Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales
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  • UPDATED WEEKLY

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

  1. 6D AGO

    The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)

    Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you through a real case study from one of her coaching clients who is driving their entire business using just $20 per day on Google Ads. We are going to look at the "before" numbers, where they were getting a lot of clicks but zero actual business, and compare them to the "after" numbers, where they are now generating highly profitable leads. Jyll shares the exact 12-step strategy she used to turn this account around, covering everything from keyword match types and negative keywords to the specific bid strategies that work best for small budgets. However, a shoestring budget won't work in every industry, so Jyll will help you determine if your business is the right fit for this approach. In this episode, you’ll learn: The three non-negotiable requirements for a low-budget Google Ads strategy.Why high impression volume and low CPCs can actually be red flags.The 12 specific changes made to the account to increase lead quality.How to fix conversion tracking so you aren't optimizing for vanity metrics.Real performance metrics showing exactly what $20 a day can achieve. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode100   Google Ads Account Audit with Jyll Get a one-time full account review from a Google Ads Expert and ex-Googler. Your Google Ads account audit will be delivered within 1 week, and will include a 1-page scorecard plus 2-4 pages of specific recommendations. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode100 Google Ads Coaching Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode100 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode100 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    16 min

  2. DEC 18

    PMax vs. Shopping vs. Search: Which is best for ecommerce?

    Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales without wasting your budget. In episode 99 of the Inside Google Ads podcast, host Jyll Saskin Gales answers your most common questions about how to choose the right campaign for your products. She discusses why the newest AI features aren't always the best place to start, especially if you are working with a limited daily budget or a new Merchant Center feed. Jyll breaks down exactly when it makes sense to graduate from Standard Shopping to Performance Max, and why "boring" Shopping campaigns often outperform Search campaigns for retail businesses. Plus, she explains the dangers of running all three campaign types simultaneously and how to stop them from stealing traffic from one another. In this episode, we'll cover: The specific budget and sales volume thresholds you need to hit before launching a PMax campaignWhy Standard Shopping is usually the best starting point for validating your conversion tracking and feedThe pros and cons of Google Search versus Google Shopping for e-commerce productsHow to handle campaign overlap so you aren't competing against yourself Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode99   Google Ads Coaching Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode99 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode99 Resources mentioned in this episode Inside Google Ads episode 39: Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode99 Read more about this topic on Jyll's Google Ads Blog Which bid strategy should you use in Google Shopping campaigns? https://learn.jyll.ca/blog/should-you-use-manual-or-automated-bidding-in-google-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode99 How to Optimize Your Google Shopping Feed for Better Results https://learn.jyll.ca/blog/how-to-optimize-your-google-shopping-feed-for-better-results?utm_source=podcast&utm_medium=referral&utm_campaign=episode99 Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode99 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    13 min

  3. DEC 11

    Which Google Ads strategy is best for building awareness?

    Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales dives deep into the specific strategies that help new audiences discover your brand. We cover bidding, targeting and creative tactics for brand awareness, and what campaign types you should and shouldn't use. Key topics discussed: The difference between bidding for reach versus bidding for engagementWhy "Maximize Clicks" might be the best awareness strategy for Demand GenWhy keyword-based audiences don't work on Display campaigns, and what to use insteadLookalikes: worth your money?The ABCD framework for high-performing YouTube ad creativeHow to genuinely measure the success of an awareness campaignPlus, stay tuned until the end of the episode for a new Insider Challenge to solve! Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode98   Google Ads Coaching Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode98 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode98 Resources mentioned in this episode - Inside Google Ads episode 77: All 12 Google Ads bid strategies EXPLAINED! https://jyll.ca/insidegoogleads/77?utm_source=podcast&utm_medium=referral&utm_campaign=episode98 - Inside Google Ads episode 78: 3 strategies to promote your YouTube video with Google Ads https://jyll.ca/insidegoogleads/78?utm_source=podcast&utm_medium=referral&utm_campaign=episode98 Read more about this topic on Jyll's Google Ads Blog YouTube In-Feed Ads: A Complete Guide for Beginners https://learn.jyll.ca/blog/youtube-in-feed-ads-a-complete-guide-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode98Where can you use custom segments in Google Ads? https://learn.jyll.ca/blog/where-can-you-use-custom-segments-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode98The Ultimate Guide to Google Ads Bid Strategies https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-bid-strategies?utm_source=podcast&utm_medium=referral&utm_campaign=episode98 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    14 min

  4. DEC 4

    Top 10 Google Ads Mistakes to Avoid

    If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her career, host Jyll Saskin Gales shares the most frequent and costly mistakes she sees marketers making right now. In this episode, Jyll breaks these top 10 errors down for you, with examples, across four categories: foundational failures, strategic sloppiness, metric misinterpretation, and unreasonable expectations. Tune in to ensure your account doesn't fall victim to these costly mistakes! Key Topics Discussed: The number one silent killer of Google Ads campaigns (can you guess what it is?)Why you must look beyond the Google Ads platform to truly understand performanceThe difference between your keywords and the actual search terms you advertise onSegmentation: organizing campaigns based on user intentWho should avoid broad match keywords?How to investigate and solve major shifts in CPA or ROASDebunking the myth that Quality Score doesn’t matter (it does!!!)Why you need to educate clients and stakeholders about Google Ads nuancesWhy increasing your budget isn't always the right way to scale Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode97   Google Ads Coaching Worried that you're making some of these mistakes? Book a call with Jyll to get your Google Ads working the way you need them to! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode97 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode97 This episode is based on Jyll's bi-weekly Google Ads newsletter, The Insider, with more than 8,000 subscribers. Join now for free to get real-world Google Ads case studies in your inbox every other Tuesday: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode97 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    19 min

  5. NOV 27

    What is the role of automation vs. control in Google Ads?

    In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance Max, Smart Bidding and generative AI has fundamentally changed the industry, moving from an era of hands-on control to one of strategic guidance. Jyll shares her insights on how practitioners can embrace this new reality. She argues that the core focus must shift from micromanaging every bid and keyword to properly setting up conversion goals, selecting the right bid strategy, and refining creative assets. Learn why bidding is now potentially more important than targeting, and how to avoid the biggest mistakes practitioners make when transitioning to smart bidding. Jyll also offers practical advice on campaign structure, asset management, and how to effectively use new tools like Gemini and AI Max to scale your expertise, not just your output. Key Topics Discussed: - The strategic shift from controlling to guiding in modern Google Ads - Why smart bidding is often superior to manual CPC and how to make it work - The three key levers for optimizing Performance Max campaigns - How audience signals and search themes function as guidance, not control, in PMax - The difference between mistakes made by small businesses and large advertisers in Google Ads - The role of micro-conversions in helping low-volume accounts ramp up - The concept of signal duplication and signal fragmentation in campaign structure - How to effectively use generative AI tools like Gemini to enhance ad copy and strategy - An early-days assessment of AI Max and when to use it for search expansion Get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode96   Google Ads Coaching Need expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode96 Inside Google Ads course More than 700 Google Ads practitioners have joined Jyll's Inside Google Ads membership course to become Google Ads Experts. You'll find up-to-date Google Ads tutorials, tips, and tricks, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode96 Resources mentioned in this episode Jyll's The Insider bi-weekly newsletter: https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode96Inside Google Ads book about Audience Targeting: https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode96 Start your free trial of Optmyzr: https://www.optmyzr.com/?ref=ywu3y2m [affiliate link]Read more about this topic on Jyll's Google Ads Blog Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode96What you need to know about micro-conversions in Google Ads https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode96The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode96Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro

    47 min

  6. NOV 20

    Does audience targeting work with Search campaigns in Google Ads?

    Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Google Ads. She answers three critical listener questions, providing practical strategies for leveraging this synergy. Key Topics Discussed: How and why you should layer complementary audiences onto Search campaignsHow to turn search insights into audience targeting The true benefits of uploading your customer listNew ways to glean audience insights for campaign optimization ideas Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode94   Google Ads Coaching Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode95 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode95 Resources mentioned in this episode Jyll's SimilarWeb sponsored YouTube video https://www.youtube.com/watch?v=ETbr96HojtIJyll's HeroConf San Diego 2025 talk https://youtu.be/UVDwfV7eAWQInside Google Ads book about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Google Trends https://trends.google.com Related Inside Google Ads podcast episodes Episode 92: Audiences Masterclass https://jyll.ca/insidegoogleads/92?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Episode 63: Custom segments https://jyll.ca/insidegoogleads/63?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Episode 51: Customer Match https://jyll.ca/insidegoogleads/51?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Episode 24: Audience Layering https://jyll.ca/insidegoogleads/24?utm_source=podcast&utm_medium=referral&utm_campaign=episode95 Read more about this topic on Jyll's Google Ads Blog Google-Engaged Audiences: Your Secret Weapon for Google Ads Remarketing https://learn.jyll.ca/blog/google-engaged-audiences-your-secret-weapon-for-google-ads-remarketing?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode95Does Audience Targeting Really Matter in Search and Shopping Campaigns? https://learn.jyll.ca/blog/does-audience-targeting-really-matter-in-search-and-shopping-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode95 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    12 min

  7. NOV 13

    Is Google stupid?

    We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saskin Gales offers a fresh perspective on those frustrating moments. This may not be the episode you WANT to hear, but it's the episode you NEED to hear. Jyll shares two recent, real-world examples that illustrate why shifting your mindset from "Google is stupid" to "Why is Google doing this?" can make you a more effective advertiser and drive better results. Topics discussed include: Why an ad that misses the mark on a specific query match can still be served to the perfect userThe difference between keyword-based thinking and user-based thinking in modern Google AdsA case study of a Google Ads campaign with a 536% conversion rate and what it reveals about bad adviceThe critical issues with poor conversion tracking and vanity conversion actions like page views and scrollsThe problematic incentives and limited training given to some Google account representativesThe value of pausing and considering Google's perspective to improve your ad strategy Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode94   Google Ads Coaching Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 Resources mentioned in this episode Martin's LinkedIn post: https://www.linkedin.com/posts/martin-sandgaard_this-is-why-you-dont-enable-ai-max-on-your-activity-7386659929161469952-bATB Account Audit LinkedIn post: https://www.linkedin.com/posts/jyllsaskingales_i-just-opened-up-this-google-ads-account-activity-7387163678070009856-spwy Read more about this topic on Jyll's Google Ads Blog AI Max for Search Campaigns: What you need to know about "Search Max" https://learn.jyll.ca/blog/ai-max-for-search-campaigns-what-you-need-to-know-about-search-max?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 Wait, That Google Ads Email is Legit?! Understanding Google's "Extended Workforce" @xwf.google.com https://learn.jyll.ca/blog/wait-that-google-ads-email-is-legit-understanding-google-s-extended-workforce-xwf-google-com?utm_source=podcast&utm_medium=referral&utm_campaign=episode94 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    15 min

  8. NOV 6

    What does limited by budget mean in Google Ads?

    Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales dives into the nuances of how Google manages your budget and breaks down three common budget issues that can impact your campaign performance. If you’ve ever been confused about where your ad dollars are actually going, this episode will provide clarity on Google Ads' budgeting mechanics and give you actionable steps to take control of your spend. Key Topics Discussed: Why being "Limited By Budget" can hure your campaign performanceThe difference between a red warning and a yellow recommendation for "Limited by Budget"When a "Limited by Budget" status is actually a signal for growthHow an ad schedule can dramatically inflate your effective average daily budget.The relationship between your average daily budget, daily spending limit, and monthly spending limit.Introducing the new Campaign Total Budget option and when it's the right choice for your campaigns.Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode93   Google Ads Coaching Need some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 Resources mentioned in this episode Subscribe to The Insider newsletter! https://learn.jyll.ca/newsletters/the-insider?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 The Insider newsletter: When Limited by budget is a good thing: https://learn.jyll.ca/newsletters/the-insider/posts/limited-by-budget-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 The Insider newsletter: How to measure PMax success https://learn.jyll.ca/newsletters/the-insider/posts/measure-pmax-success-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 Search Engine Land article about campaign total budgets: https://searchengineland.com/google-ads-tests-new-promo-focused-budget-tools-461775 Read more on Jyll's Google Ads Blog A Guide to Setting Your Google Ads Budget: https://learn.jyll.ca/blog/a-guide-to-setting-your-google-ads-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93  What happens if Google Ads spends more than my budget? https://learn.jyll.ca/blog/what-happens-if-google-ads-spends-more-than-my-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 What should I do when my Google Ads campaign is limited by budget? https://learn.jyll.ca/blog/what-should-i-do-when-my-google-ads-campaign-is-limited-by-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode93 Follow Jyll https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    12 min
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Ratings & Reviews

4.1
out of 5
7 Ratings

About

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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