Plumbing & HVAC Hustle Podcast

HookAgency.com
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams.

  1. 1D AGO

    Green-fielding a New Market as an HVAC + Plumbing Company

    Guest: Blain Clement – Operations Manager, Preferred Home Services (Greenville, SC) Guest Links: Website: https://gopreferred.com This episode breaks down what it actually takes to greenfield a brand-new HVAC and plumbing market and scale fast without collapsing under the pressure, using Preferred Home Services’ Greenville launch as a real blueprint. It covers how a failed acquisition led to starting from zero, why the earliest months are mentally brutal when call volume is inconsistent, and how that scarcity can ironically produce higher tickets by forcing technicians to slow down, build trust, and run better inspections. It explains the “promote-from-within” philosophy as a recruiting advantage for attracting A-players who aren’t job hunting, how opening internal roles to everyone builds meritocracy, and how clear advancement paths become a magnet for top talent. It also dives into leading teams when you’re not the technical expert in every trade, overcoming imposter syndrome through hiring the right people around you, and building respect through consistency, standards, and treatment of customers. On the marketing side, it unpacks what big-launch awareness actually looks like, billboards, TV, radio, wrapped trucks, and consistent messaging, plus why reputation (Google reviews), memberships, and cross-departmental selling are what convert awareness into predictable revenue. Finally, it closes with scrappy alternatives for smaller budgets, including “look the part” fundamentals, local relationship plays, and practical brand-awareness tactics that mimic bigger-budget strategies.

    38 min

  2. FEB 11

    3 Top HVAC Sales Mistakes (& How to Fix Them) w/ Jason Walker

    Guest: Jason Walker (J-Dub) – Founder, HVAC Masters of the Hustle Guest Links: Website: https://hvacmastersofthehustle.com This episode breaks down the most common HVAC sales mistakes that quietly destroy close rates, even for technicians and comfort advisors who think they are doing everything right. It explains why waiting until the end of the appointment to address objections guarantees price resistance, how failing to pull objections out early forces reps into defensive selling, and why price instantly becomes the enemy the moment it is presented without proper groundwork. The episode dives into the critical mistake of “telling instead of asking,” showing how technicians unintentionally trigger resistance by explaining problems rather than guiding homeowners to discover issues themselves through questions. It explores how presenting findings only at the end of a service call kills urgency, why packing up before presenting solutions signals a lack of confidence, and how small behavioral cues completely change homeowner perception. The discussion also covers why most reps fail to ask for the order, how silence without direction stalls momentum, and how cross-eliminating options helps homeowners confidently choose instead of defaulting to “email it to me.” The episode unpacks the massive role financing plays in closing higher-ticket jobs, why failing to lead with affordability creates fake price objections, and how reframing financing transforms resistance into relief. Finally, it explains why lack of accountability after training causes teams to regress, why repetition and role play matter more than one-time motivation, and how disciplined processes separate elite HVAC sales teams from everyone else.

    36 min

  3. JAN 28

    Why & How to Give Your Key Employees Phantom Equity (w/ Jenna Toon of Reins)

    Guest: Jenna Toon – Founding Customer Success Manager, Reins Guest Links: Website: https://myreins.com This episode breaks down when, why, and how HVAC and plumbing companies should use phantom equity to retain top talent without giving up real ownership. It explains why equity-based incentives are gaining momentum in home services, how rising competition and private equity have changed retention expectations, and why traditional bonuses often fail to create true ownership behavior. The episode walks through what phantom equity actually is, how it differs from traditional equity, and why it removes the biggest risks that scare business owners, including voting rights, financial transparency, and long-term liability. It explores who should receive phantom equity, why tenure alone is a poor qualifier, and how growth-driving roles create far more leverage than years served. The discussion dives into when companies should implement equity plans, emphasizing proactive retention over reactionary fixes, and why smaller companies often benefit the most by introducing equity earlier than expected. It also covers how visibility and real-time valuation change employee behavior, why making equity tangible increases buy-in, and how tracking value over time creates long-term alignment. Finally, the episode outlines how structured phantom equity plans eliminate legal complexity, reduce decision fatigue, protect owners, and create a merit-based culture that attracts and retains high performers in an increasingly competitive labor market.

    32 min

  4. JAN 21

    Why Consistency Will Make You Money & New Conference

    Guest: Jen McKee – Founder, Key Heart Marketing Guest Links: Website: https://keyheartmarketing.com Conference: https://thegrowth-experience.com Email: jen@keyheartmarketing.com This episode breaks down why consistency—not virality—is what actually makes money in marketing, business growth, and personal development, and why most entrepreneurs quit right before momentum compounds. The episode explores how identity shifts drive long-term success, using parallels between fitness discipline and business discipline to explain why showing up when results are invisible is the real growth lever. It dives into why consistency builds trust in the marketplace, how repeated exposure beats one-time announcements, and why homeowners, customers, and partners only believe what they see reinforced over time. The discussion examines the role of surrounding yourself with people who are already operating at the level you want to reach, how conferences and in-person rooms compress learning timelines, and why relationships—not tactics—become the biggest accelerant as businesses scale. The episode also explores why doing scary things is often required for the next level of growth, how taking bigger swings can actually reduce hesitation, and why leverage, preparation, and belief matter more than comfort. It covers the realities of content creation at scale, explaining why time or money must be invested to maintain consistency, how systems replace willpower, and why founders who lead from the front before building teams create stronger marketing engines long term. The episode closes by reinforcing that consistency across marketing, leadership, finances, community presence, and personal habits is what ultimately creates trust, stability, and sustainable revenue growth.

    43 min

  5. JAN 14

    The Perfect HVAC Marketing Budget for 2026

    Guest: Vincenzo Colosimo – Marketing Strategist, Hook Agency Guest Links: Website: https://hookagency.com Instagram: https://www.instagram.com/vincenzo_colosimo/?hl=en This episode breaks down what an ideal HVAC marketing budget looks like heading into 2026, and how growing companies should think about spend, percentages, and channel mix instead of guessing or reacting emotionally to short-term results. It explains why most growth-focused HVAC companies should be planning to invest roughly 6–8% of revenue into marketing, why that number feels uncomfortable for many owners, and why discomfort often signals deeper operational or profitability issues rather than a marketing problem. The episode explores the danger of cutting marketing after a growth year, how inconsistent spend creates violent revenue swings, and why steady, incremental increases outperform aggressive spikes or pullbacks. It dives into foundational priorities like local branding, truck wraps, yard signs, and neighborhood visibility, then moves into search dominance through Google Business Profile optimization, review velocity, paid search, and long-term SEO. The discussion explains why reviews are one of the most underleveraged growth assets in HVAC, how companies can realistically generate hundreds within months, and why reputation now directly influences visibility across Google, Maps, and AI-powered search results. The episode also walks through how to backward-engineer growth goals, using real math to connect marketing spend to leads, booking rates, close rates, and average ticket values, while emphasizing why no single channel should carry the entire growth burden. It closes by outlining a balanced approach for 2026 that blends predictable lead sources with brand-building efforts, focuses on doubling down where closed deals already come from, and treats marketing as a long-term growth system rather than a monthly expense.

    29 min

  6. JAN 7

    How to Build a Call Center for Plumbing, HVAC, & Home Services

    Guest: Peter Roth – Founder, Scalify (Call Centers for Home Services) Guest Links: Website: https://scalifyco.com This episode breaks down how call centers can become one of the most scalable and cost-effective growth channels for HVAC, plumbing, and roofing companies—when built correctly. It explains what call centers actually are (and what they are not), why forcing VAs into cold calling fails, and why professional, career call-center agents dramatically outperform improvised in-house setups. The episode walks through the real economics behind nearshore call centers, including labor arbitrage, agent quality, predictive dialers, and why management—not agents—is the hardest part to get right. It dives deep into list quality, homeowner targeting by age and home data, scripting mistakes that instantly kill calls, and why short, pain-focused scripts outperform long introductions. The episode also unpacks real HVAC math around $39 tune-ups, appointment volume, cancellation rates, system replacement conversions, blended ticket averages, and how properly trained sales teams can generate six figures in monthly revenue from a small three-agent call center. It addresses the most common objections contractors have, including lead quality concerns, no-shows, culture clashes between inbound-only teams and outbound appointments, and why confirmation systems can protect morale. Finally, the episode outlines the true requirements for success—strong sales training, deep CRM mastery, aggressive recapture systems for no-shows and “not now” leads, realistic runway expectations, and why call centers should never be treated as emergency CPR for a struggling business.

    44 min

  7. 12/31/2025

    When a Marketer Starts a Home Service Business

    Guest: Mike Venidis – Co-Owner, Good Golly Garage Doors & Former Partner at Rhino Digital Marketing Guest Links: LinkedIn: https://www.linkedin.com/in/mvenidis/ Good Golly Garage Doors: https://goodgollygaragedoors.com MikeVenidis.com: https://mikevenidis.com This episode explores how Mike Venidis, after 15 years building one of the most respected digital marketing agencies in the home service space, is now applying that expertise to launch Good Golly Garage Doors with a level of strategic precision rarely seen in this industry. The episode dives into his data-driven market planning, Census Bureau research, demographic and home-value mapping, neighborhood selection psychology, pricing and margin modeling, supplier negotiations, and the mindset required when transitioning from marketer to operator. It also unpacks how AI is reshaping search behavior, why reputation platforms heavily influence AI recommendations, how AEO and GEO play into the future of local SEO, the emerging importance of Reddit and Quora authority, the role of wearables in reshaping search, and how zero-click search will change the traffic landscape. The episode highlights his views on building brand affinity long before launch, the power of word-of-mouth compounding, the surprising resurgence of lead aggregators, and why customer experience is becoming the most defensible asset in home services. It also touches on the personal events that pushed Mike into entrepreneurship, the balance of working with his spouse, and how he is building a modern home service brand from scratch with intention rather than improvisation.

    1h 3m

  8. 12/24/2025

    When & How to Step Out of Sales & Sales Leadership

    Guest: Andrew Dobbins – Founder & CEO, Intelligent Design Air Conditioning & Heating (Tucson, AZ) Guest Links: Company Website: https://www.idesignac.com Podcast & Content: Sales Wars with Andrew Dobbins (YouTube, Instagram, Facebook) This episode explores the real inflection point many home service owners face: when stepping out of sales and sales leadership becomes necessary for scale rather than a liability. Using Andrew Dobbins’ journey building Intelligent Design into a multi-trade operation across HVAC, plumbing, roofing, and electrical, the episode breaks down why top closers often become bottlenecks, how sales performance can mask deeper operational issues, and why replacing yourself requires far more than hiring another “good salesperson.” The episode dives into the discipline required to reinvest profits instead of “acting rich,” the long-term advantage of living below your means, and why significance, not money, becomes the real driver at higher levels of success. It unpacks how call-by-call management radically multiplied revenue, why A-level leaders require giving up equity or upside, and how bringing in elite operators and sales leadership unlocked exponential growth without constant owner involvement. Additional themes include adding new trades the hard way, the leadership mistakes that make new departments fail, the psychology behind premium pricing and belief-based selling, and why conviction in being truly better—not cheaper—is the cornerstone of elite sales teams. The episode ultimately lays out a roadmap for founders transitioning from sales warrior to strategic CEO while preserving culture, profitability, and long-term stability.

    41 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Guests on leadership, sales, and marketing. HVAC and Plumbing podcast for the growth-mode HVAC and Plumbing business owners, leaders and business development teams.

Information

  • Creator
    HookAgency.com
  • Years Active
    2023 - 2026
  • Episodes
    120
  • Rating
    Explicit
  • Copyright
    © 2023 to Current Year - HookAgency.com
  • Show Website
    Plumbing & HVAC Hustle Podcast

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