Radical Disruption

Mya Nichol
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Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

  1. 128. The 4 buyer types explained (and how to create content that converts each one)

    2D AGO

    128. The 4 buyer types explained (and how to create content that converts each one)

    In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy. What you'll learnWhy most business owners only sell to one or two buyer types without realizing itHow understanding buyer psychology reduces objections before they happenThe key motivations behind analytical, amiable, driver, and expressive buyersWhat each buyer type needs to see in order to feel confident purchasingHow to layer all four buyer types into your content without creating separate strategies Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format a href="https://myanichol.com/podcast/" rel="noopener noreferrer"...

    21 min
  2. 127. High-ticket vs low-ticket offers: how to scale a business that fits your life

    JAN 27

    127. High-ticket vs low-ticket offers: how to scale a business that fits your life

    In today’s episode, I’m breaking down one of the most important (and most overlooked) questions in business: Does the way you’re making money actually support the life you want to live? This conversation was sparked by a DM exchange I had with a potential mastermind client who shared that she’d experienced $70k–$80k months—but at a cost she no longer wanted to pay. That moment stuck with me and opened up a bigger conversation around trade-offs, capacity, and building a business with your life in mind. I walk through the real costs behind different offer types—low-ticket memberships, courses, funnels, and high-ticket coaching—and explain why there is no single “right” way to scale. Every model works, but every model comes with trade-offs. The key is choosing the one that aligns with your current season, energy, and vision. I also share why I’m a big believer in an offer suite, how my own offers have evolved over time, and why letting go of successful offers can sometimes be the most aligned decision you make. What you'll learnWhy “all money isn’t made equal” when it comes to time, energy, and lifestyleThe real trade-offs of low-ticket memberships, courses, funnels, and high-ticket coachingHow volume, retention, marketing, and capacity show up differently depending on your offer typeWhy scaling looks different in different seasons of life and businessHow to decide which offers best support the life you actually wantWhy there’s no right or wrong way to scale—only what’s aligned for youThe importance of letting go of offers that no longer fit, even if they worked in the pastWhy I’m team offer suite and how I balance low-ticket and high-ticket offers in my own business Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:li...

    12 min
  3. 126. How I sold a $40k coaching package

    JAN 20

    126. How I sold a $40k coaching package

    In this episode, I walk through exactly how I’ve sold over 50 multiple five-figure coaching and high-ticket offers, including a $40,000 coaching package, without running sales calls. About half of those sales happened with little to no direct conversation before the purchase. I explain why I don’t personally use sales calls, even though they work, and how my background in network marketing, my role as a mom, and my desire for a spacious calendar shaped the way I built my business. This episode breaks down the systems, content strategy, and offer structure that allow high-ticket clients to confidently buy without pressure, urgency, or hopping on discovery calls. This is a behind-the-scenes look at how high-ticket sales can happen ethically, intentionally, and without putting families in financially stressful positions. What you'll learn• How I’ve sold high-ticket coaching and mastermind offers without sales calls • Why sales calls are not required to sell $10k–$40k offers • The two main reasons I intentionally removed sales calls from my business • How motherhood and time freedom influenced my business model • Why sales skills still matter, even without sales calls • How I protect potential clients from making unaligned financial decisions • The role applications play in replacing discovery calls • Why asking questions does not make someone less qualified • How buyer types influence the need for sales calls • Why some buyers will avoid offers that require a call • How content pre-qualifies high-ticket clients before they ever apply Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media...

    30 min
  4. 125. Use this to know what offer(s) to sell in 2026

    JAN 13

    125. Use this to know what offer(s) to sell in 2026

    In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026. What you'll learnWhy our brains crave complexity and resist simple strategiesHow I realized that 80% of my revenue was coming from just 20% of my offersWhy marketing multiple offers at the same time is usually holding you backWhat I actually recommend focusing on in your stories, emails, funnels, and adsHow the 80/20 rule applies to your customer base, not just your offersWhy repetition is necessary for growth, not something to avoidHow simplifying your focus removes fluff and creates real momentum If you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working. Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s

    9 min
  5. 124. Why you're not scaling...yet

    JAN 6

    124. Why you're not scaling...yet

    In today’s episode, I talk honestly about a season where life and business felt heavy at the same time—and how that tension sparked a major mindset shift. I share what it looks like to question your goals, your capacity, and your readiness for the next level when you’re exhausted, overwhelmed, and wondering why things haven’t happened yet. This episode is a reminder that slow growth, hard lessons, and imperfect seasons are often exactly what prepare you for sustainable success. What you'll learnWhy feeling “behind” often means you’re not ready yetHow capacity, systems, and support affect sustainable growthThe danger of rushing success before you can hold itA reframe: making your current income level easier firstAsking “what am I meant to learn?” instead of “why me?” Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    15 min
  6. 123. Black Friday: major success or epic fail?

    12/30/2025

    123. Black Friday: major success or epic fail?

    In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins. What You'll LearnHow I used to run Black Friday and Cyber Monday—and how 2025 was intentionally differentThe structure of my five-day deals, Cyber Monday pivot, and overall November strategyRevenue breakdowns, customer data, and why I don’t count contracted revenueThe emotional reality of missing a major sales goal after months of preparationWhat I learned about overcomplicating sales and why simple strategies scale betterHow this experience is shaping my Black Friday plans for 2026 Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG University Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Related Episodes:Episode #: TitleEpisode #: TitleEpisode #: Title More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done...

    16 min
  7. 122. How to make more money from brand partnerships (pricing & negotiation tips)

    12/23/2025

    122. How to make more money from brand partnerships (pricing & negotiation tips)

    In today’s episode, I’m breaking down how to make more money from brand partnerships without creating more content or taking on more work. If you’ve ever felt unsure about how to price brand deals, negotiate confidently, or maximize the opportunities already coming your way, this conversation is for you. I’m sharing the two strategies that have helped me make more money from brand partnerships than ever before — including how I structure tiered packages so brands naturally choose higher-paying options, and how I layer in affiliate commission to increase my income beyond a flat rate. I talk about why simply saying “yes” to what a brand asks for is leaving money on the table, and how to position your offers in a way that feels aligned, professional, and easy to say yes to. This episode also dives into how I communicate value to brands using real data, past performance, and audience trust — so I’m not just charging more, but justifying my rates with confidence. Whether you’re newer to brand deals or already landing partnerships consistently, these strategies will help you negotiate smarter and get paid what your content is actually worth. If you want to stop underpricing yourself, create win-win brand collaborations, and turn partnerships into a more sustainable revenue stream, this episode will give you a clear, actionable framework to start using right away. What you’ll learn:How I structure tiered brand partnership packagesWhy offering three pricing options increases your earning potentialWhat to include in base, mid-tier, and premium brand dealsHow to communicate value to brands (without overexplaining)Why brands naturally choose mid-tier offersHow to add affiliate commission to brand partnershipsWhen and how to negotiate affiliate links into dealsHow to use past performance and stats to justify higher ratesHow to stop leaving money on the table with brand deals Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversityScalability Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Thank you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn...

    6 min
  8. 121. The future of Instagram

    12/16/2025

    121. The future of Instagram

    In today’s episode, I'm breaking down why social media feels harder than it ever has—and why it’s not just you. From Q4 overwhelm to AI-generated content flooding every platform, I talk honestly about why views, likes, and engagement are down across the board and what creators need to understand heading into 2025. I dive into how AI is changing the way people consume content, why audiences are craving real human connection more than ever, and why talking content and long-form platforms are becoming increasingly powerful. This episode also explores how to shift your mindset around success metrics, stop comparing your content to past years, and build a strategy that actually works in the evolving social media landscape. If you’ve been questioning your content performance, feeling discouraged by declining engagement, or wondering how to future-proof your brand, this episode will help you reframe what success looks like and adapt without burning out. What you'll learn:Why engagement drops during Q4How AI is changing content visibility and trustWhy human, talking content is gaining powerHow success metrics are shifting heading into 2025What content formats are working right nowThe difference between SEO and AEOWhy long-form, evergreen platforms matter more than everHow to adapt your content strategy without burning out Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG University Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on a...

    16 min
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5
out of 5
211 Ratings

About

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

Information

  • Creator
    Mya Nichol
  • Years Active
    2023 - 2026
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    Radical Disruption

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