Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (25)
  • Marketing
  • Updated Semiweekly

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

  1. 7h ago

    308. Do These 3 Things Before Setting Your 2027 Social Media Marketing Budget

    If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You'll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year's spreadsheet.    Listen in as Emma explains: How business goals should shape your 2027 social media budget Why last year's marketing gaps reveal next year's resource needs Why scaling social media requires budgeting beyond your posts   And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  2. 5d ago

    307. Is Your Brand Cringe?

    The fear of being cringe just might be holding your brand back. In this episode, Emma breaks down the difference between marketing that feels forced and the kind of discomfort that simply comes from putting yourself out there. You'll learn why copying trends, borrowing another creator's personality, or trying too hard to appear relevant can weaken your brand. Your content should feel like a natural extension of you and your business. This episode also explores why authenticity does not mean sacrificing professionalism. Luxury, polished, and established brands can still show personality. Feeling uncomfortable on camera, posting before everything is perfect, and becoming more visible might feel cringe at first, but may be the very thing you need to do in order to be successful online. If a fear of judgment has kept you from creating and showing up, this episode will help you rethink what being cringe really means.   Listen in as Emma explains: The key differences between forced marketing and healthy discomfort Why copying trends can weaken your brand personality and recognition How professionalism and personality can coexist    And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  3. Sep 14

    306. How to Prepare for Black Friday: Your September Marketing Plan

    If you wait until November to plan your brands Black Friday / Cyber Monday promotions, you are already behind. In this episode, Emma explains what you need to prioritize in September to create a stronger, calmer, and more profitable Black Friday and Cyber Monday season. You'll learn why your offer needs to be finalized long before content creation begins. The episode also explains how to turn that offer into a cohesive campaign across social media, email marketing, and your website. You'll also learn why September and October are the perfect time to warm up your audience before every major brand starts competing for attention. By focusing on visibility, engagement, and performance data early, you'll know which products and messages deserve the most  attention during the sale.    Listen in as Emma explains: Why your Black Friday offer needs be finalized before your campaign How to build a cohesive campaign across social, email, and web Why warming your audience up before November can boost sales   And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  4. Sep 9

    305. September Monthly Marketing Updates: Meta's Paid AI Tools, YouTube's Amazon Product Tagging, and Instagram's AI-Enabled Editing

    Social media never stops and September 2026 has brought 5 marketing updates you need to have on your radar. In this episode, Emma breaks down the latest platform changes across Meta, YouTube, and Instagram, and explains what each development could mean for your marketing strategy. You'll learn about Meta's new AI subscription packages, YouTube's Amazon affiliate product tagging, and Instagram's move toward larger-screen viewing with its Connected TV push, while YouTube opts to give viewers greater control through customizable prompt-based feeds. You'll also learn about Instagram's new First Draft feature for Reels and how AI-assisted editing could streamline content production. These updates will help you stay ahead as AI, video, and commerce capabilities evolve.    Listen in as Emma explains: Why Meta's paid AI tools could shake up marketing workflows How YouTube product tags create stronger affiliate marketing opportunities Why platform discovery is becoming more personalized and search-driven How Instagram's AI editing tools could simplify Reels content creation   And much, much more!   🔗Links & Resources:   Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  5. Sep 7

    304. Where AI Belongs in Your Marketing Strategy (And Where it Doesn't)

    AI can be a big help, but there are certain pieces that should absolutely stay human. In this episode, Emma breaks down where AI belongs in your marketing strategy and where you should never hand over the reins completely. You'll learn why you shouldn't let AI write and publish social captions unchecked, replace your face with an avatar, fabricate visual proof, or manage meaningful relationships. Each of these shortcuts may sound like time-savers, but they're actually trust-breakers. The episode also explores five powerful ways to use AI more effectively. If you are navigating how to fit AI into your marketing workflow, now's the time to get a better understanding of how it can help you work faster while protecting the human experiences that make your brand worth trusting.   Listen in as Emma explains: Which marketing responsibilities need to stay in human hands Why authenticity is still essential for your brand How AI can improve content planning, searchability, and repurposing And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai    Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  6. Sep 2

    303. Are You Repurposing Your Content the Right Way?

    If your content feels repetitive to you, your audience may finally be starting to remember it. In this episode, Emma explores the Mere Exposure Effect and explains why repeated messaging is one of the most powerful tools in your marketing strategy. You don't need to be constantly searching for new topics, offers, and messages. Familiarity is actually what helps your audience move through the marketing funnel faster. You'll learn why you get tired of your messaging long before your audience does, as well as the questions you need to ask yourself for repurposing your strongest ideas without reposting the exact same content. If content creation constantly feels like starting from scratch, this episode will help you create a more sustainable system while reinforcing your message with your audience.   Listen in as Emma explains: Why repeated messaging builds familiarity and stronger buying intent How creator fatigue can make effective content feel boring Why repurposing your strongest messages makes content creation smoother   And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai    Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  7. Aug 31

    302. The Video Content Formula for More Views and Better Retention

    Posting video is no longer enough to make your brand stand out on social media. In this episode, Emma breaks down the three elements that separate forgettable video content from videos that earn attention. You'll learn why the opening seconds of every video matter, how stronger hooks can grab attention, and why watch time should influence the way you structure your content. Emma also explains how forward momentum, open loops, visual changes, B-roll, and strategic editing can make sure your message lands. Finally, you'll learn why the strongest videos feel native to social media instead of looking like traditional advertisements. If your videos are getting published but not getting watched, this episode will show you how to give your audience a reason to remember your brand.   Listen in as Emma explains: Why forward momentum keeps viewers engaged through your entire video How strategic editing improves watch time and audience retention Why social-first video feels more human and drives stronger connection   And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai    Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  8. Aug 26

    301. Want Always-On Access to Ninety Five Media? Meet 95 AI

    AI can help you make better marketing decisions, but it should not replace the human creativity behind your brand. In this episode, Emma introduces 95 AI, a custom GPT built from the processes, frameworks, and collective experience behind Ninety Five Media. Rather than using AI as another generic content generator, 95 AI is designed to help you think more strategically about what to do next. The tool follows the same core Ninety Five Media Method used with all in-house clients, starting with your goals before moving into strategy, execution, and data instead of jumping straight into more content. You'll also learn how 95 AI can help you build content calendars, create detailed shot lists, repurpose existing content, and interpret marketing analytics. The episode also explores the difference between generic AI tools and a system trained on specific marketing frameworks and processes.   Listen in as Emma explains: Why AI should support human creativity, not replace it How 95 AI turns marketing goals into strategic direction How to streamline content planning, filming, and repurposing with AI   And much, much more!   🔗Links & Resources: Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get access today:  https://courses.ninetyfivemedia.co/95-ai    Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

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5
out of 5
25 Ratings

About

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

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