The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

  1. 1D AGO

    Why Every New Short-Term Rental and Airbnb Should Have a Pre-Launch Waitlist

    Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy behind having a short-term rental waitlist before the property officially launches, and how doing so will drive up your bookings. Time-stamps: Stop waiting for it to be perfect (1:56) Understanding what a waitlist is and what it isn’t (5:45) Drive early bookings with your waitlist (8:51) How to build your waitlist (9:51) Short-Term Rental Marketing Quiz (12:13) Making your waitlist a brand builder (12:49) Systems for running your waitlist (16:16) Mentioned in This Episode: Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz 50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    21 min

  2. FEB 11

    Why Now is the Right Time to Implement a Direct Booking Site for Your Short-Term Rental

    Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response. Time-stamps: Recent changes to Airbnb fees (1:51) How the fees are impacting my properties (5:55) Short-Term Rental Marketing Quiz (10:56) Will all hosts eventually have to pay the larger fee? (11:33) The solution is a direct booking site (15:41) Mentioned in This Episode: Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97 Airbnb Service Fees: airbnb.com/help/article Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    19 min

  3. FEB 4

    Social Media Content Planning for Your Short-Term Rental

    Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings. Time-stamps: Does your short-term rental have to be on social media? (1:14) Picking the right platform for your social media content (3:59) Picking a sustainable posting cadence (8:07) Short-Term Rental Marketing Quiz (10:19) Where to get started with posting (10:56) Recording B-roll and other video content (14:03) Narrowing down your content pillars (16:18) Mentioned in This Episode: Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97 How I’ve Earned A Perfect 5-Star Rating On My Rental Property: brandandmarket.co/blog/how-ive-earned-a-perfect-5-star-rating Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    22 min

  4. JAN 28

    Ready To Book: Elysian Airbnb Case Study [Part 4]

    Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date.  Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site! Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlist Time-stamps: Luna’s flooring installation (2:09) The final thing on our to-do list (8:26) Short-Term Rental Acquisition Checklist (9:20) Putting finishing touches on the kitchen cabinets (10:12) Lessons from the final days of construction (12:01) Pivoting on design decisions (13:22) One last electrical issue (17:17) Almost ready to book (18:26) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Elysian on Instagram: instagram.com/stayatelysian Stay at Elysian waitlist: brandandmarket.myflodesk.com/elysian-waitlist Episode 73 Elysian Airbnb Case Study [Part 3]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-study Episode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-study Episode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian

    21 min

  5. JAN 21

    Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph

    What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand.  Time-stamps: Get to know Ian Joseph (1:37) Investing in West Virginia (3:30) See the value where others might not (7:48) Overcoming doubt and managing risk (10:30) Acquiring properties with a banking background (17:57) Short-Term Rental Acquisition Checklist (28:22) Building relationships with local communities (29:14) Finding the land and developing a micro-resort (33:15) From residential to commercial real estate (39:09) Building a personal brand from a wide range of experience (43:20) Be the best in your brand and market (47:03) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist “The War of Art” by Steven Pressfield: a.co/d/a9eH8xs Connect with Ian:  Instagram: instagram.com/ijoseph09 Email: ian@staywithbranch.com Stay with Branch on Instagram: instagram.com/staywithbranch The Billy Motel on Instagram: instagram.com/thebillymotel Sign up for the Stay with Branch email list to receive $50 off your first stay in Berkeley Springs: staywithbranch.com Connect with Ali:  Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    50 min

  6. JAN 14

    Here's the Must-Have Tech You Need For Your Short-Term Rentals

    Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink.  Time-stamps: Schlage Smart Lock (2:15) Google Home (5:28) Lodgify (9:52) Starlink (11:32) Mentioned in This Episode: Schlage Smart Lock: schlage.com Google Home: home.google.com Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali:  Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

    19 min

  7. JAN 7

    A Behind-The-Scenes Look at My 2026 Short-Term Rental Marketing Strategy

    Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year.  Time-stamps: Analyzing current social media trends (2:58) 2026 influencer strategy (8:28) Leveraging local partnerships (12:16) Short-Term Rental Acquisition (15:43) Additional affiliate income from within our rentals (16:35) Taking advantages of services via The Host Co. (19:23) Pulling guests to your direct booking site (21:50) SEO vs. GEO (26:25) Waitlist and email marketing strategy (29:44) Mentioned in This Episode: Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist Connect with Ali:  Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    35 min

  8. 12/31/2025

    Branding for Your Short-Term Rental: The Homestead at Cunningham Creek [An Airbnb Branding Case Study]

    Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property. Time-stamps: The story behind the name (2:13) Creating themes through branding (7:55) Understanding our ideal guest avatar (10:39) What differentiates our rental from others nearby (14:44) How the brand theme is reflected in the interior design (20:05) Brand visuals and the intentional design decisions (22:45) Incorporating brand visuals throughout your property (26:11) Mentioned in This Episode: The Homestead at Cunningham Creek on Airbnb: airbnb.com/rooms The Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatcc The Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creek Connect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co

    31 min
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About

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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