Oil and Gas Sales and Marketing Podcast

5.0 (9)
Business
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Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.

Aug 5

How to Accelerate Deal Closure in Oil and Gas | Ep 98

In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical strategies to accelerate deal closure. Download the checklist mentioned here: https://drive.google.com/file/d/1MaZrX-fnuZoj1xfr_UFZk-axpl8pRnRx/view?usp=sharing Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. […]
Jul 29

Mastering Buyer Champions: The Secret Weapon in Modern Sales | Ep 97

In this episode, Mark LaCour and Matthew Bertram explore the concept of buyer champions, their importance in modern sales, and how to effectively empower and leverage them to close deals faster and more efficiently. They share practical strategies, tools, and insights to build stronger client relationships and streamline the sales process. Brought to you on […]
Jul 15

Revolutionizing Sales Leadership with AI and Data | Ep 96

In this episode, Matthew and Mark discuss how AI and technology are transforming sales leadership, training, and customer engagement. They explore practical strategies for leveraging data, refining processes, and developing skills to stay competitive in a rapidly changing industry. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and […]
Jul 8

AI and Data Governance: The Future of Sales and Marketing | Ep 95

In this episode, Mark LaCour and Matthew Bertram explore the transformative impact of AI on sales, marketing, and reputation management. They discuss how data governance, AI tools, and strategic insights are reshaping industries and what businesses need to do to stay ahead. And they have a little fun with Mark explaining why he sold his […]
Jul 1

Transforming Family Businesses with Systems and Data | Ep 94

In this episode, Thomas shares with Mark Lacour and Matthew Bertram insights on transforming small businesses, especially family-run operations, through structured systems, sales, and marketing strategies. Discover how to build sellable, scalable businesses and leverage data and AI for growth. Thomas Rechtienhttps://www.rechtienconsult.comhttps://www.linkedin.com/in/thomas-rechtien/ Brought to you on OGGN, the largest and most listened-to podcast network for […]
Jun 24

Mastering Enterprise Sales: Overcoming Buyer Hesitation

In this episode, Mark LaCour and Matthew Bertram explore the complexities of enterprise sales, buyer hesitation, and effective strategies for navigating decision-making groups. They share practical tips on managing risk perception, mapping stakeholder ecosystems, and controlling the sales process to close deals successfully. Brought to you on OGGN, the largest and most listened-to podcast network […]
Apr 22

AI’s Impact on Oil & Gas Sales: 5 Key Strategies | Ep 92

In this episode, Mark LaCour and Matthew Bertram discuss the transformative impact of AI on oil and gas sales and marketing. They explore how AI enhances brand visibility, the importance of digital information governance, and strategies for leveraging podcasts and content to build trust and drive sales. OGGN Blog Post: Why Oil and Gas Companies […]
Mar 11

Transforming Headshots in a Virtual World | Ep 91

In this episode of the Sales and Marketing Podcast, Mark LaCour and Matthew Bertram discuss the evolution of their podcast and the launch of their new book focused on sales and marketing in the oil and gas industry. They welcome Brian Confer from Capturely, who shares his unique journey from a mobile photo studio to […]

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Oil and Gas This Week is the show for busy oil pros who want to quickly keep their finger on the pulse of the industry.

4.7 (546)

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09/17/2025

AmericanVader

I listened to this show as I was checking out shows to dive more into oil and gas sales. This was really helpful guiding me as I learned the industry and the difference of other b2b sales
This marketer’s favorite marketing podcast

05/15/2025

CK_Bear

I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game. I’m surprised at how many areas he can dive into (I’ve listened to SEO, social selling, sales compensation plans, account based selling, and lead generation so far). Mark does a great job delivering sales insights, keeping everything on track, and asking great questions. Please keep it up!
Difficulty Simplified

06/20/2024

NHammer

Mark and the team are second to none. Sales and marketing in this industry can be extremely difficult, especially with all the digital noise nowadays, but the team does an excellent job simplifying everything and providing “all the good stuff, none of the extra fluff”. Keep up the great work y’all. — Hammer
Needed Topics in O&G

03/06/2024

mattc5454

Great work bringing the importance of Sales & Marketing functions to the forefront. Historically, as y’all know, our industry has lacked synergy between these two groups and painted them as a strict push/pull relationship. Y'all are highlighting the criticality and need to forge these functions together to impact results. Keep up the great work. Maybe pump out an episode every 3 days? Cheers, guys!

Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week.