Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (25)
  • MARKETING
  • UPDATED SEMIWEEKLY

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

  1. 1D AGO

    254. How to Start a New Instagram Account in 2026 (The Strategy I'd Use Today)

    Starting a new Instagram account in 2026 doesn't mean you're late, it means you can do it smarter. With years of platform changes behind us, creators like you now have clarity on what Instagram actually rewards – and spoiler, it's not volume, virality, or perfectly polished content. In this episode, Emma breaks down exactly how she would approach building (or restarting) an Instagram account today, using real client results and the proven Ninety Five Media Method. You'll learn why intention beats frequency, why engagement metrics are misleading, and why trust (not discovery) should be your first priority. You'll also hear how a dormant account revived by Ninety Five Media after six years saw explosive growth in just 90 days, and what that teaches us about goals, strategy, execution, and data in 2026. From creating for the lurker to using data as your growth compass, this episode reframes what it really takes to win on Instagram now. If you're thinking about starting fresh, reviving an old account, or building a personal brand with long-term traction, this episode will give you the exact foundation to do it right. Listen in as Emma and Natasha discuss: Why Instagram rewards intention, clarity, and trust over posting volume Which content strategies work best for new accounts in 2026 The data points that matter most for sustainable Instagram growth   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    32 min

  2. 3D AGO

    253. The 3 Workflows That Keep Our Marketing Running Without Me Touching It (Social Bite)

    Do you feel buried in the day-to-day details of your marketing? The truth is, with the help of some intentionally designed workflows, marketing can actually be one of the easiest areas for founders to step out of. It's just a matter of getting strong systems in place. In this episode, Emma pulls back the curtain on the exact systems that allow Ninety Five Media to stay consistent with marketing without requiring her to be stuck in the weeds or sacrifice quality. You'll learn the three non-negotiable workflows for hands-off marketing, why most long-form content fails at repurposing, and how filming with short-form distribution in mind changes results entirely. Emma also shares the technical fundamentals, including video ratios, lighting, and audio, that determine whether your content stops the scroll or gets skipped. Why not try automating one workflow this week? Discover how it helps you step out of daily marketing and scale with more focus and confidence. Listen in as Emma explains: Why founders must step out of day-to-day marketing to scale sustainably The technical mistakes that make content unusable on social media The three marketing workflows that keep your brand visible without constant founder involvement   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    15 min

  3. FEB 11

    252. How to Build a High-Converting Website: Copy-First Design, Web Dev Strategy, and Common Founder Mistakes with Natasha Golinsky

    Building a beautiful website is easy these days. Building one that actually converts is where most founders go wrong. As the founder of a custom web and Shopify development agency, Natasha Golinsky knows how to launch a high-performing website. She joins Emma to break down how you should approach building a website that truly works for your business: what to focus on, what actually drives conversions, and what's just noise. From the difference between web design and web development to why copy matters more than aesthetics, Natasha shares hard-earned insights from over a decade crafting sites clients love. Together, Emma and Natasha unpack common founder mistakes, why websites should be treated as living business assets (not one-and-done projects), and how marketing, copy, UX, and development must work together to create meaningful conversions. They also dive into Shopify vs WooCommerce, how to know when you actually need a dev team, and how AI is reshaping the future of web development. If you're a founder investing in your website or wondering why your traffic isn't converting, this episode will completely change how you think about web strategy. Listen in as Emma and Natasha discuss: Why high-converting websites start with copy, not design or development When you actually need a developer (and when you don't) How simple UX decisions dramatically impact conversions and marketing results   And much, much more!   Connect with Natasha:  Website: www.onpurposeprojects.com  Linkedin: www.linkedin.com/in/natashagolinsky/ Chat with Natasha about your website: https://calendly.com/onpurposeprojects/websiteconsulting    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    43 min

  4. FEB 9

    251. Why Your Best Content Should Feel Boring (Social Bite)

    If you've ever worried that your content feels boring, repetitive, or like a broken record, this episode will completely change how you show up online. Feeling bored with your own content is often the clearest sign that it's finally working. In this episode, Emma unpacks the myth that creators must constantly reinvent themselves to stay relevant and explains why repetition is actually the foundation of clarity, trust, and conversion. Audience behavior data shows us that content that might feel "boring" or repetitive to a creator, actually communicates discipline, confidence, and intentional brand leadership. With only a small percentage of your audience seeing each post – and most people needing to hear a message multiple times before taking action – repeating yourself isn't lazy or salesy. It's generous. When you consistently reinforce the same message in new ways, you help your audience understand who you are, what you stand for, and how you can help them, without confusion or friction. This episode is a powerful reminder that effective communication beats novelty every time. Listen in as Emma explains: Why consistent messaging helps your audience take action How repetition builds trust faster than chasing attention The difference between new information and effective communication   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    12 min

  5. FEB 4

    250. February 2026 Marketing Updates: LinkedIn + AI Visibility, Instagram Friends & Will OpenAI Acquire Pinterest?

    AI-driven search is reshaping how your content gets discovered and most brands aren't paying attention. In our February 2026 Marketing Updates episode, Emma breaks down four major shifts happening right now across AI, social platforms, and content discovery that could significantly impact your marketing strategy this year. From LinkedIn content showing up more frequently in AI search results to Instagram testing a major change that replaces "followers" with "friends," these updates signal a clear move away from vanity metrics and toward relevance, trust, and real connection. Reports also suggest that OpenAI may acquire Pinterest, which could have huge implications for product discovery, e-commerce, and the future of AI-powered shopping. Listen in to understand how to prepare, whether you're already on Pinterest or are thinking of joining. Finally, you'll hear how Meta is improving Reels recommendations using direct user feedback and why this raises the bar for content quality moving forward. Tune in to stay ahead of the curve, rethink where and how you show up online, and make smarter, more strategic marketing decisions as AI continues to change the social media landscape. Listen in as Emma explains: Why LinkedIn content is increasingly cited in AI-driven search results What OpenAI's rumored Pinterest acquisition means for e-commerce brands Why Meta's improved Reels recommendations demand more intentional content   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    19 min

  6. FEB 2

    249. Adapting to the 2026 Social Media Consumer (Social Bite)

    Social media didn't suddenly stop working; your audience just evolved faster than your strategy did. Consumers are watching more, engaging less, and deciding faster than ever, and most brands are completely missing it. In this episode, Emma breaks down the major shifts happening in consumer behavior on social media and what brands must do to adapt. Today's buyer is more informed, more skeptical, and far quieter than ever before – consuming more content, engaging less publicly, and making decisions long before reaching out. This episode will explain why likes and followers are no longer the metrics that matter, how "creeper behavior" is actually a positive signal, and why emotionally driven, story-based content converts faster in 2026. You'll also learn the biggest mistakes brands are making (such as treating social media as a launch-only channel) and how to fix them. This episode is your reminder that social media is a long-term trust engine, and brands willing to adapt now will win later. Listen in as Emma explains: Why the 2026 buyer consumes more content yet disengages faster The two metrics that matter far more than virality or volume How to shift your social media approach from "quick ROI channel" to "long-term trust engine"   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    13 min

  7. JAN 28

    248. The CEO Workflow: How I Organize My Week to Scale Without Burnout

    Your calendar might be the very thing holding your business back. A well-structured workflow doesn't just protect your creative energy; it's essential for effective delegation and sustainable leadership as a CEO. In this episode, Emma breaks down exactly how she structures her work calendar to support growth, focus, and long-term scalability without burning out. Drawing on over 10 years in business, she shares how her schedule evolved from chaotic, meeting-heavy days into an intentional weekly rhythm designed for leadership. Emma walks through how she divides her week – internal company days, client-facing meeting blocks, flexible strategy and travel days, and no-meeting Fridays – explaining not just how it works, but why it works. She also explores the importance of delegation, focus time, and adapting your calendar to different seasons of business. Whether you're resetting your schedule at the start of the year or feeling overwhelmed by constant meetings, this episode offers practical insight (and permission) to design a calendar that truly supports you, your team, and your growth. Listen in as Emma explains: How to structure a weekly CEO calendar that supports scalable growth Why reducing meetings is essential for founder focus and leadership How to design a calendar that evolves with your business seasons   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    20 min

  8. JAN 26

    247. Why Nurturing Your Email List Matters More Than Growing It (Social Bite)

    Scaling your business doesn't always mean doing more. It often means going deeper with the audience you already have. While growing your email list matters, true revenue and long-term growth come from converting the subscribers already paying attention. In this episode, Emma challenges the obsession with top-of-funnel growth and reframes how to think about email marketing as a powerful driver of connection, conversion, and retention. You'll learn how social media and email work together to move people closer to a purchase, why a large but disengaged email list won't move the needle, and how an over-focus on new subscribers can quietly leave thousands in revenue on the table. Discover why warm audiences convert faster, how email outperforms social reach when it comes to action, and what it really takes to build loyalty through your inbox. From welcome sequences to weekly value emails and reactivation campaigns, you'll walk away with actionable ways to actually nurture your list so subscribers are consistently moving closer to buying.  Listen in as Emma explains: Why growing an email list matters less than nurturing and activating it The three essential types of "nurture" emails  How strong email marketing increases retention and repeat customers   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    12 min
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5
out of 5
25 Ratings

About

The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it. Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.

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