The Business Of Coaching

Sarah Short
  • 5.0 (1)
  • Marketing
  • Updated Weekly

To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.

  1. 3d ago

    Be visible and share your story to build rapport isn't ethical guidance

    In this thought-provoking solo episode, Sarah challenges a widespread myth in the coaching industry: the idea that staying quiet and avoiding marketing is the "ethical" high ground. She unpacks the psychological roots of why coaches remain hidden, the danger of "Coach Speak," and the real ethical dilemma facing qualified professionals today. The Ethics Smokescreen vs. Procrastination Many coaches convince themselves that avoiding active client acquisition is a principled stand against aggressive sales. They believe that good coaching should speak for itself and that clients will naturally find them. However, Sarah directly challenges this notion: The Smokescreen: Invisibility is rarely a principled stance; it is often a convenient excuse for procrastination. The Procrastination Blueprint: Procrastination thrives under three specific conditions: having no clear goal, an unclear focus, and negative self-talk. The "Authenticity" Trap: Vague, generic industry advice to simply "show up authentically" triggers all three of these conditions. Because it lacks clear execution steps (what to say, where, and to whom), it leaves coaches vulnerable to internal "mind monkeys" telling them they will be judged. The True Ethical Problem The real ethical crisis in coaching is that thousands of qualified professionals hold life-changing skills but refuse to learn how to find the people who need them. While coaches stay silent out of comfort, people continue to struggle alone, buying self-help books because they have no idea you exist. Hiding behind an "ethics justification" doesn't change the commercial reality: clients miss out on transformation, and coaches fail to build sustainable businesses. Ready to step out of the shadows and find the people who need you? If you are sick of talking in vague jargon and want a precise, actionable strategy to build a sustainable practice, let's talk. Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

    7 min

  2. Jun 25

    Success Leaves Clues with Dr. Wendy Nicholls

    In this episode of The Business of Coaching, Sarah sits down with the inspiring Dr Wendy Nicholls. Wendy pulls back the curtain on her 20-year career as an academic psychologist, details a massive market pivot she had to make, and shares how she built a highly successful, multi-stream coaching business. About the Guest: Dr Wendy Nicholls Dr Wendy Nicholls is a Chartered Coaching Psychologist and an EMCC-accredited coach who spent over two decades in academia. While designing health behaviour interventions at her university, she realised she wanted to be in the room doing the transformational work directly with individuals. This led her to establish an incredibly popular internal coaching program for faculty navigating major life events like parental and maternity leave. Today, she operates an independent, thriving coaching practice tailored specifically to academics. Sarah and Wendy discuss what it actually takes to build a sustainable coaching business, how to deal with unexpected market disruptions, and why relying on the word "coaching" is a losing strategy. Key highlights include: The 70-Hour Week Reality: Before joining The Coaching Revolution (TCR) in July 2024, Wendy was exhausted, working over 70 hours a week across five different universities using casual contracts to "keep the lights on" after taking voluntary redundancy. The Unexpected Market Nose-Dive: Wendy candidly shares how her original dream business—using psychology for weight management coaching—was completely disrupted when weight-loss medications like Mounjaro hit the mainstream. The Strategic Pivot: How she let go of what wasn't commercially viable and aligned her focus with her true lived experience: supporting stuck academics standing at career crossroads in a higher education sector facing crisis. Why Academics Don’t Buy "Coaching": Wendy explains that scientists, engineers, and practitioners look for evidence and often view the word coaching as remedial or "happy-clappy". Instead, they buy outcomes—like getting paperwork off their desk, overcoming writer's block, or reclaiming their core purpose from bureaucratic overload. Systematising the Income Streams: How Wendy moved from offering free LinkedIn workshops to building a secure, highly profitable business consisting of 21 one-to-one client packages, corporate group coaching commissions, and paid speaking gigs. "Talking about the outcome is what matters. People buy outcomes; they don't buy coaching." Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

    32 min

  3. Jun 18

    Coaches are Ten a Penny

    In this thought-provoking solo episode, Sarah challenges a major industry misconception: the idea that being an excellent, highly credentialed coach is enough to guarantee a successful business. She dives into the harsh reality of global coach oversupply, the systemic flaws in traditional credentialing pathways, and the single skill that separates struggling coaches from thriving business owners. The Reality of Supply and Demand The coaching market is experiencing unprecedented growth. Globally, the number of qualified coaches has jumped by 54% since 2019, surpassing the 100,000 mark, and that only accounts for coaches credentialed through the ICF. Baseline vs. Differentiator: Accredited training programs graduate thousands of excellent coaches every year. Because of this, certifications, hours, and continuous professional development are no longer what sets you apart—they are simply the entry-level baseline. The Platform Price Trap: Because good coaches are easy to find on an associate basis, major coaching platforms hold all the power. Some pay as little as £50 a session (or less) while demanding gruelling schedules of over 10 hours of delivery a day. The AI Threat: With platforms heavily investing in AI coaching, the financial terms and session fees for traditional human coaches are likely to drop even further. The Flaw in the System Sarah exposes a dark secret about how the coaching ecosystem operates. The profession has actively created a framework where it is entirely possible to earn the highest levels of credentials without ever learning how to sign a single paying client. "[...] they get away with that because our professional bodies count those unpaid hours as 'paid' for the purposes of credentialing." The Employee Mindset Trap Many coaches transition into self-employment, carrying the beliefs of corporate employee life: “Do good work, and someone will notice.” Sarah draws a direct parallel: In Employment: An employee who does a brilliant job but remains invisible to decision-makers simply misses out on a promotion. They still keep their job and get a steady paycheck. In Business: A lack of visibility and influence means you earn absolutely nothing, and your business completely fails: The stakes are entirely different. What Makes a Coach Truly Rare? A wall full of certificates won't fill your practice. Sarah notes that she frequently sees coaches with three or four advanced certifications who are completely stuck, while coaches with a basic ACC credential build massive practices. The difference comes down to mastering client acquisition outside of the coaching conversation. Relying on word of mouth is a lovely bonus, but it is not a controllable business strategy. The Gold Standard: What is genuinely rare and incredibly valuable is the combination of being a great coach and being skilled at finding people who are prepared to pay a professional rate. Genuine Independence: Client acquisition is a teachable, learnable professional skill. Once you know how to build your own audience and articulate your value, no algorithm, platform, or wave of new graduates can take your business away from you. "If the people who need our coaching don't know we exist, our coaching isn't speaking to anyone at all." Ready to stop relying on a flawed system and build your independence? If you're sick of collecting qualifications and want to treat client acquisition like the professional skill it is, let's change your strategy. Visit thecoachingrevolution.com and click on any of the "Book a Call" links to step out of the crowd and into your own thriving practice. Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

    8 min

  4. Jun 11

    Commercial Viability v Coach Passion (Both Matter)

    In this solo episode, Sarah breaks down the critical distinction between having a passion project and building a commercially viable business. She addresses a common trap: confusing a coaching problem you love to work with with an actual, findable market niche. The Headline Trap: Why Your "What" Is Not Enough Sarah highlights a quick search she conducted on LinkedIn regarding coach headlines—the text right beneath a profile name. She found common phrases like: "I work with people who are overwhelmed." "I help people navigate transitions." "I offer space to think." "I help leaders build emotional intelligence." While these sound like niches and feel specific when typing them out, they only identify a "What" (the emotional symptom or general problem). To be commercially viable, you absolutely must couple that with a Who. The What: A problem that a potential client struggles with. The Who: The searchable, findable, and distinct community of people who experience that specific problem in a particular context. "When you say you help people with overwhelm and anxiety, you've described something that almost everyone experiences... and you've given yourself no way to find them." Shouting into the Void: The Reality of the LinkedIn Algorithm A major misconception among coaches is how visibility works online. Many assume that if they solve a real problem, clients will naturally find them, but broadcasting general content about "anxiety" or "leadership" into a general feed rarely works. Fractional Reach: The LinkedIn algorithm does not broadcast your content to everyone, nor even to all of your connections. It shows your posts to a small fraction based on predicted engagement. No Data for the Algorithm: If your network is not mindfully curated around a specific professional audience, the algorithm has nothing to work with. It cannot reliably guess who your potential clients are, leaving you effectively posting into an empty void. Commercial Viability Requires Specificity Commercial viability isn’t solely about whether coaching can resolve a problem brilliantly; it is about whether you can deliberately curate, search for, and consistently locate an audience of people who share that challenge. A real problem without a searchable population is just a passion project. The Power of a Searchable Identity Sarah shares an example of true commercial positioning:Instead of marketing broadly to a symptom like "imposter syndrome" or "stress," a commercially viable coach might target newly promoted associates in city law firms navigating their first leadership responsibilities. Because this profile has a clear professional identity, it becomes instantly searchable and practical: You can filter LinkedIn by law firm and seniority. You can identify the industry publications they read and the conferences they attend. You can speak their industry's language instead of using vague "coach jargon." (Note: Sarah adds an important caveat—never position yourself as an expert in a specific professional context if you don't actually understand it!) Shift Your Business Thinking Today To challenge these deep-seated beliefs and begin the reframing process from passion project to findable community, check out Sarah's latest book, The Intersection (published February 2026). It won't spoon-feed you generic answers; instead, it provides a coached journey of precise questions to fundamentally shift your commercial perspective. Get your copy today: The Intersection is available right now on Amazon in both paperback and Kindle formats: ⁠⁠https://amzn.eu/d/09RnZBTn ⁠⁠ Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

    9 min

  5. Jun 4

    Structure, Process, Accountability, Support - Why Your Coaching Works

    In this solo episode, Sarah Short breaks down the four core pillars that make coaching effective: structure, process, accountability, and support. She explores why coaches readily provide this transformational framework to their clients, yet routinely fail to apply it to their own business-building efforts. The Transformational Power of All Four When clients first seek coaching, they are typically stuck, floundering in the dark, and exhausted from taking random, scattered actions alone. Then, they step into a coaching relationship and something fundamental changes: The Structure: Makes progress possible by creating a container and a direction. The Process: Gives them a clear, progressive framework to follow. The Accountability: Keeps them honest and moving forward. The Support: Lifts the heavy mental burden and reminds them they are not alone. Clients do not suddenly become more capable or intelligent; they simply stop wasting energy trying to figure it out in isolation. The Reality of the "Solo Marketer" Sarah challenges listeners to look honestly at how they are managing their client acquisition. Most coaches run their businesses in complete chaos compared to how they manage their client sessions. Scattered Actions: Posting on LinkedIn only when prompted by a pang of guilt or a random burst of inspiration. Artificial Pitching: Trying generic marketing tactics that worked for someone else, but feel entirely forced and unnatural to you. Winging It Alone: Trying to solve complex commercial hurdles through pure improvisation, with no one to hold you to your intentions or guide you through moments of doubt. "It's time-consuming, and it's not working. So you hate it. Well, of course you hate it... You're trying to solve a business problem without structure, process, accountability, or support." Same Solution, Different Issue Building a coaching practice does not need a magic marketing trick; it requires the exact same pillars you give to your clients. You can transform your client acquisition by replacing the chaos with structure: The Coaching Revolution Framework: We provide the precise structure that maps out what to do and when, a compounding process that builds momentum, and the firm accountability to keep you committed. Community Over Isolation: Instead of guessing in the dark, you get direct support from a community of peers and mentors who have already built successful practices. Ready to shift what is possible for your business? Before you can step into a functional process, you have to examine the beliefs you hold about marketing. Sarah’s new book, The Intersection, acts as the essential pre-work for this transformation. It is not a generic how-to guide, but a coached journey of targeted questions designed to lay a solid commercial foundation. Get your copy today: The Intersection is available right now on Amazon in both paperback and Kindle formats: https://amzn.eu/d/09RnZBTn Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

    5 min

  6. May 14

    Were You Sold the Wrong Thing?

    In this episode, Sarah explores a painful reality for many coaches: investing high five-figure sums into business programs that fail to deliver the promised results. She dismantles the popular industry belief that lack of clients is a "mindset" issue and identifies the true culprit: a professional skills gap in client acquisition. The Five-Figure Investment Cycle Sarah describes a recurring pattern where intelligent, qualified professionals spend between £5,000 and £22,000 on established, polished coaching brands. Despite their research and commitment, many of these coaches are left with credit card debt and zero new clients. The Mindset Promise: Most programs suggest that if you work on your identity and "energy," clients will naturally follow. The Sufficiency Problem: While mindset work is valuable, it is insufficient on its own because it bypasses the mechanics of finding and converting clients. Sound Decisions, Poor Outcomes: These investments often look like sound professional decisions at the time, leading to a sense of private shame when they don't work. Client Acquisition is a Professional Competency A core theme of this episode is that client acquisition - the practical skill of identifying, reaching, and converting clients - is a distinct professional skill entirely separate from coaching ability. What is actually missing? Specific Identification: Learning how to find a specific group of people with a problem they are actively trying to resolve. Resonant Language: Describing that problem in a way that makes the potential client feel genuinely understood. Credible Presence: Building a consistent presence that makes you the obvious solution to their specific challenge. Solving a Skills Gap with a Mindset Program Sarah argues that coaches who fail to get results often aren't failing because of a lack of confidence or a "blocked" mindset. Instead, they have been sold a mindset solution for what is actually a skills gap. Natural Assumption: Many programs treat client acquisition as something that happens "naturally" once you have a website or a morning routine. Internalised Blame: When clients don't appear, coaches assume something is wrong with them personally rather than realising their professional training never included business-building skills. A Learnable Skill: Acquisition is not a personality trait; it can be taught, practised, and refined just like any other professional competency. Ready for a different approach? The Coaching Revolution was created specifically to fill this gap, teaching client acquisition as a structured professional skill within an ICF-accredited framework. Join the Nail Your Niche Challenge: Head over to thecoachingrevolution.com and wait five seconds for the registration pop-up. Join the waiting list, where when you register for the next iteration of the challenge, you will begin learning the practical work that moves you from invisible to fully booked. Book a strategy call: Visit ⁠⁠thecoachingrevolution.com⁠⁠ and click on any "Book a Call" link. Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠

    6 min

  7. May 7

    Credentials Don't Bring Clients

    In this episode, Sarah explores a common but damaging myth in the coaching profession: the belief that hitting a specific milestone - whether it’s 75 coaching hours, ACC, or PCC - is the gateway to a thriving business. Sarah discusses why building hours is not the same as building a practice and how the current credential-focused culture can actually bypass the essential skill of client acquisition. The Milestone Myth Many coaches invest significant time and energy into reaching credentialing milestones, expecting their phone to start ringing once they achieve them. However, milestones arrive, and nothing shifts because clients do not appear simply because a threshold was passed. Credentials cannot compensate for a lack of client acquisition skills. The Problem with "Coaching Coaches" The easiest way to accumulate hours for credentialing is through reciprocal coaching with other coaches. While this helps tick a box, it creates several long-term issues: Artificial Environment: Coaching someone who understands the process (contracting, action-setting, etc.) is more straightforward than coaching a non-coach. False Security: Non-coaches lack the coaching framework; they may be less focused, speak a different language, and might even ask for advice - challenges reciprocal coaching doesn't prepare you for. Bypassing Skills: It is possible to reach the highest level of qualification without ever having a single paying client of your own The Cost of Pro Bono Reverence Pro bono work is often admired as noble and generous in the coaching community. However, Sarah argues that this reverence creates a culture that prioritises free work over learning how to find paying clients. Business Sustainability: You cannot sustain a business without income. Coach Attrition: Many talented coaches disappear from the profession because they were led to believe credentials would bring business, and when that fails, they see no path forward. A Different Approach: Client Acquisition as a Skill Sarah suggests that client acquisition is a professional skill that requires dedicated study and practice, just like coaching itself. It does not develop automatically through pro bono or reciprocal work: "We're producing qualified coaches who have no idea how to build a business. And then we're surprised when they fail." Book a strategy call: Visit ⁠thecoachingrevolution.com⁠ and click on any "Book a Call" link. Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠⁠⁠

    7 min

  8. Apr 30

    Success Leaves Clues with Fran Sweeney

    In this inspiring episode, Sarah Short sits down with Fran McSweeney, a veteran of the UK charity sector who transformed her career at age 60. Fran shares her unique journey of navigating leadership with hidden disabilities and her passionate mission to bring the next generation of disabled leaders into senior roles About the Guest: Fran McSweeney Fran has dedicated over 30 years to major UK charities, including Citizens Advice, Shelter, and the RNIB, specialising in service delivery and management. Despite being born with visual impairments and later discovering a benign brain tumour that affected her vocal cords, Fran successfully navigated a high-level career in leadership, often without even realising she was officially "disabled" until her mid-30s. Today, she combines her Master’s degree in Coaching and Mentoring from Oxford Brookes University with her lived experience to coach emerging leaders with disabilities. About the Episode Sarah and Fran discuss the intersection of professional coaching, personal identity, and the commercial realities of building a business. Key highlights include: The "Hidden" Disability: Fran shares the astonishing story of how she "winged it" through school and the first decade of her career as a legally blind person without a formal diagnosis until age 36. Breaking the Leadership Glass Ceiling: Why there is a lack of representation for disabled people in senior leadership and how Fran is working to change the internal narrative that keeps talented individuals from stepping up. The "Nail Your Niche" Game Changer: How a five-day challenge helped Fran realise that coaching expertise and marketing expertise are two entirely different scales—and why clarity is the ultimate confidence booster. The Pro Bono Trap: A candid discussion on the value of professional coaching and why "getting over ourselves" regarding money is essential to building a sustainable business. Communicating Value: Why most coaches struggle to articulate what they do in a way that non-coaches can understand, and how Fran finally "found her voice" to explain her worth. Ready to find your own focus? Join our next free Nail Your Niche challenge. You can register at ⁠thecoachingrevolution.com/nailyourniche⁠ Have you enjoyed this episode? Find out more and take the FREE quiz at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the FREE Facebook group at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildacoachingbusiness⁠⁠⁠⁠⁠

    19 min
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About

To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay. This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.

Information

  • Creator
    Sarah Short
  • Years Active
    2023 - 2026
  • Episodes
    139
  • Rating
    Clean
  • Copyright
    © Sarah Short
  • Show Website
    The Business Of Coaching

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