Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (25)
  • MARKETING
  • UPDATED SEMIWEEKLY

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

  1. 11H AGO

    260. How Kieryn Wang Built a Boutique Email Marketing Agency, Plus Her Strategy for 50%+ Open Rates

    Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You'll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel. Listen in as Emma and Kieryn discuss: How email helps nurture and deepen relationships with your audience Where to begin when you're starting an email list from scratch Subject line psychology that increases open rates And much, much more!   Connect with Kieryn:  Website: www.itsallmost.com  Instagram: www.instagram.com/itsallmost  Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling  Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    34 min

  2. 2D AGO

    259. Retention Is the New Attention: How to Win the Social Media Algorithm in 2026

    In 2026, simply getting attention isn't the silver bullet it used to be. The new metric to optimize for? Retention. When competition was lower and algorithms were simpler, getting in front of new audiences worked well for growth, but in today's landscape, retention is far more powerful. In this episode, Emma explains how metrics like watch time, completion rate, replays, saves, and returning viewers will now determine whether your content continues to be shown. If your audience drops off after a few seconds, the algorithm moves on, no matter how many new people you reached. But when viewers stay, rewatch, and engage, the platform recognizes value and serves your content again and again. Listen in to hear about why retention is what will build familiarity, trust, and ultimately revenue for your business. You'll also take home some practical strategies to improve your hooks, tighten delivery, and create rewatchable content that drives long-term growth in 2026. Listen in as Emma explains: Why retention isn't just a metric, it's your competitive advantage Practical ways to improve hooks, pacing, and rewatchability How watch time and completion rate drive visibility    And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    21 min

  3. MAR 4

    258. March 2026 Marketing Updates: Meta's AI Video App, Reddit's Explosive Growth & AI Search Changes

    AI isn't just on the horizon for social media, it's already reshaping it. From Meta testing a new standalone AI-generated video app, to major algorithm improvements boosting organic reach, the landscape is evolving fast. In this March 2026 Marketing Updates episode, Emma breaks down the biggest platform shifts you need on your radar right now to make your most informed marketing decisions. Reddit is experiencing explosive revenue and user growth, positioning itself as a powerful lower-funnel advertising platform, while LinkedIn is offering new guidance on optimizing for AI-driven search visibility as traditional Google clicks decline. Meanwhile, Pinterest has launched a built-in media planner inside Ads Manager, signaling serious investment in paid performance and future growth. If you're marketing online in 2026, this is one episode you can't afford to skip. Emma unpacks what these updates actually mean for your content strategy, where AI belongs (and where it doesn't), and how to stay ahead as consumer behavior continues shifting toward AI-powered discovery.  Listen in as Emma explains: Why Meta's Vibes app signals a major AI shift How AI-powered algorithms are boosting organic video reach Why Reddit is becoming one of the highest-converting marketing platforms And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media     Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    24 min

  4. MAR 2

    257. The Content Role You're Neglecting In Your Business

    If you think you don't have time to create content, this episode will completely change the way you see your role as a business owner. In today's digital landscape, being a founder automatically means being a content creator, whether you've embraced it yet or not, and in this episode, Emma challenges the common belief that content requires hours of extra effort. In fact, most business owners are already generating valuable material throughout their day and just aren't capturing it. From client meetings and team collaborations to problem-solving and decision-making, these everyday moments are exactly what audiences want to see because they build trust, transparency, and connection. Instead of hiding behind polished visuals or outsourcing your presence, this episode will explore how to show the human side of your brand and let consumers see what truly goes on behind the scenes. Tune in to learn how to stop overcomplicating your content, start documenting what already exists, and leverage your greatest business asset for long-term growth. Listen in as Emma explains: How everyday work moments can become high-impact marketing assets The connection between visibility, trust, and sustainable brand demand Simple mindset shifts that make capturing content easier and more consistent    And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    19 min

  5. FEB 25

    256. Exactly What to Post This Week

    If you've ever stared at your phone wondering what on earth you should post this week, we've got your back with this episode. Emma is taking you through a realistic, agency-level weekly content plan designed to eliminate decision fatigue and help you show up online with clarity and purpose. Instead of chasing trends or reinventing the wheel every seven days, you'll learn why repeating a core message is far more effective for building trust and driving conversions. You'll also hear the three goals every strong content strategy should support, as well as the exact five-post weekly framework the Ninety Five Media team uses to position their clients as experts, build credibility, and create emotional buy-in from audiences. When you're on the content hamster wheel, it's easy to forget that posting with direction matters more than posting just to hit a quota, and leaving space for flexibility is actually what keeps your strategy relevant. Listen in to understand how to simplify your social media routine, strengthen your messaging, and create a week's worth of content that truly works for your business. Listen in as Emma and Natasha discuss: The three content goals that move audiences from discovery to conversion A five-post weekly framework that removes guesswork from your strategy How authority, proof, and relational content accelerate trust with buyers   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    32 min

  6. FEB 23

    255. How to Get More Followers on Instagram (Social Bite)

    If you've been pouring energy into Instagram but still wondering why your follower count isn't reflecting your effort, consider this your reset. In this episode, Emma challenges the obsession with chasing followers and reveals why meaningful growth is actually the result of clear messaging, a consistent perspective, and trust-building content. Instead of creating posts for quick validation or fleeting dopamine hits, the most successful accounts focus on delivering value and making their message instantly understandable. When your audience can immediately identify who your content is for and the problem you solve, following becomes an easy "yes." Tune in to discover how shifting social media behaviors are changing the way people follow accounts, pushing brands and creators to prioritize familiarity and repetition over randomness to stay memorable. You'll learn pro insights you can implement right away to create content people don't just see, but choose to follow. Listen in as Emma explains: The three critical questions your profile must answer before someone hits "follow" Why follower growth is an outcome of high-quality, trust-building content, not a tactic to chase How to strike the right balance between trending and evergreen content  And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    14 min

  7. FEB 18

    254. How to Start a New Instagram Account in 2026 (The Strategy I'd Use Today)

    Starting a new Instagram account in 2026 doesn't mean you're late, it means you can do it smarter. With years of platform changes behind us, creators like you now have clarity on what Instagram actually rewards – and spoiler, it's not volume, virality, or perfectly polished content. In this episode, Emma breaks down exactly how she would approach building (or restarting) an Instagram account today, using real client results and the proven Ninety Five Media Method. You'll learn why intention beats frequency, why engagement metrics are misleading, and why trust (not discovery) should be your first priority. You'll also hear how a dormant account revived by Ninety Five Media after six years saw explosive growth in just 90 days, and what that teaches us about goals, strategy, execution, and data in 2026. From creating for the lurker to using data as your growth compass, this episode reframes what it really takes to win on Instagram now. If you're thinking about starting fresh, reviving an old account, or building a personal brand with long-term traction, this episode will give you the exact foundation to do it right. Listen in as Emma and Natasha discuss: Why Instagram rewards intention, clarity, and trust over posting volume Which content strategies work best for new accounts in 2026 The data points that matter most for sustainable Instagram growth   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    32 min

  8. FEB 16

    253. The 3 Workflows That Keep Our Marketing Running Without Me Touching It (Social Bite)

    Do you feel buried in the day-to-day details of your marketing? The truth is, with the help of some intentionally designed workflows, marketing can actually be one of the easiest areas for founders to step out of. It's just a matter of getting strong systems in place. In this episode, Emma pulls back the curtain on the exact systems that allow Ninety Five Media to stay consistent with marketing without requiring her to be stuck in the weeds or sacrifice quality. You'll learn the three non-negotiable workflows for hands-off marketing, why most long-form content fails at repurposing, and how filming with short-form distribution in mind changes results entirely. Emma also shares the technical fundamentals, including video ratios, lighting, and audio, that determine whether your content stops the scroll or gets skipped. Why not try automating one workflow this week? Discover how it helps you step out of daily marketing and scale with more focus and confidence. Listen in as Emma explains: Why founders must step out of day-to-day marketing to scale sustainably The technical mistakes that make content unusable on social media The three marketing workflows that keep your brand visible without constant founder involvement   And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

    15 min
See All (260)

5
out of 5
25 Ratings

About

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

Information

You Might Also Like