Service MVP Sales Training Podcast with Joe Crisara

Service MVP

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

  1. 5d ago

    The Right Way to Handle "Just Give Me the Price" | Joe & Chris

    In this episode of the Service MVP Podcast, we break down the right way to handle the classic customer objection: “Just give me the price.” If you work in the home service industry, you know that winning trust and protecting your sales process matters just as much as quoting the job.  You'll learn: ✅Why sticking to your process separates average service providers from great ones ✅How to respond when a customer pushes for price too early ✅Ways to improve high-value sales without losing trust ✅What it takes to level up your service game and grow your business Subscribe for more practical tips, expert insights, and strategies to help you grow your home service business. #ServiceMVP #HomeServiceSales #SalesProcess #JustGiveMeThePrice #HighValueSales #HomeServiceBusiness #SalesTips #BusinessGrowth Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    The Right Way to Handle "Just Give Me the Price" | Joe & Chris

  2. Sep 14

    Get Your Team Walking in the Same Direction | The Heat Pump Edge ft. Owen Grimsich of 1-888-HeatPumps

    What does it take to build a successful heat pump company from the ground up?  In this episode of The Heat Pump Edge Podcast, Joe Crisara sits down with Owen Grimsich, founder of 1-888-HEAT-PUMPS in Berkeley, California. Owen shares how he went from being a football coach and math teacher in Ecuador to building a fast-growing heat pump company in California. His background in teaching, coaching, and curriculum development helped him create a training system that brings young people into the HVAC industry and develops them into skilled residential heat pump installers. Owen also explains why he chose to focus almost entirely on heat pumps, how specialization helped simplify his operations, and why doing one thing repeatedly can create stronger technicians and a better customer experience. You'll learn: ✅ How Owen got started in the heat pump industry ✅ How his company grew from $1.3 million in its first year to $6.7 million in its third year ✅ Why specialization can help a company stand out ✅ How to train new employees with little or no trade experience ✅ Why repetition and consistency create better installers ✅ How football coaching influenced Owen’s company culture ✅ Why customers value comfort, savings, and zone control ✅ How systemization can support business growth ✅ Why staying focused can be more powerful than chasing every opportunity ✅ What the future of energy and heat pump technology may look like 💡Joe Crisara will be speaking at the U.S. Heat Pump Summit on September 15–16 in Worcester, Massachusetts. The event brings together HVAC professionals to learn how to succeed with heat pump technology from both a technical and business perspective. Learn more and reserve your spot: https://www.usheatpumpsummit.com/ Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    Get Your Team Walking in the Same Direction | The Heat Pump Edge ft. Owen Grimsich of 1-888-HeatPumps

  3. Sep 11

    How I Used Heat Pumps to Grow My Business | The Heat Pump Edge Podcast ft. Brynn Cooksey Sr of Air Doctors

    In this episode of the Heat Pump Edge Podcast, Joe Crisara sits down with Brynn Cooksey Sr., Owner of Air Doctors Heating and Cooling and HVAC U, to discuss how heat pumps can transform both customer comfort and the HVAC business. Brynn shares his journey from growing up in the family HVAC business to becoming the owner of a company with teams in Michigan and Georgia. He also explains why Air Doctors transitioned to a heat-pump-focused business and how that decision helped create larger projects, more satisfied customers, and a referral-driven business model. You'll learn: ✅ Why heat pumps are becoming a major part of the HVAC industry ✅How heat pumps can improve comfort and reduce energy costs ✅Why proper sizing and duct design matter ✅Why contractors should assess airflow before changing equipment ✅How solving ductwork and building-performance problems can create larger projects ✅How a heat pump-focused business can stand out in a competitive market ✅How specialization can help contractors win more proposals ✅What the future of heat pump technology may look like ✅Why contractors should share knowledge instead of operating from scarcity 💡Joe Crisara and Brynn Cooksey will be speaking at the U.S. Heat Pump Summit on September 15–16 in Worcester, Massachusetts. The event brings together HVAC professionals to learn how to succeed with heat pump technology from both a technical and business perspective. Learn more and reserve your spot: https://www.usheatpumpsummit.com/ Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    How I Used Heat Pumps to Grow My Business | The Heat Pump Edge Podcast ft. Brynn Cooksey Sr of Air Doctors

  4. Sep 7

    Why Heat Pumps Will Be The Best Comfort For Your Clients | The Heat Pump Edge Podcast ft. Mike Missimer of Rockview Energy Design

    In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brent Davidson sit down with Mike Missimer of Rockview Energy Design for a conversation about what it really takes to make heat pump technology work for homeowners and for the contractors who serve them. Mike shares lessons from his journey as a mechanical contractor, service manager, business owner, and building science professional. Together, Joe and Mike explore why installing a heat pump is only part of the job, and why understanding the home, the ductwork, the equipment, and the customer’s needs is what creates lasting results. You'll learn: ✅ Why heat pump success starts with understanding the whole home. ✅ Why airflow, duct capacity, and commissioning matter. ✅ Why not all cold-climate heat pumps are created equal. ✅ How contractors can use whole-home expertise to stand out in a crowded market. ✅ Why networking and learning from others can help raise the bar in the industry. 💡Joe Crisara will be speaking at the U.S. Heat Pump Summit on September 15–16 in Worcester, Massachusetts. The event brings together HVAC professionals to learn how to succeed with heat pump technology from both a technical and business perspective. Learn more and reserve your spot: https://www.usheatpumpsummit.com/ Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    Why Heat Pumps Will Be The Best Comfort For Your Clients | The Heat Pump Edge Podcast ft. Mike Missimer of Rockview Energy Design

  5. Sep 7

    Connecting the Dots of Heat Pump Technology | The Heat Pump Edge Podcast Ft. Brian Feenie of MeasureQuick

    A heat pump can be running and still be performing incorrectly. In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brian Feenie of MeasureQuick explain why proper commissioning, accurate measurements, and repeatable processes are essential to delivering comfort, efficiency, and reliability. From airflow and static pressure to refrigerant charge, remote diagnostics, and the future of integrated home comfort, this episode explores what contractors need to know to do heat pumps right. You'll learn: ✅ Why heat pumps require different airflow considerations than traditional heating systems ✅ How accurate measurements can reveal problems that aren't obvious to homeowners ✅ How incorrect installation practices can affect comfort and energy use ✅ Why proper refrigerant charging and evacuation are still essential ✅ How standardized workflows can improve consistency across install crews ✅ Why service managers need better visibility into field performance ✅ How remote streaming can help managers support technicians without driving to every call ✅ Why heat-pump technology can create new opportunities for HVAC businesses 💡Connect with top contractors taking their businesses and heat pumps seriously! We'll be at The US Heat Pump Summit this September 15-16. Worcester, MA Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    Connecting the Dots of Heat Pump Technology | The Heat Pump Edge Podcast Ft. Brian Feenie of MeasureQuick

  6. Aug 26

    Why Training Fades After the Event | Joe & Chris

    In this episode of The Service MVP Podcast, Joe and Chris break down why training results fade and what companies can do to make training actually stick.  In this episode, you'll learn: ✅ The three things every effective training session should include ✅ Why watching a training video isn't enough  ✅ Why technicians need to repeat information back  ✅ Why role-play is essential  ✅ How to prove that someone actually understands the training  ✅ The missing step for many companies  ✅ How to create real-world training assignments  ✅ How to use AI as a training and role-play partner  ✅ How owners and managers can hold their training programs accountable  Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    Why Training Fades After the Event | Joe & Chris

  7. Aug 25

    You Either Adopt It or Get Left Behind | The Heat Pump Edge Podcast ft. Brent Davidson & Jennifer Manzo

    The HVAC industry is changing and the contractors who understand heat pumps now may have a major advantage over the ones waiting to catch up. In this episode of The Heat Pump Edge Podcast, Joe Crisara and Brent Davidson sit down with Jennifer, creator of the HVAC Chicks Coalition and an experienced HVAC educator and contractor, to talk about the future of home comfort, heat pump technology, indoor air quality, and the business opportunity for contractors. Jennifer shares why heat pumps are becoming increasingly important in markets like Maine and the Northeast, where traditionally many homes have relied on oil heating and haven't had whole-home air conditioning. But this conversation goes far beyond equipment. You'll learn: ✅ Why heat pumps are becoming increasingly important ✅ Why air conditioning and dehumidification are becoming critical in traditionally cooler climates ✅ How existing ductwork can sometimes be incorporated into a heat-pump solution ✅ How indoor air quality connects to the future of HVAC ✅ How heat pumps can create new opportunities for HVAC businesses ✅ Why contractors who don't adapt to heat pumps risk being left behind ✅ The biggest barrier preventing contractors from adopting heat pumps ✅ The future of air-to-water heat pumps Connect with top contractors taking their businesses and heat pumps seriously! September 15-16. Worcester, MA https://www.usheatpumpsummit.com/ Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    You Either Adopt It or Get Left Behind | The Heat Pump Edge Podcast ft. Brent Davidson & Jennifer Manzo

  8. Aug 13

    How to Build Two Premium, Two Midrange, and Two Economy Options | Joe & Chris

    In this episode of The Service MVP Podcast, Joe and Chris break down one of the biggest misconceptions in home service sales. Too many technicians believe that offering multiple solutions will make them look "salesy." So they give the customer one recommendation, one price, and one path forward. Joe explains how to create premium, mid-range, and economy options that are genuinely different, how to avoid confusing customers with options that look too similar, and why starting with the premium option can completely change the customer's buying experience. You'll learn: ✅ Why giving only one option can create more pressure ✅ Why "good, better, best" isn't always the best option strategy ✅ How to structure premium, mid-range, and economy solutions ✅ Why your options must be meaningfully different ✅ How to stack value into your premium option ✅ Why availability should influence the options you present ✅ How warranties should connect to the quality and scope of the work ✅ Why technicians shouldn't be afraid to offer more ✅ How the "anchor effect" influences customer decisions ✅ Why starting with premium options can increase customer purchases ✅ How to respond when a customer says, "Just give me one option" ✅ The difference between offering choices and "pushing" something on a customer ✅ How options support Service MVP's Pure Motive approach Support the show 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join MVP Club now! Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: servicemvp.com 📈 Join Total Immersion Training: attendti.com

    How to Build Two Premium, Two Midrange, and Two Economy Options | Joe & Chris
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4.8
out of 5
16 Ratings

About

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

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