Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (26)
  • Marketing
  • Updated Semiweekly

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

  1. 4d ago

    315. How Product Brands Can Make Q4 Their Highest Revenue Quarter

    Q4 could be  your product brand's biggest revenue quarter, but only if your marketing is ready for it. Between holiday gifting, Black Friday, Cyber Monday, and increased buying intent, product brands have a massive opportunity to drive sales during the final months of the year. But to make the most of it, you need to do more than just post your products.  In this episode, Emma breaks down four Q4 marketing strategies designed specifically for product-based businesses. You'll learn why your offer calendar needs to come before your content calendar, how to market products around specific recipients and occasions, and why your proven bestsellers deserve even more attention during your highest-stakes selling season. You'll also learn how gifting can introduce your products to an entirely new audience. These strategies will help you simplify buying decisions, maximize existing demand, and turn holiday shoppers and gift recipients into customers who keep coming back.   Listen in as Emma explains: Why your Q4 offer calendar should come before your content calendar How recipient-focused messaging can make holiday purchasing decisions easier  Why proven bestsellers deserve your biggest push     And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  2. 6d ago

    314. The 4 Q4 Marketing Strategies Every Service Provider Needs

    Q4 is not just for the product brands. While Black Friday deals, holiday gifting, and product promotions tend to dominate the conversation this time of year, service providers have just as much opportunity to generate new business during Q4. You may just need a different strategy. In this episode, Emma breaks down four Q4 marketing strategies specifically designed for service providers. You'll learn how to sell the results your prospects want in Q1 before the new year arrives, create content for people who keep saying they'll "deal with it next year," and turn an entire year of client work into powerful proof. You'll also learn why discounting your services might not be the best way to create urgency during Black Friday and Cyber Monday. If you're a service provider looking for better end-of-year strategies, these will help you turn Q4 into an opportunity to fill your 2027 pipeline.       Listen in as Emma explains: How to sell Q1 results before January hits Why procrastination can help you make the most of Q4 content Why marketing your capacity is better than discounting your services     And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  3. Oct 7

    313. October 2026 Monthly Marketing Updates: Meta Makes a Change to Links, YouTube Personalizes Product Tags, and the State of AI Writing on LinkedIn

    If there's one constant with social media, it's that it's always changing. And some of the biggest updates in October 2026 could completely change how your audience moves from content to conversion. In this month's marketing updates, Emma breaks down five platform changes worth paying attention to as you build your Q4 strategy and look ahead to 2027. Meta is testing major changes to how businesses can use links across Instagram and Facebook, including putting some high-demand features behind a subscription. Meanwhile, YouTube is experimenting with smarter product tagging based on individual viewer behavior. You'll also hear about new data around creator-led Instagram collaborations and why putting a recognizable face behind your brand could become even more important. Finally, LinkedIn is changing its approach to AI-generated content with a new Proofreader tool designed to improve posts without replacing the writer's original voice. From paid platform features to creator-led content and more intentional AI use, these October updates point toward a larger marketing shift to reduce friction and stay relevant.    Listen in as Emma explains: How Meta's changing link features could impact social media conversions Why YouTube is personalizing product tags based on viewer behavior How creator-led collaborations are changing the way brands build trust Why LinkedIn is shifting away from AI writing toward AI proofreading   And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  4. Oct 5

    312. Is Your Brand Forgettable?

    If you're creating plenty of content but no one remembers what your brand stands for, more content isn't the answer. Simply showing up and posting doesn't make your marketing memorable. What separates recognizable brands from forgettable ones is a strong point of view: a set of beliefs your audience consistently associates with the way you think and work. In this episode, Emma breaks down how to identify the beliefs already living inside your business and turn them into the foundation of your content strategy. You'll learn why a strong point of view doesn't require controversy, how to connect your beliefs back to your core offer, and why repeating the same ideas is essential for building brand recognition. You'll also learn how to deepen the ideas you already believe in and communicate them across different formats.   Listen in as Emma explains: Why more content won't fix a forgettable brand message How to uncover the beliefs that make your brand distinct Why repeating core ideas builds stronger brand recognition      And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  5. Sep 30

    311. Don't Make This Common Q4 Marketing Mistake

    Your Q4 marketing shouldn't leave your audience wondering what happened to the brand they followed all year. Every holiday season, brands that spent months building a recognizable voice, visual identity, and point of view suddenly replace it all with discounts, urgency, and nonstop promotional content. But it doesn't have to be that way. In this episode, Emma breaks down how to create a Q4 marketing strategy that sells while protecting the brand identity you've spent the year building. You'll learn why brand recognition can become a major advantage during Black Friday and Cyber Monday, how to layer promotions onto your existing messaging (instead of letting discounts become the entire strategy), and why your past marketing data should guide your holiday campaigns. You'll also learn the three questions to ask before launching your next Q4 campaign so your content remains recognizable, relevant, and aligned. Because when everyone else gets louder, consistency might be exactly what helps your brand stand out.   Listen in as Emma explains: Why brand consistency stays valuable during noisy Q4 campaigns How to promote holiday offers without abandoning your core messaging Why familiarity helps turn year-round brand recognition into Q4 sales     And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  6. Sep 28

    310. Being In Customer Conversations will Give You Your Best Marketing Ideas

    Your next great marketing idea might already be sitting in a sales call, customer email, or Slack message. In this episode, we're breaking down why customer conversations are one of your most valuable sources of marketing intelligence, and how to actually use them. You'll learn why specific customer language creates stronger content, how growing companies accidentally fall into generic messaging, and why marketing needs a direct line to sales, customer service, and the broader customer experience. You'll also learn simple ways to build that feedback loop without adding another complicated process to your business. Because instead of guessing what your audience wants to hear, your marketing should reflect what they're already asking, thinking, and saying.   Listen in as Emma explains: Why some of the best content ideas come from customer conversations How a disconnected marketing team can lead to generic, ineffective messaging Why customer objections are valuable data for stronger marketing content     And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  7. Sep 23

    309. Website Traffic Grew 263% in Just 4 Months From Community Management: A Client Case Study

    Posting on social media means almost nothing if you're not actually being social. In this episode, Emma reveals why community management is just as valuable as content creation when it comes to turning social media attention into meaningful business opportunities. Through a real Client Case Study, you'll see how a concierge gifting company transformed its existing social presence by focusing on both inbound and outbound engagement. In just four months, strategic community building for this brand generated 30 qualified leads, Instagram Reach growth of 136.4%, a 167.2% increase in profile visits, and nearly 8,000 link clicks directly from social media. You'll also hear why thoughtful engagement needs to stay human, how consistent outreach creates visibility, and why LinkedIn can help B2B brands reach specific decision-makers. Publishing content gets you attention, but what happens after someone engages can make or break brand opportunities.    Listen in as Emma explains: Why community management is what turns attention into leads How inbound and outbound engagement serve different growth goals Why consistent human interaction builds stronger long-term relationships     And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  8. Sep 21

    308. Do These 3 Things Before Setting Your 2027 Social Media Marketing Budget

    If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You'll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year's spreadsheet.    Listen in as Emma explains: How business goals should shape your 2027 social media budget Why last year's marketing gaps reveal next year's resource needs Why scaling social media requires budgeting beyond your posts   And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

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5
out of 5
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About

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

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