Your Marketing Playbook

BAM Media
  • 4.6 (16)
  • Marketing
  • Updated Weekly

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

  1. 4d ago

    How This Agent Turned Instagram Into $100M+ In Real Estate Deals

    Robert Cedeno, Founder and Team Leader of the Cedeno Group, joins The Broke Agent to discuss the strategy behind posting 10 times a day, separating audiences across niche Instagram accounts, creating scroll-stopping listing videos, converting engagement into leads, and building a content system agents can repeat. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:17 Intro 02:24 - Why This Agent Made 3 Separate Instagram Accounts 04:21 - Gary Vee's Niche Account Gospel, Applied to Real Estate 06:02 - Stop Confusing the Algorithm With Mixed Content 12:20 - The POV Hand-Pointing Listing Video That Stops the Scroll 14:02 - Four CTAs in One Caption: Breaking the Rules on Purpose 17:46 - Why "Text Me" Reaches a Buyer ManyChat Never Will 20:13 - The Qualifying Question Trick That Fixes Your Click-Through Rate 24:33 - LA Is 15 Cities in One, So He Built Pages to Match 29:07 - The AI Voiceover Hack for Effortless Listing Videos 33:17 - What Is Muse and Why Is Everyone Posting About It? 34:30 - Should You Auto-DM Every New Follower? 38:41 - The Conference Carousel That Wins Over Everyone in the Room 42:43 - Why Content in the Chamber Beats Creating From Thin Air ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Robert Cedeno: https://www.instagram.com/robertbearcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr https://www.instagram.com/socalcedeno?stkn=NTc4MTIwNjQ2YQ%3D%3D https://www.instagram.com/robsells_homes?stkn=NTc4MTIwNjQ2YQ%3D%3D BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestatemarketing #instagrammarketing #realestateagents

  2. Sep 24

    5 Reasons You’re Not Gaining Instagram Followers (& How To Fix It)

    The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring content, and create posts that could only come from you. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:17 Intro01:21 Reason #1: Nobody Needs to Follow You Anymore02:26 Reason #2: Your Profile Isn't Giving People A Reason to Follow02:58 3 Hyperlocal Bios That Nail the Follow03:38 Reason #3: You’re Not Telling People To Follow You04:22 "Follow Me" vs. a Value Proposition05:33 Reason #4: Your Content Doesn’t Give People A Reason To Come Back06:18 Breaking Down Shannon Gillette's 10-Day Mini Series07:59 Reason #5: You’re Posting Content That Could Have Come From Anyone08:40 The 1.1M-View Meme That Lost to a 250K Opinion Post09:56 The 5-Step Recap to Turn Viewers Into Followers ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestatemarketing #instagramgrowth #realestatecontent

  3. Sep 17

    Why AI Recommends Other Real Estate Agents (And Not You)

    Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:15 Intro 01:30 Will Draper's 5 Step Framework to Rank in AI Search 01:54 Step 1: Foundation 08:08 The One Tool to Audit Every Real Estate Bio at Once 10:04 Step 2: Authority 17:22 Step 3: Relevance 17:51 How to Turn One Past Deal Into a Case Study AI Can Find 21:04 The Birthday Gift Example That Explains How People Search Now 22:56 Step 4: Proof 28:37 Step 5: Media 30:41 The Caption Formula Behind Marie Lee's Viral Post 34:39 The Five Steps Recap Before the Final Takeaway 38:31 Will Draper's Free Lead Magnet: How to Replicate These Case Studies ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Will Draper: https://www.instagram.com/itswilldraper/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestatemarketing #aisearch #chatgpt

  4. Sep 10

    6 Real Estate Content Trends That Are Killing Your Brand

    The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop creating content that looks like everyone else's and start leaning into their own stories, opinions, local knowledge, and perspective. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00-01:07 Intro 01:08 Trend #1: The AI Script Trend That Makes Agents Sound Like Hostages 03:17 Trend #2: The Fake Podcast Setup With No Actual Podcast 04:47 Trend #3: Ranking Real Estate Influencers Instead of Local Stuff 07:13 Trend #4: Generic Homebuying Tips and Educational Content 08:24 Trend #5: The Overly Cinematic Listing Video 09:48 Trend #6: The AI Slop Image Trend ✅ Stay Connected With Us → 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestatecontent #realestatemarketing #realestateagents

  5. Sep 3

    Want More Listings? Start Posting This Type of Content

    Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings. She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven-day off-market listing challenge. The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://www.instagram.com/reels/DchM4ZIN9L0/ https://www.instagram.com/p/DcUURZwNj6w/ https://www.instagram.com/p/DbOGyrgEUmm/ https://www.instagram.com/reels/DU9UB4UD20q/ https://www.instagram.com/p/DVZ0c5aDO2u/ ⏰ Timestamps: 00:00 - 01:17 Intro 01:19 The Real Secret: You Need Case Studies, Not Just Content Ideas 04:28 The $3,000 Save That Became the Perfect Case Study 05:19 The "Yap Style" Packaging Formula 08:13 How to Actually Come Up With Storytelling Content (Marie's Method) 09:20 The One Type of Content AI Still Can't Mass-Produce 11:21 "I Just Closed the Most Difficult Sale of My Career" 16:49 Not a Video Person? Here's the Written Alternative 17:43 The Algorithm Flip: Carousels Are Suddenly Beating Reels Again 20:12 Stop Writing "3 Bed, 2 Bath," Sell the Design Instead 22:02 The Slide-by-Slide Anatomy of a High-Converting Carousel 25:39 The Real Time Cost Behind "Simple" Packaging 29:42 The Wildest Listing of Her Career: A 7-Day Sale Ultimatum 35:28 Do Storytelling Posts Actually Generate DMs, or Just Brand Recall? 39:40 Marie's Already Blown Past Her 2025 Sales Goal ✅ Stay Connected With Us: 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Marie Lee: https://www.instagram.com/movemetotennessee/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #realestate #marketing #contentstrategy

  6. Aug 27

    The Worst Advice Social Media Gurus Are Teaching You

    The Broke Agent discusses the three worst tips from real estate conference panels, from “just be authentic” to “done is better than perfect” to “how you look and sound doesn’t matter.” BAM Camp: https://bamcamp.remindermedia.com The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx DJI Mic Mini: https://www.amazon.com/dp/B0DDL8WGH5?th=1 –––––––––– 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to the BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒 00:00 – Intro 01:21 – The Epidemic Ruining Real Estate Conferences 01:40 – “Just Be Authentic” Is Officially Useless Advice 03:08 – The Question List That Replaces “Just Be Yourself” 04:19 – The 8-Second Video That Nails Personal Branding 06:05 – What’s in Your Background Is Telling Your Story Too 07:44 – “Done Is Better Than Perfect” Is Toxic 09:46 – The Free App Combo That Fixes Your Delivery 11:01 – BAM’s AI Tool That Writes Hyper-Local Scripts for You 11:35 – “How You Look, Sound, and Feel Doesn’t Matter” Is a Lie 12:48 – The Mini Mic That Changes Everything 14:17 – The Three-Point Recap: What Actually Works ✅ 𝐒𝐓𝐀𝐘 𝐂𝐎𝐍𝐍𝐄𝐂𝐓𝐄𝐃 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ –––––––––– 𝐁𝐀𝐌 𝐏𝐀𝐑𝐓𝐍𝐄𝐑𝐒 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers and sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at Zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a real estate-trained virtual assistant → https://www.summitvasolutions.com/byronlazine-referral –––––––––– #RealEstateMarketing #ContentStrategy #SocialMediaTips

  7. Aug 20

    The 2026 Social Media Playbook For Real Estate Agents

    Alyssa Stalker joins The Broke Agent to discuss how to escape 500 view jail by auditing your outlier content and finding the niche that gets you followers, plus the social media playbook for real estate agents for the rest of 2026. BAM Camp: https://bamcamp.remindermedia.com The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ ⏰ Timestamps: 00:00 - 01:01 - Intro 01:02 - Building The Complete 2026 Content Playbook For Agents 03:17 - The First Move: Audit Your Outlier Content 04:28 - Finding Your Niche Starts With One Simple Question 10:01 - Why Lo-Fi Content Is Beating Highly Produced Videos Now 12:10 - The Hook Framing Secret Behind Every Viral Clip 18:22 - The Carousel Hook Formula For Agents Stuck In View Jail 22:10 - The All-Black Text Posts Pulling 11K-12K Likes 28:36 - A Smarter Way To Post About Reviews And Rankings 34:07 - What Agents Should Completely Stop Doing In 2026 38:47 - The Full Recap: Your 2026 Content Checklist ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Alyssa Stalker: https://www.instagram.com/heyalyssamichelle/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #ContentStrategy #RealEstate #Marketing

  8. Aug 13

    The AI Strategy That Grew This Realtor’s Instagram To 45K

    The Broke Agent is joined by Katie Day, founder of the Move Me to Texas team and Houston Unlocked, to break down how she grew a hyper local Instagram account to 45,000 followers in two years. They get into the content buckets and AI workflow behind the account. BAM Camp: https://bamcamp.remindermedia.com The Broke Agent YouTube Channel: https://www.youtube.com/@thebrokeagent 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily 🧐 Check out BAM: https://nowbam.com/ 🔗 This episode's sources: https://www.instagram.com/p/DbsuAVqhYCo/ ⏰ Timestamps: 00:00 - 01:04 - Intro 01:27 - Houston Unlocked Hit 45K Followers in Just Two Years 05:08 - The Content Buckets Behind a 45K Account 08:09 - The Signature Series Trick for Recurring Stories 08:46 - Should You Add Your Opinion to Hyper Local News? 11:54 - How Katie Sneaks Business Ties Into Local Content 15:47 - Using Claude to Review City Planning Meetings 20:59 - The Custom GPT Trained to Sound Exactly Like Katie 23:15 - The Teleprompter Mistake Making Your Videos Look Fake 25:12 - Stop Filming Multiple Takes, Do This Instead 29:33 - The Map Post That Became Katie's Best Performing Content 31:18 - The Caption Trick That Wins Passive Follows 32:54 - The Agent Ranking Trend Eric Is Sick Of 34:21 - The Hyperlocal Twist That Beats Influencer Rankings ✅ Stay Connected With Us — 👉 Connect with The Broke Agent: https://www.instagram.com/thebrokeagent/ 👉 Connect with Katie Day: https://www.instagram.com/movemetotx/, https://www.instagram.com/houston.unlocked/ BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨 is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #Hyperlocal #Content #Strategy

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4.6
out of 5
16 Ratings

About

Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor). Build a brand people actually follow Get real engagement Create content that generates leads Use AI to work smarter without overwhelm I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.

Information

  • Creator
    BAM Media
  • Years Active
    2022 - 2026
  • Episodes
    216
  • Rating
    Explicit
  • Copyright
    © BAM Media
  • Show Website
    Your Marketing Playbook

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