The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

Laura Haley
  • 5.0 (20)
  • Marketing
  • Updated Weekly

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.  In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.  We officially launch Jan 11th 2024! Episodes are out every Thursday after. 

  1. 3h ago

    Stay Organized: The BEST Business Systems for Travel Content Creators | Ep 132

    👉 Get the Creator to CEO Playbook for $5 You don't need another content strategy. You don't need another trending Reel. And you definitely don't need 47 open tabs, six Notes app lists, and random ideas living in your Instagram DMs. If you're a travel content creator who feels busy all the time but still wonders why your business isn't growing, this episode is your wake-up call. Because chances are... you don't have a content problem. You have a business systems problem. In this episode, I'm breaking down exactly how to build an Operations Hub—the boring backend system that actually helps you make more money, stay organized, and finally start running your creator business like a CEO instead of constantly putting out fires. Yes, it's boring. Yes, it works. In this episode, you'll learn: Why most travel influencers don't actually have a content problem—they have an infrastructure problem.What an Operations Hub is (and why every creator needs one).How to organize your business using Asana, Notion, Google Sheets, or whatever works best for your brain.The three things every Operations Hub should track.How to stop recreating content from scratch every week.The simple weekly operating rhythm that actually moves revenue.How to organize leads so you stop letting opportunities go cold.Why building boring business systems is one of the biggest business hacks successful creators use.The mindset shift from creator to CEO that changes everything.Resources Mentioned Asana ( myfavorite free project management tool)Notion (great alternative if it fits your workflow better)Google SheetsNotes AppAirtable 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  2. Jul 23

    Things I Do the Second I Want to Quit My Business and Become a Barista | Ep 131

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️ Some days you're the smartest, most beautiful person to ever grace the earth. Other days you want to crawl into the back of a dumpster and hope somebody sets it on fire. This is an episode for the second kind of day. Okay so. Real talk: running your own travel creator business does not come with a "smartest and most beautiful person alive" setting every single day. Sometimes it comes with a "maybe I should just go polish up my resume and see if I could even get hired as a barista" setting. And if you've never had a barista day, congratulations, I don't believe you. In this episode I'm walking you through exactly what I do when I hit one of those days — when the highs are high, the lows are LOW, and I genuinely consider giving it all up for a full-fledged coffee bar situation instead. This is not a "hustle harder" pep talk. This is the actual toolkit I use to get myself off the floor and back to running my travel influencer business like the boss I am 80% of the time. We're talking: Why baristas get up at 4 AM and what that has to do with anything (spoiler: it's about structure, not caffeine)Letting yourself actually feel the barista feelings instead of toxic-positivity-ing your way past themWhy your best ideas never happen while you're sitting at your computer — get the f**k outThe Parkinson's Law trick I use to get killer work done before 3 PM so I can have my whole evening backMy feel-good folder — the one piece of proof that you've won before and you'll win againScheduling movement, changing your environment, and giving yourself something (anything) to look forward toWhy phoning a friend in the business-building world might be the most underrated business hack nobody's talking aboutLetting yourself do the "unnecessary" fun work — yes, even the mean-girl-style carousels — because it gets you excited to come backThis episode is basically permission to have a bad day, followed by an actual plan to get out of it. Because knowing how to create good content and knowing how to run a content creation business are two completely different skills — and nobody's talking about the second one. Except me. 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  3. Jul 16

    6 Things I'd Do Differently Starting My Creator Business From Scratch | Ep 130

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️  I had to build my creator business all over again, I'd make way fewer things... and a whole lot more money. Seriously. There are so many things I spent time worrying about that didn't actually grow my business. Looking back, there are only a handful of things that truly moved the needle, and if I were starting from zero today, I'd ignore almost everything else. In this episode, I'm sharing the six things I'd do differently so you can skip some of the mistakes, avoid productive procrastination, and build a creator business that actually pays you. Whether you're building a UGC business, growing a travel content business, or working toward becoming a full-time creator, these are the lessons I wish someone had told me years ago. In this episode, we talk about:  Why following too many business experts slows your progress  How to choose one content platform and stay consistent  The backend systems every creator should set up from day one  The handful of tasks that actually generate revenue  Why networking creates more opportunities than posting more content  How to stop wasting hours creating content that doesn't lead to monetization  The biggest mindset shift that helped simplify my business If I could give you one piece of advice... Figure out how you've made money before. Then keep doing those things. It's honestly that simple. Not easy—but simple. Too many creators assume they need more content, another strategy, or another course when what they actually need is to repeat the activities that already produce results. Resources Mentioned  Toggle (time tracking)  Claude AI  Google Sheets  Canva  👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  4. Jul 10

    How to Get More Brand Deals & Sales with THIS Instagram Strategy | Ep 129

    Okay. Listen. If you've been spending hours trying to create the perfect Reel while completely ignoring your Instagram Stories... we need to have a chat. In this episode, I'm sitting in the trunk of my car (yes, really) while Alyssa records from what sounds like an actual cave. The audio? Not our finest work. The content? Absolutely worth it. Alyssa Moorhead  host of The DM Sales Gal podcast is the queen of Instagram Stories, DM sales, and helping business owners stop relying on endless content creation to make sales. She shares exactly how she uses simple, five-minute Stories to generate leads, start conversations, and even close $16,000 sales—all without complicated funnels or endless sales calls. If Instagram has started to feel exhausting, this episode will feel like a giant sigh of relief. In this episode, we cover: Why Instagram Stories are often more powerful than Reels for converting followers into clientsThe simple five-minute daily habit that can completely change your lead generationWhat to actually post on Stories (even when you think you have nothing to say)The biggest Instagram Stories mistakes keeping people from buyingHow to turn Story viewers into genuine conversations (without being weird or salesy)The four types of Stories that consistently bring in clientsWhy sharing your client work is more valuable than creating perfect contentHow to build trust without scripts, polished videos, or fancy editingAlyssa's five-step DM sales process that replaces traditional sales callsWhy fewer Story viewers can actually lead to more salesHow to organize and nurture leads without overcomplicating your systemsCalls-to-benefit vs. calls-to-action (this one changed how I think about content)Memorable Moments "You literally don't have five minutes?" That sentence lives rent-free in my brain now... and honestly? It's why I've been consistently showing up on Stories. We also talk about: Why your audience doesn't care if your hair is messy or you're wearing yesterday's T-shirt.Why your business is far more interesting than you think it is.How simply talking about your client work can fill your inbox with inquiries.Why Instagram Stories should feel more like FaceTiming a friend than performing for strangers.Resources Mentioned Alyssa's Free Lead TrackerAlyssa's Five-Step DM Sales FlowCocktails & Close networking communityThe DM Sales podcastConnect with Alyssa Morehead If you loved this conversation (and I know you will), go binge Alyssa's podcast, The DM Sales Podcast, where she shares practical strategies for selling through Instagram DMs, creating Stories that convert, and building a business without complicated sales funnels. You can also find Alyssa on Instagram, where she's showing exactly how she uses Instagram Stories to generate leads and sales in real time. Loved this episode? If this episode gave you that little kick you needed to finally start posting on Stories, I'd love it if you'd: Follow the podcast on Apple Podcasts or Spotify so you never miss an episode.Leave a rating and review—it helps more creative entrepreneurs find the show.Share this episode with the business owner who's spending three hours editing Reels instead of spending five minutes talking to their audience.And if you start showing up on Stories after listening... tag me and Alyssa! We want to cheer you on.Now quit overthinking it. Go make the Story. You've got five minutes. 💛 Instagram Stories for business, Instagram Stories strategy, Instagram marketing tips, Instagram sales, Instagram DM strategy, DM sales, social media marketing, Instagram lead generation, service business marketing, female entrepreneur podcast, online business marketing, Instagram content strategy, sell on Instagram, small business marketing, content marketing, Instagram engagement, sales without sales calls, business growth podcast, entrepreneurship podcast, online coaching business, creative entrepreneur, Instagram tips for entrepreneurs. 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  5. Jul 2

    The Four Things That Actually Grew My Business (June Business Lessons) | Ep 128

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️ Ever catch yourself trying to reinvent your travel creator business when what’s actually working is staring you right in the face? This month I sat down with my my podcast producer Marie from Your Girl Media to unpack our biggest business lessons from June, and honestly, the theme was pretty clear: boring works. Not sexy. Not groundbreaking. Just effective. We talked about the habits, systems, and mindset shifts that are actually moving the needle in our businesses right now—from lead tracking and hiring support to selling through stories and treating your business like a real storefront. If you've been feeling pulled toward shiny new ideas instead of doubling down on what's already working, this episode is your reminder to keep it simple. In this episode, we cover: • Why “boring is profitable” and the simple business activities that create the biggest results • The mistake entrepreneurs make when they keep adding more offers, systems, and complexity • How hiring a virtual assistant changed the game (and why most people don't know how to use one effectively at first) • What happened when Marie finally started using her lead tracker consistently • Why successful businesses iterate instead of constantly reinventing themselves • The mindset shift of treating your online business like a brick-and-mortar store • How to handle pricing, discounts, and boundaries with more confidence • The power of Instagram Stories for lead generation and relationship building • Why showing up online isn't actually about you • Laura's surprisingly simple list of business activities that drive growth • The private newsletter trainings generating high-converting sales conversations • How warm leads convert differently than cold audiences • The difference between growing a business and actually scaling one • Capacity, pricing, and the hidden challenges that come with increased demand • Why entrepreneurs need to brag about their accomplishments more often Key Takeaways: ✨ Boring builds businesses. The activities you want to skip are often the ones producing the best results. ✨ Stop fixing what's not broken. If something is working, your job is usually to improve it—not replace it. ✨ Showing up consistently matters more than showing up perfectly. ✨ Your business doesn't need 100 strategies. It needs a handful of proven actions repeated consistently. ✨ Scaling isn't just making more money—it's increasing revenue while decreasing the amount of time required to earn it. Resources & Mentions: • Michelle ( Our Business Coach) • The DM Sales Gal Podcast with Alyssa • Check out our VA we are obsessed with, Glen ( tell him you came from my podcast!) Connect with Marie: Want more business lessons? Check out Marie's podcast: Your Girl  Want more business lessons from us? You'll love this episode  Follow her on Instagram: @yourgirlmedia 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  6. Jun 25

    127: Legal Mistakes Content Creators Are Making (Protect Yourself Before It's Too Late!)

    What if one missing hashtag, one affiliate link, or one overlooked clause in a contract could cost you thousands of dollars? Yeah. I know. This episode absolutely broke my brain in the best possible way. Today I'm sitting down with Alexis Campisi, attorney and founder of Life & Lemons Legal, who specializes in helping content creators, influencers, and online business owners stay legally protected while building their businesses online. And let me tell you—if you've ever thought, "I'll deal with the legal stuff later," this episode is your sign. From FTC disclosures and affiliate marketing rules to privacy policies, trademarks, LLCs, contracts, and the surprisingly scary things hiding in brand agreements, Alexis is sharing the legal foundations every creator needs to know before something goes wrong. Don't panic. This episode isn't here to scare you out of entrepreneurship. It's here to help you protect the business you're working so hard to build. In This Episode, We Cover: Why "I didn't know" is never a legal defenseThe FTC disclosure rules creators often get wrongWhat affiliate marketers and course creators need to knowWhy every website needs an up-to-date privacy policyThe hidden risks of collecting customer data onlineWhat terms of use and terms of purchase actually doContract red flags every creator should watch forThe truth about usage rights and "in perpetuity" clausesWhy DMs can sometimes become legally binding contractsHow to protect your personal assets with an LLCTrademark mistakes that can force an expensive rebrandWhat content creators should review annually to stay compliantThe legal foundations every online business should haveKey Takeaways ✨ Being gifted a product is still a form of compensation—and disclosure is required. ✨ Privacy policies are living documents that should be updated as your business evolves. ✨ Many creator contracts heavily favor the brand, which is why reading every clause matters. ✨ An LLC helps create separation between your personal and business assets. ✨ Trademark issues can become incredibly expensive if you discover them too late. ✨ Legal compliance isn't about being perfect from day one—it's about building a stronger foundation as your business grows. Resources Mentioned FTC Disclosure GuidelinesPrivacy PoliciesTerms of UseTerms of PurchaseLLC FormationTrademark RegistrationCreator ContractsAffiliate Marketing ComplianceConnect with Alexis: Website: lifeandlemonslegal.com Instagram: @lifeandlemonslegal @abcampisi If you have questions about creator contracts, trademarks, privacy policies, or building a legally sound online business, Alexis is an incredible resource and someone I highly recommend following. Loved This Episode? Make sure you're following the podcast on Apple Podcasts and Spotify so you never miss an episode. And if this conversation made you immediately want to go update your privacy policy (same), send it to a creator friend who needs to hear it. Because protecting your business today is a whole lot easier than fixing a legal mess tomorrow. Happy creating. 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  7. Jun 18

    126: Why Brand Deals Shouldn't Be Your Entire Travel Content Business

    Sign up for Travel Payouts and and get a bonus of up to $100 👉 SIGN UP HERE  Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan today What happens if your brand deals dry up tomorrow? Not in a dramatic, end-of-the-world way. Just a normal slow season. A budget cut. A campaign that gets postponed. A client who ghosts after saying, "We'll circle back." If that thought makes you uncomfortable, this episode is for you. Too many successful travel creators have built businesses that look solid on the outside but rely almost entirely on rented income. Brand deals can be lucrative, but they're still income streams that someone else controls. And if brand deals are your only revenue source, you're not really running a business—you're running a very successful freelance operation. In this episode, I'm breaking down why every travel creator needs owned income alongside brand partnerships and how to start building revenue streams that you actually control. In This Episode: Why brand deals are "rented income" (and why that's a problem)The difference between rented income and owned incomeHow to create more stable travel creator income streamsWhy an email list is the foundation of every sustainable travel creator businessThe simplest way to start building travel influencer passive incomeHow to identify products, services, or offers hiding inside your existing contentQuestions to ask yourself before creating a course, membership, or digital productWhy waiting until you need additional revenue is already too lateHow successful creators build long-term travel influencer income beyond sponsorshipsMentioned in This Episode: Sign up for Travel Payouts and and get a bonus of up to $100 👉 SIGN UP HERE  Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan today Key Takeaway Brand deals should be part of your business—not the entire business. The creators building sustainable, long-term wealth aren't just negotiating bigger sponsorships. They're building owned assets, owned audiences, and owned income streams that continue generating revenue regardless of what brands decide to do this quarter. If you've already mastered brand partnerships, the next level isn't more content. It's building a business. Ready to Take the Next Step? If this episode got you thinking about your own revenue strategy, send me a DM on Instagram and tell me: What's one thing you could create that you would actually own? And if you're ready to build a travel creator business that isn't dependent on your next brand deal, come join us inside The Travel Creator Business Plan. Happy creating. ✈️ travel influencer income, travel influencer passive income, travel creator income streams, travel creator business, creator revenue strategy, travel creator monetization, creator-owned revenue, travel creator coaching, affiliate marketing for travel creators, creator business growth 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  8. Jun 11

    125: Travel Creator Business Lessons From My Highest Revenue Month Ever

    Sign up for Travel Payouts and and get a bonus of up to $100 👉 SIGN UP HERE  Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan today Today, I'm pulling back the curtain on one of my highest-income months ever and sharing the business lessons that came with it. From unexpected income streams and client conversions to content positioning, productivity, and the mindset shifts that helped me grow, I'm walking you through exactly what happened and what I'm taking with me into the next season of business. If you're building a travel creator business and wondering how to increase your revenue without adding more to your plate, this episode is for you. In This Episode: What actually contributed to my highest-income monthWhy looking at your data matters more than chasing new strategiesThe surprising timeline behind client conversionsWhy travel creators need to share more of their behind-the-scenes workThe shift from content strategist to revenue strategistHow I evaluate content through a revenue-generating lensThe importance of focusing on income-producing activitiesThe lesson I learned about travel creator income streamsWhy "boring" business activities often create the biggest resultsMy new daily sales habit that's helping move the needleHow EFT tapping helped me manage stress, imposter syndrome, and anxietyWhy I do my best work when I have travel plans on the calendarThe "Save the Day" practice that's helping me avoid burnoutKey Takeaways for Travel Creators One of the biggest lessons from this month was realizing that revenue doesn't always arrive the way you expect it to. While I was focused on growing one area of my business, some of my biggest wins came from completely different travel creator income streams. Another reminder? Content alone isn't the goal. Revenue is. Every piece of content should support a larger business objective. Whether you're creating content for brand partnerships, affiliate marketing, digital products, services, or UGC, the question isn't "What should I post?" It's "How does this support my business goals?" The most successful travel creator businesses aren't built on doing more—they're built on doing the right things consistently. Sign up for Travel Payouts and and get a bonus of up to $100 👉 Sign up HERE  If this episode resonated with you, send me a DM on Instagram @travelcontentwriting and tell me: What's one thing you're doing this week to "save the day"? And if your email marketing systems feel like a complete nightmare behind the scenes, reach out. Helping creators simplify their email funnels, automations, and revenue systems is literally what I do. 👉 Snag the Birthday Sale HERE 🎂!!!!! Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

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About

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.  In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.  We officially launch Jan 11th 2024! Episodes are out every Thursday after. 

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