Muthership Creator Strategy

Helen & Juli Polise
  • 5.0 (16)
  • Marketing
  • Complete

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

  1. 4d ago

    #205 - Understanding AEO vs SEO

    AEO (Answer Engine Optimization) is showing up everywhere in client conversations right now, and it's changing how brands and creators approach YouTube. Where SEO gets you found in a search, AEO gets you quoted as the answer when AI tools cite sources. This episode breaks down the shift toward longer-form YouTube content built for AEO, walks through the Muthership Studio's move into its own branded app, and shares a hard lesson learned about Apple's in-app purchase cut. Key PointsAEO vs. SEO: SEO helps you show up in a search. AEO helps you show up as the answer itself, the kind of source AI tools cite when they do research and pull in outside information. Why YouTube is shifting: clients used to post YouTube content and push it with ad spend. Now more of them want longer-format videos specifically because length and depth help content surface in AI-generated answers. YouTube back-end basics still matter: tags, transcription accuracy, chapters, and thumbnails all feed into this. Advice for anyone overwhelmed: pick one or two things to focus on first (titling, transcript, captions) before adding more (chapters, tags). The Muthership Studio app launched this week: previously hosted inside the Mighty Networks app, now its own standalone branded app in iOS and Android. Notifications now read as Muthership instead of Mighty. Existing members see no real change inside; new members join without the extra step of downloading a separate host app. What's still inside the Studio: community chat, weekly live meetings every Monday (Q&As and lessons), studio tutorials, weekly trends, daily news feed. JOIN HERE And then download the MUTHERSHIP APP from the App Store and Google Play Store!

  2. Sep 4

    #204 - Storytelling as a Content Strategy

    The Content That's Winning Isn't the Content That Sells Branded and creator content wins right now when it entertains first and lets the brand show up almost as an afterthought. Ad spend can inflate views without making content actually work.  Examples: Duolingo's early public-stunt era, Sensodyne's leaf-blower dentist spot, and Liquid Death's full commitment to chaos over any hook-line-CTA formula. On the creator side, a cautionary example: someone whose only content is "I'm posting to grow my following" isn't telling a story, and it shows in the numbers. The fix is sharing what's authentically yours instead of comparing yourself to other creators. September's Studio theme is storytelling!  This week's live demo covered overlapping on-camera audio (starting the next line under the tail of the last one) to tighten pacing for slower, more deliberate speakers without rushing their delivery - taught via the one of our own member’s content and the technique has already tried successfully by another member.  I also covered how to use trends for stories, with examples of non-talking formats like the Pepé the King Prawn carousel-text trend, transition edits with text overlay, and a voiceover-free product demo that outperformed the voiced version. If you need help with content, give the studio a try for a month:   https://www.muthershipstudio.com/spaces/18811426/feed

  3. Aug 28

    #203 - One Size Does Not Fill All Creators

    This week's episode came straight out of a studio hours session that hit me hard.  A seasoned creator asked a simple question about overlays, and suddenly I realized: the advice that works for a confident, camera-natural storyteller can completely miss the mark for someone who's newer, a little nervous, and reading off a teleprompter. In this episode, I breaks down: • Why "just add overlays" (or any blanket editing advice) isn't one-size-fits-all, and how to figure out what YOUR speaking videos actually need • The real-time before-and-after from studio hours that showed just how different the same advice can land on two different creators • What actually makes a speaking video watchable (hint: it's not about following a formula) • A gorgeous studio member testimonial about stepping out from behind the camera and why "being seen" is such a big deal • How to build your own honest feedback loop so you're not just guessing whether your videos are working If you've ever wondered whether you're over-editing, under-editing, or just editing wrong for who you are on camera, this one's for you. Got a video you want eyes on? Drop it in the studio community chat - that's what it's there for – and if you want in on it... JOIN ME HERE:https://www.muthershipstudio.com/spaces/20736151/content

  4. Aug 21

    #202 - Editing = Attention Management

    In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past your content. I share the story behind this episode: in my Monday studio meeting, I demonstrated fast-paced product editing (no talking head, just quick cuts) and got such glowing feedback that I knew I'd struck a chord. I even play a voice note from one of my studio members who cut her editing time from hours down to fifteen to thirty minutes using what I taught. Cuts aren't decoration, they're attention (or retention) management. I explain how editing pace should match your content and your platform - social media viewers are scrolling, not committed the way a TV audience is, so your pacing needs to reflect that. Even slower, calmer content (like meditation or breathing videos) still needs intentional pacing, just not fast cuts. I break down five editing techniques and when I use each one: jump cuts for tight, breath-free talking-head videos; text overlays and interrupts to keep my audience engaged when they might tire of watching my face; speed changes (used sparingly, in short bursts rather than throughout) to move through less important moments; looping, which I've found works best on short-form content rather than longer videos; and progress indicators or numbered lists (showing all the numbers up front with blanks to fill in), which I explain psychologically encourage viewers to stick around for the full list. The truth is that AI editing tools aren't there yet for this kind of creative, story-driven editing - it's a skill I believe creators need to learn themselves. I wrap up with an update on our studio's upcoming app launch, as we move from Mighty Networks to our own branded app.

  5. Aug 14

    #201 - Drafts + Content Storage Systems

    If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode will help you think about how to create a system for exactly that! And if you'd 'like to join the Muthership Creator Retreat Oct 2-4 in NYC - here's the link: https://www.muthership.com/muthership-creator-retreat

  6. Aug 7

    #200 - Top 5 Things Learned from 0-1 Million

    Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio!   Take a listen to hear about the five chapters from zero to 1.2M+ followers: pandemic beginnings, discovering a teachable skill, going through cancer, the comeback, and finally monetizing. And the 5 top takeaways from the experience:  exposure therapy, relentlessness over talent, ignoring the gurus, getting a little strategic, and playing the long game. Listen to learn the one thing I'd start on day one if I could go back! JOIN HERE and get 30 days free!Use code: TRYITFOR30

  7. Jul 31

    #199 - Manifest Your First Brand Deal

    You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see is everything that led up to the actual result! On this week’s episode of the Muthership Creator Strategy, I'm sharing a different take on manifestation and why the version that goes viral is only ever half the story. Getting a little personal, there is something I said out loud 4 years ago (and only recently remembered saying it) which perfectly describes upcoming Muthership Creator Retreat. Did I actually manifest it?  My take: Manifestation is real, but it's not just spoken words or focused thoughts. If you skip the part most people leave out of the caption - you're just talking to yourself. Check out the Muthership Creator Retreat details HERE! Join the Muthership Studio HERE!

  8. Jul 24

    #198 - Grow Faster on Social Media

    Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why.  When you watch someone at your level pull off a transition, a vlog, a UGC video they'd never tried before, it closes the gap between "I should do that" and "I can do that too." That's the real engine behind community, and it's the thing I’ve built the studio around from day one. It's also why we have decided to launch the Muthership Studio app - launching in the App Store and Google Play mid-August!  Tune in to hear how the studio evolved from an email-alert platform with weekly lessons into your daily content engine!  You’ll also learn what community building actually teaches you about listening to your members and why personal branding remains so important especially during growth periods!  🚨IMPORTANT NOTE:  When the app launches, all existing members will remain in the studio at their current monthly rate. JOIN NOW to lock your monthly rate at $36 before the price increase in August. No long term commitment - leave any time.

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5
out of 5
16 Ratings

About

Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!

Information

  • Creator
    Helen & Juli Polise
  • Years Active
    2024 - 2026
  • Episodes
    205
  • Rating
    Clean
  • Copyright
    © @2025 Muthership Inc
  • Show Website
    Muthership Creator Strategy

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