The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited
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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

  1. 2D AGO

    The Blueprint for Scaling to Multiple Gym Locations

    This week, we’re joined by a gym owner and FMA client, Dan Moore, who has successfully scaled to three locations, sharing the real, unfiltered lessons behind that growth. With over a decade in the industry and nearly 500 members across multiple sites, he breaks down what actually happens when you expand and why many gym owners get it wrong. In this episode, we dive into the mindset, systems, and team development required to grow sustainably, without burning out or losing control of your business. Key highlights of this episode include: ✅ Why relying on word of mouth can stall growth fast ✅ The hidden dangers of weak sales and marketing systems ✅ How empowering staff unlocks true business scalability ✅ Why free trials can outperform traditional gym launches ✅ The mindset shift required to scale beyond one location Here are other FMA podcast videos of Dan that you can watch and listen to: https://youtu.be/GyMgvF9K-hA https://youtu.be/WWdDJ-70dZo https://youtu.be/xgE9KO-y9vk Connect with Dan: Instagram: https://www.instagram.com/imdanmoore/ Facebook: https://www.facebook.com/DMELITETRAINING/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn more about Fitness Business Development Academy, https://thefbda.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    46 min

  2. MAR 10

    This will help you add extra £5k to £10k for your gym

    This week’s episode features a live presentation from a major fitness industry event, where we break down exactly how independent gym owners can generate £5K–£10K in new client revenue while spending less than £500 per month on ads. The talk dives into the psychology behind why most gym marketing fails and the simple changes that dramatically increase lead quality and conversions. If you’re a gym owner or online coach tired of wasting money on ads that don’t convert, this episode is packed with practical strategies you can implement immediately. Key highlights of this episode include: ✅ Why feature-based marketing pushes potential clients away instantly ✅ The simple psychology that turns strangers into ready-to-buy leads ✅ How warming up audiences dramatically lowers your advertising costs ✅ Why niching your marketing message increases conversions instantly ✅ The £500-per-month ad strategy producing £10K+ in new sales If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn more about Fitness Business Development Academy, https://thefbda.com/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    42 min

  3. MAR 3

    Gym Owner Mindset - Surround Yourself With Winners

    This week, Ben shares a raw, unfiltered solo episode recorded on his commute home, breaking down the real reason most gym owners plateau. He dives into leadership blind spots, the mindset ceiling that limits revenue, and the operator responsible for the explosion of small group personal training across the UK and Europe. If you're a gym owner or online coach serious about scaling, this is essential listening. Key highlights of this episode include: ✅ Why your gym only grows as fast as you. ✅ The leadership mistake costing owners their best staff. ✅ How small group training reshaped the UK fitness market. ✅ Why entrepreneurs must consistently upgrade their mindset. ✅ The power of getting in rooms that stretch you. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About LegitFit, http://fitnessmarketingagency.com/legitfit WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    18 min

  4. FEB 24

    The Marketing Strategy Most Gym Owners Ignore

    This week on the FMA Podcast, we break down why gym owners can’t rely solely on Meta ads anymore. With rising ad costs and shifting buyer behaviour, many gyms are seeing margins shrink and leads become unpredictable. In this episode, we introduce the “motorway method” of marketing, explaining why the slow lane strategies most owners ignore are actually the key to long-term growth.If you want a more stable, scalable client acquisition system, this episode is a must-listen. Key highlights of this episode include: ✅ Why relying solely on Meta ads is risky. ✅ The motorway marketing method explained simply. ✅ Rising ad costs shrinking your profit margins. ✅ Why your local demographic isn’t online. ✅ Old-school strategies that build long-term authority. If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About LegitFit, http://fitnessmarketingagency.com/legitfit WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram:https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness #marketing #gym #fitnessmarketingagency #gymowner #personaltrainer #fitnessbusiness

    33 min

  5. FEB 18

    How To Add A Recovery Suite And Reformer Pilates To Your Gym Business

    This week, we’re joined by FMA Client, Becca Huntsman, founder of Cutting Fitness Training, Cura Wellness, and SOMA Reformer Pilates Wellness Club, who has scaled from 1-to-1 PT into two gym locations, a recovery suite, and a high-margin Pilates studio. With a background in accounting, Becca has built a business model focused on profitability, recurring revenue, and stepping away from coaching, while still driving growth through sales leadership. In this episode, we unpack how she turned a £40K investment into a business projected to generate £20K per month at capacity and why most gym owners are thinking too small. Key highlights of this episode include: ✅ How accounting skills created a highly profitable gym model. ✅ The 6-week front-end offer converting leads into members. ✅ Why she still handles sales despite stepping away from coaching. ✅ Turning a £40K investment into £20K/month potential revenue. ✅ The membership-first model increasing retention and predictability. Connect with Becca: Instagram: https://www.instagram.com/becca7_fit/ Facebook: https://www.facebook.com/rebecca.l.huntsman/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ Gym Owner Business Summit on May 12–13, 2026, https://gymownersummit.com/ Learn More About LegitFit, http://fitnessmarketingagency.com/legitfit WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    1h 10m

  6. FEB 10

    3 Business Books Every Gym Owner Should Read To Make More Money

    This week, we’re joined by Ben Davis, a fitness entrepreneur and business mentor who went from earning £12K a year as a gym instructor to building scalable fitness businesses generating serious revenue. With over 20 years in the fitness industry, he shares the three books that completely reshaped his thinking and explains why most gym owners are unknowingly building jobs instead of businesses. If you want a gym that runs without you and produces higher profits in 2026, this episode is essential listening. Key highlights of this episode include: ✅ Why coaching all day is killing your growth. ✅ The mindset shift required to double your revenue. ✅ How fear of ad spend limits business expansion. ✅ Systems vs hustle: build a business, not a job. ✅ Visualization techniques used by elite performers and entrepreneurs. To purchase the 3 books mentioned in this podcast episode, please see below: “The E-Myth Revisited” by Michael E. Gerber, https://amzn.to/3ZYgCwr “Think and Grow Rich” by Napoleon Hill, https://amzn.to/4clYynj “Psycho-Cybernetics” by Maxwell Maltz, https://amzn.to/46jARZl Learn More About LegitFit, http://fitnessmarketingagency.com/legitfit If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    21 min

  7. FEB 3

    How to build your SGPT gym to 200 members with 2% churn

    This week, we’re joined by FMA Client, Jake White, owner of Mybody-Fit Personal Training, who shares how he transformed his gym from a one-to-one PT business into a thriving small group training facility. Jake has built a business with over 200 members, an attrition rate of just 2%, and a team that allows him to step back without losing quality. In this episode, we dive into leadership, pricing, retention, and the hard decisions gym owners must make to grow sustainably. Key highlights of this episode include: ✅ Why one-to-one training caps your business and lifestyle ✅ How small group training unlocks real scale ✅ The leadership shift required to build a strong team ✅ Why retention improves when owners step back ✅ How honest pricing fuels long-term growth Connect with Jake: LinkedIn: https://www.linkedin.com/in/solihullpersonaltrainer/ Instagram: https://www.instagram.com/mybodyfitpt/ Website: https://mybody-fit.co.uk/ Facebook: https://www.facebook.com/p/Mybody-Fit-Group-121-Personal-Training-100063773386676/?locale=en_GB&_rdr If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    1h 12m

  8. JAN 27

    The high retention steady gym growth strategy

    This week, we’re joined by FMA Client, James Higgins, a gym owner and high-performance coach with a background in professional combat sports, to unpack how he built a premium, high-retention gym in a hyper-competitive market. James has grown his business, Hi-Performance, by prioritising service, systems, and long-term relationships, rather than chasing cheap leads or mass sign-ups. In this episode, we dive into marketing restraint, pricing confidence, team development, and why retention is the real growth lever for gym owners. Key highlights of this episode include: ✅ Why slow growth protects your service quality ✅ The three marketing pillars driving premium clients ✅ How retention creates exclusivity and loyalty ✅ Why selling your most expensive offer first works ✅ How systems keep premium gyms competitive Connect with James: Facebook: https://www.facebook.com/James.Hi.Performance/mentions/ Instagram: https://www.instagram.com/hi_performance_training/ Website: https://www.hi-performance.uk/ If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/ WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES! Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/ Be sure to subscribe to learn how to successfully scale and grow your fitness business. Where to follow FMA? Instagram: https://www.instagram.com/fitnessmarketingagency/ Facebook: https://www.facebook.com/fitnessmarketingagency/ LinkedIn: https://www.linkedin.com/company/fitnessmarketingagency/ Website: https://fitnessmarketing.agency/ Ben: https://www.instagram.com/mrbenjamindavis/ Charlie: https://www.instagram.com/charliehorton/ #fitness#marketing#gym#fitnessmarketingagency#gymowner#personaltrainer#fitnessbusiness

    54 min
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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what's working right now within the Fitness Industry. If you're looking for growth in your fitness business, you've come to the right place.

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