Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (25)
  • Marketing
  • Updated Semiweekly

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

  1. 2d ago

    299. Over 16,000 Website Clicks in 90 Days: Inside an Enterprise Client Success Story

    If your audience can't find you, how will they ever buy from you? In this episode, Emma shares how Ninety Five Media transformed an established enterprise brand's overlooked social media presence into conversion tidal wave. Although the company had a national reputation, beautiful products, and multiple in-house marketing professionals, no one fully owned its organic social media strategy until Ninety Five Media stepped in. With the help of an agency partner, the brand doubled its Instagram audience, increased reach by 400%, and grew profile visits by 1,800%. With this client case study, you'll also learn why your own brand's awareness must come before conversion, how video helps buyers understand physical products, and why assigning clear ownership to social media can unlock never-before-seen growth even for established brands.     Listen in as Emma explains: Why social media ownership is essential for brand growth How conversion metrics create more effective content strategies Why consistent video content accelerates audience discovery   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  2. 4d ago

    298. What Every Marketing Director Needs to Know Before Hiring an Agency Partner

    Your marketing team needs more capability, not more delegation and tasks. In this episode, Emma breaks down what every marketing director should understand before hiring a marketing agency partner, especially when internal teams are already stretched across content, reporting, sales support, platform changes, and leadership expectations. An agency isn't just a simple way to remove work from your plate. You'll learn why asking one employee to master strategy, copywriting, design, video, community management, analytics, email, and SEO leads to gaps in quality and performance, not efficiency. You'll also learn why agencies can move faster than internal teams in many cases. If you're a marketing director who wants to become more strategic, efficient, and valuable to your organization, this episode is a must-listen.   Listen in as Emma explains: Why agencies should increase your capability, not just reduce tasks Why cross-industry experience helps agencies move and adapt faster How the right marketing agency strengthens your team   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  3. Aug 12

    297. August 2026 Monthly Marketing Updates: LinkedIn's AI Slop Flags, Meta's Holiday Planning, Pinterest Discoverability, and Reddit's Influence on Your Brand

    Your marketing strategy could already be outdated, and August's biggest platform updates prove it. In this episode, Emma breaks down four timely changes shaping how brands create content, build trust, and improve online discovery as you prepare for Q4. First, LinkedIn's reported test of an AI-generated content flag signals a growing preference for writing that sounds unmistakably human. Next, Meta's Holiday Insights Center and marketing playbook are offering new resources for planning campaigns before the burst of Q4 competition and advertising costs. Emma also explores Pinterest's connection between brand keywords and stronger return on ad spend. Finally, you'll learn about how Reddit's continued audience growth highlights the increasing value of community conversations, reputation management, and authentic word of mouth. These updates show what you need to prioritize to stay visible and competitive across a rapidly changing digital landscape in August 2026.     Listen in as Emma explains: Why human perspective is outperforming AI-generated content on LinkedIn How Meta's new resources can improve your early Q4 planning Why Pinterest keywords help with product discovery and advertising returns How Reddit influences your place in the market   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  4. Aug 10

    296. The 3 Marketing Rules We Broke in Q2 (And You Should Too)

    In your business, marketing is the department that changes the fastest. That means the marketing strategy that worked six months ago is already outdated. So what can you do about it? In this episode, Emma breaks down three major shifts Ninety Five Media made during Q2 of 2026 to adapt to a faster, more unpredictable marketing landscape. These changes offer a practical framework for creating more relevant content, making stronger decisions, and using your team's time more effectively. You'll learn why content calendars should be treated as living documents while your strategy stays firmly connected to your goals. Emma also explains why reporting more numbers does not necessarily create more value. Instead, it's about adding context, insight, and clear next steps to make marketing data far more actionable. Whether you lead a marketing team or manage your own content, these lessons will help you identify outdated processes, move faster, and combine proven marketing strategy with new technology.   Listen in as Emma explains: Why you need to leave room in your content calendar to adapt How context turns data into actionable business insights Why you should use AI to create capacity for your team, not replace expertise And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai    Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  5. Aug 5

    295. Your Next Customer Isn't Googling You: They're Searching AI & Social Media Instead

    Your customers aren't just using Google to find you anymore. They are now search on social media platforms like Instagram, TikTok, LinkedIn, YouTube, Pinterest, as well as on AI. Because of this, you can no longer rely on traditional SEO alone for brand visibility. In this episode, Emma breaks down how search behavior has changed and what that means for your content strategy. You'll learn the difference between SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), as well as how social media has become one of your brand's most valuable search assets, and how AI determines which businesses it recommends. If you've been creating content just for entertainment or today's algorithm, this episode will challenge you to think bigger. Join Emma as she covers practical ways to optimize your content so it continues working long after you hit publish.   Listen in as Emma explains: Why AI and social media are replacing traditional search behavior The difference between SEO, AEO, and GEO  How to keep your content discoverable long after publishing   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  6. Aug 3

    294. If I Restarted My Business Tomorrow, Here's Everything I'd do on Social Media

    Starting a business is hard, but growing one without a social media strategy is even harder. In this episode, Emma answers the question: What would I do on social media if I were launching a brand today? She digs into the steps she'd follow to build visibility, attract the right audience, and create sustainable growth on social media - giving you the answers to the test! From posting consistently and documenting your journey to batching content, choosing the right platforms, and knowing what to outsource first, every recommendation is designed to help new businesses build momentum without burning out. You'll also learn why testing is more valuable than perfection, how social media and email marketing work together to create long-term growth, and why building owned marketing assets from day one is an essential investment. Whether you're launching your first business, rebrand, or expanding into a new market, this episode highlights the importance of building a social media presence that supports sustainable business growth.   Listen in as Emma explains: Why consistent daily content is the key to new business growth How documenting your journey builds trust and community Why batching content and strategic outsourcing prevent founder burnout   And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai  Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  7. Jul 29

    293. The Hidden ROI of Strong Social Media Marketing (It's Not What You Expect)

    The biggest wins from social media often have nothing to do with your latest post generating a sale. Many brands evaluate their content based solely on immediate revenue, but the true ROI happens long before someone becomes a customer. A strong social media presence builds familiarity, credibility, and trust, leading to opportunities that can't always be measured in a single analytics report. In this episode, Emma explores how consistent, strategic content becomes the foundation for modern networking, attracting partnerships, PR opportunities, and meaningful business relationships. You'll learn why brands, collaborators, and potential clients are constantly evaluating your online presence, and how your content can open doors (even when you're offline). This episode highlights the importance of pairing great content with intentional outbound engagement to accelerate relationship building and create opportunities. Whether your goal is growing your audience, landing brand collaborations, securing media coverage, or shortening your sales cycle, this episode will help you rethink the true ROI of your social media marketing.   Listen in as Emma explains: Why social media is today's most powerful networking tool for brands How consistent content attracts partnerships and business opportunities How social media builds credibility that leads to PR and long-term growth   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  8. Jul 27

    292. Is Your Marketing Team Actually Marketing?

    Your marketing team was never meant to be a never-ending content machine. In this episode, Emma discusses a major problem facing most modern marketing departments: confusing content production with true marketing strategy. While reels, graphics, captions, and campaigns all matter, constant execution without strategy leaves teams reactive and overwhelmed. You'll learn how to identify whether your team is stuck in content production mode, including signs like measuring success by output, lacking time to think strategically, treating every request as urgent, and constantly asking what to post next. This episode also introduces the Ninety Media Method, a four-part framework built around goals, strategy, execution, and data. Instead of letting content creation carry the full weight of your marketing, this conversation will help you reframe content as one tool within a larger strategy.  Listen in as Emma explains: Why content production alone is not the same as marketing How to recognize when your team is stuck in execution mode  How data helps refine your marketing instead of relying on opinions   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

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5
out of 5
25 Ratings

About

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

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