The Resonate Podcast with Michelle Expert

Michelle Expert

Your Gateway to Sales and Entrepreneurial Mastery. Join us as we delve into the minds of industry executives, thought leaders, and sales gurus to uncover the most powerful insights, strategies, and tactics for driving revenue growth and scaling businesses. Whether you're a seasoned entrepreneur or a budding sales professional, tune in to gain invaluable wisdom and actionable advice to propel your success to new heights."

  1. 3D AGO

    This Industry Is Creating More Opportunities Than You Think

    🎙️ Destination Marketing That Drives Impact | Inside Gauteng’s Tourism StrategyIn this powerful episode of The Resonate Podcast, we sit down with Barba Gaoganediwe, Chief Destination Marketing Evangelist at the Gauteng Tourism Authority, to unpack what it really takes to market a destination, build a compelling brand, and drive economic growth through tourism.Many organisations focus on visibility and campaigns, yet still struggle to create meaningful connections that translate into real impact. In this conversation, we explore the strategy, storytelling, and leadership required to position a destination in a way that attracts both local and global audiences.This episode dives into how intentional marketing goes beyond promotion it’s about shaping perception, creating experiences, and building a brand that people connect with.At Resonate Hub, we believe that powerful marketing is not just about being seen it’s about resonating, influencing, and creating lasting impact.In this episode, we explore:✅ What destination marketing really means in today’s landscape✅ How Gauteng is positioned as a leading tourism destination✅ The role of storytelling in attracting and engaging audiences✅ Key strategies behind impactful tourism campaigns✅ Insights for marketers, entrepreneurs, and brand buildersWhether you're in marketing, building a brand, or looking to understand how large-scale campaigns drive real economic impact, this conversation will shift how you think about strategy and storytelling.This is more than just a conversation about tourism it’s about building brands that move people and drive growth.📌 Set your reminder and join the conversation.💬 Comment below: What makes a destination stand out to you?👍 Like this video if you believe storytelling is the heart of great marketing.🔔 Subscribe for more conversations on business growth, leadership, and entrepreneurship.Connect with Michelle:📸 Instagram: @michelle_expertreal📘 Facebook: Michelle Expert🐦 Twitter/X: @Michelle_Expert

    46 min

  2. MAR 18

    You’re Missing Out on This Business Opportunity (Microsoft SA's B-BBEE Executive Explains Why)

    Apply Here: https://www.microsoft.com/en-za/eeipv3/ to step into your #MissionNext In this episode of The Resonate Podcast, I sit down with Lebogang Luvuno, B-BBEE Executive at Microsoft South Africa, to unpack one of the most important conversations for entrepreneurs right now — how to access real opportunities that can take your business to the next level. We go beyond the buzzwords and break down what B-BBEE, transformation, and what Equity Equivalent Investment Programmes (EEIP) actually mean — and more importantly, how they can open doors for you as a business owner. We also dive into Microsoft’s Mission Next EEIP — a powerful programme designed to help South African SMMEs scale through technology, innovation, and global competitiveness. If you’re an entrepreneur who feels stuck, overlooked, or unsure how to grow beyond survival mode — this conversation will shift your perspective. In this episode, we unpack: The real reason most South African businesses struggle to scale What entrepreneurs misunderstand about corporate South Africa The truth about B-BBEE and how it actually creates opportunities What the Mission Next EEIP is and why it was created How Microsoft is supporting black-owned businesses through Mission Next What level your business needs to be at to qualify How to position yourself for opportunities like this The future of entrepreneurship in South Africa This episode is for you if: You’re building a business and want to grow beyond survival You’ve heard of B-BBEE but don’t understand how it benefits you You want access to bigger opportunities, networks, and markets You’re ready to take your business seriously and scale If you’re serious about growing your business, don’t just watch — position yourself. Opportunities like this don’t come often, and the entrepreneurs who win are the ones who are prepared. 👉 Watch until the end to understand how to get involved and apply here: https://www.microsoft.com/en-za/eeipv3/

    40 min

  3. MAR 9

    The Secret Strategy to Increasing Your Sales and Taking Over the Market

    🎙️ The Secret Strategy to Increasing Your Sales and Taking Over the Market In this powerful episode of The Resonate Podcast, we unpack what it really takes to build a business that moves from zero to seven figures — and why the right sales strategy can completely transform your results. Many entrepreneurs focus heavily on marketing, branding, and visibility, yet still struggle to convert interest into actual revenue. In this conversation, we dive into the mindset, systems, and strategies behind sustainable sales growth, revealing what separates businesses that stay stuck from those that scale. This episode explores the practical shifts entrepreneurs need to make in order to move from survival mode into intentional, scalable growth. At ResonateHub, we believe business success is not just about selling more it’s about building clarity, confidence, and strategy that supports long-term impact. In this episode, we explore: ✅ The key sales strategies that help businesses scale to 7 figures ✅ Why many entrepreneurs struggle to convert leads into paying clients ✅ The mindset shift required to sell with confidence and clarity ✅ How to create a sales process that consistently drives revenue ✅ Practical insights for entrepreneurs looking to turn their business around Whether you're building a startup, growing a personal brand, or scaling an existing business, this conversation will give you perspective on how intentional sales strategy can unlock your next level of growth. This is more than just a conversation about revenue it’s about building a business that works strategically and sustainably. 📌 Set your reminder and join the conversation. 💬 Comment below: What has been your biggest challenge when it comes to sales in your business? 👍 Like this video if you believe sales is a skill every entrepreneur must master. 🔔 Subscribe for more conversations on business growth, leadership, and entrepreneurship. Connect with Michelle: 📸 Instagram: @michelle_expertreal 📘 Facebook: Michelle Expert 🐦 Twitter/X: @Michelle_Expert

    18 min

  4. FEB 23

    Inside the summit Q&A:Conversations that shift Perspective

    🎙️ Exclusive Summit Q&A Preview | Real Questions. Honest Conversations. Meaningful Insights This special episode of The Resonate Podcast gives you an exclusive preview into our highly anticipated Summit Q&A where real questions meet thoughtful answers and honest, unfiltered perspectives. In this powerful conversation, we open the floor to the questions that matter most. The ones that spark reflection, challenge assumptions, and push us toward clarity and growth. This is more than just a Q&A it’s a space where ideas connect, stories unfold, and the heart behind ResonateHub becomes clearer with every exchange. At ResonateHub, we believe dialogue shapes direction. And in this episode, you’ll experience the intentional conversations that continue to build a community rooted in purpose, leadership, authenticity, and impact. We explore: ✅ The real questions coming into the Summit ✅ Honest insights and thoughtful responses ✅ The deeper purpose driving ResonateHub ✅ Why meaningful dialogue creates powerful transformation ✅ How your voice shapes the future of our conversations Whether you’re an entrepreneur, creative, leader, or someone committed to personal growth, this preview will give you clarity on what to expect and why this Summit matters. This is your invitation to lean in, reflect, and engage. 📌 Set your reminder. Join us early.💬 Comment below: What would you like us to unpack at the Summit?👍 Like this video if you value real, intentional conversations.🔔 Subscribe for more purpose-driven discussions and growth-centered insights. Connect with Michelle: 📸 Instagram: @michelle_expertreal 📘 Facebook: Michelle Expert 🐦 Twitter: @Michelle_Expert

    26 min

  5. FEB 16

    Steven Bartlet’s Top Advice to Standing Out & Building a reputable Business | Websummit Lessons

    🎙️ The Number 1 Skill Every Entrepreneur Needs to Stand Out in 2026 This episode of The Resonate Podcast unpacks the one skill that will separate thriving entrepreneurs from those who simply blend in — in 2026 and beyond. In this powerful conversation, we explore what it truly takes to stand out in a saturated, fast-moving world where visibility is high, competition is fierce, and attention spans are short. Success today requires more than talent or hard work — it demands clarity, positioning, and the ability to communicate your unique value with confidence. We dive into the internal work that fuels external impact: self-awareness, brand alignment, conviction, and the courage to show up authentically. Because the entrepreneurs who rise above the noise are not necessarily the loudest — they are the clearest. This episode is deeply relevant for founders, creatives, executives, and aspiring entrepreneurs who want to build brands that resonate, lead with authority, and grow with intention in 2026. We explore: ✅ The #1 skill that will define entrepreneurial success in 2026 ✅ Why clarity is your greatest competitive advantage ✅ How personal brand positioning impacts opportunity ✅ The mindset shifts required to lead in a new era of business ✅ Practical insights to help you stand out with confidence and authenticity If you’ve ever wondered how to differentiate yourself in a crowded market or how to elevate your brand without losing who you are, this conversation will give you both perspective and practical direction. Your growth is not accidental — it is intentional. 📌 Don’t forget: 👍 Like this video 💬 Comment below: What skill do you believe entrepreneurs need most in 2026? 🔔 Subscribe for more meaningful conversations and growth-driven insights Connect with Michelle: 📸 Instagram: @michelle_expertreal 📘 Facebook: Michelle Expert 🐦 Twitter: @Michelle_Expert

    22 min

  6. FEB 10

    Armen Adamjan: The Creative Secrets Behind His Breakthrough Moments

    🎙️ This episode of The Resonate Podcast featuring Armen Adamjan dives into the real journey of creativity, purpose, and building a meaningful career in a noisy world. In this powerful conversation, Michelle Expert sits down with Armen Adamjan for a candid discussion about what it truly takes to stay creative, relevant, and impactful. Beyond the highlight reels and social media moments, Armen shares the mindset, discipline, and personal growth behind his journey. From lessons learned the hard way to the inner work that fuels outer success, this episode explores the realities many creatives and entrepreneurs face but few talk about openly. If you’re a creative, entrepreneur, or someone pursuing purpose-driven work, this is a conversation you should watch first. This episode speaks directly to creators, founders, and visionaries who want to build work that matters. It’s honest, reflective, and grounded in lived experience. We unpack: -The realities behind a creative career -Mindset shifts that unlock growth -The discipline required to stay consistent -Lessons learned through failure and experimentation -How purpose fuels creativity -Why the creative journey is personal development in disguise If you’re building something meaningful or stepping into your creative calling, this episode will give you clarity, perspective, and encouragement for the road ahead. 📌 Don’t forget to: 👍 Like this video 💬 Comment below: What part of Armen’s journey resonated with you most? 🔔 Subscribe for conversations on creativity, entrepreneurship, and impact-driven work Connect with Michelle: 📸 Instagram: @michelle_expertreal 📘 Facebook: Michelle Expert

    12 min

  7. FEB 2

    What business owners wish they knew earlier

    🎙️ This episode of The Summit by Michelle Expert dives into what business owners wish they knew earlier, the unfiltered truth about being in business, and the honest realities every aspiring entrepreneur needs to hear. In this powerful summit panel, Michelle Expert sits down with Tamia Nontsikelelo, Bulelani Balabala, and Mashudu Modau for a candid conversation about the real journey of entrepreneurship beyond social media wins and highlight reels. They share lessons learned the hard way, mindset shifts that changed their trajectory, and the realities no one tells you before you start. If you want to start a business, this is a conversation you should watch first. This episode speaks directly to entrepreneurs, founders, and visionaries who want to build sustainable, impactful businesses. It’s honest, practical, and grounded in real experience. We unpack: -The lessons business owners wish they knew earlier -The unfiltered truth about building and sustaining a business -Mistakes that cost entrepreneurs time and money -The mindset required for long-term success -How challenges shape stronger leaders -Why entrepreneurship is personal growth in disguise -If you’re thinking about starting a business or growing one, this episode will give you clarity, perspective, and encouragement for the journey ahead. 📌 Don’t forget to: 👍 Like this video 💬 Comment below: What’s one lesson business has taught you? 🔔 Subscribe for conversations on entrepreneurship, leadership, and impact-driven business Connect with Michelle: 📸 Instagram: @michelle_expertreal 📘 Facebook: Michelle Expert 🐦 Twitter/X: @Michelle_Expert

    42 min

  8. JAN 26

    Why Selling Feels Hard and How to Fix it & Scale Your Business in 2026

    🎙️ This episode of The Resonate Podcast confronts one of the most misunderstood forces in entrepreneurship and leadership: sales. In this powerful opening episode, Michelle Expert reframes selling not as greed or manipulation but as a responsibility for anyone called to create impact. We unpack why so many purpose-driven entrepreneurs fear selling, how avoiding money conversations quietly limits their mission, and why revenue is not separate from impact it funds it. This episode is bold, honest, and deeply relevant for entrepreneurs, founders, leaders, and visionaries who want to build sustainable businesses that create real economic change especially in Africa. We explore how fear of selling is often rooted in misalignment, not incompetence, why staying small is not humility, and how strong sales systems turn ideas into institutions, passion into payroll, and vision into legacy. You’ll discover: ✅ Why fear of selling is costing you more than just money ✅ How underpricing and avoidance limit your impact ✅ Why revenue is a leadership responsibility, not a selfish goal ✅ The mindset shift that makes selling feel like service ✅ A simple 3-step framework to sell with confidence and integrity ✅ How structure, repetition, and clarity transform sales anxiety into leadership If selling has ever felt heavy, uncomfortable, or “not you,” this conversation will help you detach your worth from outcomes, build repeatable systems, and show up to sell responsibly without becoming someone you’re not. 📌 Don’t forget to: 👍 Like this video 💬 Comment below: What’s your biggest fear when it comes to selling? 🔔 Subscribe for high-standard conversations on sales, leadership, and building businesses that fund impact Connect with Michelle: 📸 Instagram: @michelle_expertreal 📘 Facebook: Michelle Expert 🐦 Twitter/X: @Michelle_Expert

    7 min
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About

Your Gateway to Sales and Entrepreneurial Mastery. Join us as we delve into the minds of industry executives, thought leaders, and sales gurus to uncover the most powerful insights, strategies, and tactics for driving revenue growth and scaling businesses. Whether you're a seasoned entrepreneur or a budding sales professional, tune in to gain invaluable wisdom and actionable advice to propel your success to new heights."

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