The Brand & Market Podcast - Turning Airbnb Listings into Legacies

Ali Haney, AirBnb Host
  • 5.0 (13)
  • Marketing
  • Updated Weekly

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

  1. 4d ago

    105: Taking Over a Short-Term Rental Listing With Existing Reservations

    What do you do when purchasing a property that is already a short-term rental? In this second episode of the short and sweet summer series, I’m sharing my recommendations for taking over an existing listing and what we’ve previously done in this situation. Time-stamps: The surprise booking on closing day (1:10) Allow the previously booked reservations to continue (2:13) Cancel the previous reservations and send them your link to re-book (3:23) Cancel the previous and start completely fresh (4:32) 20% off your annual subscription of Lodgify (4:43) Another solution through our property management system (5:55) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  2. Jul 15

    104: The Best Property Management System For a Custom Direct Booking Site

    What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a number of property management systems in terms of the best user experience and site customization. Time-stamps: My experience with property management systems (1:51) How we build custom direct booking sites (4:12) 20% off your annual subscription of Lodgify (5:35) Adding code to your custom site (6:37) Not all property management systems are created equal (7:31) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  3. Jul 8

    103: How I Use 5-Star Reviews To Market My Short-Term Rental

    Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story. This episode originally aired as episode 53 on July 23, 2025. Time-stamps: Why you need to ask for 5-star reviews (5:56) How to ask for a 5-star review (10:19) 20% off your annual subscription of Lodgify (13:30) What to do with your 5-star reviews on Airbnb (15:37) Reviews aren’t just for marketing (18:24) When you earn less than 5 stars (19:58) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  4. Jul 1

    102: Bringing Your Short-Term Rental To Life With Brand Activations

    You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands. Time-stamps: Wednesday Wins (0:50) Defining brand activations (2:09) Examples of brand activations (3:40) How my clients have done brand activation (8:23) 20% off your annual subscription of Lodgify (14:15) Brand activation for boutique hotels (15:16) Brand activation for personal brands (19:52) Creating your own brand activations (22:14) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Acadia Evergreen Retreat: acadiaevergreenretreat.com The Homestead at Cunningham Creek on Airbnb: airbnb.com/room Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  5. Jun 24

    101: Email Marketing For Your Short-Term Rental: Is StayFi Worth It?

    When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well. Time-stamps: Wednesday Wins (0:57) What is StayFi and how do rates work? (2:15) Why StayFi isn’t the best for your branding (5:55) Could StayFi hurt your deliverability rates? (7:27) 20% off your annual subscription of Lodgify (10:20) You can’t connect with guests before they book (11:27) StayFi vs. traditional email marketing platforms (13:33) Would I choose StayFi or a traditional platform? (17:52) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify 50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market Episode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026 Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  6. Jun 17

    100: Celebrating 100 Episodes of Brand & Market!

    Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast. Time-stamps: Listener voicemails (0:42) A podcast just wasn’t for me (5:05) I started the Ali Rae Haney Show (7:41) 20% off your annual subscription of Lodgify (13:07) Hiring Gaffin Creative and re-branding to Brand & Market (14:09) The Podcasting for Business Program changed my entire trajectory (17:12) Hitting my stride with the podcast (20:30) What’s next? (23:30) Client shout-outs (24:15) Mentioned in This Episode: Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Episode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-rule Oversubscribed by Daniel Priestley Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  7. Jun 10

    99: Steal This Manychat Funnel for Your Short-Term Rental

    Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (0:48) Wednesday Wins (2:15) Using Manychat (5:01) My favorite feature in Manychat (6:50) Create a local guide with insider knowledge (9:33) 20% off your annual subscription of Lodgify (13:16) Offer a discount code (14:19) Share a giveaway code (19:08) Mentioned in This Episode: Manychat: manychat.com Leave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarket Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Aligned Hospitality Management: ​​alignedhm.com Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

  8. Jun 3

    98: Marketing Your Short-Term Rental In 2026: The Spider Web Strategy

    Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (1:00) Wednesday Wins (3:26) What’s changed about marketing (5:45) The marketing spider web model (7:40) The discovery phase (10:20) The trust-building phase (17:02) 20% off your annual subscription of Lodgify (20:48) The conversion phase (31:08) Continue to market after they’ve booked (38:40) Mentioned in This Episode: Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarket Episode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-my Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify Sweet Adventures: Boutique Vacation Rental Management: sweetadventures.net Seth Bolt: instagram.com/drsethbolt Tori Bolt: instagram.com/toribolt Connect with Ali: Website: brandandmarket.co Instagram: instagram.com/brandandmarket.co Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

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About

A podcast for Airbnb hosts who want more than just bookings—they want a brand that guests remember. Hosted by Ali Haney, a Superhost for over six years with 200+ 5-star reviews, each episode dives into the real-world strategies that turn short-term rentals into standout experiences. You’ll get practical insights on branding, marketing, and guest experience that help you increase nightly rates, attract your ideal guests, and make your Airbnb business work for you. Plus, hear from experts in real estate, design, and hospitality sharing tips you can implement right away. No fluff. No guessing. Just actionable advice for Airbnb hosts ready to elevate their listings and create a business that lasts.

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