American Land Seller Podcast

Koby Rickertsen

Welcome to The American Land Seller, the podcast dedicated to landowners, buyers, and investors seeking expert insights into the evolving land market. Hosted by Koby Rickertsen, an Accredited Land Consultant and CEO and Multi-State Land Broker with Ironhorse Land Company, this show dives deep into market trends, investment strategies, and real-world experiences in farm, ranch, and recreational land sales. Each episode features industry professionals, seasoned investors, and landowners sharing their expertise on topics such as:✅ Land market trends and valuation strategies✅ 1031 exchanges and tax implications✅ Seller financing and creative deal structures✅ Conservation easements and government programs✅ Navigating legal and zoning challenges✅ Building generational wealth through land ownership Whether you're a first-time land buyer, a seasoned investor, or a landowner looking to sell, The American Land Seller provides the knowledge and tools you need to succeed in today’s competitive land market.

  1. #45 - Leadership and Land: Geoff Hurdle’s Approach to Big Deals

    Mar 13

    #45 - Leadership and Land: Geoff Hurdle’s Approach to Big Deals

    Want a clearer path to owning land, and a sharper playbook for selling it with integrity? In this episode of The American Land Seller, we sit down with Geoff Hurdle, respected land developer, broker, and 2026 National President of the Realtors Land Institute. Geoff shares how he buys, develops, sells, and finances rural land, often breaking larger properties into three to five acre tracts that make land ownership more accessible for first time buyers, hobby farmers, and families looking for space. We talk about owner financing, structuring fair deals, and working with buyers through challenges without lowering professional standards. The conversation also dives into Geoff’s leadership role with the Realtors Land Institute, the value of the ALC designation, and why education and relationships continue to be the foundation of strong land brokerage. In this episode we discuss • How smaller tract development can open the door to land ownership  • Owner financing strategies for rural land buyers  • RLI’s role within NAR and why education matters in land brokerage  • Why boots on the ground experience still beats relying only on technology  • Lessons from the COVID era surge in rural land demand  • Transitional land opportunities for builders and developers  • The power of relationships and conferences in building a land career Geoff also shares his priorities as RLI National President, including growing membership with quality professionals, increasing engagement within the organization, and ensuring education keeps pace with a rapidly evolving land market. Connect with Geoff Hurdle Work Phone: (615) 815-9364  Email: thelandman@geoffhurdle.com  Website: http://geoffhurdle.com The American Land Seller Podcast Hosted by Koby Rickertsen & Brittany Murphy, The American Land Seller explores the people, strategies, and stories shaping the land industry across America. From farm and ranch brokerage to development and investment, each episode brings insights from professionals who live and work in the land business every day. For more episodes and resources visit:  www.americanlandseller.com If you enjoyed the episode, please subscribe, share it with a colleague, and leave a review on your favorite podcast platform. Send us Fan Mail   Instagram  Facebook  LinkedIn

    46 min
  2. #43 - Walking the Land: Christina Asbury on the Real Rules of Selling Coastal Land

    06/27/2025

    #43 - Walking the Land: Christina Asbury on the Real Rules of Selling Coastal Land

    The coastal land world isn’t for the faint of heart, or the underprepared. In this episode of The American Land Seller, we sit down with Christina Asbury, a standout broker with Coldwell Banker Sea Coast Advantage, who covers the stretch from Cape Fear to Camp Lejeune in North Carolina. She’s one of the country’s few Accredited Land Consultants, and she doesn’t just show up with comps and paperwork, she shows up with a Jeep, boots, a stick, and a pistol to walk the land herself. That hands-on, deeply informed approach sets her apart in a market filled with challenges and opportunity. We dig into: How coastal deals differ from interior land transactionsThe creative ways land is used when flood zones, buffers, and sewer access are in playWhy understanding a client’s vision is the most important part of a land saleAnd what pending laws and environmental rules could mean for buyers, sellers, and even drone pilotsFrom sea salt farms and RV storage lots to military relocation challenges and foreign ownership laws, this episode offers a front-row seat to one of the most nuanced land markets in the U.S. 🎧 Watch or listen now, and if you’ve ever wondered what it really takes to do land right on the coast, Christina brings the answers. Christina Ashbury: (910) 262-3948 christinasellsrealestate@gmail.com https://www.seacoastrealty.com/  Send us Fan Mail   Instagram  Facebook  LinkedIn

    55 min
  3. #42 - Inside the Marketing Machine at National Land Realty

    06/13/2025

    #42 - Inside the Marketing Machine at National Land Realty

    Featuring Mac Christian, Chief Marketing Officer How do you support over 400 land agents across 43 states—with just six marketing team members? In this episode of The American Land Seller, Mac Christian, CMO of National Land Realty, breaks down the real systems, strategies, and struggles behind one of America’s largest land brokerage marketing operations. You’ll learn: How National Land Realty builds consistent branding across the countryWhy trust and relationships beat logos in rural real estateWhat it takes to support agents with collateral, lead gen, and digital campaignsHow podcasting and storytelling help land agents grow their presenceWhy Mac got his real estate license—and what he learned from itWhether you're a land broker, real estate marketer, or someone curious about how large brokerages operate behind the scenes, this episode offers practical insight and refreshing honesty. Mac shares what’s working, what’s broken, and what every land professional should know about building a brand in the land business. 👉 Visit https://www.nationalland.com to learn more about National Land Realty 👉 Visit https://www.nationalland.com/blog/category/podcast/ to listen to Mac on the National Land Realty Podcast which is also found on Spotify and Apple Podcast and other places podcasts are available. IT REALLY IS GREAT!  👉 For more episodes, visit https://www.americanlandseller.com Send us Fan Mail   Instagram  Facebook  LinkedIn

    1h 2m
  4. #40 - Behind High Point Land Company: Systems, Structure, and Smart Growth

    05/23/2025

    #40 - Behind High Point Land Company: Systems, Structure, and Smart Growth

    What does true entrepreneurship look like when there's no safety net? Shannon Hart pulls back the curtain on building businesses from scratch, revealing the unsexy but crucial elements that separate those who dream from those who do. As co-owner and Chief Marketing Officer of High Point Land Company, one of the Midwest's premier land brokerages, Shannon brings a refreshing perspective on growth that prioritizes intention over speed. Her journey from banking to building multiple successful ventures offers a masterclass in strategic patience and psychological insight. The conversation dives deep into Shannon's transformation of rundown cabins into a thriving luxury vacation rental business that runs on automation. "I had to implement processes and systems and hire employees and managers," she explains, sharing how these same principles now drive High Point's expansion across 13 states with nearly 40 agents. Her background in psychology proves invaluable as she dissects what makes marketing truly effective: "It's not about marketing to a person, it's about who your person is and what they're interested in." Perhaps most fascinating is Shannon's counterintuitive approach to scaling. While many companies chase rapid growth, High Point deliberately maintains boutique status, focusing on exceptional client experiences that can't be replicated by AI or mass-market competitors. "We could be Keller Williams and just take on anybody... but that's when the personal touch leaves," she notes, explaining why they've chosen quality over quantity. For anyone feeling pressured to scale quickly or questioning their measured approach to building something sustainable, Shannon's story provides a grounding alternative to the "move fast and break things" mentality. Success isn't always about making noise—sometimes it's about creating systems so solid they speak for themselves. Ready to build something that lasts? Listen now and discover why boundaries, automations, and clear vision aren't just nice-to-haves but essential tools for entrepreneurial survival. www.highpointlandcompany.com www.decorahhighpoint.com Send us Fan Mail   Instagram  Facebook  LinkedIn

    1h 1m

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to The American Land Seller, the podcast dedicated to landowners, buyers, and investors seeking expert insights into the evolving land market. Hosted by Koby Rickertsen, an Accredited Land Consultant and CEO and Multi-State Land Broker with Ironhorse Land Company, this show dives deep into market trends, investment strategies, and real-world experiences in farm, ranch, and recreational land sales. Each episode features industry professionals, seasoned investors, and landowners sharing their expertise on topics such as:✅ Land market trends and valuation strategies✅ 1031 exchanges and tax implications✅ Seller financing and creative deal structures✅ Conservation easements and government programs✅ Navigating legal and zoning challenges✅ Building generational wealth through land ownership Whether you're a first-time land buyer, a seasoned investor, or a landowner looking to sell, The American Land Seller provides the knowledge and tools you need to succeed in today’s competitive land market.