The Sales Advantage Podcast

Dawn Grooters
  • 5.0 (11)
  • Business
  • Updated Weekly

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. 6h ago

    Every Vendor Thinks They’re Your Priority. So Who Actually Gets Your Time?

    When you represent multiple vendors in the Gift & Home industry, everyone has priorities for you. New product launches. Promotions. Samples. Reports. Sales goals. Customer lists. Emails. Follow-up requests. And somehow, they're all important. But you have one calendar, one territory, and a limited number of selling hours. So how do you decide what actually deserves your attention? In Episode 197 of The Sales Advantage Podcast, Dawn Grooters talks about one of the challenges multi-line field sales reps face every day: balancing vendor priorities while still intentionally managing their own sales territory. You'll learn how to evaluate vendor requests based on customer needs and actual sales opportunities, protect time for proactive selling activities, and use your knowledge of your customers and territory to become a stronger partner to your vendors. Dawn also challenges you to look at your calendar and ask: Who actually decided these were my priorities? Being a dependable sales rep doesn't mean saying yes to everything. It means knowing what deserves your attention, following through on your commitments, and making intentional decisions about where your selling time can create the most value. You represent your vendors. But you run your sales business. 🎧 Listen to Episode 197 of The Sales Advantage Podcast: Every Vendor Thinks They’re Your Priority. So Who Actually Gets Your Time? Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Every Vendor Thinks They’re Your Priority. So Who Actually Gets Your Time?

  2. Sep 29

    Would You Hire Yourself As Your Sales Rep?

    If you were the retailer, would you hire yourself as your sales rep? It’s a question that might make you a little uncomfortable, but it can also reveal exactly where your greatest opportunity for growth is. In this episode of The Sales Advantage Podcast, we’re turning the tables and putting you in the interview seat. We’ll look at your sales business through your customer’s eyes and ask what it’s really like to work with you. Do you understand your customer’s business? Do you make buying easier? Can customers trust you to follow through? Do you stay connected between in-person visits? How do you respond when you hear no? And perhaps most importantly, are you continuing to learn and adapt as a sales professional? We’ll also talk about why years of sales experience alone don’t create a competitive advantage. The strongest sales reps combine relationships, product knowledge, sales skills, consistent follow-up, territory management, CRM systems, and a willingness to keep growing. At the end of the episode, I’ll give you a simple Sales Advantage self-review to identify where you’re strong and choose one area to improve as you head into Q4. Your customers don’t need a perfect sales rep. They need someone who listens, follows through, brings value, makes their job easier, and continues to grow. If you were your customer, would you hire you? And what would make you impossible not to hire? Listen now and discover what it takes to become the sales professional your customers want on their team. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Would You Hire Yourself As Your Sales Rep?

  3. Sep 22

    Are You Running Your Territory Or Is Your Territory Running You?

    You can be incredibly busy as a sales rep and still wonder at the end of the week, “Did I actually move my sales forward?” In this episode of The Sales Advantage Podcast, we’re talking about the difference between reacting to your territory and intentionally managing it. When your inbox, customer emergencies, vendor requests, travel routes, and whoever is making the most noise determine your day, your territory may be running you. You’ll learn how sales reps can use customer segmentation, sales reports, CRM systems, and intentional territory planning to identify which customers need attention, where the biggest sales opportunities are, and how to prioritize your time without simply working more hours. We’ll also explore why every customer doesn’t need to be served the same way, how to balance field sales with inside sales, and why your CRM should act like a sales assistant instead of becoming another administrative task. As Q4 approaches, this is the perfect time to look at your sales territory differently. Which customers do you need to protect? Which can you grow? Which are you at risk of losing? Because being organized isn’t the goal. The goal is to use organization to create more time for the right customers, the right conversations, and the right opportunities. Listen now and discover how better territory management, customer segmentation, CRM organization, and intentional sales activity can give you the Sales Advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Are You Running Your Territory Or Is Your Territory Running You?

  4. Sep 15

    Would Your Customers Notice If You Disappeared?

    Would Your Customers Notice If You Disappeared? If you disappeared from your sales territory tomorrow, would your customers notice? Would they miss your product knowledge, follow-up, ideas and recommendations? Would they miss the way you understand their business and make buying easier? Or would they simply wait for the next sales rep to show up with a catalog? In this episode of The Sales Advantage Podcast, we’re talking about what it really means to create value as a sales professional and why having customers doesn’t automatically mean you have strong customer relationships. As retailers head into busy Q4 selling, your greatest value isn’t simply providing access to products. It’s understanding your customers, listening to what they need, remembering the details, making relevant recommendations, solving problems and consistently following through. We’ll explore the difference between being liked and being valuable, why your CRM and customer notes can actually help you build more personal relationships, and how inside sales skills can help you stay connected between face-to-face visits. You’ll also get a simple challenge: choose five retailers and ask yourself, “What could I do this week to make this customer’s job easier?” Because in today’s sales environment, your advantage isn’t being a better order taker. It’s becoming the sales professional a website can’t replace. Listen now for practical ideas to strengthen customer relationships, build trust, improve sales follow-up and create the kind of value your retailers would actually miss. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Would Your Customers Notice If You Disappeared?

  5. Sep 8

    Your Customer Doesn't Need Another “Just Checking In” Email

    We’ve all sent it: “Just checking in to see if you need anything.” There is a time and place for a simple check-in, but if that is the only reason your customers hear from you, it may be time to rethink your sales follow-up. In this episode of The Sales Advantage Podcast, we talk about how sales reps can create more valuable customer communication, write better sales emails, and turn routine follow-up into meaningful sales conversations. As retailers head into busy Q4 selling, they don’t need more emails creating more work. They need sales reps who understand their business, remember previous conversations, identify opportunities, make relevant product recommendations, and make it easier to buy. You’ll learn how to use customer notes, sales history, promotions, product availability, and your CRM to create personalized follow-up that gives retailers a reason to respond. We’ll also talk about why a CRM should do more than store customer information. It should help you have better conversations and keep sales opportunities moving forward. Plus, I’m giving you a simple challenge: search your sent folder for “just checking in” and see what you discover. The goal isn’t to send more emails. The goal is to become more valuable every time you connect. Listen now and discover how better sales follow-up can help you build stronger retailer relationships, create more meaningful customer conversations, and ultimately win more business. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Your Customer Doesn't Need Another “Just Checking In” Email

  6. Sep 1

    What If You Couldn't Get In Your Car For 30 Days?

    What if I told you to park your car for 30 days and keep selling?Could you do it?I know that question might make some field sales reps uncomfortable. And I get it because I love face-to-face selling too. I believe relationships matter, and there are absolutely times when getting in the car and visiting a customer is the right move.But over the years, I've learned that your car should be one of your sales tools, not your entire sales strategy.In this episode, I challenge you to think about what would happen if you had to sell without relying on your windshield time. Would you know exactly which customers to call? Could you confidently have a sales conversation over the phone? Would your CRM tell you who needs follow-up? And could you still create opportunities without physically walking into a store?I also share a simple one-day challenge you can try this September: park the car, pick up the phone, and intentionally focus on meaningful customer conversations.This isn't about field sales versus inside sales. It's about giving yourself more ways to reach your customers and knowing when to use the right tool at the right time.And honestly, that's what I want for sales reps. I want you to have options. Because life happens. Whether it's car trouble, family needs, an unexpected situation, or simply a season when you can't be on the road as much, you shouldn't have to stop selling just because you can't drive to your customers.I'd love to hear from you:Have you ever had a season when you couldn't get on the road the way you normally do? What was the biggest challenge you experienced trying to stay connected with your customers?Share your experience in the comments. I really want to hear what you've experienced. 👉 Visit https://www.brokenvesselsales.comto learn more about Broken Vessel Sales Solutions and how I help sales reps build smarter, more flexible sales strategies. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    What If You Couldn't Get In Your Car For 30 Days?

  7. Aug 25

    The Cost Of Staying The Same

    The Most Expensive Sales Decision You Can Make Is Doing Nothing. What is it really costing you to keep selling the way you've always sold? The answer may be far more than you realize. In this final episode of our four-part mindset shift series on The Sales Advantage Podcast, Dawn Grooters challenges sales reps to consider the hidden cost of staying the same. While learning a new way to sell requires effort, the cost of not changing often goes unnoticed until another year has passed. If you're still relying on memory, scattered notes, inconsistent follow-up, and spending hours behind the windshield, this episode will help you see what those habits may be costing you in missed sales, lost customer relationships, unnecessary stress, and burnout. In this episode, you'll learn: Why the cost of staying the same is often greater than the cost of change How forgotten follow-up quietly leads to missed sales opportunities The impact of excessive windshield time on customer coverage and productivity Why scattered notes and disorganization keep sales reps feeling overwhelmed How customers slowly slip away when communication isn't consistent Why building systems and not working harder, is the key to long-term sales growth How one sales rep increased her sales by 50% year over year after changing the way she worked with Hybrid Sales Advantage® If you've been thinking, "I know something needs to change, but I'll wait until next year," this episode is your reminder that waiting also has a cost. 🚀 Enrollment Is Now Open for Hybrid Sales Advantage® If you're ready to: Get organized with a customized CRM set up by our team Reconnect with customers you've unintentionally missed Build consistent follow-up habits Reach more customers without simply driving more miles Create a repeatable Hybrid Sales system that helps you make more money Now is the time. Enrollment for Hybrid Sales Advantage® is open only through August 28 and then closes for the remainder of the year. 👉 Learn more and enroll today: https://www.brokenvesselsales.com/hybridsalesadvantage The future of your sales won't be determined by what you've done in the past. It will be determined by the decision you make today. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    The Cost Of Staying The Same

  8. Aug 18

    Why Good Sales Reps Still Feel Like They're Always Behind

    It's Not Because You're Bad at Sales. It's Because You're Trying to Remember What No Human Can. Do you ever end the day feeling like you're forgetting something? A customer you meant to call back. A follow-up you forgot to send. An order you needed to check on. A conversation you know happened, but can't remember the details. If so, you're not alone. In this episode of The Sales Advantage Podcast, Dawn Grooters shares why so many hardworking, relationship-focused sales reps feel overwhelmed, disorganized, and like they're constantly playing catch-up. The problem isn't that you're a bad salesperson—it's that you're trying to manage hundreds of customer relationships using your memory instead of a system. You'll discover: Why even the best sales reps feel like they're always behind The hidden cost of managing customer relationships with memory alone Why organization creates confidence, consistency, and more sales The difference between relying on software and building a repeatable sales system How customer follow-up, CRM organization, and Hybrid Sales work together to help you reach more customers A real success story of a sales rep who transformed her business, increasing sales by 50% year over year after implementing the Hybrid Sales Advantage® system If you're tired of wondering who you forgot to call, feeling overwhelmed by your territory, or knowing you need a better way to manage your customers, this episode is for you. 🚀 Enrollment Is Now Open for Hybrid Sales Advantage® If you're ready to stop selling from memory, get organized, reconnect with the customers you've been missing, and build a repeatable sales system that helps you make more money, now is the time to act. Inside Hybrid Sales Advantage®, you'll learn how to: Build a customized sales system designed for your territory Get a personalized CRM set up by our team Connect with more customers without working more hours Create consistent follow-up habits that lead to more orders Blend inside sales and field sales into one proven Hybrid Sales strategy Enrollment is only open through August 28 and then closes for the rest of the year. 👉 Learn more and enroll today:https://www.brokenvesselsales.com/hybridsalesadvantage Because you don't need to become a better salesperson. You need a better system. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Why Good Sales Reps Still Feel Like They're Always Behind
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5
out of 5
11 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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