The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

  1. 3d ago

    The Mindset Shifts That Can Transform Your Fitness Business

    The episode explores the four mindset principles that can influence how gym owners approach growth: getting outside your comfort zone, developing a stronger money mindset, creating a bigger vision, and committing to continuous learning. It also looks at how marketing helped drive the growth of the speaker's fitness business and why gym owners need to think bigger about the number of people they can help. Key highlights of this episode include: ✅ Why staying comfortable could be quietly limiting your business growth. ✅ How changing your money mindset can unlock bigger business goals. ✅ Why your vision requires skills, people and constant development. ✅ The importance of investing in yourself as an entrepreneur. ✅ How better marketing can help you reach more people. Learn More About Wellbeing Fitness Education Centre: https://wellbeingfitnesseducationcentre.co.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Check out FMA Demo: www.FMAdemo.com Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  2. Aug 11

    The Biggest Mistakes Gym Owners Make with Equipment, Design and Layout and How to Avoid Them

    This week, we’re joined by Leander Verbraeken, co-founder of a European fitness equipment and gym design company that has grown from an unknown brand to operating across 22 countries. Starting out as a personal trainer and gym owner, Leander has built a business working with gyms, commercial facilities and professional sports organisations, while leading a team of around 50 people. In this episode, we dive into why gym owners often spend money on the wrong things, how positioning should influence your pricing and investment decisions, and why creating a great customer experience doesn't always require a huge budget. We also get into sales, hiring, leadership and the strategy process that helped drive rapid international growth. Key highlights of this episode include: ✅ Why expensive equipment could be hurting your gym's profitability. ✅ The investment mistake many gym owners make before opening. ✅ How better positioning can completely change your pricing strategy. ✅ Why flooring may create more impact than expensive equipment. ✅ How strategic planning helped drive rapid international business growth. Connect with Leander: https://www.instagram.com/strideeurope/ Learn more about Wellbeing Fitness Education Centre: https://wellbeingfitnesseducationcentre.co.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  3. Aug 4

    The Real Secret Behind Building Multiple Gyms

    This week, we're joined by Ger Conroy, fitness entrepreneur, gym owner, and founder of three commercial gyms and a successful fitness academy. After starting as a gym instructor in 2006, Ger built his business from a single studio into a community of more than 2,000 members. In this episode, he shares the lessons that helped him scale from creating unforgettable member experiences and building a strong team to leading without losing the passion that started it all. Whether you're running a gym or building an online coaching business, this conversation is packed with practical advice on sustainable growth, leadership, and creating a business people genuinely want to be part of. Key highlights include: ✅ Why genuine care creates faster business growth than clever marketing. ✅ The simple launch strategy that filled classes from day one. ✅ How strong community protects your gym from cheaper competitors. ✅ Why hiring the right people changes everything as you scale. ✅ The mindset shifts required to grow from coach to business owner. Connect with Ger Conroy: Website: https://www.gerconroy.ie/ FB: https://facebook.com/GerConroyFitness Instagram: https://www.instagram.com/gerconroyfitness/ Learn More About Wellbeing Fitness Education Centre: https://wellbeingfitnesseducationcentre.co.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  4. Jul 29

    The Hidden Costs Holding Gyms Back

    This week, we’re joined again by Nick from Sleven Fitness in London. In part two of this conversation, Nick breaks down the financial pressures facing independent gyms, including business rates and VAT, and explains why these costs can make it harder for gym owners to reinvest, hire staff and build sustainable businesses. We also explore why the fitness industry needs better career pathways for coaches, the importance of structured coach education, and how gym competitions can create additional revenue while strengthening member retention and community. Key highlights of this episode include: ✅ Why rising business rates are squeezing independent gyms ✅ The tax trap making gym growth increasingly difficult ✅ How better coach education can transform retention and careers ✅ Why fitness needs clearer long-term career pathways ✅ How gym competitions can drive revenue and retention Part1: The Systems Every Successful Gym Needs to Scale https://podcasts.apple.com/us/podcast/the-systems-every-successful-gym-needs-to-scale/id1693986070?i=1000777878445 Connect with Nick Instagram: https://www.instagram.com/nicolasdenby/ https://www.instagram.com/slevenfitness/ https://www.instagram.com/gymsyncuk/ https://www.instagram.com/coachesed/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  5. Jul 21

    The Systems Every Successful Gym Needs to Scale

    This week we’re joined by Nick from Sleven Fitness in London to discuss what it really takes to grow a thriving gym in one of the world’s most competitive fitness markets. From leaving a career in finance to building a business centred around community, systems, and premium coaching, Nick shares the lessons that have helped his gym scale while creating an exceptional member experience. He also explains how his team approaches sales, retention, leadership, and even AI-powered reporting to build a stronger business for the future. Key highlights of this episode include: ✅ Why stepping off the gym floor unlocks long-term business growth. ✅ The systems premium gyms use to improve sales and retention. ✅ How community creates loyal members who stay for years. ✅ Why every team member should understand your business numbers. ✅ Using AI and better reporting to make smarter business decisions. Connect with Nick Instagram: https://www.instagram.com/nicolasdenby/ https://www.instagram.com/slevenfitness/ https://www.instagram.com/gymsyncuk/ https://www.instagram.com/coachesed/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  6. Jul 15

    The truth about hiring an internal marketing team member as an employee for your gym

    Most gym owners think hiring a marketing employee in-house on their team is the next step to growing their business, but for many, it's actually the wrong move. In this episode, we explain when hiring in-house makes sense, why most marketers aren't equipped for direct-response lead generation, and the skills every gym owner should develop before expanding their team. Key highlights of this episode include: ✅ Why most gyms shouldn't hire an in-house marketer yet. ✅ The revenue milestone that changes your marketing strategy completely. ✅ Brand marketing versus direct response marketing explained simply. ✅ Why gym owners must understand marketing before outsourcing everything. ✅ How focusing on profit beats chasing vanity marketing metrics. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Learn more about Fitness Profit Genie: https://fitnessprofitgenie.com/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  7. Jul 8

    How to Build a 7-figure brand and sell out your gym

    This week, we're joined by a gym owner and brand strategist, Lars Tegelaars, who has built one of the most talked-about premium fitness facilities by focusing on experience, branding, and operational excellence rather than competing on price. In this episode, we unpack what it really takes to create a fitness business that people genuinely want to be part of. From launching with a waitlist and building demand through behind-the-scenes storytelling to creating systems that scale and a member experience that drives referrals, this conversation is packed with actionable insights for gym owners and online coaches. Key highlights of this episode include: ✅ Why premium branding creates demand before members ever walk inside. ✅ How exceptional member experiences outperform discount-driven marketing every time. ✅ The launch strategy that filled memberships before opening the doors. ✅ Why documented systems are essential for scaling without owner dependency. ✅ How behind-the-scenes content builds trust, hype, and long-term demand. Connect with Lars: https://www.instagram.com/larstegelaars/ https://www.instagram.com/mana.clubs/ https://mana-clubs.com/ If you're looking to attract better clients, increase retention, and build a business that stands out If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

  8. Jun 28

    The Simple Formula Behind Sustainable Fitness Success

    This week, we're joined by FMA client Sam Warburton, former Wales rugby captain, British & Irish Lions captain, fitness entrepreneur, and founder of a thriving online coaching business. After competing at the highest level of professional sport, Sam shares the lessons that have shaped both his approach to training and the way he's built a successful coaching business. From the power of simplicity in programming to creating scalable systems and building an exceptional team, this episode is packed with practical insights for gym owners and online coaches. Key highlights include: ✅ Why does less training often delivers better results. ✅ The minimum effective dose every coach should understand. ✅ How authenticity builds a coaching business clients stick with. ✅ Why service, not marketing, is your greatest competitive advantage. ✅ The leadership lessons behind scaling a successful coaching business. If you're serious about growing your fitness business while delivering better results for your clients, this episode is one you won't want to miss. Connect with Sam: Instagram: https://www.instagram.com/samwarbs/ SW7 Academy https://www.instagram.com/sw7academy/ https://www.tiktok.com/@sw7academy If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

See All (137)

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

Information

You Might Also Like