Designing Success

Rhiannon Lee

Designing Success from School to Studio by Rhiannon Lee is dedicated to filling in the gaps in your design course to encourage you to build a sustainable business that supports your dream lifestyle. Are you searching for strategy, systems and support? Looking for a community to bounce industry issues around in?  In this podcast, we will cover the interior design business infrastructure you need to supplement your design school curriculum with practical insights and actionable advice. We also cover all things marketing, product innovation, client acquisition, and more. Go beyond the theory, filter through the stuff that doesn’t serve you and get on with creating. You will find real talk with industry professionals, practical tactics from business realists that leave you reenergised and focused on exactly how to improve the current landscape of your own business. For more behind the scenes of the interior design industry, check out oleander and finch in Instagram https://instagram.com/oleander_and_finchor head to www.oleanderandfinch.com

  1. 3D AGO

    Posting AI slop isn't saving you time, it's costing you clients.

    Text me and tell me what you think of this ep. AI adoption jumped dramatically in the first quarter of 2026 ... and so did the slop. In this episode Rhiannon gets into the conversation she's been sitting on: what AI-generated content actually looks like, why it keeps happening, and what the real fix is.  Rhiannon takes a straight-from-the-machine AI caption and edits it in real time, cutting line by line and explaining exactly what to look for. The before: The AI slop tells to watch for Negative parallelism it's not because of X, it's because of Y The rule of threes dressed up as wisdom  Motivational non-statements that sound profound and mean nothing Emojis doing the emotional heavy lifting The empty in, empty out rule AI is a language model. It predicts the most likely next word based on everything it's ever read. Give it nothing No opinion, no story, no specific point of view & it gives you the average of everything on the internet. Which is, without exception, beige.  The knowledge base argument Using AI well is downstream of knowing things. If your marketing knowledge is underdeveloped and you ask AI for a strategy, you'll get something that looks like a strategy | and you won't be able to tell if it's good. The actual investment: micro-learning. Borrow the book. Go to the seminar. Ask AI to teach you things, not just produce things for you. When your understanding goes up, everything you bring to AI gets better. The workflow that actually works Voice note in the car → bring that raw material to AI → let it help you find the structure → edit it back to sounding like you → feed the final version back to the tool and say: this is what went out. Learn from that. The responsibility question Rhiannon's honest answer: she's not going to police anyone's feed. But she's also not going to pretend the bar hasn't dropped. The most useful thing any of us can do is hold the standard in our own work. The one question to ask before you post: did a real person think this? Resources mentioned DM CEO to @the_rhiannonlee for the AI context checklist  everything you need to tell AI about your business to start getting results that actually sound like you. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    49 min
  2. MAR 25

    The AI data conversation nobody in the design industry is having... but should be.

    Text me and tell me what you think of this ep. You've probably pasted a client brief into an AI tool this week.  Maybe a site visit transcript. A proposal draft. A mood board description with the client's full name, address, and renovation budget attached.  And there's a reasonable chance you've never read the terms of service of the tool you pasted it into.  This episode is about that gap .. and what to do about it.  Interior designers hold some of the most sensitive personal data of anyone in a professional context. Home addresses. Security system details. Access codes to properties mid-renovation. Renovation budgets. Insurance information. Family composition.  Most of that data is flowing through AI tools right now with terms of service nobody has read. And the AI education space — including me — has been almost completely silent about it.  This isn't an anti-AI episode. I use AI every day in my studio and couldn't go back. This is the episode I wish someone had made two years ago, before most of us clicked yes to everything and hoped for the best.  We cover:  > What data you're actually holding as a designer and why it's higher-risk than most industries  > How free-tier AI tools handle your inputs  > and what 'training on user data' actually means in practice  > AI agents, connected permissions, and why the hiring analogy matters more than people think  > What Australian privacy law says and what it means for your studio — Training AI with your creative work  > and the IP question nobody has a clean answer to yet >  Four steps to audit what you've already connected and make deliberate choices going forward  Plus the three questions I ask before connecting any AI tool to a client-facing part of my business.   The three questions:  Where does my data go — and does it stay there?What access am I actually granting — and can I revoke it instantly?If this tool was compromised tomorrow, what's the blast radius? DM me privacy on Instagram (@the_rhiannonlee) to continue this chat  Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    38 min
  3. MAR 23

    Build your Interior Design Project databases automatically with AI

    Text me and tell me what you think of this ep. I uploaded a six-month-old transcript from a client consult and got a complete Notion project dashboard in about eight seconds. Find out how HERE  Every action item, every room, every design direction we discussed — colour-coded, categorised, with checkboxes and notes. I hadn't touched the output. It just built it. This is for you if you finish a site visit, come home, and three weeks later you're trying to remember whether the client wanted warm oak or white oak on the joinery. This is not a client-facing tool. It lives entirely behind the scenes — your own running record of every promise you made in that room. You need: a transcript, Claude connected to Notion, and one prompt. That's it. Four steps. The full instructions are in the comments — grab them, try it today. 🔍 In this video: Claude + Notion for interior designers | AI project management for design studios | how to use Claude with Notion | interior design workflow automation | AI tools for interior designers 2026 | turning client consult transcripts into Notion databases | project tracking for interior designers 📩 Get the full instructions + prompt: [link in comments] Timestamps 0:00 The problem this solves 0:45 Live demo — the Notion dashboard 2:30 Filtering by room and priority 4:00 The exact prompt to use 5:15 How to connect Claude to Notion Rhiannon Lee helps interior designers integrate AI into how they actually run their studios — not just how everyone else uses it. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    12 min
  4. MAR 11

    rethinking how we renovate, with Bradley Montag

    Text me and tell me what you think of this ep.  In this episode of Designing Success, I sit down with interior designer Bradley Montag to talk about the intersection of design, property, and town planning.  Bradley began his career as a town planning lawyer before transitioning into interior design, giving him a unique perspective on how homes should be renovated, extended, and designed. We explore how understanding planning regulations can influence design decisions, why heritage homes deserve thoughtful renovation, and the common mistakes people make when buying or renovating property.  We also discuss the reality of renovating older homes, honoring architectural history, and why designing a home purely for resale often results in bland spaces with no personality.  Finally, we dive into marketing for designers — including social media, thought leadership, and how creatives can communicate their value more confidently when pricing their services.  If you're interested in interior design, property renovation, heritage homes, or building a design business, this conversation offers both practical insight and honest industry perspective.  Find Bradley on Instagram @bradleymontag or on TIK TOK @bradley.montag  Download the free guide mentioned in this weeks BONUS  episode:  https://oleanderandfinch.myflodesk.com/aicontext  Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    1h 7m
  5. MAR 7

    How to set your studio up properly to use a variety of AI tools

    Text me and tell me what you think of this ep. AI is everywhere right now — ChatGPT, Claude, Gemini, Perplexity, Midjourney, Nano Banana — and interior designers are being told they need to learn all of it. But the real problem isn’t the tools. It’s the lack of context. In this episode of Designing Success, I break down how interior designers should actually be using AI inside their design studio, including: • the AI Studio Stack and what each tool is best for • why ChatGPT isn’t the best tool for photorealistic renders • how tools like Claude, Gemini and Perplexity fit into a design business • the mistake most designers make when experimenting with AI • how to prepare your studio so AI tools actually understand your business If you’ve tried AI and thought “this is kind of helpful but not life-changing”, this episode will explain why. The secret is something I call the AI Context Layer. AI performs dramatically better when it understands: • your studio processes  • your services and pricing  • your brand voice  • your client communication  • your frameworks and intellectual property That’s why I created a free guide to help designers start preparing their studio knowledge for AI. Download the free guide here:  👉 How to Prepare Your Design Studio for AI https://oleanderandfinch.myflodesk.com/aicontext Inside the guide you’ll learn: • the AI Context Drive every design studio should build • the key documents that help ChatGPT behave like it works inside your business • how to organise your Google Drive so AI tools actually understand your studio This episode is for interior designers, decorators, and creative studio owners who want to integrate AI into their business without getting overwhelmed by tools. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    36 min
  6. MAR 4

    the 12 core shifts interior design businesses need to step into their CEO era

    Text me and tell me what you think of this ep. Studio CEO  Are you running a successful interior design studio but feeling exhausted, undercharging, and stuck in technician mode? In this episode, Rhiannon Lee — founder of Oleander & Finch and business coach for interior designers — breaks down the 12 core personal development principles that transform time-poor, overworked designers into confident, strategic studio CEOs. Whether you're hitting consistent $10K months or pushing beyond, these are the mindset and business shifts that separate designers who stay busy from those who build genuinely profitable, calm, and scalable studios. In this episode, you'll learn: Why moving from technician to CEO is the most critical shift in your businessHow to stop reinventing the wheel using AI and automation in your design studioThe difference between turnover and real profit — and why it mattersHow pricing conviction (not confidence) is what unlocks your next revenue levelWhy visibility as a creative director is non-negotiable for studio growthThe danger of survival energy — and how to shift into strategic thinkingHow to go from consuming business content to actually implementing itThis episode is for you if you're an interior designer who: Has been in business 2–5 years and feels ready for the next levelIs juggling too many offers, too many tasks, and too little marginWants to understand where AI fits into a modern interior design businessIs considering business coaching but wants to know what areas to focus on firstMentioned in this episode: Studio CEO — Rhiannon's intimate 12-week group business coaching program for interior designers (next cohort starts 23rd March)AEO & GEO optimisation for interior designer websitesAI tools and custom GPTs built for creative studiosConnect with Rhiannon: Instagram: @oleander_and_finch Website: www.oleanderandfinch.com Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    35 min
  7. FEB 25

    Can you run a successful interior design business and have a baby?

    Text me and tell me what you think of this ep. In this honest roundtable episode, Rhiannon Lee is joined by four interior designers and property stylists to talk about pregnancy, maternity leave, cashflow, systems, staffing and what really happens when you mix motherhood with business ownership. If you are an interior designer who is pregnant, trying to conceive, planning a family, or quietly wondering how maternity leave works when you are self employed, this episode is for you. We cover: • How to plan maternity leave as a small business owner  • Cashflow planning during pregnancy and unpaid leave  • Government maternity pay for self employed women  • Raising prices before maternity leave  • Selling vouchers or pre-paid services to create income  • Project timeline planning for interior designers  • Protecting client relationships while pregnant  • Hiring and training staff before stepping away  • Building SOPs and systems before baby  • Returning to work part time after maternity leave  • Mum guilt, ambition and productivity shifts You’ll hear real experiences from studio owners at different stages. Some are pausing their business. Some are keeping teams running. One has sold her business and stepped into a creative director role. Others are navigating pregnancy in solo design studios. This conversation explores matrescence, flexible work, time management for mums, and how to structure a design business that supports both family life and financial stability. If you run a full service interior design studio, property styling business, or solo consultancy, you will walk away with practical strategies to: Plan maternity leave without shutting down  Protect your income during pregnancy  Strengthen systems and operations  Set boundaries with clients  Build a sustainable studio model Pregnancy and entrepreneurship do not cancel each other out. You can design a business that works around real life. For more resources on pricing, systems, SOP development and AI for interior designers, visit oleanderandfinch.com. Designing Success from Study to Studio is the podcast for emerging and established interior designers who want stronger systems, profitable studios and a business that supports their life, not competes with it. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    1h 2m
  8. FEB 18

    How smart design studios use local marketing to get in front of clients before the renovation has even begun.

    Text me and tell me what you think of this ep. Studio CEO (formerly Framework Express) is now open for the next cohort. Join the waitlist HERE  Interior designers keep asking, “Where are the next clients coming from?”  In this episode, I break down practical local area marketing strategies that actually convert. Not more content. Not more reels. Real positioning.  We cover:  – How to get in front of renovation conversations earlier  – The upstream strategy most designers ignore  – Strategic partnerships that generate better projects  – A simple 4-hour weekly plan to attract local clients  If you need clients in the next 90 days, this episode is for you.  Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.  Grab  more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finch Like Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch  For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don’t teach you in design school and to give you high touch mentorship  essential to having  a successful new business  in the industry. Check it out now and start designing YOUR own success THE FRAMEWORK  ( now open)  https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations...

    27 min

Trailer

4.5
out of 5
4 Ratings

About

Designing Success from School to Studio by Rhiannon Lee is dedicated to filling in the gaps in your design course to encourage you to build a sustainable business that supports your dream lifestyle. Are you searching for strategy, systems and support? Looking for a community to bounce industry issues around in?  In this podcast, we will cover the interior design business infrastructure you need to supplement your design school curriculum with practical insights and actionable advice. We also cover all things marketing, product innovation, client acquisition, and more. Go beyond the theory, filter through the stuff that doesn’t serve you and get on with creating. You will find real talk with industry professionals, practical tactics from business realists that leave you reenergised and focused on exactly how to improve the current landscape of your own business. For more behind the scenes of the interior design industry, check out oleander and finch in Instagram https://instagram.com/oleander_and_finchor head to www.oleanderandfinch.com

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