Beyond The Shelf

David Feinleib
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY
Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

  1. 6D AGO

    How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy

    From unpaid intern to VP of Digital Strategy & Analytics, Scott Kennedy has had a wild ride in the sports and e-commerce world! In this episode of Beyond the Shelf, host Dave Feinleib sits down with Scott to unpack his journey, the meteoric rise of pickleball, and how AI and data are transforming e-commerce. Scott shares how Franklin Sports—the official batting glove of Major League Baseball—stayed ahead of the curve by jumping into new markets, leveraging analytics, and using AI to optim...

    32 min

  2. APR 8

    The Future of AI in E-Commerce and Retail Media with Two Isaacs' Matthew Adam Smith

    How is AI reshaping e-commerce, retail media, and business transformation? In this episode of Beyond the Shelf, Matthew Adam Smith, Founder & CEO of Two Isaacs, shares how brands and retailers can leverage AI and automation to drive business growth, creative strategy, and better consumer experiences. With a background in retail transformation, including the launch of Walmart Connect, Matthew brings unique insights into how AI and automation are shaping the next generation of retail. ...

    37 min

  3. APR 1

    Elevating Digital Commerce Content at Scale with Mondelēz’s Eric Altschul

    How do you manage digital content at scale for some of the world’s most iconic snack brands? In this episode of Beyond the Shelf, Eric Altschul, Director of Digital Commerce Content at Mondelēz International, shares how content, digital shelf strategy, and automation play a critical role in winning in eCommerce. With over 10 years at Mondelēz, Eric has helped drive content innovation across brands like Oreo, Chips Ahoy, and BelVita. He walks us through the evolution of eCommerce within CPG, t...

    29 min

  4. MAR 25

    Optimizing Amazon & Marketplace Growth with Jungle Scout’s Chris Barnes

    For a limited time, Jungle Scout customers can get their first Product Detail Page Image or Banner Ad created free by It'sRapid! Reach out to sales@itsrapid.io with code "JS2025" to find out more! Expanding on Amazon and beyond requires a deep understanding of marketplace trends, retail media investments, and digital shelf strategies. In this episode, Chris Barnes, GM, Retail and Alternative Channels at Jungle Scout, shares how brands can optimize their Amazon strategy, expand into new market...

    30 min

  5. MAR 18

    E-Commerce, AI & Big Brand Strategy with Mike Geller (Amazon, PepsiCo, Newell)

    This week, we welcome Mike Geller to the show! Mike has built a career at the intersection of technology and retail, working with some of the world’s biggest brands, including PepsiCo, Newell Brands, and Amazon. He started as a founder, selling one of his first startups to John Sculley (former CEO of Apple & PepsiCo), and later helped shape e-commerce strategies at Fortune 500 companies. He is currently a Non-Executive Director at Brimar Industries. Mike shares how he built and sold a sta...

    24 min

  6. MAR 11

    Mastering Automation & Optimization: Insights from Belkin’s Jyoti Malik

    This week, Dave welcomes Jyoti Malik, Senior Director of eCommerce at Belkin, to discuss how brands can leverage data & automation to stay competitive. With over 15 years in eCommerce and omni-channel strategy, Malik shares insights on the evolution of eCommerce, retail media, and AI-driven optimization, what has changed and what remains constant. She begins by reflecting on the early days of eCommerce, when it was more of an experiment than a necessity (4:28). As the landscape has ...

    30 min

  7. MAR 4

    Defining Your eCommerce Playbook with Royal Canin’s Elise Barry

    Dave’s guest this week is Elise Barry, Digital Communications Manager at Royal Canin, one of the world’s largest manufacturers and suppliers of dog and cat food. An eCommerce and Digital Marketing specialist with more than 10 years of experience in diverse marketspaces, Barry understands the importance of defining and maintaining a strong digital presence that is specific to your company’s goals. She explains how the pet food industry has seen a post-pandemic shift from brick-and-...

    30 min

  8. FEB 25

    Digital Shelf Dominance: Understanding CPGs with Hayden Consultancy's Eleanor Hayden

    Dave’s guest this week is Hayden Consultancy Founder, Eleanor Hayden. Hayden Consultancy works with food and beverage brands to help them increase their digital footprints and and improve their eCommerce strategies. Having worked in the industry for more than 10 years, both as an entrepreneur and as a Shopper Marketing expert, Eleanor understands that every brand needs to find their own unique approach when it comes to getting in front of the consumer. Eleanor talks about how COVI...

    32 min
See All (70)

    5
    out of 5
    9 Ratings

    About

    This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

    Information

    • Creator
      David Feinleib
    • Years Active
      2023 - 2025
    • Episodes
      70
    • Rating
      Clean
    • Copyright
      © 2025 Beyond The Shelf
    • Show Website
      Beyond The Shelf

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