The Travel Creator: Tips For Travel Influencers

Laura Haley
  • 5.0 (20)
  • MARKETING
  • UPDATED WEEKLY

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.  In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.  We officially launch Jan 11th 2024! Episodes are out every Thursday after. 

  1. 5D AGO

    119: The #1 Social Platform Travel Creators Are Avoiding (That Makes You Money)

    If you’re a travel creator relying only on Instagram for your social media growth… you might be missing a massive opportunity. In this episode, I’m joined by Rachael Perry, a social media strategist who’s breaking down why LinkedIn is one of the most underrated platforms for travel creators right now — and how it can actually bring you inbound leads, brand deals, and real business growth. We talk about why followers don’t matter as much as you think, how to create more touchpoints with your audience, and the simple way to start showing up on LinkedIn without overcomplicating it. If you want to grow your social media as a travel creator and turn your content into a business… this one’s for you. We are diving into this episode..  Why LinkedIn for travel creators is a major opportunity for social media growth  How to grow beyond Instagram with a smarter content strategy Why engagement > followers in 2026  How to build an inbound strategy for brand deals and leads  What to post on LinkedIn as a travel creator  How to connect with decision-makers (not just marketers) Easy ways to repurpose content for better social media growth Common mistakes hurting your growth (and how to fix them)  How to optimize your profile for lead generation Why consistency is key to growing on LinkedInConnect with Rachael: Instagram: @chateaumarigold Connect with Rachael on LinkedIn Do you need a Social Media Weather Report? Click HERE  👀 🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    46 min

  2. APR 23

    118: How to Turn Your Old Content Into Income (Yes, Really)

    Join Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE Guess what guys..you don’t need more content to make more money. You can start getting paid from the content you already created. Today we’re flipping the script. Because while everyone else is screaming “post more, create more, do more,” we’re doing what we do best over here: less, but better. If you’re a content creator or travel influencer sitting on months (or years) of content… this episode is your wake-up call. That content? It’s not dead. It’s not outdated. It’s not “just sitting there.” It’s unpaid. And we’re fixing that. We’re diving into how to actually unlock content monetization from what you’ve already made—so you can get paid to travel without burning out trying to keep up with the content hamster wheel. What You’ll Learn Why creating more content is NOT the fastest path to making more moneyHow to audit your existing content (yes, I know… but it matters)The easiest way to start earning passive income with affiliate linksHow to turn old posts into email marketing that actually convertsWhy your email list is your biggest power move as a travel influencerHow your top-performing content is basically free market researchSimple ways to turn past content into paid products (without overcomplicating it)🔥 Key Takeaways 1. More content ≠ more money More conversion is what actually pays you. And that doesn’t require new content. 2. Your old content is a goldmine If it performed well once, it can perform (and convert) again—with the right strategy. 3. Affiliate links are the lowest lift win Seriously. Brands hand these out like candy. Add them to your existing content and start earning. 4. Email is where the money is If you’re not building an email list yet, you’re leaving money—and brand deals—on the table. 5. Your audience is already telling you what to sell Your saves, shares, and DMs? That’s your product roadmap. Alright, go make some extra cash from content you’ve already created. I’ll see you next week. 🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    11 min

  3. APR 16

    117: How to Create Scroll-Stopping Hooks as a Travel Creator

    Today we’re doing something fun: an episode swap with the Paid to Travel Podcast hosted by Maddy Garrett. If you’ve ever wanted to level up as a content creator or UGC creator, this episode is packed with actionable advice—especially when it comes to one of the most important skills for landing brand deals: creating powerful hooks. 🎧 What You’ll Learn In this episode, Maddy breaks down exactly:  What a hook is and why it’s critical for UGC success  How to create hooks that stop the scroll in the first 2–5 seconds  The psychology behind pain point marketing and desire-based content How to speak directly to your target audience as a UGC creator Real hook examples you can use for your next video  How to create curiosity gaps that keep viewers watching  How better hooks lead to higher-performing content and more brand deals🌍 Want to connect with Maddy?  Maddy Garrett is a successful UGC creator who has generated six figures creating travel and outdoor content. She’s helped thousands of students start their own UGC businesses and get paid to travel. 🎧 Listen to more from Maddy on the Paid to Travel Podcast 📺 Watch Paid to Travel on Youtube 📱 Follow Maddy on Instagram: @maddyoutdoors.coach content creator, ugc creator, how to create hooks, brand deals, ugc, user generated content, ugc ads, social media marketing, content strategy 💬 Final Note I'll be back next week, but in the meantime, this episode is your crash course in creating high-converting hooks that can transform your UGC content and help you land more brand deals. 🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    16 min

  4. APR 9

    116: Why Viral Content Creators Aren’t Making ANY Money

    Join Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE Hot take: your follower count is not the reason you’re broke as a creator.  If you’ve been obsessing over how to grow on Instagram or trying to go viral thinking that’s the key to becoming a Full Time Creator… we need to talk. Today, I’m a little fired up in this episode Because I need you to hear this, followers do not equal money. And the sooner you stop building your entire strategy around that idea, the sooner you can actually start to make money as a content creator. I’m coming to you as someone who works behind the scenes in creator businesses every single day, and I’m telling you right now: I know creators with 100K+ followers who are barely making anything… and creators with under 2K followers who are bringing in consistent income. So what’s the difference? It’s not growth. It’s not going viral. It’s not posting more. It’s strategy. ✨ What We’re Getting Into: Why chasing followers won’t pay your rent (and what actually will)The truth about becoming a Full Time Creator (hint: it’s not about numbers)How to grow on Instagram without making it your entire personalityWhy “going viral” is not a business modelThe biggest mistake travel creators make when trying to monetizeHow to make money as a content creator without waiting on brandsReal, sustainable travel creator income streams you can start nowWhat it actually looks like to quit your job and become a travel content creatorLet me say this louder for the people in the back: You do not need 10,000 followers to make money. You do not need brand deals to validate your business. And you definitely do not need to wait around for the algorithm to pick you. That whole narrative of: “Grow your audience → get brand deals → make money → repeat” …it’s not wrong, but it is the hardest way to do this. Because here’s a wild concept—you can make money without a massive audience and that is what we are talking about today.  🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    19 min

  5. APR 2

    115: Is TikTok Dying in 2026? Here’s What to Do if Your Income Depends on It

    Is TikTok dying?  Today, I’m breaking down what’s actually going on with TikTok right now—from the ongoing TikTok ban conversation to the shifts in reach, content style, and creator burnout. This is not me telling you to panic or delete the app. It’s me giving you the real strategy behind what it means to be a content creator in 2026. If you’re trying to become a full time creator and relying on TikTok for your monetization, this episode is your wake-up call. Because TikTok might not be dead… but it’s also not something I’d build my entire business on. What I Cover: My honest take on “is TikTok dead?”What’s really happening with the TikTok ban in the U.S.Why TikTok still works—but feels more unpredictable than everThe biggest mistake I see content creators making right nowWhy relying on one platform is risky for your monetizationThe difference between building on “rented land” vs. owned platformsHow I’d protect my business if TikTok disappeared tomorrowKey Takeaways: I don’t see TikTok as a home—I see it as a tool for growthI don’t own my audience on social media (and neither do you)If I want sustainable monetization, I need owned platformsEvery piece of content I post should lead somewhere deeperBuilding a business > just being a content creatorResources & Next Steps: Start an email list (even if it feels early)Create a simple lead magnet to turn followers into subscribersAudit where your audience actually livesLoved This Episode? Share this with a friend who’s been worried about the TikTok BanLeave a rating & review on Apple Podcasts or SpotifyTag me and let me know your biggest takeaway is TikTok dead, TikTok ban, content creator, full time creator, monetization, is TikTok dying? 🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    9 min

  6. MAR 26

    114: Answering Your Top Questions: UGC, Brand Deals, & Making Money as a Travel Creator

    Today I’m pulling back the curtain on real questions coming straight from inside my community—and giving you the honest answers you actually need (not the fluffy internet ones). We’re talking everything from brand deals and pitching, to building content creator income streams, to whether you actually need a website as a UGC creator. Because here’s the truth:  Knowing how to create content and knowing how to run a business as a full time creator are two completely different skill sets—and most people are only learning one. ✈️ What We Cover → Do you actually need a website as a UGC creator? → Where to sell your digital products (like travel guides) → How to pitch brands + land brand deals without wasting time → The smartest way to build content creator income streams → Lead magnets that actually convert → How to find brands that will pay you → The biggest mistake creators make when trying to grow 💡 Key Takeaways  You don’t need everything set up perfectly to start making money  Your time is your most valuable asset—protect it  Your audience will literally tell you what to sell (if you ask) Brand deals, UGC, and digital products should all work together as income streams  Growth is easier when you stop trying to “go viral” and start getting in the right rooms 🔥 Mentioned in This Episode  Building UGC creator portfolios (without overcomplicating it)  Using email platforms like Kit to grow + sell  Creating scalable content creator income streams Transitioning from creator → thought leader → business owner  🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    17 min

  7. MAR 19

    113: Steal This Newsletter Strategy That Makes Top Travel Creators Money

    Okay, creators… we need to talk about the most underrated growth tool you are absolutely sleeping on: your email list. In this episode, I’m joined by the incredible Jessie (aka your travel blogging fairy godmother), and we are diving deep into newsletter for creators, email marketing, and exactly how to start a newsletter that actually grows your business. Jessie has been in the game since 2011 (!!!) and has built a multi-offer, multi-platform empire—and spoiler alert: her email list is the backbone of it all. We’re breaking down how to grow your newsletter, why your email list is more valuable than your followers, and how to turn subscribers into actual income (yes, even if you don’t have a product yet). And if you’ve ever thought “I’ll start my email list later”… consider this your sign that later is now. 💡 What We Cover: Why email marketing is the most stable and profitable platform you ownThe biggest mistake creators make when starting an email listHow to start a newsletter (even if you’re overwhelmed or short on time)The easiest way to send emails without creating more content (hello RSS hack)Jessie’s highest-converting lead magnets (and why they work)How to turn your newsletter for creators into a revenue streamWhat to send after someone joins your list (welcome sequences made simple)The perfect balance between nurturing vs. selling in your emailsHow to use your email list to land brand deals + sponsorshipsWhy shorter emails = better results (yes, really) If this episode lit a fire under you and you’re ready to finally start (or actually stay consistent with) your newsletter… I’m hosting a live training on how to create a newsletter for creators that’s as easy as sending a text message 👀 👉 DM me “newsletter” on Instagram @travelcontentwriting to get on the waitlist and come hang out live, ask questions, and build your email list the right way. 🌍 Connect with Jessie Her website: jessieonajourney.com Follow on Instagram 🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    50 min

  8. MAR 12

    112: The 12 Month Roadmap to a Legit Travel Creator Business

    Join Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE Today, I’m breaking down my 12-month roadmap for turning your creator brand into a real, scalable business. Month by month, I’ll walk you through what to focus on so you can stop winging it and start building something that supports your remote work lifestyle and long-term digital nomad freedom. Whether you’re a travel creator wanting more brand deals, scalable income, or a business that runs beyond just posting, this roadmap will show you exactly where to start. In this episode, I cover: Why most content creators stay stuck in “posting mode” instead of CEO modeThe first 3 months every travel creator should focus on to build a solid foundationHow to create a clear brand identity (so people instantly know what you do)The 5 goals that should guide your entire year as a creatorWhy organizing your content strategy is the fastest way to growHow to stop chasing shiny opportunities that don’t move your business forwardThe shift from “creator” to business owner that supports real remote work incomeIf you want a sustainable creator career that supports your digital nomad lifestyle, you need more than content—you need a plan. And this episode will help you build one. 🎧 Talented A.F. Podcast Production by Your Girl Media 📲 Follow: @yourgirlmedia 💻 Visit: www.yourgirlmedia.com Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

    16 min
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About

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.  In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.  We officially launch Jan 11th 2024! Episodes are out every Thursday after. 

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