The Financial Coach Academy® Podcast

Kelsa Dickey
  • 5.0 (107)
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  • UPDATED WEEKLY

A weekly educational podcast from the founder of The Financial Coach Academy®, Kelsa Dickey, that will teach you how to create and grow a profitable financial coaching business that you LOVE and are proud of. At The Financial Coach Academy®, we are passionate about helping you create the business of YOUR dreams – whether that’s a side hustle, part time gig, or 6+ figure company. Get ready to elevate your success!!

  1. 3D AGO

    148. The Three Rhythms Your Client's Money Actually Follows

    Most clients walk into a session already convinced they failed. The bad month is fresh. They went over budget. The spreadsheet is in the red. And every line item feels like evidence that they just aren't good with money. But here's something to note when you look at months like that: most of the time, nothing actually went wrong. The rent was paid, the groceries were normal, and the everyday spending didn't spike. The month exploded because of something else entirely. And that something else has a name. In this week’s episode, we’re introducing a lens that changes how clients experience conversations about their money. It's not a new tool or a new system. It's a way of looking at what's already in front of you and giving that picture to clients so they can see it too. All money moves in three rhythms. Once a coach can see these rhythms clearly and help clients see them, the emotional temperature of even the most discouraging conversations changes. Not because the numbers got better, but because the story around the numbers finally makes sense. This episode is practical. We’re walking through exactly how to introduce this framework in a session, what to say, what to notice, and why the rhythm that causes the most financial chaos is also the one most clients have never planned for. Links & Resources: Join the Facebook groupEpisode 147 Key Takeaways: A bad month and a planning gap are not the same thing. The ability to tell the difference is what separates a frustrating conversation from a useful one.All money moves in three rhythms: SpendFixed, SpendFreely, and SpendFuture. The third one is the one that derails most clients, and the one almost no budget accounts for.When a client can see that the month fell apart because of unplanned irregular expenses, not personal failure, the emotional temperature of the session drops fast.Irregular expenses aren't surprises. They happen every year, and many happen at roughly the same time every year. The only thing missing is a plan for them.Your job as a coach isn't to point out what went wrong. It's to show your client what was always true about their money that they simply couldn't see before.SpendFuture is almost always the thread that unravels the whole thing. Find it, name it, and the path forward becomes clearer for everyone in the room.Clarity always comes first. Before strategy, before solutions, before next steps, a client needs to be able to see what's actually happening.

    10 min

  2. MAR 26

    147. What I've Learned About How Practitioners Actually Grow

    There's a question many financial coaches don’t stop long enough to ask: What actually makes us better at this? Not what we think makes us better. Not what the industry says we should do. What actually moves the needle when it comes to the craft of coaching. I’ve spent nearly two decades working with coaches at every stage, from training my very first coach to building a team of 50 practitioners in 18 months with cohesive standards and consistent client experiences. I’ve seen what works and what doesn't. And in this episode, I’m naming the gap. Most of us have invested heavily in content. Courses, certifications, webinars, frameworks. And all of that has its place. But there's a pattern that keeps showing up: we consume, we feel inspired, we go back into our sessions, and not much changes. Not because we weren't paying attention. Because knowing the right answer and knowing how to use it in a live, messy human conversation are two very different skills. What I’ve observed in my work over the years changed how she understood practitioner development entirely. The thing that accelerated growth faster than anything else I’ve seen wasn't a training manual or a certification. It was watching real sessions together, then talking about what they saw. Not grading. Not correcting. Just reflecting, noticing, and sharpening. I call this calibration. And in this episode, I’m explaining exactly what it is, why it matters at every stage of your coaching career, and what it means for how you grow from here. Links & Resources: Financial Coaching EssentialsJoin the Facebook groupSign up for emailsKey Takeaways: Knowledge tells you what to do. Judgment tells you when, how, and why. They're not the same skill, and only one of them develops in a live session.Calibration is not learning new information. It's getting more finely tuned in the instincts you already have.You can't see your own misreads. The misreads feel like accurate perception. That's the whole problem. Other eyes in the room are the only way to surface them.The best business development strategy isn't a better content calendar. It's being excellent enough that the people around your clients notice and ask what happened.A technically fine session and a session the client actually remembers are different things. The gap between them is judgment.Community gives you proximity. Calibration gives you precision. They are not the same container.Wherever you are in your coaching journey, the principle is the same: growth doesn't come from more information. It comes from better observation of your clients, yourself, and this craft.

    17 min

  3. MAR 19

    How to Take Feedback

    Getting feedback used to make my chest tighten. I'd spend so much energy trying to live a life where I'd never have to hear that I let someone down or disappointed them. The problem? That's impossible. You will inevitably get feedback as a coach and as a business owner. So you need to get good at it. Not just operationally, but emotionally. This episode walks through the three mindset shifts that change how you receive feedback, plus the actual systems we use at my companies to automate and analyze feedback without it derailing an entire day or week. What’s important to remember is that you get to choose what you think of the feedback you receive. Feedback isn't fact or truth necessarily. It's just an opinion, an observation, or a thought. The choice you make about which feedback gets your energy is entirely up to you. Don’t let one negative comment spiral you out of control while barely registering the positive ones. Instead, appreciate positive reviews and feedback more deeply so you can stay grounded when the negative ones come in. This week, we’re covering how to automate your feedback process so it doesn't hit your inbox unexpectedly, when and how to review it, what questions to ask yourself when analyzing whether to act on it, and why the customer isn't always right. That last one matters more than you think when you're trying to build a sustainable business. If feedback makes your stomach ache or your palms sweat, this episode will help you build the operational and emotional shields you need. Links & Resources: How to Create Buy-in - Free WorkshopJoin the Facebook groupFinancial Coach Academy enrollmentKey Takeaways: You get to choose what you think of the feedback you receive. Feedback isn't fact or truth necessarily; it's just an opinion, observation, or thought. You decide what to make of it.Negative feedback doesn't have to be louder than positive feedback. Which feedback gets your thoughts and energy is entirely up to you. It's your choice.You will get feedback, so you might as well get good at it. Once you accept this is inevitable, your mind shifts from trying to prevent it to learning how to be ready for it operationally and emotionally.Never make changes based on one person's feedback. Note it, but wait to see if others bring up the same thing. Over-tweaking costs you time, money, and business momentum.Ask: Is something wrong, or is this a personal preference? This prevents over-optimizing. Nice-to-have ideas go on a list and get prioritized. Broken things get fixed.Is there merit to this feedback? This softer question makes analysis easier than asking if feedback is "right" or "wrong;” you can find merit in pieces even when the full feedback stings.The customer isn't always right. Sometimes you've already considered what they're asking for and chose not to do it. That's okay. Feedback needs to be weighed against values, resources, and other priorities.

    14 min

  4. MAR 12

    146. How to Talk About What You Do So People Actually Want It

    Something trips up a lot of really good financial coaches, and it has nothing to do with the actual work. It's how they describe it. When someone says, "So what do you do?" the response is often off. And it's not because you don't know what you do. It's because nobody's helped you see the difference between describing your services and describing what your client actually experiences. In this week’s episode, I walk through why most of us default to feature listing (it's factual, it's professional, and it feels safe) and why this doesn't create desire. I share an observation from meeting new neighbors that perfectly illustrates the energy shift that happens when business owners answer, "What do you do?" versus people with regular jobs. And I break down the practical difference between the casual, no-big-deal version you use at a block party and the client experience language you use when someone leans in and wants to know more. There are side-by-side examples throughout, showing what feature listing sounds like compared to describing the actual moment that changes for your clients. Kelsa also tackles what to say when someone responds with, "Like a financial advisor?" and how to differentiate yourself without getting defensive or listing what you're not. If you've ever stumbled through explaining your work, or landed on something that sounded more like a brochure than a real conversation, this episode is for you. Links & Resources: Episode 138: Selling vs. SteadyingJoin the Facebook group Key Takeaways: There's a difference between describing your services and describing what your client actually experiences, and that distinction changes everything about how people respond to you.Feature listing feels safe because it's factual and professional, but it doesn't create desire. It makes people glaze over or start comparison shopping.When someone asks what you do, answer like your neighbor who works at Honeywell. No performance. No calculating. No hoping they'll respond a certain way.The less you need from the interaction, the more interesting your answer becomes to the person hearing it.When someone says "like a financial advisor?" you don't need to respond with what you're not. Drop into the client experience instead. You'll differentiate yourself without a single negative or a single feature being listed.Think about the moment something clicked for your last few clients. That moment is your message, because that's what people are buying. They're buying that exhale.You don't need a better elevator pitch. You need to get closer to the truth of what your clients actually experience before and after working with you, and then simply learn to say that out loud.

    13 min

  5. MAR 5

    145. What Your Client is Really Telling You When They Say “I Just Need to be More Disciplined”

    There's a sentence you've almost certainly heard from a client. Maybe more than once. Maybe even in the last week. "I just need to be more disciplined."  It sounds like self-awareness. It sounds like accountability. And most coaches nod and move on when they hear it. In this week’s episode, we’re breaking down why that sentence is rarely what it appears to be and why what you do with it changes the entire direction of your coaching relationship. We’re walking through the cultural messaging that makes people believe their money struggles are a character flaw, and explaining the difference between a borrowed belief and genuine self-reflection. Because when a client says "I need to be more disciplined," what they're usually saying underneath is something much closer to: "I keep trying to do the right thing and it keeps not working, and the only explanation I have is that something is wrong with me." This episode gets into what it looks like to pause in that moment, get curious instead of pivoting into problem solving, and help a client discover what's actually going on. And you’ll hear specific questions you can use, what tends to happen when you ask them, and how all of it connects to a bigger idea about coaching precision. This is what separates helpful coaching from the kind that actually shifts how someone sees themselves and their money. If you've ever had a client who seems to be trying hard and still not gaining traction, this one is worth your time. Links & Resources: Free 7 Questions GuideJoin the Facebook group Key Takeaways: "I just need to be more disciplined" is one of the most common borrowed beliefs in financial coaching, and it almost never reflects genuine self-awareness.A borrowed belief is a conclusion someone carries that they didn't arrive at through their own reflection. They arrived at it because it was handed to them, and they've repeated it so many times it feels like the truth.When you nod along with a borrowed belief, you're reinforcing the very thing keeping your client stuck.The question "When you've tried that before, what happened?" opens the door to the real story, because your client has tried before, probably many times.Most financial breakdowns aren't about character. They're about a gap in the structure: a car repair, three birthdays in one month, the holidays. Real life that wasn't built into the system.A helpful coach hears "I need discipline" and builds a better system. A coach focused on precision hears it and helps the client realize the problem was never their discipline in the first place.Language precision is a skill you develop by learning to listen differently, by paying attention to where a belief came from and whether it's actually serving your client.

    11 min

  6. FEB 26

    144. Holding Big Goals Without Making Them Your Identity

    You’re secretly afraid that if you set boundaries around when you work or stop applying pressure, you'll collapse. That the drive you have will disappear. That you won't get anything done without urgency forcing you forward. Does that resonate? For a long time, I thought I only had two speeds: all in or completely off. If I slowed down, I was afraid I would stop. Like if I wasn't pushing at 100%, I'd lose momentum, lose motivation, or lose my edge altogether. That fear made sense at the time because I didn't have healthy boundaries or perspective yet. Pressure was doing the job. Boundaries weren't. What changed wasn't my work ethic. It was my relationship to urgency. My goals are bigger and more ambitious today than five years ago, but I'm much clearer about the difference between commitment and urgency. Commitment now means I'm clear about direction, but not that I'm constantly pushing. It means I'm willing to stay with something over time without turning every delay or pause into a personal problem. I'm committed to making it happen.  I'm not naturally committed to when it happens. You don't need to be less ambitious to live this way. You don't need to care less or want less for yourself. You get to choose how you relate to your goals. You can be driven and content. You can be committed and patient. Both can exist. Listen in to hear how. Links & Resources: Join the Facebook groupFinancial Coaching Essentials Key Takeaways: The reason it's possible to get a lot done isn't because of working obsessively. It's because there are clear boundaries around when work stops.Passion needs guardrails and creativity needs discipline. Without guardrails, everything feels urgent, rest feels irresponsible, and slowing down feels like risk.Commitment means you're clear about direction, not that you're constantly pushing. It means you're willing to stay with something over time without turning every delay into a personal problem.You can have a perfectly structured schedule and still live with constant internal urgency. The guardrails need to be both practical and internal.Grit that carries a lot of pressure isn't sustainable. There's still grit now, but it's softer. There's more trust in it. Seasons are allowed.Your family, mental health, and emotional wellbeing don't compete with your ambition. They support it.Where have you been afraid that if you slowed down, you'd stop altogether? What might change if you tested a different structure with more boundaries, more perspective, and less urgency?

    8 min

  7. FEB 19

    143. How Confidence is Actually Built

    Your clients don't need you to make everything feel better. They need you to help them trust themselves while feeling uncertain. This is the line between emotional over-holding and confidence building. It's subtle. And if you're a coach who cares deeply about your clients, you've probably crossed it without realizing. Emotional over-holding looks like carrying more of the emotional weight than the client needs. It looks like reassuring excessively, pre-processing their feelings before a session even starts, and softening reality because you're worried about how it will land. It comes from good intentions, but over time, it doesn't build confidence. It can actually erode it. This week, we’re sharing six specific patterns that show you where this happens most often. Once you can spot them, you can shift how you guide without becoming cold, disconnected, or less compassionate.  Because the goal isn't to care less. It's to help your clients build capacity instead of borrowing yours. Links & Resources: Join the Facebook groupFinancial Coaching EssentialsKey Takeaways: Your job is to present reality clearly, not make it feel better. Emotional over-holding happens when we soften reality or avoid naming the gap because we're worried about how it will land.Hesitation is not the same thing as refusal. Sometimes the most confidence-building thing you can do is guide the direction while allowing space for uncertainty.Buy-in doesn't always look like enthusiasm. Sometimes it's reserved, calm, or cautious. That's okay too.Reassurance should reinforce capability, not certainty. If reassurance helps someone see how far they've come, it builds confidence. If it's used to control what they do next, it starts to feel manipulative.Confidence isn't avoiding struggle. It's the ability to reflect on it without collapsing or indicting yourself when things are hard.Ask yourself: Is this mine to carry or is it theirs to work through? You are there as they work through it, but you are not there to carry it for them.Passion needs guardrails and creativity needs discipline. Without guardrails, everything feels urgent, rest feels irresponsible, and slowing down feels like risk.

    14 min

  8. FEB 12

    142. [Inside the Session] Targeted Focus That Changes Your Coaching

    Last week, our Client Seat episode featured me coaching Michelle through feeling out of control with her money after moving to Guatemala. The cash system felt chaotic. Multiple accounts, inconsistent tracking, and no clear rhythm for how money moved. She wanted stability back. This week, I'm showing you what was happening on my side of that conversation. The coaching decisions I was making while listening and what I chose to prioritize and intentionally left alone. When you don't know the client's context, when the situation is completely unfamiliar, you can still lead a session that creates real progress. This isn't about having all the answers, because we never will. It’s about helping the client find clarity. Four specific observations from that session show how to guide someone toward that clarity when the path isn't obvious to either of you yet. Links & Resources: Join the Facebook groupFinancial Coaching EssentialsEpisode 133: Coaching session with Mary AnnClient Seat application Key Takeaways: Targeted focus narrows the conversation and reduces overwhelm. When a client's situation feels chaotic, ask: Where does it feel most out of control right now?Not knowing something doesn't remove your authority as a coach, but pretending does. Name what you don't know and stay present as the guide.Progress happens in layers. Stabilization comes before optimization. Solving one thing well creates momentum for what comes next.Your clients can be the expert on context while you remain the expert on process. True collaboration happens when you share the stage.When clients feel scattered, optimization adds pressure. Stabilization gives them room to breathe, refine, and improve from a solid foundation.Limited scope isn't a weakness. Framing realistic progress as a win builds trust and creates buy-in during the session.Predictability before perfection. Give clients something concrete they can work with right now, not everything they could eventually do.

    16 min
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About

A weekly educational podcast from the founder of The Financial Coach Academy®, Kelsa Dickey, that will teach you how to create and grow a profitable financial coaching business that you LOVE and are proud of. At The Financial Coach Academy®, we are passionate about helping you create the business of YOUR dreams – whether that’s a side hustle, part time gig, or 6+ figure company. Get ready to elevate your success!!

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