That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff
  • 5.0 (28)
  • MARKETING
  • UPDATED WEEKLY

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

  1. 7H AGO

    #122 - Why Your Sales Are Declining: The Product Lifecycle on Amazon

    Why your sales are declining on Amazon isn't a mystery - it's a product lifecycle, and every seller hits it. Your Amazon PPC is optimized, your listings are solid, but sales keep dropping. What gives? In this episode of That Amazon Ads Podcast, we break down the product lifecycle stages every Amazon product goes through: launch, growth, maturity, and inevitable decline. We. reveal why even optimized Amazon PPC can't stop the plateau and what actually drives sales decline (spoiler: it's not just competition). You'll discover proven strategies to extend your product's profitable maturity phase, including listing optimization tactics, product iteration methods, line extensions, and knowing when to kill underperforming products. We share real case studies showing how brands maintain growth in saturated markets. Stop watching your Amazon sales decline. Learn the product lifecycle framework that separates struggling sellers from thriving brands. Drop your questions in the comments below! #amazonproductlifecycle #amazonppc #amazonads

    23 min

  2. FEB 10

    #121 - Hard to Swallow Pills: PPC Can't Grow Your Sales | Amazon PPC 2026

    Hard to Swallow Pills: PPC Can't Grow Your Sales. Do you think more Amazon PPC optimization will unlock unlimited growth? Here's the uncomfortable truth about Amazon Ads that most sellers refuse to accept. After perfecting your campaigns, what's the secret Amazon PPC strategy to keep doubling sales? There isn't one. Once your campaigns transition from inefficient to efficient, PPC reaches a ceiling and can't grow your sales anymore. In Episode 121 of That Amazon Ads Podcast, Stephen and Andrew reveal why 90% of accounts see massive wins in 30 days, then sales plateau completely. Hard to Swallow Pills: Your growth doesn't come from bid adjustments or campaign tweaks. It comes from category demand, market share dynamics, and catalog expansion. If your Amazon PPC performance stagnated after initial success, this episode explains exactly why and what to do next. Real sustainable growth requires strategies beyond Amazon Ads. 🔔Subscribe to That Amazon Ads Podcast for weekly Insights!

    16 min

  3. 12/16/2025

    #120 - How to Build an Amazon Reporting Dashboard in 2026

    How to Build an Amazon Reporting Dashboard in 2026? Here's the Amazon PPC reporting system that kills "5-10 hours a week" reports. On That Amazon Ads Podcast, Stephen and Andrew show what Amazon PPC clients actually need: overview trends, product drill-downs, and strategy splits (brand vs non-brand, ranking, initiatives). You'll see drag-and-drop widgets, entity-level filtering, and campaign tagging that lets you duplicate pages for BFCM, Hero ASINs, or any ad hoc questions in minutes. We also cover why Amazon Ads Console + Seller Central reporting breaks down, and how white-label sharing makes your dashboard the client's go-to hub. Subscribe for upcoming masterclass lessons, and steal this framework for your next Amazon PPC report. How to Build an Amazon Reporting Dashboard in 2026.

    23 min

  4. 12/09/2025

    #119 - Should You Use Amazon's Suggested Bids in Amazon PPC?

    Should You Use Amazon's Suggested Bids in Amazon PPC, or are they just a trap to spike your CPC and ACOS? In this Amazon PPC deep dive, we break down what Amazon's suggested bids really mean, how they're calculated, and when you should ignore them. You'll see how a $0.75 bid can still turn into $3 - 4 clicks, how max potential CPC works, and how to build a safer Amazon PPC bidding strategy around your own targets instead of Amazon's hints. We also tackle exact match vs "exact intent", why one bad search term can kill a whole keyword when you negative it, and how to avoid nuking good traffic. If you care about bid optimization, ACOS control, and understanding Amazon suggested bids like a pro, this episode is for you.

    28 min

  5. 11/18/2025

    #118 - Amazon PPC Manager's Complete Task Schedule Revealed

    Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day. In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them. You'll learn why obsessing over yesterday's data kills Amazon PPC performance, how to pace optimizations using real stats instead of panic, and when to harvest keywords, tune placements, and adjust dayparting. By the end of Amazon PPC Manager's Complete Task Schedule Revealed, you'll have a clear, repeatable Amazon PPC workflow that protects profit, saves time, and keeps your campaigns ready for the next spike in demand, 🔗 Connect with Stephen & Andrew: ⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠ 🎙️Follow That Amazon Ads Podcast: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ 🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen. 🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better. 💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you. 📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

    27 min

  6. 11/11/2025

    #117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

    How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance. In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken. Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages). We connect CPC, RPC, and ACOS directly back to sales movement. See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes. You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC. Perfect for sellers and managers serious about scaling Amazon Ads profitably. Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives. 🔗 Connect with Stephen & Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️Follow That Amazon Ads Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ 🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen. 🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better. 💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you. 📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

    32 min

  7. 11/04/2025

    Episode 116 - How To Lower Your ACoS in Amazon PPC

    How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast. If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales. Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts. You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit. We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend. Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads. 🔗 Connect with Stephen & Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️Follow That Amazon Ads Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ 🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen. 🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better. 💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you. 📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

    24 min

  8. 10/21/2025

    #115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

    Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale. We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance. Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC. Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search. If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend. 🔗 Connect with Stephen & Andrew: ⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠ 🎙️Follow That Amazon Ads Podcast: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ 🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen. 🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better. 💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you. 📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

    39 min
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5
out of 5
28 Ratings

About

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

Information

  • Creator
    Stephen Noch and Andrew Bailiff
  • Years Active
    2023 - 2026
  • Episodes
    122
  • Rating
    Clean
  • Copyright
    © Stephen Noch and Andrew Bailiff
  • Show Website
    That Amazon Ads Podcast

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