Download the playbook here: https://a-impact-media.kit.com/aab7c512ae Jackie Soto built a $6 billion team brokerage from zero, closing 2–3x the industry average on online leads, launching her own escrow company, and doing it all while navigating cancer, divorce, and almost shutting the doors. Jackie Soto is the Owner and Broker of Record of E Homes Realty, one of California's fastest-growing independent brokerages, built on a Zillow partnership nobody believed in. She went from competing against her now business and life partner over a listing in Pomona, to co-building a multi-office operation across Southern California. She explains: Why complexity kills real estate businesses, and what ruthless simplicity actually looks like. How buying online leads without systems is like lighting $2,000 on fire. The "control the weather" leadership principle that shapes every meeting, every hire, every hard conversation. Why she asks every candidate "Are you comfortable with change?", and cuts anyone who isn't. How a cancer diagnosis, a divorce, and a rogue leader all hit at once, and why she almost walked away. We cover: (01:00) Why you need a tight operating system BEFORE you buy more leads. (03:00) Why complexity will always fail you, and what ruthless simplicity looks like. (07:00) Are you networking or are you partying? The difference that changes your business. (08:30) How to find the exact disconnect killing your conversions. (17:00) Why she only hires 3 out of 10 agents, and the question that weeds people out. (27:00) "Control the weather," the leadership lesson that changed how she runs every room. (37:30) Why getting in front of the story before agents assume is everything. (38:03) Ad. (44:05) The biggest hiring mistake Jackie made, and why she sat with it too long. (55:05) When does it make sense to launch an escrow company, and what's the real return? (1:03:05) Consumer first, leaders last, the decision-making framework she uses when every option is hard. (1:08:35) Wanting to give up while doing a hundred deals a year, what kept her going. (1:20:05) The Annual Purge, what happens if you haven't closed a deal in 12 months at E Homes. (1:21:35) What world-class leadership actually means, accountability as the highest form of love. Resources: Jackie's links: Website: https://ehomesre.com/ Instagram: https://www.instagram.com/jackie_ehomes/ My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.
