Muthership Creator Strategy

Helen & Juli Polise
  • 5.0 (16)
  • Marketing
  • Complete

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

  1. 11m ago

    #202 - Editing = Attention Management

    In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past your content. I share the story behind this episode: in my Monday studio meeting, I demonstrated fast-paced product editing (no talking head, just quick cuts) and got such glowing feedback that I knew I'd struck a chord. I even play a voice note from one of my studio members who cut her editing time from hours down to fifteen to thirty minutes using what I taught. Cuts aren't decoration, they're attention (or retention) management. I explain how editing pace should match your content and your platform - social media viewers are scrolling, not committed the way a TV audience is, so your pacing needs to reflect that. Even slower, calmer content (like meditation or breathing videos) still needs intentional pacing, just not fast cuts. I break down five editing techniques and when I use each one: jump cuts for tight, breath-free talking-head videos; text overlays and interrupts to keep my audience engaged when they might tire of watching my face; speed changes (used sparingly, in short bursts rather than throughout) to move through less important moments; looping, which I've found works best on short-form content rather than longer videos; and progress indicators or numbered lists (showing all the numbers up front with blanks to fill in), which I explain psychologically encourage viewers to stick around for the full list. The truth is that AI editing tools aren't there yet for this kind of creative, story-driven editing - it's a skill I believe creators need to learn themselves. I wrap up with an update on our studio's upcoming app launch, as we move from Mighty Networks to our own branded app.

  2. Aug 14

    #201 - Drafts + Content Storage Systems

    If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode will help you think about how to create a system for exactly that! And if you'd 'like to join the Muthership Creator Retreat Oct 2-4 in NYC - here's the link: https://www.muthership.com/muthership-creator-retreat

  3. Aug 7

    #200 - Top 5 Things Learned from 0-1 Million

    Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio!   Take a listen to hear about the five chapters from zero to 1.2M+ followers: pandemic beginnings, discovering a teachable skill, going through cancer, the comeback, and finally monetizing. And the 5 top takeaways from the experience:  exposure therapy, relentlessness over talent, ignoring the gurus, getting a little strategic, and playing the long game. Listen to learn the one thing I'd start on day one if I could go back! JOIN HERE and get 30 days free!Use code: TRYITFOR30

  4. Jul 31

    #199 - Manifest Your First Brand Deal

    You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see is everything that led up to the actual result! On this week’s episode of the Muthership Creator Strategy, I'm sharing a different take on manifestation and why the version that goes viral is only ever half the story. Getting a little personal, there is something I said out loud 4 years ago (and only recently remembered saying it) which perfectly describes upcoming Muthership Creator Retreat. Did I actually manifest it?  My take: Manifestation is real, but it's not just spoken words or focused thoughts. If you skip the part most people leave out of the caption - you're just talking to yourself. Check out the Muthership Creator Retreat details HERE! Join the Muthership Studio HERE!

  5. Jul 24

    #198 - Grow Faster on Social Media

    Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why.  When you watch someone at your level pull off a transition, a vlog, a UGC video they'd never tried before, it closes the gap between "I should do that" and "I can do that too." That's the real engine behind community, and it's the thing I’ve built the studio around from day one. It's also why we have decided to launch the Muthership Studio app - launching in the App Store and Google Play mid-August!  Tune in to hear how the studio evolved from an email-alert platform with weekly lessons into your daily content engine!  You’ll also learn what community building actually teaches you about listening to your members and why personal branding remains so important especially during growth periods!  🚨IMPORTANT NOTE:  When the app launches, all existing members will remain in the studio at their current monthly rate. JOIN NOW to lock your monthly rate at $36 before the price increase in August. No long term commitment - leave any time.

  6. Jul 17

    #197 - The Magical Follower Count

    We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, your success, or your freedom.  Enter the algorithm… Most of your followers aren't seeing your content - not most days, maybe not ever. The platform decides who gets shown what, and it's optimizing for its own goals, not yours.  In this week’s episode I’m sharing how to shift your focus and make the follower number work for you. You don’t need 10k, 20k, 100k, or even 1 million followers – you need a real connection with the people who show up for you consistently: your comments, your repeat customers, your email list. That's the audience you own. That's the one that ultimately pays you. If you want to really learn how to monetize your social media, check out the Muthership Creator Retreat for in-person learning, strategy and a real content plan.

  7. Jul 10

    #196 - Don't Become a Social Media Clone

    Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed. On this week's episode of The Muthership Creator Strategy, I’m breaking down a theory I can't stop thinking about: the same viral "hook line" formulas every guru is teaching are the exact reason your retention is tanking.  Once enough creators use the same opening lines, audiences stop getting hooked and instead they get warned. The formula becomes the tell. "Nobody's talking about this." "I was today years old when I learned..." You know the ones. Your audience knows them too. And the second they clock it, they're gone. That's just the start. I also cover: ·       why "just be authentic" has become its own guru niche (and why that's a problem) ·       the mindset shift that changes who you're actually talking to when you post ·       why giving yourself permission to flop might be the smartest growth move you make this month ·       how to build an opening that comes from your content instead of a downloaded PDF of hook lines If you've ever felt like your own content is starting to bore you, this one's for you. And if you need a BETTER way to think about the ingredients needed in your opening lines, listen to THIS EPISODE!

  8. Jul 3

    #195 - Livestream Sales Tips with British Hill

    Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective, a community built for women over 40 which connects creators with brands! And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button! Here’s what I learned: Live shopping isn’t like video shopping. When someone’s watching a TikTok shop video, they’re getting information one way - whatever you decided to show them. But when they’re in a livestream? It’s different. They can ask questions in real-time. They feel like you’re their personal shopper. That changes everything. There’s a psychology to it. Most creators think their job is to convince people to buy. It’s actually the opposite. Your job is to help people make confident buying decisions. There’s a difference, and it changes how you show up entirely. The gap between features and benefits. You probably know this, but British walks through exactly how to do this in real-time on a livestream and the examples are chef’s kiss!! But here’s where it gets really good: We talk how to build trust through community, how to actually use energy and urgency without being pushy, and how to sell services (not just products) on a livestream. I took like three pages of notes, and I think you will too. Fair warning: There is a lot of valuable learning in this one AND my studio members are getting an extra 30-minutes of British’s expertise in a special bonus segment available only in da clerb!! If you’d like access to the full episode, email me:  helen.themuthership@gmail.com BONUS EXCITEMENT!!! British is offering listeners $10 off the monthly membership to the Prime Collective if you use the code:  MUTHERSHIP Check out the Prime Collective HERE!

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5
out of 5
16 Ratings

About

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

Information

  • Creator
    Helen & Juli Polise
  • Years Active
    2024 - 2026
  • Episodes
    202
  • Rating
    Clean
  • Copyright
    © @2025 Muthership Inc
  • Show Website
    Muthership Creator Strategy

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