What if the marketing content you create today was still bringing in leads, clicks, affiliate income, and clients a year from now? Because that's exactly what Pinterest can do. And if you're anything like me, you've probably been treating Pinterest like that app you open when you're planning a trip, redecorating your apartment, or convincing yourself you'll start meal prepping next week. But after this conversation with Pinterest strategist Laura England, I'm officially reconsidering everything. In this episode, we're talking about why creators, travel bloggers, business owners, coaches, and service providers need to stop chasing one-hit-wonder content and start building marketing assets that compound over time. Laura shares how she grew a Pinterest account from virtually zero to over a million monthly impressions, why Pinterest works more like Google than Instagram, and the exact strategy she uses to help clients generate long-term traffic without posting 24/7. If you've been relying entirely on Instagram, TikTok, or short-form content to grow your business, this episode might just change your marketing strategy forever. In This Episode, We Cover: Why Pinterest is one of the most underrated marketing platforms in 2026The difference between short-term marketing and sustainable marketingHow Pinterest traffic compounds over timeWhy creators and business owners should think like search engines, not social media algorithmsThe Pinterest SEO strategy every beginner should knowHow to use Pinterest Trends to predict future search trafficCommon Pinterest mistakes that hurt reach and visibilityHow travel creators can use Pinterest to drive blog traffic, affiliate sales, and inquiriesWhy linking directly to affiliate links can hurt your Pinterest strategyHow to create Pinterest boards that actually help the algorithm understand your brandThe role of keywords, alt text, and SEO in Pinterest growthWhy LinkedIn and Pinterest are Laura's favorite sustainable marketing platformsThe surprising reason most creators quit Pinterest too early Key Takeaways Pinterest is a Search Engine, Not a Social Platform Most creators approach Pinterest like Instagram. That's the mistake. Pinterest behaves much more like Google, meaning users are actively searching for solutions, inspiration, and products. The content you publish today can continue generating traffic months—or even years—from now. Sustainable Marketing Beats Constant Content Creation Instead of constantly creating content that disappears after 24 hours, Laura encourages creators to build marketing assets that continue working long after they're published. Think: Pinterest Email marketing Blogging LinkedIn Podcasts YouTube These channels compound over time rather than requiring daily visibility. Pinterest Rewards Patience Unlike TikTok, where content can go viral overnight and disappear just as quickly, Pinterest content often takes 2–3 months to gain traction. But once it starts ranking, it can continue sending traffic for years. Pinterest Trends Is Your Secret Weapon Pinterest literally tells you what's going to trend before it trends. Using Pinterest Trends allows creators to publish content months in advance and position themselves at the top of search results when demand peaks. Your Website Should Be the Destination Laura recommends sending Pinterest traffic primarily to: Blog posts Podcast episodes Email opt-ins Long-term content assets Evergreen sales pages Resources Mentioned: Pinterest Trends Pinterest Business Accounts Pinterest SEO LinkedIn Marketing Email Marketing Strategies Sustainable Marketing Frameworks Connect with Laura England NEXT: Check out Episode 119 on why you need to be on LinkedIn like YESTERDAY Laura England is the founder of The Writer's Harbor, where she helps female founders market sustainably through Pinterest marketing, email marketing, and strategic copywriting. Her philosophy is simple: build marketing systems that continue working even when you're not. Find Laura and learn more about The Writer's Harbor: Follow Laura on Instagram Join her Sustainable Marketing Diary newsletter Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators. You’ll get: ✔ monthly business systems ✔ coworking + Q&A calls ✔ a private community of creators building real businesses ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE
