The Travel Creator: Content Strategy & Marketing Tips for Travel Influencers

Laura Haley | Creator Monetization and Influencer Growth Strategist
  • 5.0 (20)
  • Marketing
  • Updated Weekly

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.  In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.  We officially launch Jan 11th 2024! Episodes are out every Thursday after. 

  1. Aug 13

    The Unsexy Email Marketing Strategies I'm Doing That Makes My Clients Money | Ep 134

    What if your newsletter could do more than just sit in someone’s inbox every week? In this episode, I’m taking you behind the scenes of two recent email marketing projects I’ve been working on and breaking down the exact strategies we’re using to turn subscribers into warm leads, create FOMO, and ultimately convert people into paying customers. Because your email list should not be an afterthought. I’m walking you through how I’m building a waitlist strategy for Cocktails & Clothes, including the welcome sequence, weekly newsletter, segmentation, speed networking events, early-access offers, and the systems that keep the waitlist warm. I’m also sharing how I took a business strategist from basically zero to a fully automated newsletter system in just three weeks — including why I chose GoHighLevel over Substack, how we’re using different signup forms and welcome sequences based on where someone came from, and why having a content strategy behind your newsletter matters SO much. And honestly? This is the unglamorous backend stuff that actually works. In this episode, I’m breaking down: How to build an email marketing strategy that turns followers into paying customersThe influencer strategies and creator tips you can use to create FOMO around your offerHow to create a waitlist that actually stays warm and convertsThe email sequence I’m using to nurture people from waitlist signup to purchaseWhy segmentation from day one is non-negotiableHow to use a weekly newsletter to consistently showcase wins, testimonials, events, and social proofWhy your newsletter should have a goal beyond simply “sending content”How to create different welcome sequences based on where your subscribers came fromWhy you may need multiple signup forms for your email listHow to build a newsletter content bank so you’re never starting from scratchWhy I chose GoHighLevel instead of jumping on the Substack trainHow to build automated email marketing systems without adding another million tools to your businessThe importance of documenting your backend systems so you actually know how everything worksHow I took a newsletter system from kickoff to launch in just three weeksWant to see behind the scenes of my client Marie's waitlist email strategy for Cocktails & Close?  👉 Sign up HERE Influencer strategies, creator tips, email marketing, newsletter strategy, email marketing strategy, newsletter automation, email list growth, creator business, content strategy, waitlist strategy, email sequence, lead nurturing, digital marketing for creators. Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  2. Aug 6

    How to Actually Manage Your Money as a Content Creator ( Not Just Off “Vibes")| Ep 133

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️  creators spend years figuring out how to make more money... but almost nobody teaches us what to do once the money actually starts showing up. In this episode, I'm sitting down with my friend Jillian Todd from The Money Confident Podcast to talk about the financial side of running a creator business that nobody prepared us for. If you've ever looked at your bank account, shrugged, and thought, "I think I'm doing okay?"—this episode is for you. We're talking about the numbers every creator needs to know, how to stop running your business on vibes, why recurring revenue is one of the most underrated ways to reduce stress, and how to actually build wealth without giving up the things you love. Because here's the truth... Knowing how to create content and knowing how to run a profitable business are two completely different skills. And it's time we started treating our creator businesses like actual businesses. In This Episode We Cover: Why so many successful creators still feel anxious about moneyThe four financial numbers every creator should knowRevenue vs. expenses vs. profit (without the confusing finance jargon)How to stop running your business "on vibes"Creating a monthly income minimum that gives you peace of mindFinancial systems that actually work (even if you hate spreadsheets)QuickBooks vs. Google Sheets vs. Monarch MoneyWhy recurring revenue creates financial freedomSmart tax planning for creators and freelancersInvesting your money instead of letting it sitHow to build wealth while running a creative businessWhy pricing—not working more hours—is often the key to scalingSetting realistic income goals that your brain can actually believeHow to reward yourself while still building wealthBecoming your own "sugar daddy" (yes... we went there.)💸 Join Jillian's FREE live class on August 17: $50K Goal in 12 Months: The 3 Steps to DONE Learn the exact framework she teaches creatives to hit big financial goals without burning themselves out. 👉 https://jilliantoddcoaching.com/50k 📈 Grab Jillian's FREE Cash Flow Planning Worksheet Finally get a clear picture of what's coming in, what's going out, and plan your income months ahead. 👉 https://getmoneyconfident.myflodesk.com/supercreative 🎙️ Binge The Money Confident Podcast If you loved this conversation, you'll love Jillian's podcast packed with practical money advice for creative entrepreneurs. 👉 https://podcasts.apple.com/us/podcast/real-breadwinner-success-stories-retirement-cash-flow/id1518160629?i=1000776168731 ✨ Want hands-on support? Check out Breadwinner, Jillian's signature group coaching program designed to help creative entrepreneurs build wealth, hit big financial goals, and create a business that actually supports the life they want. 👉 https://jilliantoddcoaching.com/breadwinner Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  3. Jul 30

    The BEST Business Systems for Travel Content Creators to Stay Organized | Ep 132

    👉 Get the Creator to CEO Playbook for $5 You don't need another content strategy. You don't need another trending Reel. And you definitely don't need 47 open tabs, six Notes app lists, and random ideas living in your Instagram DMs. If you're a travel content creator who feels busy all the time but still wonders why your business isn't growing, this episode is your wake-up call. Because chances are... you don't have a content problem. You have a business systems problem. In this episode, I'm breaking down exactly how to build an Operations Hub—the boring backend system that actually helps you make more money, stay organized, and finally start running your creator business like a CEO instead of constantly putting out fires. Yes, it's boring. Yes, it works. In this episode, you'll learn: Why most travel influencers don't actually have a content problem—they have an infrastructure problem.What an Operations Hub is (and why every creator needs one).How to organize your business using Asana, Notion, Google Sheets, or whatever works best for your brain.The three things every Operations Hub should track.How to stop recreating content from scratch every week.The simple weekly operating rhythm that actually moves revenue.How to organize leads so you stop letting opportunities go cold.Why building boring business systems is one of the biggest business hacks successful creators use.The mindset shift from creator to CEO that changes everything.Resources Mentioned Asana ( myfavorite free project management tool)Notion (great alternative if it fits your workflow better)Google SheetsNotes AppAirtable Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  4. Jul 23

    Things I Do the Second I Want to Quit My Business and Become a Barista | Ep 131

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️ Some days you're the smartest, most beautiful person to ever grace the earth. Other days you want to crawl into the back of a dumpster and hope somebody sets it on fire. This is an episode for the second kind of day. Okay so. Real talk: running your own travel creator business does not come with a "smartest and most beautiful person alive" setting every single day. Sometimes it comes with a "maybe I should just go polish up my resume and see if I could even get hired as a barista" setting. And if you've never had a barista day, congratulations, I don't believe you. In this episode I'm walking you through exactly what I do when I hit one of those days — when the highs are high, the lows are LOW, and I genuinely consider giving it all up for a full-fledged coffee bar situation instead. This is not a "hustle harder" pep talk. This is the actual toolkit I use to get myself off the floor and back to running my travel influencer business like the boss I am 80% of the time. We're talking: Why baristas get up at 4 AM and what that has to do with anything (spoiler: it's about structure, not caffeine)Letting yourself actually feel the barista feelings instead of toxic-positivity-ing your way past themWhy your best ideas never happen while you're sitting at your computer — get the f**k outThe Parkinson's Law trick I use to get killer work done before 3 PM so I can have my whole evening backMy feel-good folder — the one piece of proof that you've won before and you'll win againScheduling movement, changing your environment, and giving yourself something (anything) to look forward toWhy phoning a friend in the business-building world might be the most underrated business hack nobody's talking aboutLetting yourself do the "unnecessary" fun work — yes, even the mean-girl-style carousels — because it gets you excited to come backThis episode is basically permission to have a bad day, followed by an actual plan to get out of it. Because knowing how to create good content and knowing how to run a content creation business are two completely different skills — and nobody's talking about the second one. Except me. Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  5. Jul 16

    6 Things I'd Do Differently Starting My Creator Business From Scratch | Ep 130

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️  I had to build my creator business all over again, I'd make way fewer things... and a whole lot more money. Seriously. There are so many things I spent time worrying about that didn't actually grow my business. Looking back, there are only a handful of things that truly moved the needle, and if I were starting from zero today, I'd ignore almost everything else. In this episode, I'm sharing the six things I'd do differently so you can skip some of the mistakes, avoid productive procrastination, and build a creator business that actually pays you. Whether you're building a UGC business, growing a travel content business, or working toward becoming a full-time creator, these are the lessons I wish someone had told me years ago. In this episode, we talk about:  Why following too many business experts slows your progress  How to choose one content platform and stay consistent  The backend systems every creator should set up from day one  The handful of tasks that actually generate revenue  Why networking creates more opportunities than posting more content  How to stop wasting hours creating content that doesn't lead to monetization  The biggest mindset shift that helped simplify my business If I could give you one piece of advice... Figure out how you've made money before. Then keep doing those things. It's honestly that simple. Not easy—but simple. Too many creators assume they need more content, another strategy, or another course when what they actually need is to repeat the activities that already produce results. Resources Mentioned  Toggle (time tracking)  Claude AI  Google Sheets  Canva  Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  6. Jul 10

    How to Get More Brand Deals & Sales with THIS Instagram Strategy | Ep 129

    Okay. Listen. If you've been spending hours trying to create the perfect Reel while completely ignoring your Instagram Stories... we need to have a chat. In this episode, I'm sitting in the trunk of my car (yes, really) while Alyssa records from what sounds like an actual cave. The audio? Not our finest work. The content? Absolutely worth it. Alyssa Moorhead  host of The DM Sales Gal podcast is the queen of Instagram Stories, DM sales, and helping business owners stop relying on endless content creation to make sales. She shares exactly how she uses simple, five-minute Stories to generate leads, start conversations, and even close $16,000 sales—all without complicated funnels or endless sales calls. If Instagram has started to feel exhausting, this episode will feel like a giant sigh of relief. In this episode, we cover: Why Instagram Stories are often more powerful than Reels for converting followers into clientsThe simple five-minute daily habit that can completely change your lead generationWhat to actually post on Stories (even when you think you have nothing to say)The biggest Instagram Stories mistakes keeping people from buyingHow to turn Story viewers into genuine conversations (without being weird or salesy)The four types of Stories that consistently bring in clientsWhy sharing your client work is more valuable than creating perfect contentHow to build trust without scripts, polished videos, or fancy editingAlyssa's five-step DM sales process that replaces traditional sales callsWhy fewer Story viewers can actually lead to more salesHow to organize and nurture leads without overcomplicating your systemsCalls-to-benefit vs. calls-to-action (this one changed how I think about content)Memorable Moments "You literally don't have five minutes?" That sentence lives rent-free in my brain now... and honestly? It's why I've been consistently showing up on Stories. We also talk about: Why your audience doesn't care if your hair is messy or you're wearing yesterday's T-shirt.Why your business is far more interesting than you think it is.How simply talking about your client work can fill your inbox with inquiries.Why Instagram Stories should feel more like FaceTiming a friend than performing for strangers.Resources Mentioned Alyssa's Free Lead TrackerAlyssa's Five-Step DM Sales FlowCocktails & Close networking communityThe DM Sales podcastConnect with Alyssa Morehead If you loved this conversation (and I know you will), go binge Alyssa's podcast, The DM Sales Podcast, where she shares practical strategies for selling through Instagram DMs, creating Stories that convert, and building a business without complicated sales funnels. You can also find Alyssa on Instagram, where she's showing exactly how she uses Instagram Stories to generate leads and sales in real time. Loved this episode? If this episode gave you that little kick you needed to finally start posting on Stories, I'd love it if you'd: Follow the podcast on Apple Podcasts or Spotify so you never miss an episode.Leave a rating and review—it helps more creative entrepreneurs find the show.Share this episode with the business owner who's spending three hours editing Reels instead of spending five minutes talking to their audience.And if you start showing up on Stories after listening... tag me and Alyssa! We want to cheer you on.Now quit overthinking it. Go make the Story. You've got five minutes. 💛 Instagram Stories for business, Instagram Stories strategy, Instagram marketing tips, Instagram sales, Instagram DM strategy, DM sales, social media marketing, Instagram lead generation, service business marketing, female entrepreneur podcast, online business marketing, Instagram content strategy, sell on Instagram, small business marketing, content marketing, Instagram engagement, sales without sales calls, business growth podcast, entrepreneurship podcast, online coaching business, creative entrepreneur, Instagram tips for entrepreneurs. Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  7. Jul 2

    The Four Things That Actually Grew My Business (June Business Lessons) | Ep 128

    👉 Join the Travel Creator Business Plan Community and get the systems, support, and strategy to grow your creator business. Sign up here! ✈️ Ever catch yourself trying to reinvent your travel creator business when what’s actually working is staring you right in the face? This month I sat down with my my podcast producer Marie from Your Girl Media to unpack our biggest business lessons from June, and honestly, the theme was pretty clear: boring works. Not sexy. Not groundbreaking. Just effective. We talked about the habits, systems, and mindset shifts that are actually moving the needle in our businesses right now—from lead tracking and hiring support to selling through stories and treating your business like a real storefront. If you've been feeling pulled toward shiny new ideas instead of doubling down on what's already working, this episode is your reminder to keep it simple. In this episode, we cover: • Why “boring is profitable” and the simple business activities that create the biggest results • The mistake entrepreneurs make when they keep adding more offers, systems, and complexity • How hiring a virtual assistant changed the game (and why most people don't know how to use one effectively at first) • What happened when Marie finally started using her lead tracker consistently • Why successful businesses iterate instead of constantly reinventing themselves • The mindset shift of treating your online business like a brick-and-mortar store • How to handle pricing, discounts, and boundaries with more confidence • The power of Instagram Stories for lead generation and relationship building • Why showing up online isn't actually about you • Laura's surprisingly simple list of business activities that drive growth • The private newsletter trainings generating high-converting sales conversations • How warm leads convert differently than cold audiences • The difference between growing a business and actually scaling one • Capacity, pricing, and the hidden challenges that come with increased demand • Why entrepreneurs need to brag about their accomplishments more often Key Takeaways: ✨ Boring builds businesses. The activities you want to skip are often the ones producing the best results. ✨ Stop fixing what's not broken. If something is working, your job is usually to improve it—not replace it. ✨ Showing up consistently matters more than showing up perfectly. ✨ Your business doesn't need 100 strategies. It needs a handful of proven actions repeated consistently. ✨ Scaling isn't just making more money—it's increasing revenue while decreasing the amount of time required to earn it. Resources & Mentions: • Michelle ( Our Business Coach) • The DM Sales Gal Podcast with Alyssa • Check out our VA we are obsessed with, Glen ( tell him you came from my podcast!) Connect with Marie: Want more business lessons? Check out Marie's podcast: Your Girl  Want more business lessons from us? You'll love this episode  Follow her on Instagram: @yourgirlmedia Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

  8. Jun 25

    127: Legal Mistakes Content Creators Are Making (Protect Yourself Before It's Too Late!)

    What if one missing hashtag, one affiliate link, or one overlooked clause in a contract could cost you thousands of dollars? Yeah. I know. This episode absolutely broke my brain in the best possible way. Today I'm sitting down with Alexis Campisi, attorney and founder of Life & Lemons Legal, who specializes in helping content creators, influencers, and online business owners stay legally protected while building their businesses online. And let me tell you—if you've ever thought, "I'll deal with the legal stuff later," this episode is your sign. From FTC disclosures and affiliate marketing rules to privacy policies, trademarks, LLCs, contracts, and the surprisingly scary things hiding in brand agreements, Alexis is sharing the legal foundations every creator needs to know before something goes wrong. Don't panic. This episode isn't here to scare you out of entrepreneurship. It's here to help you protect the business you're working so hard to build. In This Episode, We Cover: Why "I didn't know" is never a legal defenseThe FTC disclosure rules creators often get wrongWhat affiliate marketers and course creators need to knowWhy every website needs an up-to-date privacy policyThe hidden risks of collecting customer data onlineWhat terms of use and terms of purchase actually doContract red flags every creator should watch forThe truth about usage rights and "in perpetuity" clausesWhy DMs can sometimes become legally binding contractsHow to protect your personal assets with an LLCTrademark mistakes that can force an expensive rebrandWhat content creators should review annually to stay compliantThe legal foundations every online business should haveKey Takeaways ✨ Being gifted a product is still a form of compensation—and disclosure is required. ✨ Privacy policies are living documents that should be updated as your business evolves. ✨ Many creator contracts heavily favor the brand, which is why reading every clause matters. ✨ An LLC helps create separation between your personal and business assets. ✨ Trademark issues can become incredibly expensive if you discover them too late. ✨ Legal compliance isn't about being perfect from day one—it's about building a stronger foundation as your business grows. Resources Mentioned FTC Disclosure GuidelinesPrivacy PoliciesTerms of UseTerms of PurchaseLLC FormationTrademark RegistrationCreator ContractsAffiliate Marketing ComplianceConnect with Alexis: Website: lifeandlemonslegal.com Instagram: @lifeandlemonslegal @abcampisi If you have questions about creator contracts, trademarks, privacy policies, or building a legally sound online business, Alexis is an incredible resource and someone I highly recommend following. Loved This Episode? Make sure you're following the podcast on Apple Podcasts and Spotify so you never miss an episode. And if this conversation made you immediately want to go update your privacy policy (same), send it to a creator friend who needs to hear it. Because protecting your business today is a whole lot easier than fixing a legal mess tomorrow. Happy creating. Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community! The only business-building community designed specifically for travel creators.   You’ll get:   ✔ monthly business systems   ✔ coworking + Q&A calls   ✔ a private community of creators building real businesses   ✔ guidance to help you move from “content machine” to “CEO energy” Sign Up HERE

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About

The podcast for travel creators to learn smarter ways to use their content so they can save time and get back to traveling. I'm your host Laura and I saw travel content creators spending way too much time on their content creation. I used my six years of digital marketing experience to create smarter ways for travel creators to use their content.  In this podcast you'll find tangible tips on how to trade your content time for travel time. We play the long game here! No 'get rich quick schemes' but real strategies you can implement to help you love your travel creator journey again and make it sustainable.  We officially launch Jan 11th 2024! Episodes are out every Thursday after. 

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