Sales Strategies for Christian Coaches

Justin Janowski
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Christian Coaches & Entrepreneurs, the Sales Strategies for Christian Coaches Podcast was created to help you design your business model, craft your signature offers, clarify your pricing, optimize your marketing, and learn a high-integrity sales process that will help you grow your income and your impact. This podcast is hosted by Justin Janowski who did over $250,000 in sales as a first year Christian Coach after launching Faith2Influence. Justin has helped over 1,000 Christian Coaches build their businesses without complicated funnels. Sales, when done right, can be loving and generous!

  1. 1D AGO

    Sales Is Service: A Conversation with Tom Ziglar on Coaching, Confidence, and Closing Clients

    What if your biggest breakthrough in sales came from changing how you think about it? In this episode of Sales Strategies for Christian Coaches, Justin Janowski sits down with Tom Ziglar, son of legendary speaker Zig Ziglar and CEO of Ziglar, for a powerful conversation about sales, coaching, and leading with integrity. Together, they unpack what it really means to sell as a Christian coach and why sales, when done right, is one of the most impactful ways you can serve others. Tom shares practical wisdom on how to approach sales calls, how to build trust, and how to help people make meaningful decisions without pressure. Inside this episode, you’ll learn: • Why “selling is serving” and how that changes your approach to sales• How to remove fear, anxiety, and pressure from sales conversations• The importance of showing up with confidence, clarity, and the right motive• A simple framework for leading effective sales conversations• How to balance truth and love when guiding potential clients• Why many people already know what they need and just need your support to act This episode also includes a powerful real-life coaching story that shows how the right questions can help someone unlock clarity, make decisions, and transform their life. If you’ve ever struggled with sales or felt unsure how to lead a conversation, this episode will give you a clearer and more grounded approach. Sales done right is not about pressure.It’s about helping people move forward with clarity and confidence. Tom Ziglar will be speaking live at CCA Live, July 15 through 17 in Milwaukee. Learn more about the event here:F2ITribe.com/CCALive2026

    32 min

  2. MAR 26

    Know Your Values, Use Your Gifts, Find Your Voice wth Rhonda Caudill

    In this episode, Justin Janowski sits down with branding and marketing strategist Rhonda Caudill to explore a foundational framework for Christian entrepreneurs: Know your values. Use your gifts. Find your voice. They unpack how clarity in these three areas directly impacts your marketing, messaging, and ability to attract aligned clients without forcing sales. You’ll also hear Rhonda’s personal journey into entrepreneurship, how she built her business after major life transitions, and why playing the long game in content and branding creates lasting momentum. What You’ll Learn Why starting with your values gives you clarity in marketing and decision-makingHow to identify and confidently use your God-given gifts in businessWhat it really means to find your voice and stand out in a crowded spaceHow brand voice and positioning attract the right clients naturallyThe difference between short-term sales strategies and long-term brand growthWhy consistency (like podcasting or content creation) compounds over timeHow community and relationships accelerate business growth Key Takeaways Your business becomes more sustainable when it aligns with your valuesYour gifts are often the things that feel natural to you but stand out to othersComparison is one of the fastest ways to lose clarity and confidenceYour voice is shaped by your experiences, not someone else’s formulaLong-term consistency builds trust, authority, and inbound opportunitiesNotable Moments How Rhonda discovered Justin’s podcast through a tribute to Dan MillerThe role of consistent content in building a seven-figure businessRhonda’s pivot from interior design to branding and marketingWhy many entrepreneurs struggle with messaging clarityThe importance of community at live events like CCA LiveResources Profit & Possibilities MAP:https://visionandmomentum.com/possibilities-map CCA Live 2026 (July 15–17):https://f2itribe.com/ccalive2026 About the GuestRhonda Caudill is a branding and marketing strategist who helps Christian entrepreneurs clarify their message, align their business with their values, and build a strong, consistent brand presence across platforms.

    24 min

  3. MAR 11

    Ask and Lead Instead of Show and Tell in Sales

    Why do so many sales conversations feel awkward, forced, or uncomfortable? In this episode of Sales Strategies for Christian Coaches, Justin Janowski explains a simple but powerful shift that changes everything in sales conversations: moving from show and tell to ask and lead. Many coaches think sales requires explaining their offer, pitching their program, and convincing people to buy. But the truth is that the most effective sales conversations look much more like coaching. Instead of talking more about your offer, great sales conversations focus on asking thoughtful questions and helping the other person gain clarity about their goals, challenges, and the change they want to create. When you do this well, the conversation becomes meaningful, empowering, and far more likely to lead to a yes. Inside this episode, you’ll learn: • Why “show and tell” sales conversations often fail • The difference between explaining your offer and leading a conversation • Why people buy their vision for change, not just your program • The role emotional leverage plays in big decisions • How asking the right questions creates clarity and commitment • Why coaching-style sales conversations feel more natural and effective If sales has ever felt uncomfortable or misaligned with who you are, this episode will help you see a better way forward. The best sales conversations don’t feel like selling. They feel like leadership and coaching. If you want to improve your sales conversations and start landing more coaching clients, Justin hosts a free 90-minute live training called: Land More Coaching Clients FREE Training for Christian Coaches Visit LandCoachingClients.com

    10 min

  4. MAR 4

    The 3 Keys to Surrendering Your Sales to God

    What does it actually mean to surrender your coaching business to God? In this episode of Sales Strategies for Christian Coaches, Justin Janowski shares the 3 keys to fully surrendering your business and your sales to God, while still taking bold, strategic, and courageous action. After failing in his first two attempts at building a Christian coaching business, Justin discovered that success required more than strategy. It required surrender. On his third attempt, he paired unwavering faith with extraordinary effort and generated over $250,000 in his first year. Inside this episode, you’ll learn: Why surrender starts with consistent prayer over your business How an abundance mindset eliminates pressure and “commission breath” on sales calls Why taking imperfect action is a form of faith The powerful “Miracle Equation” that fuels extraordinary results How to sell with integrity, love, and confidence as a Christian coach If you're trying to grow your coaching business without compromising your faith, this episode will ground you spiritually while equipping you practically. Faith + Action = Results. If you’re ready to land more clients and grow your coaching business with integrity, join Justin’s free 90-minute live training: Land More Coaching ClientsVisit: www.LandCoachingClients.com

    10 min

  5. FEB 25

    How to Be Confident on Sales Calls (Even If You’re New)

    If you're not confident in your sales calls, it's going to be hard to make it easy for people to say yes. In this episode of the Sales Strategies for Christian Coaches podcast, Justin Janowski shares the three keys to building real confidence in sales, especially for Christian coaches and faith-driven entrepreneurs who struggle with fear, self-doubt, or anxiety during sales conversations. Confidence in sales isn’t about personality. It’s about preparation, repetition, and intentional mindset. You’ll learn: Why preparation increases sales confidence How a clear sales process reduces anxiety Why repetition is the fastest path to mastery How to hold your next 10–100 sales calls strategically A powerful pre-call ritual to calm nerves and step into authority How to sell in a way that feels confident, loving, and peaceful If you're a Christian coach who wants to sell with integrity, build trust on sales calls, and grow your coaching business without pressure tactics, this episode is for you. 🔹 Get the free 10-step sales process:www.goodsalespdf.com 🔹 Join the free live training:www.landcoachingclients.com If this episode helped you, follow the podcast and share it with another Christian entrepreneur who needs more confidence in sales. God bless you. You can do this.

    10 min

  6. FEB 18

    How to Facilitate Breakthrough in Group Coaching (By Asking Better Questions)

    If you're a Christian coach running group programs, masterminds, retreats, webinars, or live Zoom calls, this episode will sharpen your facilitation skills immediately. Many coaches believe they need more content, more slides, and more teaching to create transformation. But powerful group coaching doesn’t come from talking more.It comes from asking better questions. In this episode, Justin shares practical strategies for facilitating group coaching sessions that lead to breakthrough, vulnerability, and real transformation — without over-preparing. You’ll learn how to: Facilitate powerful group coaching calls Lead retreats and live events that create deep connection Use simple but strategic coaching questions Set rules of engagement that strengthen community culture Build a coaching business rooted in integrity and impact Justin also shares how the structure of the Christian Coaches Academy prayer and networking call creates connection, trust, and referrals without needing a heavy teaching agenda. Whether you're leading a mastermind, hosting a webinar, running a group coaching program, or coaching 1:1 clients, the quality of your questions determines the depth of transformation. Better questions create: Stronger coaching communities Deeper vulnerability More client retention More referrals A more sustainable coaching business Resources Mentioned If you want to grow your Christian coaching business while creating meaningful impact, this episode is for you. Christian Coaches Academy (CCA)✔ Weekly Prayer & Networking Calls✔ Quarterly Planning Sessions✔ 25+ Business Training Modules✔ Christian Coaches Playbook✔ Directory of 100+ Christian coaches Learn more:👉 https://www.f2itribe.com/cca If this episode helped you improve your coaching facilitation or group leadership, share it with another Christian coach and leave a review. It helps us reach more faith-driven leaders building businesses with integrity.

    12 min

  7. FEB 11

    Make It Easy: How to Create Peaceful, High-Integrity Sales

    Sales don’t have to feel heavy, stressful, or forced. In this episode of Sales Strategies for Christian Coaches, Justin Janowski shares a simple but powerful reframe:👉 Sales is about making it as easy as possible for the right people to say yes. Justin unpacks how peace, ease, and confidence, not pressure, create the best sales conversations, even for high-ticket offers. Drawing from his own journey and years of experience helping Christian coaches build aligned businesses, he explains how your energy, tone, and clarity matter just as much as your strategy. In this episode, you’ll learn: Why sales should feel easy for both you and your client How peace creates safety and trust in sales conversations What makes high-ticket offers feel simple for the right person Why over-explaining your offer actually creates resistance How to prepare your heart and mindset before a sales call If you want to sell with integrity, confidence, and alignment, this episode will help you shift from pressure to peace. Resources Mentioned:📄 Get the free 10-Step Sales Process:👉 www.goodsalespdf.com

    10 min

  8. FEB 4

    Building a Business That Feels Like You

    There’s real pressure in the marketplace to build your coaching business in ways that don’t feel authentic. Pressure from “experts,” pressure from clients, and pressure from what other people think you should do. In this episode, I’m sharing how to build a business that feels like you, aligned with your faith, your integrity, your values, and your actual life. We’ll talk about how to learn from mentors without copying their exact blueprint, how to tell the difference between healthy discomfort and true misalignment, and how to protect your boundaries so you don’t burn out or resent your clients. Key Takeaways: Why you’re the only person who will be in your business forever How to receive wisdom without losing your voice The difference between being challenged vs. being out of alignment Why you shouldn’t take business advice from people who haven’t built a coaching business A core principle for offers and programs: win-win or no deal How to design your business so it still works when you grow Connect with Justin:Email: Justin@Faith2Influence.comSocial: Find Justin Janowski on Facebook, Instagram, and LinkedIn

    9 min
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5
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79 Ratings

About

Christian Coaches & Entrepreneurs, the Sales Strategies for Christian Coaches Podcast was created to help you design your business model, craft your signature offers, clarify your pricing, optimize your marketing, and learn a high-integrity sales process that will help you grow your income and your impact. This podcast is hosted by Justin Janowski who did over $250,000 in sales as a first year Christian Coach after launching Faith2Influence. Justin has helped over 1,000 Christian Coaches build their businesses without complicated funnels. Sales, when done right, can be loving and generous!

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