The Listings Lab Podcast With Jess Lenouvel

Jess Lenouvel
  • 5.0 (23)
  • Business
  • Updated Weekly

Are you ready to learn how to scale your real estate business from 6 to 7 figures and create unlimited scalability and financial freedom in the process? It’s time to take back your life and avoid the oh-so-common realtor burnout. Learn techniques and strategies to help you build relationships at scale and create a business full of clients you love with systems that give you the freedom to live your life. It’s time to put aside the old-school real estate tactics and embrace a new way of business where you can have predictability in everything that you do.

  1. 5d ago

    Your AI-Generated Content Sounds Like Every Other Agent (And How to Fix It)

    You opened the app. You typed something in. You got back a perfectly grammatical, completely forgettable post that sounds like every other agent on the internet. So you decided AI just doesn't work. Here's the thing: it's not the tool. It's what you handed it. Most agents are treating AI like a vending machine. You put in a request, a finished post falls out. But that's not how it works. AI is the most talented assistant you've ever had, and it knows absolutely nothing about you, your clients, or your business until you tell it. In this episode, I'm breaking down exactly what to feed your AI tool so that what comes out actually sounds like you and actually converts. I'll walk you through the full brief, the six things you have to give it every single time, and which tool to use for which job so you stop reaching for a hammer when you need a whole toolbox. 🎯 Want to go deeper? I'm hosting another 3-Day Virtual Event on July 20th, 21st, and 22nd. It's the best money you'll spend on your business this year. We go through every pillar of your business and exactly how AI fits into each one, live on my screen, step by step. Spots are limited. Grab yours here 👉 https://thelistingslab.thrivecart.com/tll-3-day-live-virtual-promo/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    25 min

  2. Jun 19

    The One Type of Content That Turns Followers Into Clients

    Stop Posting "Just Sold"! Post This Instead (It Actually Gets You Clients) If you're posting consistently and still not converting followers into actual conversations, the problem isn't your effort. It's your content. Most agents are stuck nurturing an audience that never moves. They post lifestyle content, value content, the occasional "just sold" graphic, and then wonder why nobody's reaching out. The missing piece is almost always the same thing: case studies. In this episode, I'm breaking down exactly what a case study is, why it outperforms nearly everything else you're posting right now, and the full structure for turning a transaction you've already closed into the kind of story that makes someone actually DM you. This is the content that does the converting. Everything else just warms people up. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    24 min

  3. Jun 12

    The Mini Funnel Every Real Estate Agent Needs on Social Media

    Why Your Social Media Followers Aren't Turning Into Clients (And How to Fix It) You're posting. You're showing up. People are watching. And then they just... disappear. That's not a content problem. That's a funnel problem. Right now, there are 10 to 15 people sitting in your social media network who are ready to buy or sell. They're watching you. They're just waiting for the right thing to land in front of them. Without a mini funnel, you'll never catch them, and the algorithm will make sure of it. In this episode, I'm walking you through exactly how to build a simple mini funnel directly on your social media profile. No tech overwhelm, no complicated systems. Just a clear path that takes someone from total stranger to a lead that's actually yours, not borrowed from a platform that can cut you off whenever it feels like it. Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    25 min

  4. Jun 5

    The 5 AI Tools I Use Every Single Day to Run My Business

    Every time I share a behind-the-scenes look at how I run my business, I get the same question in my inbox: "Jess, what are you actually using?" So today, I'm pulling back the curtain. Most agents aren't losing time because they're lazy or disorganized. They're losing it to the wrong systems. And when your hours are swallowed by admin, follow-up, and content creation, there's nothing left for the work that actually grows your business. In this episode, I'm walking you through the exact five tools I use every single day. The ones that took the heaviest parts of running my business and made them almost effortless. I'll tell you what I use, why I use it, and exactly where to start based on where your biggest bottleneck is right now. 🎯 Want to go deeper? I'm hosting a 3-Day Virtual Event where I walk through every pillar of your business live, including how I've integrated AI into each one, on my screen, step by step. Lowest price I've ever offered, and spots are almost gone.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    34 min

  5. May 29

    The 4-Part Personal Brand That Makes Clients Choose YOU (Without Cold Calling)

    When I started in real estate, I did everything I was supposed to do. I hired a designer, picked a font I loved, got the photos done. And my phone still didn't ring any more than it did before. That's because I had a logo, not a brand. In this episode, I'm walking you through the exact four-part personal brand framework I used to build one of Toronto's top-producing teams, and have since taught to thousands of agents inside the Listings Lab. Here's what you'll learn: ✅ Why your logo, color palette, and "just listed" posts are doing nothing for your business ✅ The definition of brand that actually changed everything for me ✅ How to find and share your opinions without sounding polarizing or losing clients ✅ Why your origin story is your most powerful trust-building tool and how most agents are telling it wrong ✅ The "contradiction" element almost no agent is using and why it's the most memorable thing about you ✅ How to build credibility through teaching and case studies that convert without bragging Whether you're brand new or have been in the business for years, this framework will show you exactly how to go from feeling invisible to becoming the obvious choice in your market. 📅 Want to attend our TLL LIve Virtual Event? Join us Live on Zoom, June 8, 9 & 10. Don't sit on this.https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    44 min

  6. May 22

    Why Having an Opinion Is the #1 Audience Growth Strategy (Most Agents Get This Wrong)

    Most real estate agents are playing it too safe with their content and it's killing their brand. In this episode, I'm sharing the #1 strategy that built my entire audience: having (and sharing) a strong opinion. Not controversy for the sake of it, but a clear, confident point of view that makes people stop scrolling and start following. You'll learn: → Why staying "neutral" is hurting your marketing → How to identify your own opinions (even if you think you don't have any) → The exact type of opinionated content that's going viral for agents right now → How I've used this to grow my audience from scratch If you're a real estate agent who creates content but isn't seeing the engagement or growth you want, this is the missing piece. 📅 Want to attend our TLL LIve Virtual Event? Join us Live on Zoom, June 8, 9 & 10. Don't sit on this. https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    47 min

  7. May 15

    Why 99% of Real Estate Agents Are Using AI Wrong (And the 5 Shifts That Will Separate the 7-Figure Agents From Everyone Else)

    You've been told to use AI. You've probably got ChatGPT open in another tab right now. But here's what no one in the real estate industry wants to admit: even top-producing agents are barely scratching the surface of what's possible, and the gap is about to become very visible. In this episode, we break down the 5 things you should already be doing in your business with AI right now. From generating a full branded photo library without ever booking a shoot, to building lead magnets in one sitting that would have taken a marketing agency 10 weeks and $5,000. We cover AI-powered financial audits that replace a $50K CFO, media pitching that gets you on podcasts in under five minutes, and how to build a custom AI business partner that knows your numbers, your goals, and your voice. This is not a productivity tip. This is a complete operating system upgrade for the way a seven-figure real estate business gets built in 2026. Ready to stop guessing and start building? Join us at the Virtual Listings Lab Live on June 8th, 9th, and 10th, where we will spend three full days rebuilding every pillar of your business with AI baked in. Spots are limited and early bird pricing ends soon. Grab your seat now. ⁠https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    38 min

  8. May 8

    Why 90% of Agents Won't Exist in 3 Years

    The real estate industry is at an inflection point and most agents don't see it coming. In this episode, I'm sharing what I think is the most important conversation happening in real estate right now. Not about prompts. Not about listing descriptions. About what you're actually selling and whether anyone is going to pay for it in three years. AI didn't just give your clients better tools. It commoditized the product you've been selling for decades: knowledge. Comps, contract explanations, market analysis are all now available in seconds, for free. So if knowing was the product, and knowing has been open-sourced, what exactly are clients paying for now? I break down the Four Pillars of New Agent Value, the things AI fundamentally cannot replace, and walk through a real-world example of what it looks like to completely rebuild around delivering outcomes instead of information. Plus three specific actions to take this week before the pricing pressure hits. The window is open. But it's closing faster than you think. 📅 The virtual event that walks you through exactly how to rebuild — June 8, 9 & 10. 60 spots left. Don't sit on this. https://thelistingslab.thrivecart.com/tll-3-day-live-virtual/ Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/

    38 min
See All (128)

5
out of 5
23 Ratings

About

Are you ready to learn how to scale your real estate business from 6 to 7 figures and create unlimited scalability and financial freedom in the process? It’s time to take back your life and avoid the oh-so-common realtor burnout. Learn techniques and strategies to help you build relationships at scale and create a business full of clients you love with systems that give you the freedom to live your life. It’s time to put aside the old-school real estate tactics and embrace a new way of business where you can have predictability in everything that you do.

Information

You Might Also Like