Do This, NOT That: Marketing Tips with Jay Schwedelson

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  • 4.9 (1K)
  • Marketing
  • Updated Weekly

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. SPECIAL SERIES ==>Webinar Registration and Show Up SECRETS!! == | BATHROOM Break #110 COLLAB: The Marketing Millennials + Do This, Not That

    20h ago

    SPECIAL SERIES ==>Webinar Registration and Show Up SECRETS!! == | BATHROOM Break #110 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ever caught yourself snapping at ChatGPT when it just won't get something right? Jay Schwedelson and Daniel Murray get into exactly how (un)kind they are to their AI tools, then swing into the small webinar habits quietly tanking everyone's show-up rates. It's equal parts petty and practical, and the live-only advice alone earns the ten minutes. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:53) Jay confesses he's relentlessly rude to AI and explains why yelling never actually helps (02:47) The hidden environmental cost of being polite to ChatGPT (03:48) The webinar title mistake that kills curiosity before anyone signs up (06:51) Why a serialized, same-time webinar turns it into a show people come back to (07:16) Two day-of reminder emails and the 400% jump that comes from live attendanceㅤ (09:06) Holding on-demand hostage for 30 days to force people to show up live

    14 min
  2. Why Your AI Still Sounds Like a ROBOT 🤖 SPECIAL GUEST! RingCentral's Kristen Koenig | Ep. 516

    3d ago ·  Video

    Why Your AI Still Sounds Like a ROBOT 🤖 SPECIAL GUEST! RingCentral's Kristen Koenig | Ep. 516

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Connect with Kristen on LinkedIn and visit ringcentral.com to see what they're building with AI across voice, video, and messaging. ㅤ Most marketers are using AI to shout louder. Kristen Koenig, who leads AI and Collaboration go-to-market at RingCentral, thinks the smarter move is using it to listen better. She's back with Jay Schwedelson to unpack what most marketers are getting wrong about AI, why voice is having a renaissance, and what meetings will actually feel like three years from now. ㅤ Best Moments: (01:46) Why right now is a renaissance moment for marketers and communicators (02:39) The fix for AI that sounds like a robot starts with feeding it your real voice (04:35) The biggest thing most marketers are getting wrong with AI (06:49) More content, worse quality, and why chasing volume is a trap (11:43) Why companies are so AI-obsessed, they're forgetting to improve the actual mothership product (13:39) What voice and video will actually feel like in the next three years

    21 min
  3. STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515

    4d ago ·  Video

    STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon. ㅤ Best Moments: (00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper (01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format (02:45) The red play button trick that lifts email click-through rates by 34% (03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram (04:14) Desk drive-bys and one-take mistake clips that beat any polished asset (05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch (06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic

    11 min
  4. What’s Up THIS WEEK! 🚨 META News! NEW App: Forums 👀👀👀 | Ep. 514

    6d ago ·  Video

    What’s Up THIS WEEK! 🚨 META News! NEW App: Forums 👀👀👀 | Ep. 514

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Meta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement. ㅤ Best Moments: (00:16) Meta launches Forum, a standalone app built to go straight at Reddit (01:36) LinkedIn Cross Check reveals which AI models are dominating by industry (03:30) Why reply-driven promotional emails are pulling 3X the engagement (04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs (05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo (06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

    10 min
  5. SPECIAL SERIES ==> Marketing During Holiday?? == | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That

    May 25

    SPECIAL SERIES ==> Marketing During Holiday?? == | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Memorial Day weekend brings up the eternal marketer's debate: do you keep the emails flowing or pump the brakes for the holiday? Jay Schwedelson and Daniel Murray make a strong case for sticking with consistency, plus share a surprisingly clever trick for turning all those out-of-office auto replies into retargeting fuel. Stick around for a housewarming gift confession that'll either make you laugh or quietly question your own friendships. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:46) The Irish goodbye strategy for surviving networking events you didn't want to attend (02:49) Why breaking consistency for a holiday is a bigger mistake than the lost opens (03:47) Turning out-of-office auto replies into a retargeting goldmine with one AI tool (05:38) The subject line trick for speaking to the exact moment your audience is living in (08:34) How LinkedIn's new 24 to 48 hour algorithm window is changing what a "flop post" looks like (10:37) The unopened housewarming gift sitting on a counter for six months that says everything about adult friendships

    13 min
  6. 23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512

    May 22 ·  Video

    23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512

    Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research. Let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint. ㅤ Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker. ㅤ That's the call Jay Schwedelson made when he started writing Stupider People Have Done It, and the person he kept hearing about was Laura Morton. ㅤ She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything. ㅤ Best Moments: (02:45) Four million books were published last year, and the average one sells just 300 copies (06:00) The three boxes a book has to check before Laura agrees to publish it (07:05) Why even billionaire founders walk in feeling like total impostors (09:38) How Laura spots an AI-written manuscript in under a minute (14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for (17:00) The real reason pre-orders matter more than the launch week itself (22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss ㅤ Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out!

    24 min
  7. Ask Us ANYTHING!! 🕵️ The Free AI Trick That Exposes Any Competitor's Tech Stack | 511

    May 21 ·  Video

    Ask Us ANYTHING!! 🕵️ The Free AI Trick That Exposes Any Competitor's Tech Stack | 511

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Most people use AI to spit out a blog post and call it a day, but Jay Schwedelson thinks that's leaving the good stuff on the table. He shares a few sneaky free-tier tricks that pull back the curtain on your competitors' martech stacks, make AI tools quote your brand back to searchers, and even predict which emails in your inbox will get opened. Then things go fully off the rails into reality TV territory. ㅤ Best Moments: (01:20) The Ask Gemini button hiding in your Chrome browser that exposes any competitor's full martech stack (03:14) Why comparison tables are the number one piece of content AI engines hunt for when answering queries (04:14) A ChatGPT prompt that builds a competitive comparison table skewed in your favor without lying (05:11) Uploading a screenshot of your analytics dashboard so AI can tell you what to actually do with it (06:00) The cheesy inbox screenshot trick that ranks which emails are most and least likely to be opened (07:30) Why Send Help is not the horror movie everyone thinks it is, plus the most bonkers reality show on TV right now

    11 min
  8. What’s Up THIS WEEK: 😳 New BEST Day to Send Email? HULU ‘Send Help’📺 | 510

    May 19 ·  Video

    What’s Up THIS WEEK: 😳 New BEST Day to Send Email? HULU ‘Send Help’📺 | 510

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Friday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing. ㅤ Best Moments: (00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week (01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week (02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon (02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward (03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction (07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

    9 min
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4.9
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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