The CEO Project Podcast

Jim Schleckser
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Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.

  1. Franchise Series: There is Safety in a Strong Franchise

    4d ago

    Franchise Series: There is Safety in a Strong Franchise

    How do you know whether you've found a strong franchise or one that could quietly drain your time, money, and energy? If you're looking for a way to diversify your income, leave the corporate world, or build a business worth, franchising can be an attractive option. But not all opportunities are created equal. In this episode, you'll learn how experienced franchise operators evaluate opportunities, identify red flags, and determine whether a franchise is truly positioned for long-term success. If you're considering franchise ownership, understanding the characteristics of a strong franchise can help you make a smarter investment decision and avoid costly mistakes. What You'll Gain From This Episode: Learn the key traits that separate a strong franchise from thousands of average franchise opportunities. Discover how to evaluate franchise financial performance, leadership teams, systems, and support before investing. Understand the different paths to franchise ownership, including buying an existing operation versus building one from the ground up. Before you commit your capital to any franchise opportunity, listen to this episode to learn the proven framework successful investors use to identify a strong franchise with long-term growth potential. Check out: 11:45 – Why Some Franchises Command Higher Exit Values Scott explains how a strong franchise can increase business value, attract private equity buyers, and create a more lucrative exit strategy. 21:30 – How to Evaluate a Strong Franchise Before You Invest Learn the critical factors to assess, including leadership, operational systems, franchisee support, and financial performance. 34:20 – The Success Rates of Strong Franchises Scott breaks down why franchise success rates vary so dramatically and how to use the Franchise Disclosure Document (FDD) to identify a strong franchise with a proven track record. Scott Jones Scott Jones is a franchise consultant and founder of Franchise Guide Group. A multi-unit owner and former franchise brand CEO, he brings more than three decades of experience in the franchising industry. Through his work with FranChoice and his own companies, he helps mid-career professionals, executives, and business owners use franchising as a practical path to independence. Scott has led a company serving tens of thousands of franchise locations and has worked closely with major brands while also sitting in the franchisee chair himself

    35 min
  2. Franchise Series: Why Most People Choose the Wrong Franchise

    Jun 15

    Franchise Series: Why Most People Choose the Wrong Franchise

    Could choosing the wrong franchise cost you years of time, money, and opportunity before you even realize you've made the mistake? If you're considering franchise ownership, it's easy to get distracted by big brand names, flashy marketing, or promises of financial freedom. But as you'll hear in this first episode of a three-part franchising series, the wrong franchise isn't always a bad franchise—it's often a franchise that doesn't fit your goals, skills, lifestyle, or vision for the future. Understanding how to evaluate opportunities before you invest can help you avoid expensive mistakes and increase your chances of building a business worth owning. What You'll Gain From This Episode: Learn the most common reasons entrepreneurs end up choosing the wrong franchise and how to avoid those costly pitfalls. Discover the key questions to ask when evaluating franchise opportunities, franchise culture, support systems, and long-term growth potential. Understand how your personality, experience, risk tolerance, and goals should influence your franchise selection process. Before you invest a dollar into franchise ownership, listen to this episode to learn how to avoid the wrong franchise and identify opportunities that align with your vision for growth and long-term success. Check out: 3:35 – Should You Buy an Established Franchise or Take a Risk on a New Concept? Matt Stevens explains why some investors are attracted to emerging franchise brands and the risks and rewards of getting in early. 16:50 – The Hidden Costs and Challenges of Becoming a Franchisor Learn why franchising isn't a shortcut to growth and what business owners often underestimate when expanding through a franchise model. 29:15 – The Biggest Reason People Choose the Wrong Franchise Matt shares why franchise success starts with understanding your own goals, lifestyle, and motivations—not just finding a popular brand. About Matt Stevens The Franchise Guy, Matt Stevens, is among the more experienced franchise consultants in the country, with more than thirty years in the industry. He has owned four businesses, been Rookie Franchisee of the Year, turned around struggling divisions, and served as a quality board member and partner inside a two-billion-dollar franchise group. Matt is a FranChoice Gold and Century Club member, a Business First Columbus Forty Under 40 honoree, and the author of Franchising 101, an introductory course to franchising. He holds three business degrees from Florida Southern College and Wake Forest University, and is a MENSA member

    32 min
  3. How to Build Emotional Brand Connection That Goes Beyond Symbols

    Jun 8

    How to Build Emotional Brand Connection That Goes Beyond Symbols

    In a marketplace where AI is making information and expertise more accessible than ever, standing out has become harder—and more important. If your customers see you as just another option, you're likely leaving growth, loyalty, and valuation on the table. In this episode, Jim Schleckser sits down with branding strategist and futurist Kelly O'Neill to explore what branding really means, why it's much more than logos and marketing campaigns, and how CEOs can build a meaningful brand connection that creates a true competitive advantage. In this episode, you'll discover: How to identify and communicate the unique differentiator that strengthens brand connection and separates your business from seemingly identical competitors. Why every customer interaction either reinforces or breaks your brand promise—and what leaders must do to ensure alignment across the organization. How AI is reshaping markets, consumer behavior, and thought leadership, making authentic brand connection more valuable than ever before. Listen now to learn how a stronger brand connection can help your business stand apart, attract the right customers, and build a lasting competitive advantage in an increasingly AI-driven world. Check out: 2:45 – Branding Is More Than a Logo Kelly challenges the common misconception that branding is logos and visuals, explaining that branding is the feeling your company creates in the minds of customers and how that drives buying decisions. 16:30 – Finding Your Competitive Differentiator Kelly shares practical examples of how businesses—from law firms to luxury home builders—discovered their unique "unicorn" advantage and used it to create stronger brand connection and stand apart from competitors. 35:00 – Why AI Makes Branding More Important Than Ever The conversation shifts to the future, where Kelly explains how AI is leveling access to information and expertise, making authentic brand connection, thought leadership, judgment, and trust the new competitive advantages. About Kelly O'Neil Kelly O'Neil is an international award-winning entrepreneur, futurist, and brand marketing and profit strategist for visionary entrepreneurs and the companies that support them. She is the creator of The Fusion Paradigm™, a radically different framework that blends strategy and intuition to help founders scale purposeful, profitable, and legacy-driven businesses. With over 30 years of experience and $750M+ in client revenue, Kelly has built multiple multi-million-dollar companies, launched more than two dozen brands, and is known globally for her expertise in affluent marketing, thought leadership, and intelligent business growth. She is the founder and CEO of Phoenix Growth Partners, a category-of-one consultancy for 6–9 figure entrepreneurs. Kelly's work has been featured in Forbes, Entrepreneur, and The Wall Street Journal, and she has shared the stage with Tony Robbins, Jack Canfield, and Zig Ziglar. Her mission: to help bold leaders disrupt mediocrity and build legacies that outlive them.

    28 min
  4. Your Leadership Team Should Align Around One Category Story

    Jun 1

    Your Leadership Team Should Align Around One Category Story

    Have you ever wondered why some companies dominate a market while everyone else competes in a crowded space, and what it takes to create a category of your own? If you're leading a business and looking for a way to stand out, this episode will challenge how you think about growth. Rather than competing in an existing market, you'll learn how category creation can help you define a new space, solve a bigger problem, and position your company as the leader others follow. Whether you're launching a new offering, refining your strategy, or aligning your leadership team around a bold vision, this conversation offers a practical framework for creating lasting competitive advantage. In this episode, you'll learn how to: Identify and define market problems that customers may not even realize they have—and turn them into opportunities for category leadership. Build a compelling strategic narrative that aligns your leadership team, sales organization, and entire company around a shared vision. Avoid the common pitfalls that cause category creation efforts to fail, including lack of commitment, poor internal alignment, and inconsistent market education. Listen now to discover how a united leadership team can create and own a category instead of fighting for position in someone else's market. Check out: 2:55 – Why Market Product Fit Beats Product Market Fit Mike explains why category creators design the market first and then position their product within it, challenging one of the most common startup and growth assumptions. 8:05 – The Category Point of View Framework Learn the storytelling structure behind successful category creation, including how to define the villain (problem), position the customer as the victim, and introduce the category as the hero. 26:20 – Getting Your Leadership Team and Organization Aligned Mike shares why category creation fails when only marketing owns the strategy and how CEOs can align the leadership team, sales organization, and employees around a common vision. About Mike Damphouse Mike "Damp" Damphousse brings an experienced, pragmatic aspect to strategic category design from three decades as a founder, CEO, CMO, startup advisor, and a limited partner with Stage 2 Capital. As co-founder of Category Design Advisors and co-author of The Category Creation Formula, he works with management teams and investors to design categories that create enduring market value.

    30 min
  5. Why Do Smart CEOs Choose Alignment Over Conflict in Every Big Negotiation?

    May 25

    Why Do Smart CEOs Choose Alignment Over Conflict in Every Big Negotiation?

    Why do smart CEOs prioritize alignment over conflict when the stakes are highest? Every major negotiation — with investors, employees, customers, partners, or acquisition targets — shapes the long-term health of your business. But too many leaders still approach negotiations as a battle to win rather than an opportunity to build trust, expand the pie, and create better outcomes for everyone involved. In this episode, Jim Schleckser sits down with negotiation expert Stan Christensen to unpack why the smartest CEOs focus on fairness, relationship management, and strategic preparation rather than pressure tactics and positional bargaining. By listening to this episode, you'll learn how to: Build stronger long-term business relationships by approaching negotiations as collaborative problem-solving instead of zero-sum conflict Avoid costly emotional decisions by using pauses, preparation, and strategic thinking to stay in control during high-stakes conversations Create better outcomes in salary discussions, M&A deals, and everyday negotiations by uncovering what truly matters to the other side Play this episode now to discover why the CEOs who consistently get the best deals are the ones who prioritize alignment over conflict in every important negotiation. Check out: 08:45 — Stan Christensen explains why the best negotiations focus on fairness, relationship management, and expanding the pie instead of treating negotiation as adversarial conflict. 27:10 — A powerful discussion on how CEOs should approach compensation, ownership, and aligning incentives for long-term wealth creation and leadership growth. 45:20 — Stan shares a fascinating real-world negotiation strategy used in a car-buying scenario that completely changes the game and shifts leverage back to the buyer. About Stan Christensen Mr. Christensen is currently the host of "All Things Negotiation," a popular negotiation podcast. He was a co-Founder of Arbor Advisors, a boutique investment bank in Silicon Valley, which he ran for 20 years.  Previously, he worked as a mediator and negotiation advisor at Conflict Management Group.  In this capacity, he worked in over 75 countries, negotiating transactions and mediating conflicts.  He is a former Kellogg Fellow and a member of the Council on Foreign Relations.  He has taught Negotiation at Stanford University for over 20 years.  His BA is from Brigham Young University, and he has an MBA from Harvard Business School.

    34 min
  6. How Proven AI Marketing Methods Transform Companies Into Unstoppable Category Leaders

    May 18

    How Proven AI Marketing Methods Transform Companies Into Unstoppable Category Leaders

    Are you losing customers because AI marketing is changing faster than your business can keep up? If you're trying to grow your company in a world where ChatGPT, LinkedIn algorithms, YouTube, and AI-powered search are reshaping how buyers discover brands, this episode gives you a practical roadmap to stay visible and competitive. You'll hear how modern companies are using AI marketing to win attention, dominate search results, improve customer acquisition, and build trust across multiple platforms before competitors even know what changed. What You'll Learn: How AI marketing is transforming search visibility — and why ranking #1 on Google no longer guarantees customers Ways to reverse engineer AI-driven platforms like ChatGPT, Gemini, LinkedIn, and YouTube to increase authority and attract better leads Practical strategies for creating authentic, high-performing content that drives engagement, retention, and long-term business growth Play this episode now to discover how AI marketing can help you attract higher-value customers before your competitors figure out the new rules of digital growth. Check out: 08:45 – Gilad breaks down how AI marketing is changing search forever and explains why ranking on Google alone is no longer enough to win customers. 19:20 – A fascinating look at how LinkedIn's algorithm now rewards authentic, value-driven content while punishing AI-generated "filler" posts. 34:10 – The conversation shifts to YouTube, influencer marketing, and how AI tools can turn hours of content into actionable business insights and growth opportunities. About Gilad Bechar Gilad Bechar is the visionary founder and CEO of Moburst, a world-renowned, mobile-first digital agency that has become a trusted growth partner to some of the most recognizable tech brands on the planet. Over the last eleven years, Gilad has scaled Moburst into a global powerhouse, working with industry leaders such as Google, YouTube, Uber, Discovery, Robinhood, Playtika, Dropbox, and Samsung to unlock breakthrough results in user acquisition, retention, and mobile innovation. With more than 14 years of hands-on experience in brand management, media strategy, consultancy, and startup ecosystems, Gilad is a force in digital marketing. He combines creative ingenuity with deep technical insight. His approach to full-funnel mobile growth is comprehensive, encompassing strategy and creative content as well as performance marketing, product optimization, and growth hacking.

    32 min
  7. Why Your Attachment Style Determines Leadership Effectiveness Every Time

    May 11

    Why Your Attachment Style Determines Leadership Effectiveness Every Time

    What if the biggest barrier to your leadership effectiveness isn't your strategy or team but the emotional patterns you developed long before you ever became a leader? If you've ever struggled with delegation, micromanagement, conflict avoidance, or the pressure to constantly prove yourself as a leader, this episode will hit close to home. You'll discover how your attachment style quietly shapes the way you lead, communicate, build trust, and respond under pressure, and why improving your leadership effectiveness starts with greater self-awareness, emotional regulation, and psychological safety. What You'll Gain From This Episode: Learn how secure leaders create trust-filled environments where teams feel safe to innovate, collaborate, and perform at a higher level. Discover the hidden connection between childhood attachment patterns and leadership behaviors like micromanaging, people-pleasing, or avoiding vulnerability. Understand practical ways to strengthen emotional intelligence, improve self-awareness, and intentionally change leadership habits that may be limiting your growth. Ready to become a more self-aware, emotionally intelligent leader? Play this episode to uncover the mindset shifts that can dramatically improve your leadership effectiveness and transform the way your team responds to you. Check out: 08:45 – Dr. Jaime Goff explains the two core questions that shape leadership behavior: "Am I worthy?" and "Are other people trustworthy?" — a foundational moment for understanding leadership effectiveness. 24:10 – The conversation dives into how insecure attachment styles show up in leadership through micromanagement, lack of trust, and difficulty delegating. 41:30 – Jim and Jaime discuss how leaders can actually rewire unhealthy leadership patterns through self-awareness, emotional regulation, and intentional behavioral change. About Dr. Jaime Goff Dr. Jaime Goff is the founder of The Empathic Leader, LLC, where she specializes in helping leaders unlock their full potential through executive coaching, insightful workshops, and thought-provoking keynotes. With her unique blend of expertise in psychology and leadership development, Jaime helps individuals and teams navigate their toughest challenges, build resilience, and achieve transformative growth. In addition to her coaching and speaking, Jaime serves as the Director of Leadership Development for an international healthcare system, where she designs and leads innovative programs that inspire leaders to thrive. Her career began in higher education as a professor of Couple and Family Therapy and later as an academic dean. Dr. Goff's thought leadership has been featured in academic journals and industry magazines. She shares her insights regularly on her blog and LinkedIn, where she engages a thriving community. A seasoned speaker, Jaime has delivered presentations and workshops at more than 30 professional conferences.

    31 min
  8. Why Are Smart Organizations Moving from SEO to AEO Tracking?

    May 4

    Why Are Smart Organizations Moving from SEO to AEO Tracking?

    How is your current approach to AEO tracking impacting your growth, and do you actually know which marketing efforts are driving real revenue? You're likely investing across multiple channels, Google, LinkedIn, CTV, maybe even experimenting with AI-driven search, but the data doesn't quite add up. Sound familiar? That's because today's marketing landscape is fragmented, privacy-restricted, and increasingly driven by non-click channels. In this episode, you'll see why traditional tracking (and even your dashboards) may be misleading you, and how AEO tracking and AI-driven attribution are reshaping how smart CEOs and marketers connect spend to actual business outcomes. By listening, you'll walk away with: A clearer way to connect marketing activity to real revenue—not just clicks and impressions Insight into how AI and AEO tracking are changing where and how customers discover your brand A practical understanding of how to unify fragmented data into a single source of truth that can boost ROI significantly Play the episode now to discover how aligning your marketing data with real performance metrics can unlock up to 50% more ROI—and give you the clarity your CFO has been asking for. Check out: (06:30) – The core problem with marketing data: why attribution numbers don't add up and why CEOs and CFOs often don't trust marketing reports (18:45) – How cookies, privacy changes, and walled gardens broke traditional tracking—and what that means for your strategy going forward (32:10) – The shift to AI, AEO tracking, and unified data: how modern marketers are rebuilding a single source of truth and driving 25–55% higher ROI About Jeff Greefield Jeff is an entrepreneur, advisor, and disruptor with three decades of leadership in strategy, growth, and marketing.  Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics, a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact of upper-funnel channels like CTV and grow their budgets.

    33 min
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Ratings & Reviews

4.5
out of 5
14 Ratings

About

Want to build a great business? The CEO Project Podcast and host Jim Schleckser brings proven tools and techniques to scale your business. Each episode dives deep into a critical business topic for CEOs of mid to large-sized firms.

Information

  • Creator
    Jim Schleckser
  • Years Active
    2022 - 2026
  • Episodes
    183
  • Rating
    Clean
  • Copyright
    © The Lazy CEO Podcast (c) 2022
  • Show Website
    The CEO Project Podcast

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