5 For Fifty

Jonathan Pototschnik

5 Years to Create a Business That Transforms Your Life

  1. 5d ago

    You’re Only Using AI for the Obvious Stuff

    ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🍿 Watch this next: https://www.youtube.com/watch?v=7JiRbJBGh6o 🔔 If you want me to keep creating content for you, please Subscribe WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  2. Sep 3

    I Spent $340,000 for an Edge. Here's What Actually Worked

    ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🍿 Watch this next: https://www.youtube.com/watch?v=7JiRbJBGh6o 🔔 If you want me to keep creating content for you, please Subscribe WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  3. Sep 1

    For $130K, Alex Hormozi Told Him to Fix This One Thing

    ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🍿 Watch this next: https://www.youtube.com/watch?v=7JiRbJBGh6o 🔔 If you want me to keep creating content for you, please Subscribe WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. In this video we discuss: 00:00 The $130K Hormozi Bet on One Idea 02:47 Why Facebook Leads Actually Work 03:08 Speed to Lead: The 5-Minute Window 04:11 Why Your Audience Targeting Fails 07:29 How Fast You'll Know an Ad Works 08:41 Testing Creative: 100 Videos, 5 Winners 09:26 Facebook CAC Math: $7 Leads to Customers 12:31 The Lead Follow-Up Sequence 16:04 Add Friction to Double Your Close Rate 21:46 The AI Threat to Google Leads 25:35 LSA vs. Google Ads 36:33 One Offer Across Every Platform 41:22 Selling by Text When They Won't Answer 48:00 Why Keeping It Simple Wins 52:04 Hormozi's Room: Find Your One Constraint 1:06:53 Buy the Answer, Don't Join a Group 1:13:56 The CAC Formula That Funds Growth 1:16:41 The Churn Data That Killed Subscriptions If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  4. Aug 27

    How I'd Fix a Home Service Business That's Losing Money

    ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🍿 Watch this next: https://www.youtube.com/watch?v=7JiRbJBGh6o 🔔 If you want me to keep creating content for you, please Subscribe WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. We Discuss: 00:00 Did Everything Right, Still Losing Money 00:54 Why the Copied Playbook Failed 02:44 Optimal Crew vs. What You Can Afford 13:06 It All Comes Back to Growth 16:05 Job-Level Profit and the 50/30/20 Rule 26:07 Don't Raise Prices for Bad Routes 29:36 The Pay-for-Performance Trap 40:44 One Package or Good/Better/Best? 44:13 Downsell Instead of Discounting 51:43 How to Sell Premium in a Cheap Market 56:40 Look Premium, But Not Too Premium 59:24 How Videos Cut His Lead Cost in Half 1:03:44 Sell Using Their Exact Words 1:09:51 Would You Buy Clients at $170 Each? 1:13:05 Do Way More Testing on Facebook 1:17:43 Why LSA Is Your Next Move 1:27:42 Kill the AI Phone Agent 1:41:28 Find Your Buyers With County Data 1:49:09 The Flag-in-the-Yard Trick If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  5. Aug 25

    The $8.5M Lawn Empire Built on One "Gimmick" and No Ads

    ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🍿 Watch this next: https://www.youtube.com/watch?v=7JiRbJBGh6o 🔔 If you want me to keep creating content for you, please Subscribe WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. In this video we discuss:  00:00 From Two Crews to $8.5 Million 03:54 Why He Killed the Mowing Side 05:06 Should Beginners Still Start With Mowing? 07:16 The Trade He Almost Jumped Into 11:49 The Blue Dye Behind Half His Leads 20:08 Signs, Dye, or Trucks: What He'd Keep 22:44 The Real Bottleneck Is People 29:01 Why Every System He Built Died 32:05 The "Glass House" Dye Drill 34:01 How He Hires (It's Just Indeed) 37:13 When His Whole Leadership Team Quit 40:06 Why $400K Felt Easier Than $1M 44:25 Diagnosed at 21, Told There's No Cure 49:16 "We're Going to Amputate Your Legs" 50:16 The Fix Was Food, Not Surgery 55:38 The Grocery Store Rule He Swears By 1:02:00 Off All Medication in Six Months 1:04:56 Spray Yards or Build a Business? If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  6. Aug 20

    How to Find Employees Today for Your Home Service Business

    🍿 Watch this next: https://www.youtube.com/watch?v=bbMtiMsRSKk ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🔔 If you want me to keep creating content for you, please Subscribe WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  7. Jun 30

    10 Brutally Honest Answers for Home Service Business Owners

    🍿 Watch this next: https://www.youtube.com/watch?v=oBRtqaY9ZUQ ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ 🔔 If you want me to keep creating content for you, please Subscribe 01:02 Your Business Isn’t the Problem 05:34 The Real Reason Facebook Ads Fail 11:56 The Easiest Time to Ask for Reviews 14:30 How to Escape the $400K–$1M Grind 21:10 The First Office Hire Decision 24:42 How to Win When Price Comes Up Later 29:52 Stop Guessing Where Leads Come From 37:08 What to Do With Bad Google Reviews 39:44 Don’t Hire Marketing Too Early 42:20 Before You Sell Your Business 47:25 The Mistakes I’d Fix First WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

  8. Jun 18

    Meet My $40,000 Dog

    Most business owners think customers buy based on price, features, or value. I don't. In this video, I share a personal story about my dog Ollie and a $12,000 decision that taught me one of the most important lessons I've ever learned about marketing and sales: People don't buy your service. They buy their way out of a story they can't live with. When you understand the story happening in your customer's mind, your marketing gets stronger, your sales conversations improve, and winning on price becomes a lot less important. If you're trying to grow a home service business, this is a concept worth understanding. #Marketing #Sales #CustomerPsychology #HomeServiceBusiness #BusinessGrowth 🍿 Watch this next - 15 Near Free Ways To Grow Your Business: https://www.youtube.com/watch?v=EceZHi0bnig 🔔 If you want me to keep creating content for you, please Subscribe ▸▸ Want my Roadmaps for Free?  Go here: https://5forfifty.com/resources/ WHO AM I? Hey 👋, I’m Jonathan Pototschnik—my friends call me JP. If you’ve heard of me, it’s probably because I’ve had some big wins in home services over the last 15 years, building multiple 8-figure companies and selling a software business. But what you didn’t see were the years before that—trying different businesses, walking away from businesses that made great money but weren’t what I wanted for my life, and pushing through times when I felt like I was giving everything but barely keeping up with life at home with my wife and boys. I lost three years and $100k on my first ‘real’ business in my mid-20s. I spent years building another company only to give back my equity and walk away. People see success, but they don’t see the long, exhausting, and uncertain road it took to get here—just like the one you might be on now. This channel is where I share what I’ve learned—what worked, what didn’t, and what I’d do differently. I don’t have a grand plan for this. Maybe I’ll coach again (I used to own a coaching business). Maybe I’ll help young entrepreneurs. Maybe I’ll start another software company (probably not). I just know that sharing what I’ve learned is valuable, and I enjoy it.  Plus, it keeps my options open. It’s always good to have an audience and be known. If you’re building something and want to avoid years of trial and error, stick around. I’ve got a few ideas to share.   Curious why I named this channel 5ForFifty?  Here’s what I believe: https://youtu.be/taeJ95dCwcw - Jonathan

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5 Years to Create a Business That Transforms Your Life

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