The Sales Advantage Podcast

Dawn Grooters
  • 5.0 (11)
  • Business
  • Updated Weekly

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. 1d ago

    Why Good Sales Reps Still Feel Like They're Always Behind

    It's Not Because You're Bad at Sales. It's Because You're Trying to Remember What No Human Can. Do you ever end the day feeling like you're forgetting something? A customer you meant to call back. A follow-up you forgot to send. An order you needed to check on. A conversation you know happened, but can't remember the details. If so, you're not alone. In this episode of The Sales Advantage Podcast, Dawn Grooters shares why so many hardworking, relationship-focused sales reps feel overwhelmed, disorganized, and like they're constantly playing catch-up. The problem isn't that you're a bad salesperson—it's that you're trying to manage hundreds of customer relationships using your memory instead of a system. You'll discover: Why even the best sales reps feel like they're always behind The hidden cost of managing customer relationships with memory alone Why organization creates confidence, consistency, and more sales The difference between relying on software and building a repeatable sales system How customer follow-up, CRM organization, and Hybrid Sales work together to help you reach more customers A real success story of a sales rep who transformed her business, increasing sales by 50% year over year after implementing the Hybrid Sales Advantage® system If you're tired of wondering who you forgot to call, feeling overwhelmed by your territory, or knowing you need a better way to manage your customers, this episode is for you. 🚀 Enrollment Is Now Open for Hybrid Sales Advantage® If you're ready to stop selling from memory, get organized, reconnect with the customers you've been missing, and build a repeatable sales system that helps you make more money, now is the time to act. Inside Hybrid Sales Advantage®, you'll learn how to: Build a customized sales system designed for your territory Get a personalized CRM set up by our team Connect with more customers without working more hours Create consistent follow-up habits that lead to more orders Blend inside sales and field sales into one proven Hybrid Sales strategy Enrollment is only open through August 28 and then closes for the rest of the year. 👉 Learn more and enroll today:https://www.brokenvesselsales.com/hybridsalesadvantage Because you don't need to become a better salesperson. You need a better system. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Why Good Sales Reps Still Feel Like They're Always Behind

  2. Aug 11

    You've Been Rewarded For The Wrong Things

    What If Everything We've Measured in Sales Is Missing What Actually Grows Sales? For years, sales success has been measured by miles driven, appointments completed, nights spent in hotels, and hours on the road. But what if those aren't the metrics that actually grow your business anymore? In this episode of The Sales Advantage Podcast, Dawn Grooters challenges one of the biggest mindset shifts facing today's sales professionals. As customer buying habits continue to evolve, it's time to stop measuring activity and start measuring what truly drives sales: customer coverage, meaningful conversations, consistent follow-up, and exceptional customer experiences. In this episode, you'll discover: Why the traditional measures of sales success are no longer enoughThe hidden difference between being busy and being productiveHow customer coverage impacts sales growthWhy meaningful conversations matter more than miles drivenThe power of consistent follow-up in building long-term customer relationshipsHow to shift your focus from activity to impactWhy today's top sales reps are measuring success differently If you've ever felt like you're working harder than ever but not seeing the results you want, this episode will challenge your thinking and help you rethink what success in sales really looks like. 🎯 Free Live Masterclass Ready to discover the five mindset shifts that today's top-performing sales reps are making to win more business? Join Dawn for her free live masterclass: The 5 Shifts Every Sales Rep Must Make to Win More Business You'll learn how to reach more customers, strengthen relationships, build a repeatable sales system, and grow your business without simply working more hours. 👉 Register today at: https://www.brokenvesselsales.com Because the future of sales doesn't belong to the rep who stays the busiest. It belongs to the rep who is willing to think differently, build stronger relationships, and measure what truly matters. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    You've Been Rewarded For The Wrong Things

  3. Aug 4

    The Sales Strategy That's Quietly Costing You Thousands

    The Biggest Threat to Your Sales Isn't Your Competition. It's Invisibility. What if the biggest reason you're losing sales has nothing to do with your competitors? In this episode of The Sales Advantage Podcast, Dawn Grooters challenges one of the biggest assumptions in sales today: that competitors are your greatest threat. The truth is, most customers don't stop buying, they simply stop thinking about you. As sales reps get busy traveling, attending appointments, and managing growing territories, it's easy for customers to quietly slip through the cracks. Missed follow-up, inconsistent communication, and a lack of visibility can cost thousands of dollars in missed sales opportunities each year. In this episode, you'll discover: Why invisibility is costing sales reps more than the competition How customers quietly drift away without either of you realizing it The hidden cost of inconsistent follow-up Why being busy isn't the same as reaching your customers Three practical ways to become top of mind again How consistent customer communication builds trust, loyalty, and long-term sales If you've ever wondered why customers who once ordered regularly have gone quiet, this episode will challenge your thinking and help you build a more intentional strategy for staying connected. 🎯 Free Live Masterclass If this episode makes you rethink the way you're selling, don't miss Dawn's free live Masterclass: The 5 Shifts Every Sales Rep Must Make to Win More Business Learn the mindset shifts and proven strategies today's top-performing sales reps are using to reach more customers, build stronger relationships, and grow sales without simply working more hours. Register now at: https://www.brokenvesselsales.com/5-shifts-masterclass Because the biggest threat to your sales isn't your competition. It's becoming invisible to the customers who already wanted to buy from you. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    The Sales Strategy That's Quietly Costing You Thousands

  4. Jul 28

    Should You Get In The Car Or Pick Up The Phone?

    Are you spending your time where it creates the greatest impact? In this episode of The Sales Advantage Podcast, we tackle one of the biggest decisions every sales rep faces: Should you get in the car and visit a customer, or pick up the phone and call them? For decades, sales reps have been taught that more miles equal more sales. But in today's world, the most successful sales professionals understand that the goal isn't simply to see more customers, it's to reach more customers. In this episode, you'll learn: How top sales reps decide where to spend their time Why customer segmentation changes everything The difference between opportunity and geography How to identify true revenue-producing activities The powerful Windshield Math Exercise and what it reveals about your territory When an in-person visit creates the most value When a phone call is more effective than a face-to-face appointment How Hybrid Sales helps you reach more customers while saving time and reducing stress You'll also discover why many sales reps are leaving opportunities on the table by relying too heavily on old habits instead of creating a strategic customer-contact plan. If you've ever wondered whether your calendar is helping you grow sales, or simply keeping you busy, this episode will help you rethink how you use your most valuable asset: your time. 👉 Learn how to build a smarter customer coverage strategy inside Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage Because the goal isn't to see more customers. The goal is to reach more customers. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Should You Get In The Car Or Pick Up The Phone?

  5. Jul 21

    What To Do When The Sale Takes Longer Than You Expected

    Sales cycles are getting longer, customers are making fewer impulse decisions, and many sales reps are wondering the same thing: How do you stay engaged when the customer isn't buying yet? In this episode of The Sales Advantage Podcast, we tackle one of the biggest challenges in modern sales: staying visible, adding value, and maintaining momentum when a sale takes longer than expected. You'll learn: Why sales cycles are longer than they used to be How to avoid becoming discouraged when customers delay decisions The danger of disappearing when a customer doesn't buy right away Why burning bridges can cost you future opportunities The difference between building trust and creating pressure Practical ways to add value while waiting for the sale How to play the long game and strengthen customer relationships Whether you're working with retailers, wholesale buyers, key accounts, or prospective customers, this episode will help you stay focused on what you can control while building trust that leads to future sales. You'll also discover why some of your biggest opportunities may still be ahead of you and how consistent follow-up can create results months or even years later. 👉 Learn how to build a repeatable follow-up system, stay connected with more customers, and create a smarter sales process inside Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage Because the customer who doesn't buy today may become your best customer next year. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    What To Do When The Sale Takes Longer Than You Expected

  6. Jul 14

    Should You Ever Stop Calling A Customer?

    Have you ever stopped calling a customer because you assumed they weren't interested anymore? Maybe they stopped ordering. Maybe they stopped returning calls. Maybe they simply went quiet. But what if that "dead account" isn't actually dead? In this episode of The Sales Advantage Podcast, we explore one of the most common mistakes sales reps make: giving up on customers too soon. You'll learn how to tell the difference between a customer who is truly gone and one who is simply waiting for the right timing, the right buyer, or the right conversation. We discuss: When it makes sense to pause outreach When you should continue nurturing the relationship How ownership changes create new opportunities Why buyer changes can reopen doors you thought were closed How store direction, product mix, and customer priorities evolve over time The importance of customer lifecycle management Why some of your best future customers may be sitting in your dormant account list right now You'll also learn practical ways to review inactive accounts, uncover hidden opportunities, and reconnect with customers who may have simply fallen through the cracks. If you've ever wondered whether it's time to stop calling a customer, this episode will help you make smarter decisions, build stronger relationships, and capture sales opportunities that others miss. 👉 Learn how to reconnect dormant accounts, build a follow-up system, and stay organized with Hybrid Sales Advantage® : https://www.brokenvesselsales.com/hybridsalesadvantage Just because they didn't order doesn't mean they stopped being a customer. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Should You Ever Stop Calling A Customer?

  7. Jul 7

    The Mid-Year Territory Checkup

    Is your territory really the problem, or do you simply need a better plan? In this episode of The Sales Advantage Podcast, we hit the pause button at the halfway point of the year and walk through a practical mid-year territory review that can help you uncover hidden opportunities, identify what's working, and make simple adjustments that create momentum for Q3 and Q4. Many sales reps assume they need more customers, a bigger territory, or better market conditions to grow sales. But often, the biggest opportunities are already sitting inside the territory they have today. In this episode, you'll learn: How to evaluate the first half of your sales year Which customers are growing and why How to identify customers who have quietly gone dormant The importance of measuring customer contact and activity Quick-win exercises to uncover hidden sales opportunities How to build a simple 90-day Q3 action plan Why consistency and customer coverage matter more than ever You'll also discover why most sales reps have more opportunity in their current territory than they realize, and how small adjustments can create significant results. If you're feeling behind, overwhelmed, or unsure where to focus next, this episode will help you reset, refocus, and move forward with confidence. 👉 Learn more about Hybrid Sales Advantage® and how to build a smarter territory strategy: https://www.brokenvesselsales.com/hybridsalesadvantage Before you ask for more customers, make sure you're maximizing the ones you already have. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    The Mid-Year Territory Checkup

  8. Jun 30

    What You’re Learning Right Now Is Preparing You for More

    Growth often feels slow, uncomfortable, and frustrating, especially when learning new systems, technology, and sales skills. In this episode of The Sales Advantage Podcast, we talk about why the skills you are learning today are preparing you for future opportunities you may not even see yet. This episode covers: CRM adoption and organization AI tools and modern sales strategies Phone skills and customer communication Growth mindset and adaptability Why consistency creates long-term success Seasons of preparation and learning If you’ve ever felt behind, overwhelmed by technology, or unsure whether learning new systems is worth it, this episode will encourage you to keep growing. 👉 Learn more about Hybrid Sales Advantage® and CRM Advantage: https://www.brokenvesselsales.com “You are building future opportunities every time you learn something new today.” Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    What You’re Learning Right Now Is Preparing You for More
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5
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11 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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