Direct Sales: the Other 99% Podcast

Lisa Duck
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

  1. E110: Systems in Direct Sales That Simplify Customer Care

    6D AGO

    E110: Systems in Direct Sales That Simplify Customer Care

    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Emily Munns, a direct sales with experience in Norwex and Zyia. Emily shares her journey in direct sales, emphasizing the importance of systems for customer connection, the role of Project Broadcast in follow-up, and the necessity of having a personal website to build relationships. The conversation also covers social media engagement, the evolution of Facebook groups, and the significance of time management in running a successful business. Takeaways ​Emily Munns emphasizes the importance of systems in direct sales.​Project Broadcast has transformed Emily's customer follow-up process.​Direct sales allows for flexibility in balancing personal life and business.​Having a personal website enhances brand identity and customer connection.​Social media presence is crucial but should be balanced with other engagement methods.​Feedback from customers can guide content and product focus.​The evolution of Facebook groups requires adaptation and understanding of customer needs.​Time management tools can significantly improve productivity and focus.​Building relationships is key in direct sales success.​Consistency in communication fosters customer loyalty. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare   👋 Connect with Emily @ emilymunns.com This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here ✔️ Unlock More Goodies from Lisa visit 👉 lisaduck.com ✔️ Get the Inside Scoop from Susan visit 👉 susanlarimer.com Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    42 min
  2. E109: The One Sentence That Turns Cold Contacts Into Curious Leads

    FEB 17

    E109: The One Sentence That Turns Cold Contacts Into Curious Leads

    In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation. Key topics: The importance of clarity and confidence in your elevator pitchThe common mistakes to avoid, such as oversharing or sounding apologeticHow to focus on the benefit and problem you solve, not just your productsThe significance of adjusting your pitch for different contexts (social bios, direct messages, networking events)Overcoming stigma around direct sales and how to be proud of what you doThe power of belief in your products, company, and yourself #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    37 min
  3. E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine

    FEB 10

    E108: How I Turned a Simple Landing Page Into a 24/7 Lead-Generating Machine

    In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively. Takeaways You have to tell people what to do next.Capture before you can convert.Start at the end and work your way forward.It's about what they need, not about you.You can have multiple capture and convert pages.Picking a domain name, Write it out as a URL before you pay for it.Your website is your own space to build trust.You need to talk to the people who are gonna relate to you.Having a website allows you to build an audience. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.  CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.  Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    41 min
  4. E107: Simple Branding Mistakes and How to Fix Them

    FEB 3

    E107: Simple Branding Mistakes and How to Fix Them

    In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also highlight practical strategies for utilizing your brand across various platforms, including social media and websites.  Takeaways Branding is essential for standing out in direct selling.Your brand reflects your personality, not who you think you should be.Building trust through consistent branding is crucial.Understanding your ideal customer helps in creating targeted content.Colors evoke emotions and should align with your brand message.Fonts must be clear and consistent across all platforms.Decision fatigue can be minimized with a well-defined brand.Your website is a key platform for expressing your brand.Utilizing your brand consistently across platforms enhances recognition. #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Grab Susan's Branding Guide Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    30 min
  5. E106: Quiet Social Media Accounts: How to Increase Engagement Without Burning Everything Down

    JAN 27

    E106: Quiet Social Media Accounts: How to Increase Engagement Without Burning Everything Down

    In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales.  Takeaways: Audit your posts to understand engagement.Ask questions to encourage interaction.Keep posts clear and concise.Use analytics to refine your strategy.Engagement is about building relationships, not just sales. #DirectSales #BusinessGrowth #TheOther99%Podcast Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    34 min
  6. E105: AI Insights Every Seller Should Know

    JAN 20

    E105: AI Insights Every Seller Should Know

    In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email marketing to personal projects, and offers valuable insights on how to effectively utilize AI without losing the human touch. Takeaways AI is often misunderstood and seen as a threat.Using AI can enhance creativity and efficiency in business.Direct sellers can benefit from AI without losing personal connections.AI should be used as a tool, not a replacement for human interaction.Personalizing AI outputs is crucial for authenticity.AI can help with spelling and grammar, making communication clearer.Asking AI questions can lead to better and more tailored results.AI can assist in managing projects and organizing information.Using AI for social media can save time and reduce burnout.It's important to proofread and personalize AI-generated content. #DirectSales #BusinessGrowth #TheOther99%Podcast    Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Grab Susan's ChatGPT Prompt Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    45 min
  7. E104: Kickstart Your Year with Effective Fundraising Strategies

    JAN 13

    E104: Kickstart Your Year with Effective Fundraising Strategies

    In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the importance of fundraising throughout the year, sharing personal experiences and successful strategies. They emphasize the significance of local connections, setting goals, and the emotional impact of giving back. Susan shares specific fundraisers she has organized, including the Pink Healing Balm, Adopt a Grandparent, and Freedom Feet fundraisers, highlighting the joy and community spirit that comes from these initiatives. The conversation encourages listeners to find their passion in fundraising and to start small, integrating their products into charitable efforts.   Takeaways Fundraising can happen any time of the year.Local organizations are more likely to engage with fundraisers.Setting a clear fundraising goal increases success.Using social media can help reach potential donors.Unexpected gifts can have a profound impact on recipients.Involve your community and local schools in fundraising efforts.It's okay to earn income from fundraisers.Document your fundraising efforts for future promotions.Find personal connections to causes for more impactful fundraising.Start small and grow your fundraising initiatives over time. #DirectSales #BusinessGrowth #TheOther99%Podcast    Grab Susan's Fundraising Tips Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    36 min
  8. E103: From Chaos to Clarity: Mastering Your 2026 Calendar

    JAN 6

    E103: From Chaos to Clarity: Mastering Your 2026 Calendar

    In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a structured approach to their business planning while maintaining a light-hearted perspective.   Takeaways Using a paper calendar can help visualize your year.Transitioning to a digital calendar is essential for reminders.Proactive planning reduces stress and chaos.Identify key holidays to focus your marketing efforts.Break down yearly goals into quarterly and monthly tasks.Utilize community engagement for fundraisers.Plan for personal commitments alongside business goals.Create a digital repository for past marketing materials.Don't overwhelm yourself with every holiday; choose wisely.Engage with your audience through social media for feedback. #DirectSales #BusinessGrowth #TheOther99%Podcast   Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Subscribe now to never miss an episode and stay inspired in your direct sales journey! Plus be sure to follow The Other 99% Podcast on YouTube Interested in being a guest? Share your story here Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com Grab your ChatGPT Freebie here Explore Lisa's Toolkits Explore Lisa's Course Email Marketing Made Simple Download your Printable Planner Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com Grab your 5-Step Customer Care Cheat Sheet here Explore Susan's Toolkits Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

    31 min
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Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

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