We Are Selling with Lee Woodward

Lee Woodward

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

  1. 3d ago

    Auction-Ready In A Changing Market -Will Hampson

    Send a message directly to Lee ( Include your details ) We share why “We Are Selling” is the peak moment in real estate, then shift into a street-level market report on what has changed and what still works. With auctioneer Will Hampson  from the Cooley Group, we break down buyer hesitation, vendor expectations, and the practical moves that keep properties transacting under pressure. • Why auctions exist to create a deadline and reduce days on market  • What changing clearance rates really signal and how sales still complete post-auction  • How buyer behaviour shifts to cautious bidding and fewer true competitors  • How we advise agents to increase vendor communication and meet weekly face to face  • When selling prior can make sense with a standout buyer  • How to frame tough decisions using percentages rather than raw dollars  • Why the opening bid is the hardest and how “on the market” changes everything  • Choosing bid increments to match price point and buyer depth  • What Will loves most about auctions and the story that stayed with him  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    14 min

  2. Jun 24

    How To Avoid Burnout And Still Sell More - Mat Steinwede

    Send a message directly to Lee ( Include your details ) Burnout in real estate rarely arrives with a warning siren; it shows up as dread when the phone rings, short patience with the people you care about, and a body that can’t keep up with the pace you’ve normalised. Lee Woodward sits down with returning guest Mat Steinwede to talk about the part of selling that too many agents ignore: the cost of giving all day, every day, and what it takes to perform without breaking. Matt opens up about hitting a major wall, stepping away, and getting a medical reality check that forced a full reset. From there, we get practical. We unpack how to structure your day for peak performance: bookend routines, clear boundaries, and a team model that creates leverage instead of more pressure. We dig into consistent real estate prospecting, the difference between “busy” and effective, and why quality conversations beat endless dials. Lee’s idea of “working in the cracks” turns dead time into momentum, as long as you decide in advance who you’ll contact and why. Health isn’t treated like a side quest; it’s the foundation. We talk about sleep, training, sunlight, hydration, and cutting the comfort habits that quietly drive anxiety and poor decisions. Matt also shares why he protects Sundays and family time, and how clients often respect your standards when you communicate them well. Finally, we explore a changing property market, why speed and service matter more than ever, and how AI might automate tasks but can’t replace trust built through real relationships. If you want a sustainable sales career with more energy, better boundaries, and sharper results, hit play. Subscribe, share this with an agent who needs it, and leave a review to help more people find the show. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    37 min

  3. Jun 18

    Number 1 For C21 - Josh Brockhurst

    Send a message directly to Lee ( Include your details ) A real estate career doesn’t become a “machine” by working longer hours; it becomes one by removing the bottlenecks that cause buyers to give up and sellers to miss out. We’re joined by Josh Brockhurst from Century 21 WA, who recorded the morning after he cleaned up at the awards and stepped into the Hall of Fame. While the trophies are impressive, the real story is the system behind them: a team built to answer enquiries fast, follow up relentlessly, and deliver a customer experience that keeps referrals flowing.  We dig into what a true support team looks like day-to-day, why Josh doesn’t try to handle every call and every email himself, and how that creates more clarity for the work only the lead agent can do: pricing, negotiation, and advice. Josh also shares why he sells well beyond a single suburb, taking on Perth Metro homes and regional Western Australia property when others won’t travel. The result is momentum, a sharper market feel, and some eye-opening outcomes in which sellers secure well above what they were told locally.  You’ll also hear a practical breakdown of the Century 21 no-price method, how to handle the buyer pushback, and how to reduce the twin risks that ruin campaigns: going too high and going stale, or going too low and conditioning the market. We finish with what Josh is seeing as the Perth property market changes, plus the personal backstory that shaped his approach. If you get value from this, subscribe, share it with a mate in real estate, and leave us a review. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    22 min

  4. Jun 10

    Top Performers Strip It Back And Execute - Blake Stretton

    Send a message directly to Lee ( Include your details ) You can feel it when the market changes: auctions soften, buyers hesitate, and suddenly the “easy” listing strategies stop working. So we tried something different. Blake Stretton jumps into the host seat and puts Lee on the spot about what really separates the top 1% in Australian real estate sales, especially when conditions tighten, and every conversation matters. We dig into the underrated superpower of elite agents: focus. Not just what they do, but what they refuse to do. We talk prospecting discipline, getting match fit on the phone, and why the best operators keep tech simple while mastering words, connection, and presence. From there, we move into market correction strategy, including fee defence, higher service standards, and the transparency buyers now expect if they’re going to feel safe enough to act. Vendor management takes centre stage, with practical dialogue and frameworks you can take straight into your next listing presentation. We unpack the shift from the likeable agent to the advising agent, how to use duty-of-care language, why progress meetings should be pre-booked, and the “three prices” technique that keeps pricing conversations factual and calm. We also tackle AI in real estate: where it saves time, where it becomes a distraction, and why the winners will be the agents who balance tech and technique. If you want stronger scripts, cleaner structure, and better client communication for the months ahead, hit play. Subscribe, share this with a mate in the industry, and leave us a review with the one technique you’re going to try this week. Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    25 min

  5. Jun 3

    Don't Become A Sales Prevention Officer - Justin Nickerson

    Send a message directly to Lee ( Include your details ) The vibe on the ground has shifted, and you can feel it at the auction. Buyers are showing up with more caution, sellers are clinging to yesterday’s numbers, and agents are getting squeezed in the middle. I’m joined by auctioneer Justin Nicholson, fresh off a run of auctions, to share what’s actually happening right now, and what to do about it before you miss the market. We get practical fast: how to open the listing conversation with integrity, how to uncover a seller’s real motivation, and why “testing the market” is a dangerous plan when buyers can smell uncertainty. Justin and I break down a proactive vendor management approach that keeps pricing realistic without burning trust, including a simple weekly structure around three numbers: buyer engagement, the seller’s expectation, and our honest view of where it will sell today. We also dig into campaign communication that creates certainty: pre-booked progress meetings, a tight reporting cadence, and quick executive summary voice notes so no one can say “I didn’t know”. On the auction side, we explain the snapshot intel an auctioneer needs to build a strategy and why a neutral, fee-for-service voice can help vendors make clearer decisions. The thread that ties it together is courage: making the hard call early, speaking plainly, and leading with empathy while still protecting the outcome. Event - Launch 26 Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    25 min

  6. May 27

    A Smart Lease Strategy Turned A Disaster Into A Record Sale - Joshua Barnes

    Send a message directly to Lee ( Include your details ) We walk through a commercial real estate turnaround where a long-term tenant vacates on bad terms and leaves a stripped, income-free shell that looks destined for a low sale. We share how a leasing-first strategy secures a national tenant, upgrades the asset, and drives a $1.625m auction result that changes the owner’s outcome.   • Market rent assessment and good-faith lease offer   • Negotiation breakdown and end-of-lease vacancy risk   • Illegal fit-out removal and the real cost of make-good failures   • Building a leasing strategy for a stripped fast food site   • Using agent networks to reach national and international operators   • Long-cycle negotiations with large corporate tenants   • 10-year Pizza Hut lease and rapid refit to compliance standards   • Auction campaign mechanics, enquiry volume, bidder depth and cap rate outcome   • Why an agent’s role is advice that protects capital value   Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    15 min

  7. May 18

    The Customer Experience Advantage - Jordan Bulmer

    Send a message directly to Lee ( Include your details ) You can feel the difference between an agent who’s chasing attention and an agent who’s building trust. That’s why we wanted Jordan Bulmer on the show: he’s sharp on marketing, relentless on service, and honest about the work it takes to win in real estate without becoming the stereotype people expect.  Jordan takes us back to the moment when he almost didn’t enter the industry at all, then walks us through how he earned his place on a high-performance team by doing the unglamorous jobs, learning fast, and putting the customer experience ahead of quick wins. We dig into why there are multiple listers in one team, how roles shift when volume grows, and what leadership looks like when it’s fair, clear, and genuinely invested in people. If you’re thinking about team-based real estate, this is a practical look at what actually makes it work.  We also unpack the mechanics behind standout results: properly presenting a property, running a campaign that creates real competition, and negotiating with conviction. Jordan explains his “Purple Cow” approach to property marketing, the idea that nothing leaves the business unless it will stop someone in their tracks, and why being different only works when it’s authentic. One of the most memorable stories is him calling a client to admit he may have overpriced, because protecting trust matters more than protecting ego.  If you care about listing presentation, real estate marketing, negotiation, leadership, and building market share on the Central Coast NSW and beyond, you’ll get plenty to take back into your next campaign.  Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    20 min

  8. May 14

    Selling 170 Homes Without Spreadsheets

    Send a message directly to Lee ( Include your details ) Becoming a top-performing real estate agent isn’t always about perfect structure or living inside a spreadsheet. We’re joined by Carly Frost from Harris Real Estate in South Australia, who shares how she surprises herself by taking out number one for the quarter in a high-calibre business, while still working in a way that suits her personality. We talk honestly about results, energy, and why “knowing your groove” can be more powerful than copying someone else’s routine.  Carly walks us through the Harris acquisition journey and the changes that come when you move from a small, family-style office to a more systemised, high-performance environment. We dig into the real-world mechanics of her pipeline: how many listings she targets, how her team uses co-agents, what a healthy weekly appraisal count looks like, and why too many appointments can quietly cost you conversions. If you’ve ever felt busy but not in control, this conversation gives you practical guardrails.  We also get specific on lead generation and market share on the Fleurieu Peninsula and the Wine Coast corridor. Carly explains how service area letterbox drops, repeat business, and referrals stack together when you exceed expectations, run strong opens, and communicate daily with vendors. She shares how she keeps sellers informed, how midweek opens change the signal you send, and what she wants to improve next, around time protection and staying connected to past clients.  If you want more grounded insights on real estate sales, listing presentations, vendor management, prospecting, and building a referral-driven business, hit play. Subscribe, share the episode with an agent mate, and leave a review. Then tell us: which habit would lift your results the fastest? Hosted by Lee Woodward Training Systems Brought to you by The Agency Portal  🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more → 📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today → Discover more: Next EventsReaching Out - The best of AREC Lee's New Book – Claiming DoorsExplore Lee Woodward Short CoursesThe Top 100 Business Stories & Life Lessons Of Charles Tarbey

    19 min
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About

We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.

Information

  • Creator
    Lee Woodward
  • Years Active
    2022 - 2026
  • Episodes
    229
  • Rating
    Clean
  • Copyright
    © 2026 We Are Selling with Lee Woodward
  • Show Website
    We Are Selling with Lee Woodward

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