Service MVP Sales Training Podcast with Joe Crisara

Service MVP

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

  1. Why Clients Say, I'll Think About It | The Formula That Closes More Sales

    4h ago

    Why Clients Say, I'll Think About It | The Formula That Closes More Sales

    In this episode of the Service MVP Podcast, Joe and Chris explore one of the most common and misunderstood sales objections in the home service industry: "I need to think it over." Most contractors assume it's about price. Joe explains why that's usually not the case. They talk about why customers hesitate, what creates uncertainty during the sales process, and how technicians can build trust, explain problems more effectively, and present solutions that help customers make confident decisions. What You'll Learn: ✅ Why "I need to think it over" is usually not about price ✅ The real reason customers hesitate to make decisions ✅ How uncertainty impacts buying behavior ✅ The four elements that create customer certainty ✅ Why customers shop around—and how to prevent it ✅ How to build trust before presenting solutions ✅ The importance of diagnosing hidden problems ✅ How to explain personal impact, not just technical issues ✅ Why multiple options increase customer confidence ✅ Simple phrases technicians can use to guide better decisions 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com #HVACSales #ServiceMVP #ContractorGrowth #BlueCollar #HVACTraining #BusinessSystems #ServiceTitan #FieldServiceManagement Support the show

    31 min
  2. What Top Contractors Do Differently ft. Michael Brewner of Iceberg Home Services

    6d ago

    What Top Contractors Do Differently ft. Michael Brewner of Iceberg Home Services

    How do you build a home service company that customers trust and employees love working for? In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Michael Brewner, Owner of Iceberg Home Services, to discuss entrepreneurship, leadership, team development, customer service, and the future of HVAC. In this episode, you'll learn: ✅His journey into the home service industry  ✅The challenges of starting a business from scratch  ✅Why daily training is critical for growth ✅ How Iceberg develops high-performing teams  ✅The impact of AI and automation on home services ✅Advice for future entrepreneurs and leaders  If you're looking to grow your home service business, improve customer experiences, or build a stronger team, this episode is for you. 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com Support the show

    25 min
  3. Build Your Financial Muscles and Make Financials Fun ft. Ruth King

    Jun 4

    Build Your Financial Muscles and Make Financials Fun ft. Ruth King

    What if understanding your numbers wasn't overwhelming? In this episode of The Service MVP Podcast, Joe Crisara sits down with financial expert Ruth King to discuss profitability, billable hours, financial accountability, AI, and how contractors can build stronger, more valuable businesses. Ruth shares decades of experience helping home service companies understand their financials and explains why one KPI matters more than most owners realize. In this episode, you'll learn: ✅ Net Profit Per Hour explained ✅ How AI is changing business operations ✅ Common financial mistakes contractors make ✅ Building long-term business value ✅ Why contractors avoid financial reports ✅ Advice for younger entrepreneurs 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com Support the show

    36 min
  4. She Lost Everything—Then Rebuilt a 30-Person Home Service Company ft. Katie Poole of The Chimney Guys

    Jun 2

    She Lost Everything—Then Rebuilt a 30-Person Home Service Company ft. Katie Poole of The Chimney Guys

    How do you rebuild a business—and your life—after hitting rock bottom? In this powerful episode of the Home Service Heartbeat Podcast, Katie Poole of The Chimney Guys shares how she went from financial hardship and uncertainty to building a thriving home service company with 30 employees. You'll learn: ✅ Leadership lessons from adversity ✅ How investing in people fuels growth ✅ Why culture matters more than ever ✅ Building trust through customer education ✅ Preparing a traditional trade business for the future This is a conversation every home service leader should hear. Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com If you'd like to share your story with us: Book a spot Support the show

    32 min
  5. How Using the Right Words Can Increase Conversion for Blue Collar Trades ft. Ryan Fenn of Chiirp

    May 28

    How Using the Right Words Can Increase Conversion for Blue Collar Trades ft. Ryan Fenn of Chiirp

    How can changing just a few words dramatically increase your conversion rate? In this episode of the Service MVP Podcast, Joe Crisara sits down with Ryan Fenn of Chiirp to discuss the psychology of communication, follow-up strategies, AI-powered customer interaction, and why authentic messaging outperforms “salesy” marketing. You'll learn: ✅ How tiny wording changes transformed his sales results ✅ Why conversational follow-up closes more deals ✅ The hidden revenue most contractors are missing ✅ How AI is enhancing customer communication ✅ Why emotionally intelligent automation is the future Whether you're in HVAC, plumbing, electrical, garage doors, or any home service business, this episode is packed with actionable strategies you can use immediately. 💡 Free Resources Mentioned: Dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now! https://go.servicemvp.com/mvp-club Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! https://book.servicemvp.com/get-your-book Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! https://go.servicemvp.com/schedule-10-minute-call Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com Support the show

    38 min
  6. From Tradesman to Business Owner: Building a Customer-First Plumbing Company ft. Brandon Fairley of Professional Choice Plumbing

    May 26

    From Tradesman to Business Owner: Building a Customer-First Plumbing Company ft. Brandon Fairley of Professional Choice Plumbing

    What separates an average plumbing company from a five-star customer experience? In this episode of The Home Service Heartbeat Podcast, Joe Crisara talks with Brandon Fairley of Professional Choice Plumbing in Ocala about building a customer-first plumbing company focused on trust, training, and long-term solutions. Brandon shares: ✅ His journey into the plumbing industry ✅ The “one call at a time” service philosophy ✅ Why customer communication matters ✅ How he trains plumbers differently ✅ Leadership lessons for home service business owners ✅ How AI may shape the future of plumbing If you own a home service business, work in the trades, or want to improve customer experience and leadership, this episode is packed with valuable insights. Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com If you'd like to share your story with us: Book a spot Support the show

    23 min
  7. From Fired to Founder: A Plumbing Success Story ft. Matthew DeFeo of American Mains & Drains

    May 20

    From Fired to Founder: A Plumbing Success Story ft. Matthew DeFeo of American Mains & Drains

    What does it take to build a plumbing company that customers genuinely trust? In this episode of the Home Service Heartbeat Podcast, Joe Crisara sits down with Matthew DeFeo of American Mains and Drains to discuss entrepreneurship, leadership, hiring, transparency, and the future of plumbing service. Matthew shares his journey from getting fired at a car dealership to building a growing plumbing company serving Puyallup, Washington and surrounding communities. In this episode, we cover: ✅ Building a service business from scratch ✅ Hiring and training young technicians ✅ Creating a positive company culture ✅ Using AI in plumbing sales ✅ Transparent pricing strategies ✅ Delivering long-term plumbing solutions ✅ Leadership and motivation Whether you’re in plumbing, HVAC, electrical, or any home service trade, this episode is packed with practical insights you can apply immediately. Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com If you'd like to share your story with us: Book a spot Support the show

    24 min
  8. Turning Chaos Into Hope: Daniela Perez on Organizing Homes, Healing Lives & Serving With Heart

    May 19

    Turning Chaos Into Hope: Daniela Perez on Organizing Homes, Healing Lives & Serving With Heart

    What happens when organizing a home becomes a way to heal someone’s life? In this episode of The Home Service Heartbeat Podcast, Joe Crisara interviews Daniela Perez, founder of FAL Services, a Houston-based home organizing and home improvement company helping people through some of the hardest moments of their lives. From hurricane recovery and hoarding situations to helping families prepare for loss and major life transitions, Daniela explains how her work goes far beyond decluttering. In this episode, we cover: ✅ Home organizing business advice ✅ Starting a service business from scratch ✅ Helping people through emotional transitions ✅ Hoarding and accumulation disorder insights ✅ Faith and entrepreneurship ✅ Burnout and trusting the process ✅ Building a heart-centered home service company If you’re in the home service industry, entrepreneurship, or simply need inspiration to keep going, this episode is for you. Connect with Service MVP: 🌐 Website: www.servicemvp.com 📈 Join Total Immersion Training: attendti.com Support the show

    30 min
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4.8
out of 5
16 Ratings

About

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

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