📞 https://www.jordanapodaca.com/ Your partner tells you they felt guilty while they were cheating. But if the guilt was real, why did they keep doing it? In this video, I break down how someone can genuinely feel guilty while continuing to betray their partner, why guilt by itself is not necessarily reassuring, and the three different ways guilt can show up after infidelity. More importantly, we’ll look at what actually matters if you’re trying to determine whether anything has changed. If you’re struggling with intrusive thoughts, trust, uncertainty, or other patterns after betrayal and want deeper individualized help, you can book a free strategy call with me here: 📞 BOOK A CALL HERE: https://www.jordanapodaca.com/ 🎓 GET THE INFIDELITY TRIGGER COURSE: https://www.udemy.com/course/infidelity-triggers-regulate-your-nervous-system/?couponCode=2800E0F52753A0AB2AC4 --------------------------------------------------------------------- 00:00 If they felt guilty, why did they keep cheating? 00:40 How competing values can override guilt 02:00 When guilt becomes an excuse 03:00 What accountability sounds like 04:00 When the guilt was real, but still wasn’t enough 05:00 What guilt is actually supposed to lead to 06:00 Why feeling bad doesn’t make you safer 07:00 Signs the guilt has led to real change JJA Consulting LLC • Fully insured through Alternative Balance LLC • Based in Michigan • Appointments via Zoom • Confidential and results-based. Disclaimer Jordan Apodaca is not a licensed therapist, counselor, or medical professional. His services are for educational and coaching purposes only and are not intended to diagnose, treat, cure, or prevent any mental or medical condition. Individual results vary. If you are in crisis or need clinical support, please reach out to a licensed mental-health provider or emergency services. We do not claim to treat or cure PTSD, depression, anxiety disorders, or any medical or psychological condition. If you are experiencing suicidal thoughts or are in crisis, please contact 988 or local emergency services. Coaching is not appropriate for crisis support. Summary of Terms and Conditions Educational Purpose Only: Coaching and hypnosis appointments are for personal development and educational purposes only. Not Therapy or Medical Treatment: These services are not a substitute for counseling, psychotherapy, psychiatric, or medical care. Results Vary: Individual results vary depending on many factors. No specific outcome is guaranteed. Your Responsibility: You are responsible for your participation, decisions, and well-being before, during, and after appointments. You agree to remain coachable and follow the Practitioner's lead regarding appointment spacing. No Refunds: All sales are final except as required by law. We commit to working with you until the specific result is achieved, provided you remain committed to the process. Confidentiality: All private appointments are confidential except where disclosure is required by law. Intellectual Property: All appointment materials and methods are owned by JJA Consulting LLC and may not be shared or reproduced. Code of Conduct: We reserve the right to refuse or end services for disruptive, abusive, or unsafe behavior. Results-Based Model: You are purchasing a result, not a time-based subscription. We do not offer weekly check-in calls or "venting" consultations. We meet only when necessary to achieve the specific result. By scheduling or purchasing services, you agree to the full Terms and Conditions. You further agree that reasonable updates to these Terms to clarify the spirit of the agreement may apply to our engagement. https://www.jordanapodaca.com/#terms Subscribe to The Infidelity Recovery Podcast on Soundwise
