Family Photographer Marketing Podcast

Fiona Margo
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY

Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017. The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!https://www.fionamargo.com

  1. FEB 10

    95: Why You're Confusing People

    Come Plan Spring in The Membership Ai Overview Class Feb 23rd  We cut through offer overload and show how simplicity sells. Clear positioning, outcome‑driven language, and guided booking paths turn browsers into buyers while minis become entry points, not the main event. • why too many session types confuse buyers • how to position a primary offer clients remember • why minis should be an entry point, not the product • renaming offers around experience and outcome • building a clear booking path with one CTA • using education to reduce decision fatigue • choosing offers that fit life and income goals • when to cut underperforming offers without guilt Join us for Spring Planning: one hour a morning on Feb 24, 25, 26. Plus, the AI Overview Class on Feb 23. If you’re struggling to book spring, join the membership and bring your questions! My Instagram + My Membership

    33 min

  2. FEB 3

    94: Measure What Matters + Stay Visible

    Ai Overview Class Feb 23rd- Sign up (free for members) Continuing to make the case for local-first marketing that leads to real bookings. I share the specific data points to track across social, blogs, ads and email, plus two classes to help you adapt to AI search and sharpen your email strategy. • shifting from global reach to local visibility • why peers in your feed distort results • social metrics that signal intent not popularity • blog paths that move readers to booking • ads that lead to clear, short conversions • email metrics that show trust and action • giving campaigns a six to nine week runway • building useful local content series across channels Quick plug for a class I'm teaching on February 23rd at 9 40 a.m. It's$35 for non-members and free for members. Link above. I'm still doing one-on-ones, loving those, just super in-depth. You and I looking at your business, looking at your marketing, making sure that everything's aligned. Snag one! My Instagram + My Membership

    20 min

  3. JAN 27

    93: Why You Should Keep Marketing Right Now

    Helpful Links One-on-one Marketing Memberships I unpack why continuing to market family photography during heavy news cycles is not denial but a steady service to families and your own sustainability. I share how to anchor messaging in a personal worldview, reduce emotional labor, and market from calm instead of guilt. • fear of visibility and judgment blocking marketing • difference between marketing and moral indifference • art and creativity as grounding forces • choosing a worldview instead of a party • women’s leadership and power as a guiding value • aligning offers and messaging with mission • handling risks, boundaries, and tone • softening language without disappearing • marketing from calm rather than guilt • simple blueprint for one clear offer One-on-ones are still going on, they’re so fun… $600 for members for three one-hour calls… $750 if you’re not in the membership… In February, I’m going to be doing a training on the AI overview, $35 for non-members and free for members… If you’re thinking about joining the membership, just join it already. It is $35/mo. Less than a bougie lunch.  My Instagram + My Membership

    24 min

  4. JAN 20

    92: Why Your Best Marketing Asset Is Your Perspective

    Helpful Links: One-On-One Mentorship on Marketing  I dig into why a clear perspective beats trend chasing and how consistent offers, honest portfolios, and human copy build trust that books. How to incorporate your perspective into your marketing.  • choosing one or two sustainable offers • monthly money habits that create bandwidth • popularity versus profitability perspective • trust through consistent work and messaging • aligning website tone with social voice • writing copy that describes your viewpoint • bold positioning that repels and attracts • creating tangible next steps after inquiry Current Limited Time Offer: If you want one-on-one, it’s $600 for three calls if you’re in the membership, $750 if you’re not. Join the membership for weekly live Q&A and offer alignment support. My Instagram + My Membership

    25 min

  5. JAN 13

    91: Steps to Take if you Feel Invisible

    I unpack how to move from feeling invisible to building steady visibility through clarity, consistency, and confidence. The goal: narrow focus to one channel, and rebuild trust with clear offers, simple paths, and calm brand authority. • why comparison skews perception and stalls action • the shift from vanity metrics to bookings • the three C’s and being findable, understandable, believable • one-channel focus with a six-week runway • rebuilding trust signals with clear offers and process • low-energy routines that sustain momentum • when to change strategy vs when to be patient • updates on classes, membership, and resources Snag your one-on-one If you join the marketing membership, I can add you to watch the replay of Design Your Year. If you want marketing support for 2026, join the membership, $35 a month My Instagram + My Membership

    24 min

  6. JAN 8

    90: A Review of 2025 (Income Sources, Wins and Losses)

    Helpful Links: Design Your Year- Jan 12th 9am Marketing Membership - $35/mo One-On-One Marketing Help I review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help. • shifting from travel-heavy sessions to local demand • adding senior sessions to raise effective hourly rate • refining styling guidance and minimizing navy • committing to six-week marketing tests • building booking paths for social, email and ads • simplifying websites and enabling easier booking • elevating email as a high-trust channel • using Instagram for local SEO and broadcast • cross-posting to TikTok with narrative content • navigating Facebook ads with creative-led targeting • choosing one offer and one path to grow faster • replacing engagement pods with real local community • setting income goals and sharing honest money talk If you want one-on-one help, snag one a mentoring session. They’re $600 for three calls for the marketing membership students. And if you’re not in the membership, it’s $750 if you're not.   My Instagram + My Membership

    22 min

  7. 12/16/2025

    89: Pricing Audits To Boundaries: 2026 Prep Tips

    Helpful Links: Design Your Year Jan 12th We map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit. • auditing cost of doing business and raising prices to match increases • calculating profit per hour by session type and finalizing 2026 rates • updating all client-facing materials for clarity and consistency • digital declutter, gallery retention policies, and backup strategy • email and CRM cleanup, segmentation, and re-engagement • client experience review and realistic delivery timelines • systems and automation for booking, contracts, and reminders • offer alignment based on energy, demand, and seasonality • financial housekeeping, subscription cuts, and profit-first • boundary and expectation reset to reduce revisions and scope creep Please come to the design your year on January 12th! It’s $35, or free for members.  My Instagram + My Membership

    28 min

  8. 12/09/2025

    88: If Your Brand Needs a 2026 Reset

    Important Links: Join the Membership, $35/mo My Instagram I lay out a four-step reset for family photographers who want to pivot their brand toward sessions that feel true: ruthlessly cull, define the niche, curate the homepage, and announce the change with confident, specific offers. The goal is trust and consistency so the work you show matches the work you want to book. • Ruthless cull across all platforms to remove off-brand images • Keep, archive, delete or repurpose workflow to decide what stays • Prioritize emotive, on-brand work over technical perfection • Define a single profitable session type and name its traits • Build a private ideal gallery to spot patterns and language • Curate the homepage with 20–30 images per session type • Write clear, specific descriptors your ideal client understands • Announce the shift and invite aligned clients first • Create a named offer with limited slots for focus and clarity • Avoid pitfalls: sentiment, proving range, perfectionism, quantity • Market the audit consistently to create visibility and trust Join the membership: we’re shifting to specified booking paths with monthly money calls to tie creative focus to financial goals. We’ll also host a vision and dream board clinic in January. Come post yours and build momentum for 2026. My Instagram + My Membership

    22 min
See All (95)

Trailer

5
out of 5
19 Ratings

About

Weekly marketing tips for Family Photographers hosted by Fiona Margo of Fiona Margo Photography! Fiona has been a family photographer for the last 13 years and a marketing educator since 2017. The most common praise the podcast receives is "no fluff, solid advice". So if you are feeling stuck or overwhelmed with marketing, tune in!https://www.fionamargo.com

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