Brand & Market - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host
  • 5.0 (13)
  • Marketing
  • Updated Weekly

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

  1. 5d ago

    113: How To Actually Create Content with Your Short-Term Rental Brand Strategy

    You’ve got your brand strategy, you’ve determined your content pillars, but getting started with creating content still feels… next to impossible. In today’s episode, I’m showing you how I take a brand strategy and turn it into actual reels, carousels, stories, and more that your ideal guest will actually care about. I’ll show you how to stop treating content pillars as just topics and start using them as a means to generate endless content. Time-stamps: Start with the guest in mind (2:13) Breaking down content pillars to create content (6:03) 20% off Lodgify (11:29) Content for a personal brand in hospitality (12:33) Layer in your brand voice (17:25) Utilize b-roll footage (19:56) The content formula (22:18) Mentioned in This Episode: Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Episode 111: Building Your Dream STR Portfolio with Zack Metcalf: podcasts.apple.com/us/podcast/111-building-your-dream-str-portfolio-with-zack-metcalf Episode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-through Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

  2. Sep 2

    112: What We’d Do If We Took Over Your Instagram Tomorrow [Short-Term Rental Instagram Audit]

    How are you marketing your short-term rental on Instagram? In today’s episode, I’m walking you through a mini audit and what I’d do if I took over as your social media manager tomorrow. We’re diving into every detail of your account setup and content, plus how to create an easy booking process for your ideal guest. Time-stamps: Name field (3:45) Bio (6:36) Profile photo (8:38) Link (10:47) Highlights (14:10) Pinned posts (20:05) Overall feed (23:14) Calls to action (24:12) Brand consistency (25:25) The content gap analysis (26:26) Using b-roll content (27:16) The 10-second stranger test (29:52) Mentioned in This Episode: 30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!

  3. Aug 26

    111: Building Your Dream STR Portfolio with Zack Metcalf

    Description: How does a multi-passionate entrepreneur build their dream brand and portfolio? In today’s episode, I’m chatting with friend and client Zack Metcalf. Zack has been my client for two projects, including his micro-resort in Joshua Tree as well as building a community-focused platform for men’s self-improvement. Time-stamps: Meet Zack Metcalf (1:48) Zack’s first property and its evolution (2:53) The micro-resort name change story (9:46) Incorporating core values into the brand (14:49) How brand strategy impacted the rest of the project (17:24) Zack’s next big property, Stone Tavern (20:43) Building a partnership with an international company (30:44) How lessons from INTRVL apply to Stone Tavern (33:28) Zack’s latest project, LNGLIV (35:08) Mentioned in This Episode: Action Academy Podcast Episode: actionacademypod.com/from-a-400k-career-to-a-240-acre-micro-resort Zack Metcalf Instagram: instagram.com/zackmetcalf_ Stay INTRVL: stayintrvl.com Stay INTRVL Instagram: instagram.com/stayintrvl LNGLIV: lngliv.com LNGLIV Instagram: instagram.com/lng_liv Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  4. Aug 20

    110: 5 Ways to Integrate Your Brand Into Your Short-Term Rental Property

    Want to bring your brand to life inside your rental property? In this episode of the short and sweet summer series, I’m sharing 5 ways that you can incorporate your brand into the physical space of your short-term rental. Time-stamps: Welcome mat (1:19) Coffee mugs (2:09) Guidebook and guestbook (3:12) Souvenirs (4:19) Memorable photo moment (5:02) Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  5. Aug 19

    109: A Birthday Episode with My Son, Emerson

    Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson, for his 4th birthday! Enjoy this short and sweet talk about his favorite memories from being three, what theme he wants for his birthday party, and his plans for when he grows up. Time-stamps: Meet the birthday boy (1:09) Emerson’s favorite thing about being three (1:25) Why Emerson loves our property, Luna (1:56) One of my favorite Emerson memories from this past year (2:55) This year’s birthday theme (4:00) What Emerson wants for his birthday gifts this year (4:50) What Emerson wants to be when he grows up (5:44) Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  6. Aug 12

    108: Marketing Your Short-Term Rental Property with Yada AI

    Want to make your marketing strategy a little smarter? In this episode of the short and sweet summer series, I’m sharing how one of my clients is using Yada AI technology to directly reach out to his guests and secure more bookings. Plus, I’m sharing my favorite features of Yada, including the SMS text message marketing capabilities. Time-stamps: Incorporating Yada AI into a portfolio marketing strategy (2:02) Reaching out to guests to book directly (3:14) Tracking when guests are likely to book (4:03) Split up your marketing strategy based on each property (5:41) Securing longer bookings during the off-season (6:33) Mentioned in This Episode: Yada AI: yada.ai Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  7. Aug 5

    107: My Short-Term Rental Revenue Management Experience

    How do you react when booking is slow and revenue is down? In this episode of the short and sweet summer series, I’m being open and honest about the slow traction that we’ve had on two of our properties. Plus, our experience with hiring a revenue manager to hopefully get our listings back on track. Time-stamps: How the hosting experience has changed in 2026 (1:24) Deciding to hand over the responsibility of revenue management (2:51) Lowering rates to raise occupancy (4:38) Revenue management results at our Luna rental (6:53) Mentioned in This Episode: Stay at Elysian (Luna): stayatelysian.com The Commonwealth: airbnb.com/rooms Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  8. Jul 29

    106: The Search For Our Dream Montana Short-Term Rental Property with Laurie Henry

    What all goes into finding a short-term rental property? Today, I’m chatting with my aunt Laurie Henry and sharing a behind-the-scenes look at our search to find her dream property in Montana. We’re discussing the properties we’ve seen so far, including the ones that have broken our hearts and the ones we still have hope for. Time-stamps: Laurie’s long-term rental history (1:37) Laurie’s current management portfolio (4:01) Our worst tenant stories (4:36) Why Laurie is looking for a property in Montana (10:59) The story of the heartbreaker house and other potential properties (13:58) 20% off your annual subscription of Lodgify (22:58) The second trip to Montana and the renovated church (25:37) The house with wow-factors and a view (35:07) Lessons learned from the trips to Montana (39:35) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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About

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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