Staging Sips

Lori Fischer
  • 4.9 (39)
  • MARKETING
  • UPDATED WEEKLY

The live-workshop style business podcast helping Real Estate Staging CEO's redefine success and chase big, beautiful dreams. With mini implementation plans, expert interviews, and behind-the-scenes of my own business learning curves...you will be able to roll up your sleeves, dive in and stage the heck out of your business!

  1. 8H AGO

    The Hidden Math Of Renewals

    Renewal Pricing Is Where Profit Can Be Maximized Some numbers in a staging project feel more defined than others. The initial staging fee is usually built with care. It reflects scope, inventory, labor, and experience. It has structure behind it. Renewal pricing tends to sit in a different category. The number is there, but the reasoning behind it is not always as clearly outlined. It can be influenced by instinct, habit, or what feels reasonable in the moment. In this episode, we continue the vacant staging pricing series by focusing on how to approach that number with more precision. This is a closer look at how renewal pricing can be grounded in the ongoing value of your inventory and its role inside your business. Because even when nothing new is being installed, your assets are still actively allocated. They continue to influence capacity, availability, and what your business can generate next. The opportunity is in understanding how to translate that into a number that is intentional, consistent, and financially sound. We walk through: The difference between "what makes this profitable" vs. "what makes this powerful" Why standard renewal math often lands at the bare minimum How to shift your thinking from monthly pricing to total asset value The 8–12% renewal model that creates stronger margins, flexibility, and cash flow How renewals can quietly become one of the most impactful drivers of your bottom line This episode also addresses the internal tension many owners feel when raising prices. Because pricing is never just numbers. It's belief, identity, and decision-making. When you anchor your pricing in clean math, you create stability and confidence that ripple through your entire business. Renewals are not an afterthought. They are a strategic lever. And when used well, they fund your growth, your team, and your ability to actually enjoy the business you've built. WHAT YOU'LL LEARN FROM THIS EPISODE: Why most renewal pricing models leave money on the table The difference between baseline profitability vs. strategic pricing How to use the 8–12% inventory-based renewal model The real role renewals play in cash flow and business stability How to think like a CEO when pricing—beyond fear, competition, or guesswork

    12 min
  2. Better Inventory Management with Kate Elliott, Co-Founder of Hutch

    MAR 14

    Better Inventory Management with Kate Elliott, Co-Founder of Hutch

    What happens when a stager with a tech background gets tired of duct-taping together Trello, QuickBooks, and a CRM that wasn't built for her? She builds something better. In this episode, I sit down with Kate, co-founder of Hutch — a purpose-built project management and inventory platform designed specifically for home stagers. Kate shares her journey from SaaS startup life to staging side hustler to software founder, and walks us through exactly what Hutch does, why the staging industry has been underserved for so long, and how better data can finally help stagers price their services for what they're actually worth. WHAT YOU'LL LEARN FROM THIS EPISODE: How Kate went from staging side hustler to software co-founder Why so many stagers are stitching together tools that were never built for them and what that's costing them What Hutch does as an all in one staging business tailored platform Why your average inventory investment per stage might be the most important number you're not tracking RESOURCES: Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome Hutch Staging Website: hutchstaging.com Hutch Staging on Instagram: @hutchstaging If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom! ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Follow over on Spotify, Stitcher, Amazon Music, or Audible.

    37 min
  3. Busy but Not Profitable? This Might Be Why

    MAR 7

    Busy but Not Profitable? This Might Be Why

    Last time, we talked about overhead allocation—the cost of just turning the lights on in your business. Today we're continuing with the other two pieces that make up the three checks every staging project needs to write for you: the people check and the furniture check. The people check covers what it actually costs to deliver the service. Your team's time, movers, truck rentals, fuel, all the admin work from the first client call to the moment that last throw pillow is back on the shelf. The furniture check is about inventory recovery. You're putting thousands of dollars of inventory into every house, and that inventory needs to earn its money back over time. When you add these together with your overhead allocation, you get your pricing floor—what you need to charge before you ever add profit. Understanding these numbers is what separates staging businesses that grow and thrive from ones that work themselves into the ground. Let's now walk through the real numbers so you can calculate your own pricing floor.   WHAT YOU'LL LEARN FROM THIS EPISODE: How to calculate your people and furniture check What inventory recovery means and why every piece of furniture needs to earn its money back How to calculate your true floor pricing before adding profit How to stair-step pricing increases without scaring yourself   RESOURCES: Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Follow over on Spotify, Stitcher, Amazon Music, or Audible.

    19 min

  4. FEB 28

    Preparing Your Brain For Growing a Home Staging Business

    Staging Sips

    34 min
  5. Struggling With Vacant Staging Pricing? This Is the Number You're Missing

    FEB 19

    Struggling With Vacant Staging Pricing? This Is the Number You're Missing

    If you've ever posted in a Facebook group asking what other stagers are charging, first of all — no shame. We've all done it. But you probably walked away more confused than when you started, because pricing a vacant staging business is genuinely complicated and a comment section just can't hold that conversation. This is an expensive business model to run, and if the pricing isn't right, it can really hurt you. It does not matter whether you're brand new or you've been in business for years. In this episode, I'm kicking off a three-part series on pricing your vacant staging service, and I'm starting with the pillar that I know trips most of us up: overhead allocation per project. It's the piece of the pricing puzzle that took me the longest to understand, and once I did, everything started to make a lot more sense. I'll walk you through what it is, how to calculate it, and what the real numbers look like for a staging business that is built to last. Listen in! My goal is that you walk away with clarity on at least this one piece of your pricing.   WHAT YOU'LL LEARN FROM THIS EPISODE: Why pricing for vacant staging is genuinely complex  and why that's not a reflection of your skill. What the three pillars of pricing are and their importance. Why you should be pricing for the business you want and not the one you have right now. How your contract term length (30, 60, or 90 days) directly impacts how much overhead each project must carry.   RESOURCES: Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Follow over on Spotify, Stitcher, Amazon Music, or Audible.

    20 min
  6. Grounded Communication: How to Set Boundaries Without Losing Clients

    FEB 14

    Grounded Communication: How to Set Boundaries Without Losing Clients

    Running a staging business means dealing with all kinds of client requests. Some reasonable, some feeling like they are meant to test your boundaries. "Can you install tomorrow?" "I'll give you a lot of business, so can you give me a better price?" "We don't like the art—can you come change it before photos?" If requests like these stress you out or leave you feeling devalued, you're not alone. But here's the thing: most of these aren't actually boundary violations. They're just questions from people who don't fully understand how staging works or who skimmed your 20-page client agreement. In this episode, I'm talking about how grounded communication can better help you respond to client requests from a place of emotional neutrality instead of frustration or fear. I also walk you through the four key components of communicating your policies effectively, plus share a FREE plug-and-chug communication template that you can use right in your own business!   WHAT YOU'LL LEARN FROM THIS EPISODE: The three critical components of grounded communication  How to separate your personal identity from your business identity so client requests don't feel like personal attacks Why deciding your communication plans ahead of time keeps you out of emotional reactivity When to create exceptions to your policies using client filters and when to hold firm   RESOURCES: Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome Download your copy of the Communication Plan Template  If you want to learn how to market and grow your staging business, enrollment is open for Rethink You Accelerate. This is a year-long mentorship program, where I help you and other staging business owners plan, grow, flow, and thrive with the results that you've always wanted. The doors are open and I would love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Follow over on Spotify, Stitcher, Amazon Music, or Audible.

    25 min
  7. Why Successful CEOs Invest In Coaching For Access, Not Information

    FEB 7

    Why Successful CEOs Invest In Coaching For Access, Not Information

    Over the past couple of weeks, I've been sharing some things in my business that were genuinely challenging. The systems that stretched me, the decisions that felt uncomfortable, the seasons that required me to shift my thinking. I've talked about what was hard and the mindset shifts that came from it. But what I realized I haven't really talked about is how I got to those mindset shifts in the first place. The truth is, those shifts didn't come from thinking harder or powering through or honestly even journaling. They came from my decision to invest in my own education and business coaching. More specifically, from a mindset shift I had to make about what coaching is actually for. When I first stepped into the world of business coaching, I thought I was going to get all the answers. I thought they would tell me exactly what to do, what the right next move was, what the perfect strategy was. And while that happened, it didn't happen the way I expected. I had to recalibrate my thinking because what coaching did best wasn't hand me answers—it was to help me make better decisions for my business and give me access. And why are both crucial for growth as a staging business owner? This episode unpacks that.   WHAT YOU'LL LEARN FROM THIS EPISODE: Why free resources expand awareness but don't always sharpen decisions How high-level CEOs measure ROI on coaching investments Why access to higher-level thinking matters more than having all the answers How to extract gold from any coaching container, even if you miss every call   RESOURCES:   Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome   If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible

    17 min
  8. The Day I Realized Growth Would Cost Me Comfort, Clients, and Control

    JAN 31

    The Day I Realized Growth Would Cost Me Comfort, Clients, and Control

    There's a business season that doesn't get talked about enough; the one where growth stops feeling exciting and starts feeling heavy. It's a different phase from when you are the only person and you are tired from being overwhelmed. Here, you're no longer doing everything yourself. What you have running are systems, training, and leadership, but these feel harder than any work you have ever done. This episode is grounded in what that season looked like inside my own business, because it's a phase so many owners experience but rarely name out loud. I walk through what was really happening for me during that stretch; the mental exhaustion of training and delegation, my nervous system constantly on edge, and what understanding the neuroscience behind growth helped me finally see. I also share a turning-point conversation with a long-time client that forced me to choose: keep being the value in my business, or start building it into the business itself.   If you're building a team, feeling the weight of growth, or questioning why this phase feels so uncomfortable, I hope this episode helps you make sense that this season isn't a mistake.   WHAT YOU'LL LEARN FROM THIS EPISODE: Why growth often feels worse before it feels better Why training is harder than just doing the work yourself The difference between clients who want outcomes and clients who want access How to advocate for your team instead of rescuing situations   RESOURCES:   Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible

    26 min
See All (148)

4.9
out of 5
39 Ratings

About

The live-workshop style business podcast helping Real Estate Staging CEO's redefine success and chase big, beautiful dreams. With mini implementation plans, expert interviews, and behind-the-scenes of my own business learning curves...you will be able to roll up your sleeves, dive in and stage the heck out of your business!

Information

  • Creator
    Lori Fischer
  • Years Active
    2022 - 2026
  • Episodes
    148
  • Rating
    Clean
  • Copyright
    © 2022
  • Show Website
    Staging Sips

You Might Also Like