Real Estate Legends

Real Estate Legends

The real estate’s greatest share their secrets for us to learn, unlock our potential, and equip us with the tools & insights to become better leaders. And leave a lasting impact. So if you enjoy remarkable stories & lessons from leaders in the real estate industry then this is for you! "Andrew is the Tim Ferriss bringing Tools of Titans to Real Estate" - Ken Pozek

  1. 5d ago ·  Video

    Serhant Founders: Inside Serhant’s Launch in Texas (Nobody Saw Coming)

    We have a special offer for you, just for $1, to help you with your email database: https://linktw.in/ikpnlz If you want more listings coming from YouTube, we can help you get there: https://linktw.in/CxFyjS David and Alanna carry $80M in listings and are the only 2 Serhant founders in San Antonio. They started Evoke Group when Alanna was 4 months pregnant with their second child, and their only plan B was going bankrupt. We cover: Recruiting the right agents for your real estate team Choosing the right brokerage for your business Getting more business with Instagram stories Marketing luxury listings that stand out Growing your real estate team into a new market Balancing real estate and family life (00:00) Intro (01:30) Why They Joined Serhant (03:20) The Walk That Started It All (05:30) The Messy Middle of a Brokerage (09:00) How They Recruit Now (17:30) How the Serhant Deal Happened (20:30) 2 Years of Calls Under NDA (32:30) Why Their Stories Never Go Blank (42:30) Expanding to the Coastal Bend (48:30) Splits vs. Your Time (51:30) Health, Kids & Buying Back Time (1:04:00) The Love Languages Test (1:08:30) Advice for New Agents Resources: David and Alanna’s links Website: https://realtyevoke.com/ Instagram: https://www.instagram.com/evokegroup.serhant/ YouTube: https://www.youtube.com/@EvokeRealty My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    Serhant Founders: Inside Serhant’s Launch in Texas (Nobody Saw Coming)

  2. Sep 21 ·  Video

    Top Realtor in South Carolina: How He Scaled to 100+ Homes a Year

    We have a special offer for you, just for $1, to help you with your email database: https://linktw.in/ikpnlz Will Sawyer sold 100 houses 2 years in a row and built a business doing over a million dollars in GCI a year, but he says there's nothing fulfilling about it anymore. He runs one of the top real estate teams in Greenville, South Carolina, after walking away from 4 years of pre-med when a surgeon stopped him mid shadow shift and asked why the hell he wanted to be a doctor. 8 years later he's closed as many as 102 houses in a single year and is now restructuring his entire business around a goal of 500 units by 2030. He explains: Why a surgeon's blunt question pushed him into real estate over medicine Why 30% margin beats 70% once you're scaling a team How YouTube took his leads from 30 to 90 a month and closed 47 houses The comfort number and thrive number he asks every new hire We cover: (00:00) Intro (02:00) Why He Almost Became a Doctor Instead (07:00) A High Paying Job, Not a Real Business (08:00) 30% Margin Beats 70% If It Scales (14:00) Setting Client Boundaries Like a Doctor's Office (18:00) The 8:30 PM Phone Cutoff (26:00) The 500 Houses a Year Goal (29:00) YouTube Leads: 30 to 90 a Month (35:00) Building a Six Person Real Estate Team (41:00) Comfort Number vs Thrive Number in Hiring (52:00) Why 100 Houses a Year Stopped Being Enough (57:00) The Untapped 20,000 Person Database (1:02:00) Brand vs ChatGPT: Who Wins the Client (1:09:00) What Real Leadership Looks Like Resources: Will’s links: Website: https://willsawyerrealtor.com/ Instagram:https://www.instagram.com/williamconejr YouTube: https://www.youtube.com/@gvlrealestate My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    Top Realtor in South Carolina: How He Scaled to 100+ Homes a Year

  3. Sep 11 ·  Video

    Top 10 US Realtor: How He Sells $550M/Yr Without a CRM

    We have a special offer for you, just for $1, to help you with your email database: https://linktw.in/BFUDgH If you want more listings coming from YouTube, we can help you get there: https://linktw.in/CxFyjS Noble Black has sold over $3.5 billion in career real estate sales, including $550 million last year alone, and he still doesn't use a CRM. Noble grew up in Mississippi, the son of a police chief and a secretary, before becoming one of the top luxury brokers in New York City. He built his business almost entirely without prospecting, without cold calling, and for most of his career, without any real marketing plan at all. He explains: - Why he still doesn't have a CRM despite $3.5 billion in career sales - How a $6 million listing at the Essex House launched his career 18 years ago - Why he thinks open houses are underrated and mailers are a waste of money - Why he said no to the Hamptons for years before finally expanding there We cover: (00:00) Intro (00:30) $3.5 Billion in Career Sales, Still No CRM (02:00) The Line From His Manager That Changed His Business (03:00) Hiring a COO Who Almost Left Real Estate for Finance (09:00) Why He Keeps Investing in the Team Behind Him (16:00) How He Coaches Agents to Grow Without Overspending (22:00) Why Open Houses Are Underrated Right Now (23:30) Why Mailers Are a Complete Waste of Money Today (24:30) Cold Calling Is His Absolute Nightmare (31:30) The One Rental That Turned Into Millions in Business (34:00) The Mentor Who Gave Him a Quarter of His First Deal (45:30) Why He Micromanaged Every Client Email for Years (49:30) Why He Said No to the Hamptons for Years (56:00) The Regret He Still Carries About Aiming Higher (01:00:30) What He'd Tell the Kid From Mississippi Today Resources: Noble's links: Website:https://nobleblackandpartners.com/ Instagram: https://www.instagram.com/nobleblack1/ YouTube: https://www.youtube.com/@NobleBlackRealEstateNewYork My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    Top 10 US Realtor: How He Sells $550M/Yr Without a CRM

  4. Sep 4 ·  Video

    145 Homes/YR Realtor: How to Build a Business You Can Exit

    Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ David Cohen shares how he built one of San Francisco's top real estate firms, navigating mergers, scaling challenges, and nearly losing it all during the pandemic. In this episode, he reveals the crucial lessons behind growing a business the right way without sacrificing culture or quality. We cover: 00:00 Intro Resources: Guest links: Website: Instagram: YouTube: My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    145 Homes/YR Realtor: How to Build a Business You Can Exit

  5. Aug 28 ·  Video

    Keller Williams Executive: How Real Estate Businesses Scale From $10M To $100M To $1B/YR

    Want our help becoming the #1 local brand in your market? Click below to see if we're a good fit: https://linktw.in/SxYInK Get 10 free YouTube video ideas every week: https://www.realestatelegends.show/ Jason Abrams became Chief of Industry and Strategy at Keller Williams after building and selling his own real estate business. He now interviews close to 1,000 agents a year and has seen what separates $10M businesses from $1B ones. He runs a weekly call with over 775 franchises and hosts the Millionaire Real Estate Agent podcast, produced by Gary Keller. He explains: ◼️ The 4 things every team needs locked in before it can actually scale ◼️ Why almost nobody makes it past 300 deals a year, and what kills them when they try ◼️ How Keller Williams bought the Jason Mitchell Group, a $5-6B volume business ◼️ Why an agent who trains at 4 gyms twice a day closes 70-some odd deals a year, 100% from the gym We cover: (00:00) Intro (01:30) He Sold His Team, Now Runs Strategy For Keller Williams (02:00) The 4 Things Every Team That Scales Has In Common (04:30) Is Keller Williams Actually A Cult? (08:00) Why Gary Keller Really Founded KW In '83 (15:00) Why Busyness Doesn't Mean You're Making Money (19:00) The Dumbest Question In Real Estate, According To Jason (20:00) How One Agent Controls 56% Of His Neighborhood's Listings (24:00) The Agent Who Closed 70-Some Odd Deals A Year From The Gym (27:30) Why 71% Of New Agents Quit Within Two Years (28:28) Ad (33:00) The 3 Steps To Build A Leadership Muscle (37:30) Hire For Speed And Intelligence, Skip The Rest (44:00) The One Mistake That Kills Businesses At 300+ Deals (52:30) Why Keller Williams Bought The Jason Mitchell Group (57:00) The Cancer Diagnosis That Changed How She Ran Her Team Resources: Jason’s links: Instagram: https://www.instagram.com/therealjasonabrams/ YouTube: https://www.youtube.com/@mreapodcast My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    Keller Williams Executive: How Real Estate Businesses Scale From $10M To $100M To $1B/YR

  6. Aug 18 ·  Video

    $67M Instagram Realtor: How to make listing videos that actually work

    Get 10 free YouTube video ideas every week: https://www.realestatelegends.show/ Want our help becoming the #1 local brand in your market? Click below to see if we're a good fit: https://linktw.in/cpfMBr Paige Steckling did over $67 million in sales last year without a single cold call or a dollar spent on Zillow ads. Paige Steckling is a top luxury real estate agent in Utah with over 100,000 followers and 13 years in the business. She runs a team through Real, backed by a video, ad, and CRM system built to turn her audience into buyers. We cover: The full system she built to turn a single listing video into leads, buyers, and future sellers How she built a 100,000 person following without ever planning to build a brand What actually separates a listing video that sells the house from one that just looks nice The pricing strategy she uses to get sellers to approve a price drop before it costs them the sale (00:00) Intro (01:30) Why She Hated Cold Calling at Keller Williams (02:00) The $5M Split That Made Her Leave Her Team (03:00) Her First Viral Video Was a Friends Lip-Sync (04:30) Feeling Like a Fraud With Just 5,000 Followers (07:00) Why She Spends $5,000 a Listing While Most Agents Spend $300 (08:30) The Grandpa Who Bought a House From a TikTok (13:00) Inside Her Full ManyChat to CRM Lead System (17:30) The Black House That Sold in One Weekend to AC/DC (21:30) The 10/10/10 Rule for Price Reductions (26:00) Why Her Listing Videos Flop on YouTube (33:30) Trademarking "Finest Real Estate" Before Someone Steals It (41:00) Her One Rule for Splitting Deals With Her Team (47:30) 5 Things Worth the Money as a Luxury Agent (48:30) Why Buying Leads Is Almost Always a Waste Resources: Paige's links: Website: https://utahsfinestrealestate.com/ Instagram: https://www.instagram.com/utahrealestatepaige/ YouTube: https://www.youtube.com/@UtahRealEstatePaige My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    $67M Instagram Realtor: How to make listing videos that actually work

  7. Aug 6 ·  Video

    #1 Agent in LA: What Top Agents Do Differently

    Get 10 free YouTube video ideas every week: https://www.realestatelegends.show/ Aaron Kirman has sold over $25 billion in real estate as the #1 luxury agent in California. But the most surprising part of this episode isn't the numbers, it's how he thinks. He leads Christie's SoCal with over 300 agents and built the only cryptocurrency division in the real estate industry, selling $400 million in homes using crypto. He explains: ◼️ The small tweak that fixed his close rate on smaller listings ◼️ How he turned losing a $50M deal into his biggest mental unlock ◼️ Why staying unhappy might be the real secret to success ◼️ Why he doesn't want his own kids to follow in his footsteps We cover: (00:00) Intro (03:00) The Story Behind His Obsession With Big Houses (08:00) The Strategy That Multiplies One Contact Into Thousands (12:30) Losing $50 Million and Turning It Into a Life Lesson (17:00) The Small Mistake Costing Him Smaller Deals (20:30) His Surprising Take on Open Houses (23:00) The One Hire Every $20M+ Agent Needs (29:00) Why He Took His Own Name Off the Door (31:30) Inside the Industry's Only Crypto Division (35:00) Can AI Tell You If You're Overpaying? (36:00) The Future Where Only 5% of Agents Survive (47:00) Why He Doesn't Want His Kids in Real Estate (52:00) The Secret Behind Staying on Top (56:30) What Real Leadership Actually Means (57:00) The Test-Cheating Confession That Explains Everything Resources: Aaron's links: Website: https://aaronkirman.com/ Instagram: https://www.instagram.com/aaronkirman/ YouTube: https://www.youtube.com/c/AaronKirmanVlog/videos My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    #1 Agent in LA: What Top Agents Do Differently

  8. Jul 30 ·  Video

    The NEW Rules of Real Estate Marketing (He Grew 80,000 Agent Businesses)

    Get 10 free YouTube video ideas every week: https://www.realestatelegends.show/ Turn database into listing appointments with ella: https://www.ellaemail.com/ Malte Kramer is CEO of Luxury Presence, the company behind 80,000+ real estate agents and $100M+ in annual recurring revenue. He says most CEOs using AI to cut costs are out of ideas. He says agents are sitting on the most valuable asset in their business without realizing it. And he says one old-school marketing channel still beats every other one by a mile. He explains: ◼️ The one lead source he grades above everything else agents are doing right now ◼️ How his team tests new ideas on AI personas before a single real user ever sees them ◼️ Why he still refuses to let AI decide who gets hired ◼️ The question that made his company 3x more productive with the same team We cover: (00:00) Intro (01:00) The Question That Made Luxury Presence 3x More Productive (01:30) Why CEOs Who Cut Costs With AI Are "Out of Ideas" (05:00) How 50,000 Calls Became 6 AI Personas for Product Testing (11:00) The Desktop Switch That Became Malte's Biggest AI Unlock (14:30) Why AI Interviews Candidates But Never Picks Who Gets Hired (32:00) Ranking ChatGPT, Claude, Gemini and Every Major AI Tool (33:30) What the Top 1% of Agents Do Differently in Marketing (44:00) Grading Every Lead Source From Open Houses to Email (51:00) Why the Best Agents Are Willing to Say No to the Listing (55:30) How to Hire A Players Before You Can Afford Them (1:00:00) The Near-Burnout That Changed How Malte Works (1:05:30) "My Worst Decisions Happened Looking at Dashboards" (1:17:00) 40 Rejections and an Expired Visa: Building Through Near-Death (1:25:00) What World-Class Leadership Actually Means Resources: Guest links: Website: https://www.luxurypresence.com/ Instagram: https://www.instagram.com/maltekramer/?hl=en YouTube: https://www.youtube.com/@malte.kramer My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.

    The NEW Rules of Real Estate Marketing (He Grew 80,000 Agent Businesses)
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About

The real estate’s greatest share their secrets for us to learn, unlock our potential, and equip us with the tools & insights to become better leaders. And leave a lasting impact. So if you enjoy remarkable stories & lessons from leaders in the real estate industry then this is for you! "Andrew is the Tim Ferriss bringing Tools of Titans to Real Estate" - Ken Pozek

Information

  • Creator
    Real Estate Legends
  • Years Active
    2023 - 2026
  • Episodes
    111
  • Rating
    Explicit
  • Copyright
    © Building and Breaking Leaders
  • Show Website
    Real Estate Legends

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