Radical Disruption

Mya Nichol

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

  1. 131. Number one reason your funnel isn't converting in 2026

    12H AGO

    131. Number one reason your funnel isn't converting in 2026

    In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built. Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer. What you'll learnWhat a funnel really is (and what it’s supposed to do)Why most funnels don’t convert even when they’re “complete”The biggest mistake people make when building their funnelsWhy starting with a freebie is often the wrong first stepHow to reverse-engineer your funnel from your main offerHow to use “stepping stones” to move cold leads toward buyingWhat to evaluate inside your opt-in, freebie, nurture emails, and sales emailsThe key question every funnel component should answer before it exists Resources & Links:Waitlist for Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my a href="https://radical-disruption.captivate.fm/email" rel="noopener noreferrer"...

    7 min
  2. 130. THIS is what's missing in your funnel

    FEB 17

    130. THIS is what's missing in your funnel

    In today’s episode, I’m breaking down the real reason your funnel isn’t converting the way you want—and spoiler alert, it’s missing two critical pieces. I walk through what a funnel actually is, why relying only on a front-end funnel leaves a ton of money on the table, and how to build a funnel ecosystem that works with real buyer behavior instead of fighting it. If you’ve ever wondered what happens to the 95% of people who don’t buy right away, this episode is for you! What you'll learnWhat a front-end funnel is, how it’s meant to be marketed, and why 3–5% conversions are normalWhat happens to the 95% who don’t buy—and how a long-term (reply & buy) funnel recovers that revenueWhy sending everyone to a general newsletter breaks the buyer journeyThe biggest post-purchase mistake I see (ghosting buyers) and how to fix itHow a post-purchase funnel helps buyers get results faster and creates repeat customersThe three funnels you need to build a sustainable, compounding business Join the Stacked Inbox waitlist here (launches Feb 22): https://myanichol.myflodesk.com/stackedinbox Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websitespan class="ql-ui"...

    10 min
  3. 129. The future of Instagram in 2026: AI-proofing your strategy

    FEB 10

    129. The future of Instagram in 2026: AI-proofing your strategy

    In today’s episode, I’m joined by Kara (@TheWhimsySoul) for a real, no-fluff conversation about what social media is heading toward in 2026—and how creators can “AI-proof” their strategy without spiraling. We talk about why being more human (not more polished) is the advantage, how algorithms are tightening people into content bubbles, why short form is becoming less reliable for nurturing + converting, and how long-form + community are becoming the steady foundation again. We also get into monetization, brand deals vs. UGC confusion, why you need multiple revenue streams, and how tools like repurpose.io, manychat, and descript can keep you sane while you spread your content across platforms. What you'll learnWhy being visibly human (not polished or perfect) will outperform AI-generated content in 2026How social media is shifting from nurture + conversion to primarily visibility, and what to use insteadWhy long-form content and community are becoming the most stable, trust-building platformsHow algorithm “bubbles” are shrinking reach—and how niche pillars help you grow anywayWhy creators need multiple revenue streams to survive platform and AI shiftsHow to use AI and automation ethically and strategically to work faster without losing credibility Resources & Links:Follow Kara on Instagram or check out her websiteScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram a href="https://radical-disruption.captivate.fm/instagram" rel="noopener noreferrer"...

    1h 11m
  4. 128. The 4 buyer types explained (and how to create content that converts each one)

    FEB 3

    128. The 4 buyer types explained (and how to create content that converts each one)

    In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy. What you'll learnWhy most business owners only sell to one or two buyer types without realizing itHow understanding buyer psychology reduces objections before they happenThe key motivations behind analytical, amiable, driver, and expressive buyersWhat each buyer type needs to see in order to feel confident purchasingHow to layer all four buyer types into your content without creating separate strategies Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format a href="https://myanichol.com/podcast/" rel="noopener noreferrer"...

    21 min
  5. 127. High-ticket vs low-ticket offers: how to scale a business that fits your life

    JAN 27

    127. High-ticket vs low-ticket offers: how to scale a business that fits your life

    In today’s episode, I’m breaking down one of the most important (and most overlooked) questions in business: Does the way you’re making money actually support the life you want to live? This conversation was sparked by a DM exchange I had with a potential mastermind client who shared that she’d experienced $70k–$80k months—but at a cost she no longer wanted to pay. That moment stuck with me and opened up a bigger conversation around trade-offs, capacity, and building a business with your life in mind. I walk through the real costs behind different offer types—low-ticket memberships, courses, funnels, and high-ticket coaching—and explain why there is no single “right” way to scale. Every model works, but every model comes with trade-offs. The key is choosing the one that aligns with your current season, energy, and vision. I also share why I’m a big believer in an offer suite, how my own offers have evolved over time, and why letting go of successful offers can sometimes be the most aligned decision you make. What you'll learnWhy “all money isn’t made equal” when it comes to time, energy, and lifestyleThe real trade-offs of low-ticket memberships, courses, funnels, and high-ticket coachingHow volume, retention, marketing, and capacity show up differently depending on your offer typeWhy scaling looks different in different seasons of life and businessHow to decide which offers best support the life you actually wantWhy there’s no right or wrong way to scale—only what’s aligned for youThe importance of letting go of offers that no longer fit, even if they worked in the pastWhy I’m team offer suite and how I balance low-ticket and high-ticket offers in my own business Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:li...

    12 min
  6. 126. How I sold a $40k coaching package

    JAN 20

    126. How I sold a $40k coaching package

    In this episode, I walk through exactly how I’ve sold over 50 multiple five-figure coaching and high-ticket offers, including a $40,000 coaching package, without running sales calls. About half of those sales happened with little to no direct conversation before the purchase. I explain why I don’t personally use sales calls, even though they work, and how my background in network marketing, my role as a mom, and my desire for a spacious calendar shaped the way I built my business. This episode breaks down the systems, content strategy, and offer structure that allow high-ticket clients to confidently buy without pressure, urgency, or hopping on discovery calls. This is a behind-the-scenes look at how high-ticket sales can happen ethically, intentionally, and without putting families in financially stressful positions. What you'll learn• How I’ve sold high-ticket coaching and mastermind offers without sales calls • Why sales calls are not required to sell $10k–$40k offers • The two main reasons I intentionally removed sales calls from my business • How motherhood and time freedom influenced my business model • Why sales skills still matter, even without sales calls • How I protect potential clients from making unaligned financial decisions • The role applications play in replacing discovery calls • Why asking questions does not make someone less qualified • How buyer types influence the need for sales calls • Why some buyers will avoid offers that require a call • How content pre-qualifies high-ticket clients before they ever apply Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media...

    30 min
  7. 125. Use this to know what offer(s) to sell in 2026

    JAN 13

    125. Use this to know what offer(s) to sell in 2026

    In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026. What you'll learnWhy our brains crave complexity and resist simple strategiesHow I realized that 80% of my revenue was coming from just 20% of my offersWhy marketing multiple offers at the same time is usually holding you backWhat I actually recommend focusing on in your stories, emails, funnels, and adsHow the 80/20 rule applies to your customer base, not just your offersWhy repetition is necessary for growth, not something to avoidHow simplifying your focus removes fluff and creates real momentum If you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working. Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s

    9 min
  8. 124. Why you're not scaling...yet

    JAN 6

    124. Why you're not scaling...yet

    In today’s episode, I talk honestly about a season where life and business felt heavy at the same time—and how that tension sparked a major mindset shift. I share what it looks like to question your goals, your capacity, and your readiness for the next level when you’re exhausted, overwhelmed, and wondering why things haven’t happened yet. This episode is a reminder that slow growth, hard lessons, and imperfect seasons are often exactly what prepare you for sustainable success. What you'll learnWhy feeling “behind” often means you’re not ready yetHow capacity, systems, and support affect sustainable growthThe danger of rushing success before you can hold itA reframe: making your current income level easier firstAsking “what am I meant to learn?” instead of “why me?” Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    15 min
5
out of 5
211 Ratings

About

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

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