Radical Disruption

Mya Nichol

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!

  1. 2d ago

    153. How to become a fractional CMO with Jess Shirra

    In today's episode, I'm joined by marketing strategist and fractional CMO Jess Shirra for an honest conversation about building a business that supports your life instead of taking it over. Jess shares her journey from leading global marketing teams at major companies to starting her own business as a mom of two—and why choosing flexibility over the corporate ladder completely changed her life. We also dive into the realities of balancing motherhood with entrepreneurship, the support systems that make sustainable business growth possible, and the marketing mistakes Jess sees over and over again inside online businesses. Whether you're growing a service-based business, selling digital products, or simply craving more freedom in your work, this conversation is packed with practical insights and refreshing honesty. What you'll learnHow Jess built a seven-figure business without sacrificing the flexibility she wanted as a mom.What a fractional CMO is and why it can be a lucrative path for experienced marketers.Why building a support system is essential for sustainable business growth.The biggest marketing mistakes and money leaks Jess consistently finds when auditing businesses.How to focus your marketing efforts on the channels that actually drive growth instead of trying to be everywhere. Mya's Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Jess' Resources & Links:Website (The CMO Office): https://www.thecmooffice.com/Fractional CMO School: https://www.thecmooffice.com/fractional-cmo-schoolInstagram (@marketing.by.jess): https://www.instagram.com/marketing.by.jess/LinkedIn: https://www.linkedin.com/in/jessicashirra/CMO School Podcast (Apple): https://podcasts.apple.com/us/podcast/cmo-school/id1797851588CMO School Podcast (YouTube): https://www.youtube.com/@cmoschoolpodcastCMO School Podcast page: https://www.thecmooffice.com/podcast Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    153. How to become a fractional CMO with Jess Shirra
  2. Jul 21

    152. How my content strategy was quietly killing my brand

    In today's episode, I get real about a hard truth I uncovered in my own content strategy: I'd been treating Instagram like a box to check rather than a relationship to build. After realizing my low-effort approach — quick B-roll clips, recycled podcast captions, and single expiring stories — was tanking my engagement, my follower count, and my connection to my audience, I made a deliberate shift toward more effort: daily face-to-camera talking reels, richer story content that invites real conversation, and simply showing up more like a person and less like a marketing machine. I trace this wake-up call back to a recent conference where, room after room, people recognized me from Instagram and told me how much my content meant to them — a reminder of the impact I'd been underestimating. Just two weeks into this new approach, I'm already seeing a wave of unsolicited praise from friends, clients, and followers, even though the metrics haven't dramatically changed yet. I share exactly what I changed (and what I didn't), my new daily story and reels habits, my Bought Back by AI content series, and my goal of hitting 300K followers by the end of July — while opening the floor for questions from you. What you'll learnWhy "effort" is the missing ingredient most people skip in their content strategy.The difference between content that's easy to make and content that actually builds a brand.How a single-story-a-day habit can cap your connection with your audience.Why talking reels are outperforming other formats right now for growth and conversions.How real-life recognition can reveal the true impact of your content, even when the metrics haven't moved yet. Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    152. How my content strategy was quietly killing my brand
  3. Jul 14

    151. Don’t get bored with it, get paid with it

    In today’s episode, I'm sharing a conversation I recently had with one of my students during their launch that perfectly illustrates why that's almost never true. We unpack why their pre-sale wasn't getting the traction they hoped for, the biggest mistake they were making in their launch content, and the mindset shift that every business owner needs when it comes to selling. I also share a story from one of my own launches that completely changed the way I think about marketing. Just when I was convinced everyone already knew about my offer, someone messaged me asking what it even was. That simple DM became one of the biggest reminders that your audience sees far less of your content than you think. If you've been holding back because you feel repetitive, this episode is your permission slip to keep talking about your offer. What you'll learnWhy feeling tired of talking about your offer is actually a good sign.The mistake that causes launch urgency to get buried in your marketing.How to make your pre-sale, price increases, and deadlines impossible to miss.Why repetition and volume are essential during a launch.How this same mindset applies to evergreen offers—not just live launches. Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    151. Don’t get bored with it, get paid with it
  4. Jul 7

    150. I almost deleted last week’s episode (here’s why I didn’t)

    In today’s episode, I’m sharing a behind-the-scenes moment that almost led me to delete an entire podcast episode because I convinced myself it wasn't "good enough." Before I hit delete, I stopped and asked myself a simple question: What if it actually is good enough? That one mindset shift completely changed the way I think about creating content, running my business, and showing up consistently. I also walk through four lessons I learned simply because I chose to hit publish instead of chasing perfection. If you've ever delayed posting, launching, or creating because you felt it wasn't ready yet, this episode is the reminder you need: your business isn't built on one piece of content—it's built on the compound effect of consistently showing up. What you'll learnWhy "good enough" often creates more impact than perfection.The four biggest lessons I learned from publishing a podcast episode I almost deleted.How to choose content topics that feel more relevant, natural, and valuable.Why your business success comes from consistency—not one viral post or perfect launch.How to stop overthinking your content and trust that it's reaching exactly who needs it. Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    150. I almost deleted last week’s episode (here’s why I didn’t)
  5. Jun 30

    149. The unsexy truth about building MRR

    In today's episode, I'm pulling back the curtain on the reality of building monthly recurring revenue—and why the journey is far less glamorous than most people make it seem. Everyone wants the $10K, $20K, or even $50K recurring revenue months, but very few people talk about what it actually takes to get there. I share real examples from my own business and my students to show why consistent, incremental growth always beats chasing the next shiny object. If you're tired of starting every month at $0 and wondering how to create more predictable income, this episode will help you shift your focus toward building a sustainable revenue foundation that compounds over time. What you'll learnWhy building monthly recurring revenue feels "unsexy"—but creates the biggest long-term payoff.How small monthly gains compound into consistent high-income months.The biggest mindset shift that keeps entrepreneurs from building predictable revenue.Why recurring offers and one-time offers both have a place in a healthy offer suite.How to evaluate whether your current marketing strategy actually supports your recurring revenue goals. Resources & Links:ScalabilityHour RichJoin Kajabi: 3 months for $99 + a bonus from me!Plug and Get Paid150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    149. The unsexy truth about building MRR
  6. Jun 23

    148. A look inside my daily work routine and seasonal planning

    In today’s episode, I’m pulling back the curtain on what my day-to-day schedule actually looks like as a business owner, wife, and mom of two little ones. This conversation was inspired by discussions during my Austin Mastermind Retreat, where we started talking about how different entrepreneurs structure their days, manage their workloads, and plan for various seasons of life and business. I’m sharing everything from my typical workday schedule to how I intentionally adjust my workload throughout the year. If you've ever wondered how to balance running a business while raising young children—or if you've felt pressure to follow someone else's productivity formula—this episode is for you. What you'll learnHow I structure a typical Monday through Friday workday as a mom and entrepreneurWhy I intentionally keep my workweek around 15–20 hoursHow motherhood has taught me to build flexibility into my scheduleThe difference between my summer and winter business seasonsWhy I plan launches, offer creation, and major projects around specific times of yearHow to identify the work schedule that fits your personality and productivity style rather than following someone else’s formula Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    148. A look inside my daily work routine and seasonal planning
  7. Jun 16

    147. How to build your own mastermind (when you’re not getting invited into the room)

    In today’s episode, I’m sharing the story behind a spontaneous idea that turned into one of the most impactful business experiences I’ve had in a long time. After watching other creators attend mastermind-style weekends and feeling a little left out, I decided to stop waiting for an invitation and create my own room instead. I walk you through exactly how I organized a creator retreat in Austin, from inviting the first few people and coordinating travel logistics to planning mastermind sessions, booking an Airbnb, and creating an experience that helped everyone leave with actionable ideas for their business. Most importantly, this episode is a reminder that if the opportunity you want doesn’t exist yet, you have the power to create it yourself. Whether it’s a mastermind, a networking event, a girls’ weekend, or simply a space to connect with like-minded people, sometimes the best opportunities are the ones you build. What you'll learnWhy waiting for an invitation may be holding you backHow I organized a creator mastermind weekend from start to finishThe simple mastermind framework we used to solve real business problemsWays to create meaningful connections with other entrepreneursWhy creating your own opportunities can lead to unexpected growth and friendships Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    147. How to build your own mastermind (when you’re not getting invited into the room)
  8. Jun 9

    146. Building the capacity to show up in your business without burning out w/ Veronica Morera

    In today’s episode, I sit down with nervous system and mental health expert Veronica Morera to talk about what it really takes to build resilience as a high-achieving woman. Veronica shares her powerful journey from battling anorexia, depression, and anxiety to building a successful business while navigating motherhood, financial struggles, and major life transitions. Together, we explore the connection between nervous system regulation, entrepreneurship, motherhood, burnout, and the systems that help women thrive instead of merely survive. We dive into practical ways to regulate your nervous system, how to recognize the early signs of burnout before they become overwhelming, and why traditional approaches to mental health often fall short for ambitious women. Veronica also explains the surprising role home systems play in mental wellness and shares simple strategies you can start implementing today to create more capacity, resilience, and peace in your everyday life. What you'll learnHow Veronica overcame major mental health struggles and built a thriving business as a mother.Why nervous system regulation is essential for high-performing women and entrepreneurs.The importance of leveraging evidence and finding examples of success when your goals feel impossible.How home systems reduce cognitive load and improve mental health.The difference between being tired, temporarily stressed, and experiencing burnout.Early warning signs that you're approaching burnout and what to do about it.What "awe moments" are and how they help regulate your nervous system throughout the day.Why traditional therapy doesn't always meet the needs of ambitious, high-achieving women.Practical ways to build resilience, capacity, and recovery into your daily life.A simple 60-second exercise to help you regulate and reconnect with what you truly need. Resources & Links:Connect with Veronica on LinkedInFollow Veronica on InstagramGet Veronica's Free Nervous System Style DecoderScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format here More about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place! Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business. Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays! Make sure to hit subscribe/follow so you never miss an episode!

    146. Building the capacity to show up in your business without burning out w/ Veronica Morera
5
out of 5
210 Ratings

About

Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You're in the right place! Radical Disruption is home to the disrupters. Here you'll learn how to take your business to the next level, break the status quo, and build a disruptive business. Nursing student turned business and social media expert, host Mya Nichol (hey that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six figure business. Through solo episodes and special guest interviews, you can expect honest conversations around throwing out the traditional way of business, scaling in a sustainable way, and becoming the go to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!