The Transaction Report with Steve Feuerstein

Steve Feuerstein, Host
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The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.

  1. FEB 20

    The Revenue Architect of the ACC: CRO Anthony Macri’s Blueprint for a New Financial Era

    In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference, to unpack the evolving business model of college conferences and their role in shaping the future of college athletics. The conversation explores sponsorship strategy, media rights, and how lessons from the NBA are influencing new approaches—along with the big question: how do conferences continue to create value in an increasingly competitive market?

    1 hr

  2. FEB 13

    Learfield’s Kelly Collyar & Rodney Anderson on the Future of NIL: Who Wins, Who Loses, and What Happens Next

    In this episode of The Transaction Report, Steve Feuerstein sits down with Kelly Collyar and Rodney Anderson to break down the rapidly evolving business of college athletics in the NIL era. From the difference between roster value and true market value to how brands actually evaluate athletes, they unpack the economics reshaping college sports. The conversation explores revenue sharing, the growing divide between programs, shifting locker room culture, and the big question: Is the current NIL model sustainable?

    1h 20m

  3. JAN 30

    Major League Rugby’s Jericho Groenland: Why the United States Is This Challenger Sport’s Biggest Growth Opportunity

    In this episode of The Transaction Report, Steve Feuerstein sits down with Jericho Groenland, Vice President of Commercial Partnerships at Major League Rugby, to unpack what it takes to grow a challenger sports league in one of the most competitive markets in the world. From expanding rugby’s footprint through youth development and accessibility to building a compelling sponsorship value proposition for modern brands, Jericho shares an inside look at how MLR is positioning itself for long-term growth.

    46 min

  4. JAN 22

    Chris Bevilacqua, Global Media Entrepreneur: Lessons of Excellence From the Sports Battlefield

    In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Bevilacqua — entrepreneur, media executive, and longtime advocate for the future of college athletics — to explore how technology, media, and human competition are colliding at a pivotal moment for sports. From founding and selling College Sports Television to navigating disruption from ESPN, AI, and shifting power structures, Chris shares hard-earned insights on resilience, conviction, and building in the face of uncertainty.

    1h 20m

  5. JAN 16

    Veteran Sports Exec Jackie Reau on the World Cup, Esports, and the Future of Fan Engagement

    In this episode of The Transaction Report, Steve Feuerstein sits down with Jackie Reau, CEO and Co-Founder of GameDay Communications and President of the Cincinnati Fear, to explore what it really takes to build sports brands at the intersection of global events, data, and community impact. From leading Cincinnati’s World Cup 2026 host city bid during COVID to pioneering next-gen fan engagement through esports, Jackie shares firsthand insight into how sports organizations can think bigger, act smarter, and plan for long-term legacy.

    57 min

  6. 12/17/2025

    Beyond the Sleeve: CEO Mark Scrivens on Why FPT’s Chelsea Deal Is Rewriting Sports Partnerships

    In this episode of The Transaction Report, Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. The conversation explores why this deal goes far beyond logo placement — and how FPT is using football, AI, and storytelling to put Vietnam on the global tech map.

    48 min

  7. 12/05/2025

    Chris Winters on the Real ROI of Sponsorship: Inside the Armed Forces Bowl

    In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Winters, AVP Marketing and Digital Experience at Armed Forces Insurance, to break down what real sponsorship ROI looks like. From the Armed Forces Bowl to multi-channel activation, Chris shares how AFI turns purpose and relevance into measurable value.

    1 hr

  8. 11/21/2025

    From Clemson to Calculus: Dr. David Peyton on the Future of Sports Analytics

    In this episode of The Transaction Report, Steve Feuerstein sits down with Dr. David Peyton, Director of Clemson’s Sports Business & Analytics program, to unpack the forces reshaping how teams and brands use data. From the rise of comparative analytics to the challenge of measuring real sponsorship ROI, David shares why the next competitive edge won’t come from more data — but from better interpretation of it.

    1 hr
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About

The Transaction Report is Breaking Down the Business of Sport. With decades of US and International media experience and a talent for spurring real and honest conversation, show host Steve Feuerstein takes us on a unique dive into the business of sport and the mind of the consumer. The Transaction Report explores extraordinary thinkers from Nobel laureates to CEOs, investment bankers to stadium owners, corporate sponsors to sports agents, back of the house number crunchers to elite data analysts, all in hope of learning more about ultimately how money is made – or not.

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