who needs better follow-up, and leave a review with your biggest database challenge so we can tackle it next. wecall4u.com.au Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    23 min

  6. APR 14

    Turn Stale Listings Into Sold Signs - Christian Bartley

    Send a message directly to Lee ( Include your details ) The market cools, and long days on market expose the real reason many listings stall: weak vendor communication and unstructured vendor reviews. We share a practical system to lead sellers with facts, authority, and a clear Plan B so more listings move from listed to sold. • vendor reviews starting at the appraisal by locking in motivation, timing and consequences • running an early review meeting focused on feedback and buyer response rather than price • shifting language from “I think” to “my advice is” to build authority • treating vendor reviews as structured presentations with stats and evidence • simplifying competition into a tight comparable set, sellers can understand • explaining buyer decision order and the 0–4 week urgency window • using a Plan B to adjust campaign settings and put choices back to the seller • documenting meetings with visuals, written summaries and buyer feedback • using “10 seconds of courage” to deliver hard truths and then stay silent Real Mentor  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    20 min

  7. APR 8

    Are You Missing Calls That Could Be Listings

    Send a message directly to Lee ( Include your details ) We test-drive a 24/7 AI receptionist that answers calls, handles common questions, and sends us a recording and transcript so we can call back with context. John Walker explains how he built “Emma”, where AI answering works brilliantly for Australian small businesses, and where the limits still matter. • Why we started using an AI answering service instead of voicemail • how onboarding works and what information Emma needs • hearing a live call demo covering pricing and course dates • why it’s better to disclose that the assistant is AI • what Emma cannot do yet and why honest limits matter • filtering spam and prioritising the calls worth returning • property management and real estate use cases after hours • add-ons including smart call transfer and SMS links • pricing, free trial details, and what’s coming next for voice AI If anyone wants to have a conversation with Emma, the number is 02 9000 1625.   https://aiansweringservice.io/ Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    23 min

  8. APR 1

    How A Three-Person Real Estate Unit Scaled Fast

    Send a message directly to Lee ( Include your details ) We unpack how a specialised three-person real estate unit creates momentum through clear roles, protected prospecting time, and buyer care that turns into listings. James Williams explains why most agents already know what to do, but still stall without discipline, practice, and trained words that make clients feel safe saying yes.  • moving from reception to a leveraged team role through energy and initiative  • why the effective business unit model works when roles stay tight  • building a weekly structure around morning outbound calls and afternoon appointments  • the real bottleneck in real estate sales being listing acquisition  • getting comfortable doing the boring work that produces the wins  • using scripts and dialogues to negotiate with clarity and confidence  • practising words through role play, voice memos, and simple rehearsal habits  • reframing closing as opening a relationship and a new chapter  • handling fear of rejection with belief and exposure outside the comfort zone  JamesWilliams.coach, C-O-A-C-H. I look forward to seeing you at the Hunter Valley Complete Salesperson course. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsLee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    20 min
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About

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

Information

  • Creator
    Lee Woodward
  • Years Active
    2022 - 2026
  • Episodes
    223
  • Rating
    Clean
  • Copyright
    © 2026 We Are Selling with Lee Woodward
  • Show Website
    We Are Selling with Lee Woodward

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