Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader Podcast, Mark sits down with Robert Hunter, an executive leader, strategist, and fifth-generation Canadian farmer who has spent more than 20 years helping organizations navigate change, build partnerships, and create opportunities for growth. Robert has built his career at the intersection of agriculture, food systems, sustainability, innovation, trade, and public policy. Having lived and worked across Canada, Europe, Asia, and the United States, he brings a unique global perspective on what it takes to lead through complexity and change. His career has included senior leadership roles with organizations including CropLife International and Protein Industries Canada, and he currently advises organizations on strategy, governance, and industry transformation. Robert's definition of intentionality centers around a deceptively simple idea: Be present in the “is.” Leaders are trained to solve problems, make judgments, and drive toward outcomes. But in our rush to find the answer, we can miss what's actually happening in front of us. Robert challenges leaders to slow down long enough to understand the current reality—the people, environment, emotions, and circumstances—before jumping to conclusions or solutions. One of the most powerful moments of the conversation comes from Robert's work on the Board of Directors of the Do More Agriculture Foundation, an organization supporting mental health in agriculture. When a fellow board member shared the devastating impact of a farmer's suicide in her community, Robert's instinct was to immediately find a solution. What resources could they provide? What could they do differently? How could they prevent it from happening again? But he recognized that wasn't what the moment needed. It needed someone willing to listen, acknowledge the pain, and simply be present. Sometimes leadership isn't about fixing the situation. It's about holding space for the people experiencing it. The conversation also explores Robert's journey from his family's farm in Canada to working across the global agricultural value chain. After beginning his career as a fifth-generation farmer, Robert moved into roles that exposed him to consumer demand, international markets, trade, regulation, policy, and innovation. That experience shaped how he views agriculture today: Innovation, commercialization, and policy have to work together. Progress doesn't happen when each operates in isolation. Another major theme throughout the episode is trust. After working across multiple countries and cultures, Robert believes trust is one of the most important foundations for building an environment where people can thrive. And trust starts with listening. Before entering a new organization, team, or culture and immediately deciding what needs to change, leaders need to understand the dynamics already at work. Robert shares a memorable observation from his international experience: Europeans are polite. Americans are nice. Canadians are kind. While intentionally simplified, his point is that communication, agreement, disagreement, and trust can look very different depending on the culture you're operating within. Great leaders learn to recognize those differences while remaining consistent in who they are and how they communicate. The conversation then turns to one of the biggest challenges facing leaders today: Distraction. News. Social media. AI. Politics. Technology. Constant information. There will always be something competing for our attention. Robert's perspective isn't that leaders should try to eliminate distraction entirely. Instead, they need to accept the environment they're operating in and learn how to lead effectively within it. The challenge for the next generation of leaders will be learning how to move organizations forward without constantly becoming reactive to whatever happens next. That requires something deeper: Knowing who you are. Robert shares that throughout his international career, he sometimes imagined moving to another country would allow him to become a different type of leader. Eventually, he realized something. He was still the same person. The real work wasn't becoming someone else. It was understanding who he was and learning how to become the best version of that person. The episode closes by looking toward agriculture's future. Robert challenges the industry to think bigger about its North Star. Food security will always matter—but what other global challenges could agriculture help solve? As AI reshapes employment and economies around the world, could agriculture play a larger role in creating meaningful livelihoods? Could agriculture help reconnect people to food, family, and community? Could the industry become part of the solution to challenges we haven't even identified yet? Robert's global experience has shown him that food remains deeply connected to culture in many parts of the world. Perhaps one of agriculture's greatest opportunities isn't simply producing enough food. It's helping people reconnect with why food matters in the first place. Listen if you are: Leading through uncertainty or organizational changeWorking across different teams, cultures, or countriesTrying to become a better listener and communicatorFeeling overwhelmed by constant distraction and informationInterested in the intersection of agriculture, policy, innovation, and tradeThinking about agriculture's role in solving future global challengesCommitted to becoming a more intentional leader Intentional leadership starts with being present enough to see reality as it is—not simply as you expected it to be. Listen first, understand the moment, know who you are, and then lead forward.