GLF Podcast

Sasha Berson, Grow Law Firm
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
GLF Podcast

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

  1. Learn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]

    6 DAYS AGO

    Learn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]

    Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger 👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies. — The importance of integrity and client service in building a lasting reputation in legal practice. — How processes, from intake to case handling, are essential to scaling any law firm, whether it’s a solo practice or a multi-state operation. 👉 Main Takeaways from the Episode: — Before diving into marketing, focus on becoming an exceptional lawyer. Delivering outstanding client outcomes naturally generates word-of-mouth referrals and builds a strong reputation. — Invest in a client-focused website that speaks to your audience’s needs, not just your accolades. — Treat your advertising like you’re presenting a case to a jury. Be likable, credible, and authentic. — With changes in ownership laws in Arizona and Utah, private equity could soon enter the legal industry, making it crucial for firms to adopt scalable processes and systems. 📰 About Harlan Schillinger: Harlan Schillinger, often called the grandfather of legal advertising, has been shaping the legal marketing industry since 1978. Over 46 years, he’s mentored law firms, produced groundbreaking TV ads, and set benchmarks for integrity and innovation. Harlan remains an active thought leader, sharing his expertise at major legal conferences and through private consulting. 📞 Connect with Harlan Schillinger: • Website: https://www.harlanschillinger.com/  • LinkedIn: https://www.linkedin.com/in/harer54215/  • Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    50 min
  2. Instagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthy

    JAN 8

    Instagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthy

    Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social 👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence can accelerate results. — Why Instagram is a crucial platform for law firms looking to expand their reach. — How social media can indirectly generate leads, even if they don't originate directly from the platform. 👉 Main Takeaways from the Episode: — Create content that causes a change in perspective rather than just surface-level tips. — Budget 4-8 hours per month for content creation, planning, and strategy. Time investment on your calendar must be as important as the cases you work on. — Think of your social media presence as a "digital resume" that builds trust and credibility with potential clients. — Successful law firms and lawyers invest tens of thousands of dollars into their social media to get real results. 📰 About Joe McCarthy: Joe McCarthy is a dynamic digital marketing expert who transitioned from a personal passion for online growth to revolutionizing how businesses, particularly law firms, leverage social media. Through his company, JEM Social, Joe has empowered numerous clients to move beyond vanity metrics and achieve tangible increases in brand visibility, engagement, and client acquisition. 📞 Connect with Joe McCarthy: • Website: https://www.jemsocial.com/ • LinkedIn: https://www.linkedin.com/in/joe-mccarthy-7b691518a  • Facebook: https://www.facebook.com/joe.mccarthy.7564/  • Twitter: https://twitter.com/realjoe_mac  • Instagram: @realJoeMcCarthy 📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawFirmMarketing #SocialMediaMarketing #LeadGeneration #LegalIndustry #DigitalStrategy If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    32 min
  3. How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case Volume

    12/26/2024

    How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case Volume

    Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm 👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for better ROI. — The impact of data-driven decisions on lead generation and client intake. — Building a centralized system for intake and case management. 👉 Main Takeaways from the Episode: — Ben shares how re-evaluating marketing strategies led to reallocating budgets from ineffective campaigns, saving six figures while significantly increasing case volume. — Joining the PILMA Mastermind group helped Ben build a roadmap for scaling his firm's intake and marketing efforts. — Investing in intake management and systems integration can yield up to a 270% increase in lead-to-case conversions, dramatically impacting revenue. — Firms that focus on business management, rather than just case handling, often see exponential growth. 📰 About Ben Leader: Ben Leader is a dynamic legal professional who pivoted from a traditional practice to revolutionizing his firm's operations. After joining his father’s firm, originally founded in 1980, Ben took charge of marketing and intake management. His innovative approach resulted in quadrupling the firm’s case volume, streamlining operations, and significantly enhancing profitability. 📞 Connect with Ben Leader: • Website:  https://elrodpope.com/about-us/our-attorneys/ben-leader/ • LinkedIn: https://www.linkedin.com/in/ben-leader-50b5371b/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawFirmMarketing #IntakeManagement #BusinessGrowth #LegalIndustryInsights If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    49 min
  4. Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret

    12/18/2024

    Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret

    Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore:  — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses need to adapt quickly to stay competitive in the AI-driven world. — The role of Juvo Chat in revolutionizing customer support and engagement. — How Juvo Leads Chat uses AI to streamline communication and enhance user experience. 👉 Main Takeaways from the Episode:  — Juvo Leads Chat offers incredible value at just $35 per qualified lead with a no-risk trial. — Personalized, human-driven chats increase lead quality and conversion rates. — The service operates 24/7 with native speakers, offering a smooth experience for potential clients. — Law firms can see a 50%+ boost in qualified leads without any upfront cost. — The 97% client retention rate speaks volumes about Juvo Leads Chat’s long-term value. 📰 About Ted DeBettencourt: Ted DeBettencourt is the Co-Founder of Juvo Leads Chat, a cutting-edge lead generation service that helps law firms boost their qualified lead volume through personalized, human-driven chat. With a focus on high-quality, empathy-driven interactions, Ted and his team have revolutionized how law firms connect with potential clients. Juvo’s innovative model, which guarantees 50% more qualified leads at an affordable price, has quickly become a trusted solution for law firms looking to scale efficiently and sustainably. 📞 Connect with Ted DeBettencourt: • Website: https://juvoleads.com/  • LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/  📞 Connect with Sasha Berson: • LinkedIn: Sasha Berson • Instagram: @grow_lawfirm • YouTube: GrowLawFirm • Facebook: GrowLawFirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LeadGeneration #LawFirmMarketing #QualifiedLeads #ChatMarketing #LawFirmGrowth If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    24 min
  5. Insider Look at the Growth of a Multi-Million Dollar Family Law Firm

    12/04/2024

    Insider Look at the Growth of a Multi-Million Dollar Family Law Firm

    Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russell’s experience working with a business coach and sales consultant. — Lessons learned from balancing client service and firm management. — Key strategies for overcoming growth plateaus in legal practices. 👉 Main Takeaways from the Episode: — Delegate and trust others to help scale your law firm. — Prioritize SEO and marketing for maximum profitability. — Seek guidance from coaches and mentors to refine strategies and accelerate growth. — Invest your time and resources into marketing, especially SEO, for the best return on investment. 📰 About Russell Knight: Russell Knight is the founder of The Law Office of Russell D. Knight, a highly profitable family law firm. Employing eight lawyers and five support staff, his firm is a standout example of growth, having expanded significantly thanks to a combination of smart business strategies, relentless marketing efforts, and the guidance of top-tier business coaches. With a strong focus on SEO, sales, and leadership, Russell has transformed his firm into a well-oiled machine with a multi-million-dollar turnover. 📞 Connect with Russell Knight: • Website: https://rdklegal.com/  • LinkedIn: https://www.linkedin.com/in/russell-d-knight  • Facebook: https://www.facebook.com/LawOfficeofRussellDKnight/  • Instagram: https://www.instagram.com/divorceattorneyknight/?hl=en-gb   📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    34 min
  6. The Secrets Behind The Ward Law Group's $250M Success with Greg Ward

    11/29/2024

    The Secrets Behind The Ward Law Group's $250M Success with Greg Ward

    Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group 👉 Sasha and Greg explore: — The entrepreneurial journey from solopreneur to scaling a successful law firm — Niche marketing strategies targeting Spanish-speaking communities — Effective marketing and client acquisition techniques — The importance of core values in business growth — Scaling challenges and solutions in the legal services industry 👉 Main takeaways from the episode: — Commit deeply to your chosen niche rather than trying to serve everyone — Prioritize client service over immediate financial gains — Build a team that shares your core values and mission — Continuously test and refine your marketing strategies 📰 About Greg Ward: Gregory Ward is the Founder and Managing Partner of The Ward Law Group, a leading personal injury law firm dedicated to serving Spanish-speaking communities. Starting from a modest 200 sq. ft office, Ward and his wife Jany Martinez-Ward have grown the firm to a nationwide practice recovering over $500 million in settlements. Their commitment to serving Spanish-speaking accident victims has driven their remarkable 40%-50% annual growth, making them a beacon of justice for a vulnerable population. 📞 Connect with Greg Ward: • Website: https://www.855dolor55.com/  • LinkedIn: https://www.linkedin.com/in/gwardlaw/  • Facebook: https://www.facebook.com/TheWardLawGroup/  • Instagram: https://www.instagram.com/attorneygregward/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    1h 7m
  7. Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors

    07/24/2024

    Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors

    Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The ability to replicate a successful process-driven service model within a geographic area or new cities — Focusing on cash, financials, production, and pipeline metrics on a weekly basis — Utilizing a consultant to develop KPIs and focus on priority areas needing attention — Benchmarking your firm's financial data against industry peers through a customized accounting structure 👉 Main takeaways from the episode: — Law firm growth is attainable through strategic scaling of proven internal processes, not reliance on reputation alone — Tracking metrics over time via recurring reviews reveals trends and priorities for targeted improvement — Standardizing operations while customizing analytics benchmarks performance for maximum competitive advantage — Consultants expedite progress by documenting workflows, analyzing finances, and recruiting to expand capabilities 📰 About John Scott: John Scott is a Partner in Tax at Anders CPAs & Advisors. As the leader of the firm's virtual CFO team for legal clients, John draws on his wealth of experience in helping law firms optimize their financial management. He works closely with attorney and business owner clients to address complex tax, estate planning, and valuation issues.  John employs a collaborative approach, partnering clients with other advisors to accomplish their goals in a cost-effective manner. With a focus on profitability, John provides dedicated resources and critical thinking to make law practices more efficient and competitive. His expertise benefits both established and emerging firms seeking to maximize performance. 📞 Connect with John Scott: • Website: https://anderscpa.com/  • LinkedIn: https://www.linkedin.com/in/john-c-scott-cpa/  • Facebook: https://www.facebook.com/AndersCPA  • Twitter: https://twitter.com/anderscpa  • Instagram: https://www.instagram.com/anderscpa/  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    40 min
  8. What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange

    07/17/2024

    What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange

    Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm acquisitions — Buy-sell agreements for solo practitioners and small partnerships — The significance of thorough transition planning and post-acquisition integration 👉 Main takeaways from the episode: — Firms should avoid stretching into new practice areas just because opportunities arise and instead ensure strategic fit with their goals. — Solo practitioners can facilitate succession planning through buy-sell agreements with respected peer attorneys — Valuation analyses are needed to avoid killed deals from unrealistic price expectations on the part of sellers — Thorough transition planning and open communication between parties make post-acquisition integration infinitely easier 📰 About Tom Lenfestey: Tom Lenfestey is the Founder and CEO of The Law Practice Exchange, a leading platform facilitating law firm sales, mergers, and succession planning. A practicing attorney and licensed CPA, Tom recognized the legal profession lacked resources for practice transitions. He founded LPE in 2013 to fill this void, providing services to guide lawyers through succession planning, exits, and acquisitions.  With vast expertise in evaluating law firm transactions, Tom consults firms on valuation, integration, and long-term strategy. As an accomplished speaker, he regularly shares insights with legal associations on topics including succession planning and law practice sales. Clients praise Tom for his expertise and personalized guidance. 📞 Connect with Tom Lenfestey: • Website:  https://thelawpracticeexchange.com/  • LinkedIn: https://www.linkedin.com/in/tomlenfestey/  • Facebook: https://www.facebook.com/lawpracticeexchange/  • Twitter: https://twitter.com/LawPracticeExch  📞 Connect with Sasha Berson: • LinkedIn:  https://www.linkedin.com/company/grow-law-firm/  • Instagram: https://www.instagram.com/grow_lawfirm/  • YouTube: https://www.youtube.com/@growlawfirm  • Facebook: https://www.facebook.com/growlawfirm  • Email: info@growlawfirm.com  • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

    59 min
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About

The GLF Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Information

  • Creator
    Sasha Berson, Grow Law Firm
  • Years Active
    2022 - 2025
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    Copyright © 2025
  • Show Website
    GLF Podcast

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