Pet Accountant Podcast

Victoria Clark

The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.

  1. 3D AGO

    Not All Clients Are Profitable – How to Protect Your Pet Business

    In this episode of The Pet Accountant Podcast, Vicky explores an uncomfortable but important truth — not every client is profitable. She explains how some clients can quietly drain your time, energy, and finances, even if your diary looks full. From constant late payments to unrealistic expectations, Vicky highlights the warning signs that a client may be costing you more than they’re contributing. This episode encourages pet professionals to adopt a more business-focused mindset when it comes to client selection. By creating clear financial policies, setting firm boundaries, and defining your ideal client profile, you can protect your time, increase profitability, and reduce emotional burnout. If you’ve ever felt frustrated by certain clients but weren’t sure how to handle it, this episode will help you rethink your approach with confidence. 💬 Key Takeaways Not every client contributes positively to your profitability.Some clients can drain emotional energy as well as financial resources.Clear boundaries and financial policies protect your business integrity.Identifying your ideal client helps improve long-term sustainability.Taking a business-first approach leads to healthier client relationships. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://lopay.com/en-gb 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    53 min
  2. FEB 9

    Why You Need to Pay Yourself Properly in Your Pet Business

    In this episode of The Pet Accountant Podcast, Vicky tackles a topic many pet business owners avoid — paying themselves properly. She explains why so many people in the pet industry leave their own pay until last, often treating it as an afterthought once everything else has been paid. Over time, this can lead to financial stress, frustration, and a growing resentment towards the business you’ve worked so hard to build. Vicky shares why paying yourself should be treated like any other essential business expense, not something that’s only done if there’s money left at the end of the month. She talks through simple, practical steps such as setting a regular payment schedule and reviewing your personal financial needs, helping you build a healthier, more sustainable relationship with your business. 💬 Key Takeaways Paying yourself properly is essential for financial stability and well-being.Many pet business owners underpay themselves, leading to unnecessary stress.Your pay should be intentional and treated like any other business expense.Setting a regular, modest salary reduces anxiety and improves decision-making. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://lopay.com/en-gb 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    42 min
  3. FEB 2

    Why Being Busy Doesn’t Always Mean Being Profitable

    In this episode of The Pet Accountant Podcast, Vicky explores the crucial link between time management and profitability in pet-based businesses. She breaks down a common frustration many pet professionals face — being fully booked, working long hours, yet still feeling like the money doesn’t reflect the effort. Vicky explains why being busy is not the same as being profitable, and why every appointment in your diary should be treated as valuable inventory. The episode covers practical strategies for improving diary management, setting clear boundaries, and pricing your services properly so your time actually works for you, not against you. By the end of the episode, listeners will have actionable tools to build a more sustainable, profitable, and less exhausting business. 💬 Key Takeaways Being busy does not automatically mean your business is profitable.Appointment slots should be treated as inventory with real financial value.Clear boundaries and correct pricing help prevent burnout and instability.Regularly reviewing your services ensures all costs are covered.More clients can sometimes mean more stress, not more income.Sustainable growth comes from balancing pricing, capacity, and boundaries. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://lopay.com/en-gb 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    41 min
  4. JAN 26

    Why Boundaries Are Essential in Your Pet Business

    In this episode of The Pet Accountant Podcast, Vicky talks about one of the most overlooked but important parts of running a successful pet business — setting and enforcing boundaries. She explains how a lack of boundaries can quickly lead to financial loss, stress, and emotional burnout, especially in an industry where relationships with clients often feel personal. Vicky makes it clear that boundaries aren’t about being difficult or unfriendly — they’re about protecting your business, your time, and your wellbeing. The episode explores why clear terms and conditions, consistent enforcement, and confident communication are essential for creating a sustainable business. By treating boundaries as business policies rather than personal preferences, pet professionals can build healthier client relationships and avoid being taken advantage of. 💬 Key Takeaways Clear boundaries are vital for protecting your income and professional integrity.Well-communicated terms and conditions prevent misunderstandings with clients.Enforcing boundaries is a business necessity, not a personal failure.Late cancellations and unpaid invoices can seriously affect profitability.Clients are more likely to respect boundaries when they are applied consistently.Viewing boundaries as protective measures helps strengthen client relationships. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform designed to help small businesses keep more of what they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://lopay.com/en-gb 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    45 min
  5. JAN 19

    Pricing Your Pet Business for Long-Term Success

    In this episode of The Pet Accountant Podcast, Vicky tackles one of the biggest challenges pet business owners face — pricing. She explains why so many pet professionals struggle with knowing how much to charge, when to increase prices, and how to handle the emotional side of those decisions. In an industry built on relationships with both pets and their owners, pricing can feel personal — but Vicky explains why avoiding it can lead to burnout and an unsustainable business. Rather than copying competitors, Vicky walks through the importance of understanding your true costs, including overheads, time, and profit margins. She encourages listeners to take a structured approach to pricing, making decisions based on facts rather than fear or guesswork. This episode is a must-listen for anyone who feels underpaid, overwhelmed, or unsure whether their prices truly reflect the value they provide. 💬 Key Takeaways Correct pricing is essential for the long-term sustainability of your pet business.Emotional attachment to clients can make price increases feel uncomfortable.Prices should be reviewed regularly to keep up with rising costs.Undercharging often leads to burnout and resentment.Pricing based on competitors is risky — understanding your own costs is key.Clear communication around price increases helps protect client relationships. 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    45 min
  6. JAN 12

    Why Income Protection Matters for Pet Business Owners – with Romany Youell the Finance Woman

    In this episode of The Pet Accountant Podcast, Vicky is joined by Romany, the Finance Woman, to talk about a topic many small business owners overlook until it’s too late — income protection. Together, they explore why protecting your income is so important if you’re self-employed, especially in the pet industry, where your ability to work often directly affects your earnings. Romy explains what income protection is, how it works, and why so many people don’t realise it’s available to them until they’re already facing financial difficulty. The conversation also covers common misunderstandings around pensions. Rather than seeing pensions as something to “sort out later”, Vicky and Romy explain why active financial planning and regular reviews are essential for long-term security. This episode is a strong reminder to take control of your finances now, rather than reacting when something goes wrong. 💬 Key Takeaways Every small business owner should have an emergency fund to handle unexpected challenges.Income protection provides a vital safety net if illness or injury stops you working.Many people miss out by not seeking professional financial advice early.Pensions should be actively managed, not left to sit untouched for years.Income protection isn’t just for people with existing health issues — it’s more accessible than many think.Regularly reviewing your pensions and insurance ensures you’re getting the right cover and value. If you would like to find out more about The Finance Woman, you can visit her website here: https://thefinancewoman.co.uk/ To find out how Vicky, Lee, and the team can help your pet business grow. 🌐 Visit petaccountant.co.uk

    33 min
  7. 12/22/2025

    Personal Branding and Marketing in the Pet Industry – with Charlotte Perrott

    In this episode of The Pet Accountant Podcast, Vicky is joined by Charlotte Perrott from Canine Marketing Support to talk about the importance of personal branding and smart marketing for pet professionals. They discuss why people don’t just buy services — they buy people. Charlotte explains how showing up authentically on social media helps build trust, strengthen relationships with clients, and create long-term business growth. From engaging properly with your audience to adapting your marketing as platforms evolve, this episode is packed with practical advice for pet business owners who want to stand out. The conversation also touches on how marketing is changing with the rise of AI, and why pet professionals shouldn’t be afraid of these tools but instead learn how to use them effectively. Vicky and Charlotte also reflect on the recent Expo, highlighting the strong sense of community within the pet industry and the power of networking with like-minded business owners. 💬 Key Takeaways Personal branding helps clients connect with the person behind the business, not just the service.Social media is a powerful tool for building trust and engagement when used authentically.A supportive pet industry community encourages shared learning and business growth.Understanding advertising and targeting helps you spend marketing budgets more effectively.Keeping on top of tax responsibilities is especially important as January deadlines approach. 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    35 min
  8. 12/17/2025

    What Christmas Expenses Can Pet Businesses Actually Claim?

    In this episode of The Pet Accountant Podcast, Vicky and Lee break down the often confusing topic of Christmas expenses and what pet business owners can (and can’t) legitimately claim during the festive season. They discuss common scenarios, such as buying gifts for clients, decorating business spaces, and treating staff at Christmas, which helps clear up some of the biggest misconceptions that can lead to problems with HMRC. Vicky and Lee explain why branding matters on client gifts, why food and alcohol usually can’t be claimed, and how the rules differ when it comes to employees versus subcontractors. The episode also highlights the importance of keeping clear records, especially if you’re using personal bank accounts for business spending, and serves as a timely reminder to stay on top of tax deadlines to avoid unnecessary stress in the new year. 💬 Key Takeaways Client gifts must include clear branding to be tax-deductible.Food and alcohol are not allowable expenses for client gifts.Rules differ for employees and subcontractors when it comes to festive spending.Christmas decorations may be allowable in dedicated business spaces, but not personal ones.Accurate record-keeping is essential, especially when using personal accounts.Preparing early for tax deadlines helps avoid last-minute problems. 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow.

    39 min

About

The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.

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