The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited
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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

  1. FEB 10

    3 Business Books Every Gym Owner Should Read To Make More Money

    This week, we’re joined by Ben Davis, a fitness entrepreneur and business mentor who went from earning £12K a year as a gym instructor to building scalable fitness businesses generating serious revenue. With over 20 years in the fitness industry, he shares the three books that completely reshaped his thinking and explains why most gym owners are unknowingly building jobs instead of businesses. If you want a gym that runs without you and produces higher profits in 2026, this episode is essential listening. Key highlights of this episode include: ✅ Why coaching all day is killing your growth. ✅ The mindset shift required to double your revenue. ✅ How fear of ad spend limits business expansion. ✅ Systems vs hustle: build a business, not a job. ✅ Visualization techniques used by elite performers and entrepreneurs. To purchase the 3 books mentioned in this podcast episode, please see below: “The E-Myth Revisited” by Michael E. Gerber, https://amzn.to/3ZYgCwr “Think and Grow Rich” by Napoleon Hill, https://amzn.to/4clYynj “Psycho-Cybernetics” by Maxwell Maltz, https://amzn.to/46jARZl Learn More About LegitFit, http://fitnessmarketingagency.com/legitfit If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    21 min

  2. FEB 3

    How to build your SGPT gym to 200 members with 2% churn

    This week, we’re joined by FMA Client, Jake White, owner of Mybody-Fit Personal Training, who shares how he transformed his gym from a one-to-one PT business into a thriving small group training facility. Jake has built a business with over 200 members, an attrition rate of just 2%, and a team that allows him to step back without losing quality. In this episode, we dive into leadership, pricing, retention, and the hard decisions gym owners must make to grow sustainably. Key highlights of this episode include: ✅ Why one-to-one training caps your business and lifestyle ✅ How small group training unlocks real scale ✅ The leadership shift required to build a strong team ✅ Why retention improves when owners step back ✅ How honest pricing fuels long-term growth Connect with Jake: LinkedIn: https://www.linkedin.com/in/solihullpersonaltrainer/ Instagram: https://www.instagram.com/mybodyfitpt/ Website: https://mybody-fit.co.uk/ Facebook: https://www.facebook.com/p/Mybody-Fit-Group-121-Personal-Training-100063773386676/?locale=en_GB&_rdr If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    1h 12m

  3. JAN 27

    The high retention steady gym growth strategy

    This week, we’re joined by FMA Client, James Higgins, a gym owner and high-performance coach with a background in professional combat sports, to unpack how he built a premium, high-retention gym in a hyper-competitive market. James has grown his business, Hi-Performance, by prioritising service, systems, and long-term relationships, rather than chasing cheap leads or mass sign-ups. In this episode, we dive into marketing restraint, pricing confidence, team development, and why retention is the real growth lever for gym owners. Key highlights of this episode include: ✅ Why slow growth protects your service quality ✅ The three marketing pillars driving premium clients ✅ How retention creates exclusivity and loyalty ✅ Why selling your most expensive offer first works ✅ How systems keep premium gyms competitive Connect with James: Facebook: https://www.facebook.com/James.Hi.Performance/mentions/ Instagram: https://www.instagram.com/hi_performance_training/ Website: https://www.hi-performance.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    54 min

  4. JAN 21

    How to build a team, double your revenue and get off the gym floor

    This week, we're joined by a highly experienced fitness entrepreneur, FMA client, Rory Harcourt, who has built and scaled multiple successful fitness businesses across different markets.   With years of hands-on experience, our guest shares what actually drives sustainable growth and why most gym owners unknowingly sabotage their own progress.   In this straight-talking episode, we unpack the uncomfortable truths around leadership, systems, and why scaling without mastering the basics leads to burnout and stagnation.   Key highlights of this episode include: ✅ Why most gyms fail after early success ✅ The danger of scaling without strong foundations ✅ How ego quietly sabotages business growth ✅ Why systems matter more than marketing tactics ✅ The leadership shifts required to truly scale   Connect with Rory: https://www.instagram.com/courts.tribe/   You can also watch previous episodes of Dan Aguilera: Episode 1: https://youtu.be/clSUSQa7Wn0 Episode 2: https://youtu.be/t3o3FVz79Vg Instagram: https://www.instagram.com/danaguilera__/ Website: myfitnessbusinessprofits.com   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    1h 24m

  5. JAN 14

    Increased profit margins and gym owner salary

    This week, we're joined by Duncan, a profit-first accountant who works closely with gym owners and fitness entrepreneurs to help them build profitable, sustainable businesses.   With years of experience inside the fitness industry, Duncan shares why most gym owners stay stuck financially and how shifting your mindset from coach to CEO changes everything.   In this episode, we break down pricing mistakes, cash flow chaos, and the financial systems every gym owner needs to finally take home more money without burning out.   Key highlights of this episode include: ✅ Why profit is the oxygen your gym desperately needs. ✅ The pricing mistake keeping gym owners underpaid. ✅ How to escape the constant bank-balance anxiety. ✅ The cash system that forces smarter business decisions. ✅ Why growth without profit destroys long-term wealth.   Get In Touch with Duncan Lloyd: Instagram: https://www.instagram.com/profitgenie.group/ LinkedIn: https://www.linkedin.com/in/duncan-lloyd-profitfirst/ Website: https://profitgenie.group/   Get points for the expenses in your business: https://fmamoney.com/   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    55 min

  6. JAN 7

    The 2026 AI Voice Systems For Gym Owners

    This week, we're joined by Ben, founder of FMA, a fitness marketing agency working with 400+ gyms worldwide to help them scale faster with smarter systems.   Ben breaks down how AI is already transforming gym sales, handling WhatsApp, Instagram DMs, and even phone calls to convert leads automatically.   If your gym delivers amazing coaching but still loses leads through slow follow-up, this episode will change how you think about growth.   Key highlights of this episode include: ✅ Why slow follow-up is killing your gym's conversions ✅ How AI answers leads 24/7 without extra staff ✅ Turning Instagram followers into paying members automatically ✅ Pre-qualifying price, commitment, and objections upfront ✅ Converting missed and unresponsive leads into revenue   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA?   Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    38 min

  7. 12/31/2025

    Your 2026 Gym Marketing Blueprint

    In this episode, we break down what a real 2026 marketing plan should look like for gym owners and online coaches. The conversation challenges the obsession with ads, views, and instant leads, and instead focuses on building a sustainable ecosystem that creates consistent conversations. We dive into quarterly planning, lead reactivation, internal marketing, and why old-school offline strategies are making a serious comeback. If you want predictable growth without burnout or emotional decision-making, this episode lays out the framework you need.   Key highlights of this episode include: ✅ Why more leads won't fix a broken marketing system. ✅ How quarterly planning removes emotional decision-making. ✅ The forgotten power of reactivating old leads and clients. ✅ Why offline marketing is dominating the next growth phase. ✅ How real conversations outperform vanity metrics every time.   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    37 min

  8. 12/24/2025

    The Traits That Separate Struggling Gyms From Seven Figures

    This week, we break down the mindset, behaviours, and leadership traits shared by seven-figure gym owners we work with every day. These are the operators who scale sustainably, lead confidently, and build businesses that don't rely on chaos or burnout.    In this episode, we unpack why success isn't about working harder—but thinking clearer, acting deliberately, and taking full responsibility for growth. If you want to scale your gym or online coaching business, this one's a must-listen.   Key highlights include: ✅ Why mindset determines your business ceiling ✅ How strong vision enables delegation and scale ✅ Why data-driven owners outperform emotional decision-makers ✅ The hidden danger of reactive communication ✅ Why responsibility beats excuses every time   If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/   WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!   Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/   Be sure to subscribe to learn how to successfully scale and grow your fitness business.   Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/   #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    29 min
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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

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