The Other 99%: A Podcast for Small Business Owners and Direct Sellers

Lisa Duck and Susan Larimer
  • 5.0 (5)
  • Marketing
  • Weekly

Welcome to The Other 99%, where we talk about what building a business really looks like behind the highlight reel. Hosts Lisa Duck and Susan Larimer share honest conversations, real stories, practical strategies, and plenty of laughs about the wins, pivots, mistakes, and lessons that come with entrepreneurship. Because success isn’t just about the 1% you always hear about. It’s built every day by the other 99%. 🎧 New episodes every Tuesday.

  1. 16h ago

    E146: We’re Done! Having One of Those Business Days

    Some days, it’s the big things. Other days, it’s a hundred little frustrations that leave you thinking, “I’m done.” This week, Lisa Duck and Susan Larimer both arrived at the microphone feeling stretched thin, so we decided to have an honest conversation about it. ☕ We’re talking company website headaches, family interruptions, too many projects and those moments when you simply don’t have the capacity for one more thing. Along the way, we share what helps: choosing one task you can control, getting your to-do list out of your head, saying “not right now” and giving yourself permission to put a project on the back burner. There’s also a conversation about people pleasing, misunderstandings and why setting a boundary doesn’t have to damage a friendship. If you’ve been having one of those weeks, grab a coffee and join us. You don’t have to have it all together to take your next step. Connect with Lisa: https://lisaduck.com/its-me-lisa/ Connect with Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  2. Oct 27

    E145: Who’s Running Your Business: You or the Next Flash Sale?

    Your company announces another flash sale, and suddenly you feel like you need to drop everything, create a graphic, send an email and tell every customer. Sound familiar? ☕ This week, Lisa Duck and Susan Larimer are talking about running your direct sales business your way, even when the holiday promotions keep coming. We chat about protecting your profits, avoiding the comparison trap and deciding which company offers actually fit your customers and your plan. Plus, we explore how constant discounts can encourage customers to wait for the next deal. We also put each other in the hot seat with real sales scenarios: What if your company undercuts a bundle you’ve already announced? Do you match another consultant’s bigger discount? And should every flash sale mean another email to your entire list? You’ll hear ideas for setting boundaries, reaching out thoughtfully and letting customers opt in to the sale notifications they actually want. Grab a coffee and get comfy. Those company promotions can be the gravy, but you’re still in charge of the meal! Connect with your hosts:Lisa Duck: https://lisaduck.com/its-me-lisa/ Susan Larimer: https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  3. Oct 20

    E144: The Stress-Free Holiday Prep Your Business Needs

    Ready, set, ho ho ho! 🎄 What are you doing now that your December self will thank you for? This week, Lisa Duck and Susan Larimer are chatting about getting your business holiday ready while protecting your profits, your energy and your family time. We’re talking simple offers, realistic income goals, working with company promotions and why you don’t need to copy someone else’s discounts to make sales. Plus, we share reminders about reconnecting with past customers, checking your shopping links and giving holiday shoppers a reason to come back in January. There’s also a little holiday business audit to help you look at what worked last year, what you can reuse and where a collaboration could make things easier. Grab a coffee and get comfy. A little planning now could save you a whole lot of holiday scrambling later! ☕ Connect with your hosts:Lisa Duck: https://lisaduck.com/its-me-lisa/Susan Larimer: https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  4. Oct 13

    E143: It’s All About the Yaps! 🎥 Talking-to-Camera Reels, Hooks & Getting Started

    We’ve been yapping together on this podcast for years. Talking to our phones by ourselves? That’s a different story. 😂 This week, Lisa and Susan share about their first experiments with “yaps,” short, conversational videos that help people get to know you and your business. We chat about finding something worth saying, grabbing attention with a good hook and editing out the bits that slow your video down. We also share how we’re using Instagram’s Edits app and ChatGPT, plus why keeping your own voice matters. And we get honest about the uncomfortable part: being on camera when you’d really rather hide from it. If you’ve been putting off making videos until you feel more confident, grab a coffee and join us. We’re figuring it out as we go, too. ☕ Trying your own yaps? Send us a DM on Instagram so we can check them out! Connect with your hosts:Lisa Duck: https://lisaduck.com/its-me-lisa/Susan Larimer: https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  5. Oct 6

    E142: What They Say! 😂 Canadian vs. American Words

    We’re taking a break from business talk and putting a little giggle into your day! 😂 Lisa is Canadian. Susan is American. And apparently, speaking the same language doesn’t mean we always know what the other person is talking about. In this just-for-fun episode, we compare what we call everyday things, from toques and sneakers to pencil crayons and chicken burgers. Naturally, the conversation takes a few detours into bagged milk, ketchup chips and the great Smarties debate. Grab a coffee and play along. What words would have YOU asking, “Wait… what did you just say?” 📺 We’re reacting to pictures throughout this episode, so head over to The Other 99% Podcast on YouTube if you’d like to see what we’re looking at! Connect with your hosts:Lisa Duck: https://lisaduck.com/its-me-lisa/Susan Larimer: https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  6. Sep 29

    E141: Your Friends Don’t Owe You a Purchase

    What happens when a friend becomes a customer, or a customer becomes a friend? The line between friendship and business can get awkward quickly, especially when every conversation starts feeling like an opportunity to make a sale, book a party, or recruit someone. In this episode of The Other 99%, Lisa and Susan share about navigating friendships while running a business. They discuss friends and family who don’t buy from you, customers who become genuine friends, people who choose to shop with someone else, and why supporting someone’s business should never feel like an obligation. They also talk about keeping score with other business owners, giving friends special discounts, and the uncomfortable habit of messaging someone simply because they viewed your social media story. Your friends don’t owe you a purchase, and your customers don’t need to become your friends. You can build meaningful relationships and confidently run your business without making every interaction feel transactional. Connect with Lisa:https://lisaduck.com/its-me-lisa/ Connect with Susan:https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  7. Sep 22

    E140: Why Customers Choose You Over Amazon

    Your customers can find products almost anywhere, so why should they choose to shop with you? Spoiler alert: it isn’t because you post every company special or share the same sales graphics as everyone else. In this episode of The Other 99%, Lisa and Susan share what customers actually want from the person behind the business. They talk about making shopping easier, offering trustworthy recommendations, following up after the sale, respecting a customer’s “no,” and helping people feel remembered and appreciated. You’ll also hear a fun round of “Customer Service or Customer Annoyance?” featuring some common business behaviours that might be helping your customers or quietly driving them away. This episode will help you take an honest look at the experience you’re creating and answer one important question: Why should someone choose to shop with you? Connect with Lisa:https://lisaduck.com/its-me-lisa/ Connect with Susan:https://susanlarimer.com/its-me-susan/ 🎵 Music CreditSong: French MorningMusic by: CreatorMix.com ⚠️ DisclaimerSome links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

  8. Sep 15

    E139: The 10 Customers You’re Probably Ignoring

    Business owners are constantly encouraged to find the next new customer, but what about the customers already connected to the business? In this episode, Lisa and Susan share 10 types of customers who may be getting overlooked, including one-time buyers, former regulars, seasonal shoppers, frequent supporters, referral sources and customers who simply haven’t heard from you in a while. They explore how to reconnect, improve customer follow-up and build genuine relationships without turning every interaction into a sales pitch. By the end of the episode, you’ll have a practical list of people to reconnect with and a simple challenge to help you get started. CONNECT WITH LISA AND SUSAN: Meet Lisa: https://lisaduck.com/its-me-lisa/ Meet Susan: https://susanlarimer.com/its-me-susan/ 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

    E139: The 10 Customers You’re Probably Ignoring
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Welcome to The Other 99%, where we talk about what building a business really looks like behind the highlight reel. Hosts Lisa Duck and Susan Larimer share honest conversations, real stories, practical strategies, and plenty of laughs about the wins, pivots, mistakes, and lessons that come with entrepreneurship. Because success isn’t just about the 1% you always hear about. It’s built every day by the other 99%. 🎧 New episodes every Tuesday.

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