The DealMachine Real Estate Investing Podcast

David Lecko, Ryan Haywood
  • 5.0 (389)
  • Investing
  • Updated Weekly

Welcome to the DealMachine Podcast, where we help you get more out of your wholesaling business by showing you what’s working around the country. We talk to real estate investors who are actively closing deals right now. You’ll hear how they generate leads, what their marketing costs look like, how they comp properties, and what their assignment fees actually are. Cold calling. Direct mail. SMS marketing. Dispositions. Hiring. Scaling. We focus on what’s producing revenue in today’s market — and what isn’t. If you’re already wholesaling, this will help you tighten your process, improve your margins, and make smarter decisions. If you’re newer, this gives you visibility into what the business looks like once it’s working. You’ll understand the numbers, the systems, and the mistakes to avoid before you scale. The goal is simple: more predictable deals and a stronger operation. Subscribe and leave us a review! Start a free trial of DealMachine: https://www.dealmachine.com/pod

  1. 552: 181 Deals Last Year (Here's How They Did It)

    1d ago

    552: 181 Deals Last Year (Here's How They Did It)

    Most real estate wholesaling business owners struggle to scale beyond their first year, but the right systems and team can change everything. David sits down with Kyle Eisenbarger and Joe Ientile from Sunflower Home Buyers, two entrepreneurs who scaled to 181 deals last year and are looking to continue expanding rapidly. They discuss their direct mail marketing strategy, the critical hiring mistakes that taught them valuable lessons, and their ambitious 2027 growth plans including in-house construction crews. KEY TALKING POINTS: 0:00 - Intro 0:19 - An Overview Of Kyle and Joe's Business 1:12 - Pivoting From Wholesale to Flips 3:26 - How They Got Started 4:11 - Deals That Kicked Their Teeth In 6:20 - Hiring Mistakes & Bringing In Coaches 8:10 - Doing 100 Deals in Year Two 10:29 - Their Direct Mail Strategy 12:19 - Marketing Budget & Channels 13:49 - 2027 Growth & Hiring Plans 15:42 - In-House Construction Crews 17:28 - Differentiating From Competitors 19:14 - Their Review Collection Strategy 20:32 - Implementing AI in the Business 25:11 - Biggest Challenge Right Now 26:14 - Overcoming Fear of AI 29:05 - Where to Find Them 29:36 - Outro LINKS: Facebook: Kyle Eisenbarger https://www.facebook.com/kyle.eisenbarger   Facebook: Joe Ientile https://www.facebook.com/joe.ientile   Website: Sunflower Home Buyers https://www.sunflowerhomebuyers.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    30 min
  2. 551: 40+ Deals A Year, Doing Short Sales In NYC

    4d ago

    551: 40+ Deals A Year, Doing Short Sales In NYC

    Most real estate investors overlook short sales as a profitable strategy, but they're actually thriving in competitive markets like NYC. David Lecko sits down with Carlos Fontanez and his partner Mike on Collective Genius to explore why short sale real estate has become essential for savvy investors. They dive into how short sales work, why sellers choose them over auctions, the art of negotiating with banks, and how to scale this strategy into new markets successfully. KEY TALKING POINTS: 0:00 - Intro 0:23 - Carlos and Mike's Real Estate Business 2:11 - Keep, Flip, or Wholesale? 4:15 - Why Short Sales Still Work 7:42 - Surviving Tough Times 8:37 - Cold Calling for Leads 12:38 - Short Sales Explained 16:42 - Why Auctions Fail 18:48 - Competing in a Tough Market 20:25 - Seller Benefits & Relocation Money 22:03 - Goals at the Mastermind 24:32 - Negotiating Deals for Investors 25:27 - Where to Find Them 26:38 - Outro LINKS: Instagram: Carlos Fontanez https://www.instagram.com/realestate.carlos/   Website: Trusty Offer https://www.trustyoffer.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    27 min
  3. 550: Is Your Real Estate Business Showing Up in AI Search?

    6d ago ·  Bonus

    550: Is Your Real Estate Business Showing Up in AI Search?

    Most real estate professionals don't realize how AI is fundamentally changing where leads come from online. In this episode, Trevor Mauch breaks down real estate SEO with AI and shows you exactly how to adapt your visibility strategy for this new landscape. He covers AI search behavior, optimizing your Google Business Profile, implementing proper schema for faster indexing, and using online consistency to ensure AI systems find and trust your business.   KEY TALKING POINTS: 0:00 - Intro 0:22 - AI Search Is Changing Lead Flow 0:57 - The Phantom Expense Problem 2:57 - Where AI Pulls Its Information and Why It Matters 5:43 - Building Trust with AI Search 8:21 - Online Consistency, Reviews, and Sentiment Signals 11:20 - Setting Up and Optimizing Your Google Business Profile 14:11 - Number One Action Item 14:20 - Outro   LINKS: Instagram: Trevor Mauch https://www.instagram.com/trevor.mauch/   Website: Carrot https://www.carrot.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    15 min
  4. 549: 45+ Deals Per Year By Getting Deals From Agents

    Jun 15

    549: 45+ Deals Per Year By Getting Deals From Agents

    Most wholesalers miss the profit potential hiding in wholetail real estate, but one entrepreneur cracked the code by closing 45 deals before turning 24. David sits down with Ben Busha, a real estate wholesaler who has scaled to over 60 deals annually, to break down his proven strategies on this episode. They explore the B2B agent model versus traditional wholesaling, the specific profit breakdown per deal, why balance sheet thinking matters, how to tier agents using MLS data, building offshore teams efficiently, and the critical differences between direct-to-seller and agent-focused approaches.   KEY TALKING POINTS: 0:00 - Intro 0:29 - The B2B Agent Model 2:03 - Wholesale vs Wholetail and Profit Per Deal 5:16 - Why It's a Balance Sheet Business 6:05 - From Corporate Job to His First Deal at 18 8:26 - How He Calls Agents (Why Text Blasting No Longer Works) 10:08 - Tiering Agents and Disposing Deals 13:56 - Pricing Strategy and Advice for New Wholesalers 17:04 - Why B2B Beats Direct-to-Seller 18:19 - Building the Team 19:41 - Competing With Franchises 20:46 - Mentorship, Plasma Donations, and Biggest Losses 23:19 - Operations: Contractors, Offshore Team, Construction Costs 28:42 - A Deal That Taught Him Motivation 30:49 - Scaling to 60+ Deals and Agent Data Tools 33:06 - Outro   LINKS: Instagram: Ben Busha https://www.instagram.com/benbusha/   Website: Neway REI https://www.newayrei.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    33 min
  5. 548: 50+ Deals Per Year With Direct Mail & Cold Calling

    Jun 12

    548: 50+ Deals Per Year With Direct Mail & Cold Calling

    Real estate direct mail is one of the most consistent deal sources for investors who want to control their own pipeline, and Ryan Saldanha has proof. Ryan does 50+ deals a year in the Tampa market using a direct mail and cold calling system he built after relying on wholesalers left his deal flow inconsistent. His direct mail marketing for real estate runs on the same list he cold calls, and going direct to seller gets him $15 to $20K deeper on every deal. In this episode, he breaks down how he runs a flip-heavy business in a single market and what he's learned about scaling when your fixed costs don't move.   KEY TALKING POINTS: 0:00 - Intro 0:22 - Why They Went Direct-to-Seller 1:41 - Buying Deeper on Deals 2:49 - Marketing Channels They Use 4:30 - Scaling Around Fixed Costs 6:11 - Going Deep vs Going National 8:05 - Premium Pricing Program Explained 9:34 - A Deal That Taught a Lesson 11:56 - Managing Flips and Systems 13:09 - Finding Great Contractors 14:21 - Raising Private Capital 17:08 - Advice for the Next Generation 19:09 - Where to Find Ryan 19:34 - Outro   LINKS: Instagram: Ryan Saldanha https://www.instagram.com/realryansal/   Website: Sell Quick Tampa https://www.sellquicktampa.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    20 min
  6. 547: The Cold Email Blueprint for Real Estate Investors

    Jun 10 ·  Bonus

    547: The Cold Email Blueprint for Real Estate Investors

    Cold email is one of the most underrated lead generation strategies in real estate, and in this episode David Frizzell breaks down exactly how to build a compliant, scalable system from scratch. You'll learn how to set up your sending infrastructure, build a high-quality list using DealMachine data, and run automated email marketing campaigns that generate inbound seller leads while you're focused on everything else. Whether you're already cold calling or sending direct mail, this system is designed to amplify your existing real estate email marketing without adding hours to your day.   KEY TALKING POINTS: 0:00 - Intro 0:23 - The Power Of Cold Email 1:28 - Is Cold Email Legal? 4:21 - Deliverability 7:52 - Step 1: Buy & Warm Up Your Inboxes 9:42 - Step 2: Get High-Quality Leads 10:46 - Step 3: Clean Your List 12:36 - Step 4: Handle Replies Like A Pro 14:24 - Total Cost 15:17 - Outro   LINKS: Instagram: David Frizzell https://www.instagram.com/thewholesalerstoolbox/   Website: The Wholesalers Toolbox https://www.thewholesalerstoolbox.com/free-facebook-leads   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    15 min
  7. 546: 16 Flips Through Direct Mail (Here's What It Takes)

    Jun 8

    546: 16 Flips Through Direct Mail (Here's What It Takes)

    If your direct mail marketing isn't producing deals, the problem is probably volume. Joseph Austin of Next Step Real Estate is sending over 7,000 real estate direct mail postcards a month across the greater Philadelphia area and currently has 16 fix-and-flip projects in motion. In this episode, Joe breaks down his direct mail real estate marketing approach, why mailing 500 pieces a month isn't enough, and how to pair your direct mail campaign with a follow-up call system that actually gets sellers on the phone. He also covers how he decides whether to wholesale or flip each deal and shares the exact call cadence his team uses from the moment a lead comes in.   KEY TALKING POINTS: 0:00 - Intro 0:19 - Joseph Austin's Business 4:05 - Lessons From A Deal 6:27 - How He Finds His Deals & Skip Tracing 11:55 - His First & Second Deal 15:24 - Direct Mail Tips 18:35 - How To Get In Touch With Joe 19:38 - Call Cadence 21:06 - Closing Thoughts 22:48 - Outro   LINKS: Instagram: Joseph Austin https://www.instagram.com/phillyhomebuyer/   Website: Next Step Real Estate https://www.nextstepre.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    23 min
  8. 545: $35K Per Deal With Novations (Step By Step Breakdown)

    Jun 5

    545: $35K Per Deal With Novations (Step By Step Breakdown)

    Most wholesalers skip over sellers who won't take a deep discount, but Rich Wonders built an entire nationwide novation real estate business out of exactly those leads. Rich is the Novation King, and he's got hundreds of wholesalers closing novation deals with an average fee around $35K using his step-by-step novation real estate process. In this episode he walks through his full three-phase novation in real estate strategy for getting sellers on board, finding the right listing agents, and avoiding the mistakes that blow deals up. If you've been wondering what is a novation in real estate or how novations real estate deals actually work, this is the episode. Ryan also brings a live novation deal to the table and Rich breaks down the numbers in real time.   KEY TALKING POINTS: 0:00 - Intro 0:33 - How Rich Wonders Became The "Novation King" 2:01 - Novation Deals 5:40 - How He Was Almost Homeless 6:40 - Learning Novations & The Numbers 10:28 - Mini-Masterclass On Novations 18:03 - Interviewing Agents 20:32 - Novation Myths & More Tips 29:47 - Ryan's Current Deal 36:17 - Closing Thoughts 37:32 - Outro   LINKS: Instagram: Rich Wonders https://www.instagram.com/novationking/   Links: Rich Wonders https://linktr.ee/richwonders/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

    38 min
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Welcome to the DealMachine Podcast, where we help you get more out of your wholesaling business by showing you what’s working around the country. We talk to real estate investors who are actively closing deals right now. You’ll hear how they generate leads, what their marketing costs look like, how they comp properties, and what their assignment fees actually are. Cold calling. Direct mail. SMS marketing. Dispositions. Hiring. Scaling. We focus on what’s producing revenue in today’s market — and what isn’t. If you’re already wholesaling, this will help you tighten your process, improve your margins, and make smarter decisions. If you’re newer, this gives you visibility into what the business looks like once it’s working. You’ll understand the numbers, the systems, and the mistakes to avoid before you scale. The goal is simple: more predictable deals and a stronger operation. Subscribe and leave us a review! Start a free trial of DealMachine: https://www.dealmachine.com/pod

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