Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub
  • 4.9 (1K)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. 🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!): Jay’s SCOOP | Ep. 486

    2D AGO

    🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!): Jay’s SCOOP | Ep. 486

    Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ‎ Turning half a century old comes with a lot of reflection, and Jay Schwedelson is using his milestone birthday to drop some highly random but incredibly useful advice. From demanding that waiters actually write down your dinner order to the exact phrasing that boosts email click rates by over 20 percent, this mix of marketing tactics and life rules is exactly what you need to hear today. Get ready to rethink how you argue with friends, why you should embrace unsubscribes, and the undeniable value of watching terrible reality television. ‎Best Moments:(01:36) Stop accepting waiters who refuse to write down your table's food order (02:23) Never avoid a marketing test just because you personally dislike a specific tactic (03:08) Avoid bringing up past grievances when arguing with friends or partners (04:09) Write your call-to-action buttons in the first person to massively increase click rates (05:27) Only spend advertising dollars to boost social media posts that are already performing well (07:49) Stay away from people who constantly talk trash about others because you will eventually become their target

    11 min
  2. 🔵Small Business Marketing Success Secrets w/CEO of Constant Contact Frank Vella🔵 | Ep. 485

    3D AGO

    🔵Small Business Marketing Success Secrets w/CEO of Constant Contact Frank Vella🔵 | Ep. 485

    Check out Constant Contact and use the special URL constantcontact.com/jay for a discount. You can also catch Frank speaking at the upcoming GURU Conference and connect with him directly on LinkedIn. ‎ Read the Small Business Now Report from Constant Contact. ‎ Ever wonder how someone goes from getting fired at KFC to running one of the most iconic digital platforms in the world? Jay Schwedelson sits down with Frank Vella, CEO of Constant Contact, to talk about the real grind of small business ownership. They get into why artificial intelligence is the ultimate equalizer for small teams and how shifting your mindset from doing marketing to simply telling your story changes everything. ‎ Best Moments: (02:30) Frank shares his first jobs working at a carnival and getting fired from KFC for eating too much chicken (03:30) Why AI is the single biggest advantage small businesses have ever had to compete against massive companies (06:48) The biggest mistake small business owners make when trying to take on the entire burden of marketing themselves (09:48) How shifting the focus from marketing to simply telling your story completely changes the dynamic for business owners (11:00) A surprising stat showing that 68 percent of small businesses plan to increase their marketing spend despite inflation fears (15:36) Frank gives his top career advice on capitalizing on opportunities and acting like you already have the promotion you want. ‎ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    20 min
  3. What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484

    5D AGO

    What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484

    MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Did you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices. ㅤ Best Moments: (00:13) LinkedIn is removing the ability to host real-time live streams starting this June (01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times (02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram (03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag (04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries (07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television

    11 min
  4. SPECIAL SERIES ==> AI Prompts Marketers Actually Use == | BATHROOM Break #101 COLLAB: The Marketing Millennials + Do This, Not That

    6D AGO

    SPECIAL SERIES ==> AI Prompts Marketers Actually Use == | BATHROOM Break #101 COLLAB: The Marketing Millennials + Do This, Not That

    Have you ever wondered how top marketers actually use AI to save time instead of just talking about it? In this special "Bathroom Break" edition, Jay Schwedelson teams up with Daniel Murray to share the exact prompts and tools they rely on daily. They break down everything from automating industry research to generating entire presentation decks in minutes. Plus, you get to hear them complain about the intense pressure of birthday week expectations. ‎ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ‎ ‎ Best Moments: (00:48) The ridiculous pressure of birthday week and why sweatpants make the ultimate gift (03:00) How to prompt Gemini to find brand new social media ad units from the last 30 days (04:13) Setting up Perplexity to deliver a daily recurring feed of hyper-relevant marketing news (05:18) Why failing to use time-based constraints is the biggest mistake people make with AI prompts (06:18) Using Claude to code free lead generation tools and internal brand voice editors in under an hour (07:51) Why the Gamma app is the ultimate time saver for instantly building beautiful presentation decks ‎ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    12 min
  5. 15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482

    MAR 27

    15% Boost to Email Open Rates! ➕Acupuncture and Cupping? 😳 Ask Us ANYTHING!!| Ep. 482

    MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ It is time for another round of Ask Us Anything. Jay Schwedelson reveals a massively underused email trick that takes three seconds to implement but can instantly boost your open rates by over 15 percent. Things also get a little weird when he shares his recent off-the-wall adventures with morning meditation, head needles, and cupping therapy to finally chill out. ㅤ Best Moments: (01:35) The old school email tactic that most business and consumer marketers completely ignore (03:00) How a simple adjustment to your from name lifts open rates by well over 15 percent (04:28) Exact examples of functional sender names you should use for event invites and product drops (05:45) Why highly important company announcements should come directly from your executive team (09:30) The surprisingly relaxing experience of getting needles stuck straight into your head (10:19) Looking in the mirror after a back cupping session and feeling like an alien ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    12 min
  6. GUEST: STOP Boring Your Audience! Public Speaking Secrets! 🛑 GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481

    MAR 26

    GUEST: STOP Boring Your Audience! Public Speaking Secrets! 🛑 GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481

    Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs. ㅤ Have you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an audience's attention instantly and explains why charging premium prices is actually the best way to serve your clients. ㅤ Best Moments: (03:15) The crucial difference between a boring speaker and someone who actually causes an audience to buy. (04:55) Why shifting your opening statements from the word "I" to "you" instantly makes you more magnetic. (07:35) The exact phrase you should use early on to make your room relax and trust you. (10:00) Using a Mr. Rogers ending to close your presentations and drive high emotional engagement. (12:55) A mental reframe to turn stage fright into pure excitement by focusing strictly on the needs of your audience. (16:45) Structuring a massive six-figure VIP day and how to confidently ask for what your knowledge is truly worth. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    21 min
  7. What’s Up THIS WEEK! New Secrets to Show Up in AI Overviews 🤯  Batch Nation is OVER! | DTNT | Ep. 480

    MAR 24

    What’s Up THIS WEEK! New Secrets to Show Up in AI Overviews 🤯  Batch Nation is OVER! | DTNT | Ep. 480

    Partner with Jay! https://www.jayschwedelson.com/contact ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ Search habits are completely changing right now, and if you are not optimizing for Google's new AI overviews, you are going to be left behind. Jay Schwedelson reveals how tiny companies can easily beat massive brands in search results. Plus, find out why leading with future year trends is hurting your performance and hear a very important debate about movie theater candy. ㅤ Best Moments: (00:38) New data shows a massive chunk of all Google searches now trigger AI overviews (01:01) Typing a question with eight or more words increases the chance of an AI overview by seven times (03:37) Scenario marketing with long natural questions helps small businesses beat out huge competitors (06:00) Why you must stop putting future year trends in your marketing materials by the end of March (08:42) Project Hail Mary is a fantastic movie even if you do not usually like science fiction (09:20) The upcoming Devil Wears Prada sequel is releasing a promotional popcorn bag shaped like a red purse ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    12 min
  8. SPECIAL SERIES ==>🚪 The 100th Episode Got Weird == | BATHROOM Break #100 COLLAB: The Marketing Millennials + Do This, Not That

    MAR 23

    SPECIAL SERIES ==>🚪 The 100th Episode Got Weird == | BATHROOM Break #100 COLLAB: The Marketing Millennials + Do This, Not That

    A joke format somehow turned into 100 episodes, and this one leans all the way into the chaos. Jay Schwedelson and Daniel Murray swap painfully relatable stories of embarrassment, then turn the milestone into a rapid-fire round of marketing confessions that are way too honest to be polished. It is funny, a little unhinged, and oddly reassuring if you have ever sent the fake last-chance email or tried to avoid someone at a conference. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:17) Jay tells the all-time brutal story of getting locked out of his hotel room in only boxers after dodging dinner plans. (03:50) The 100th episode turns into a cheesy but very revealing round of Never Have I Ever. (04:00) They admit marketers absolutely use "last chance" when it is very much not the last chance. (05:15) Daniel says he deletes flopped posts all the time and is not precious about it. (06:57) Both confess to pretending not to see people just to avoid awkward conversations. (08:31) Daniel opens up about nearly bailing on an Inbound panel because of a full-on panic attack right before going on stage. ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    13 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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