Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales
  • 4.1 (7)
  • MARKETING
  • UPDATED WEEKLY

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

  1. 4D AGO

    HACKED - How to Protect Your Google Ads Account

    Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in fraudulent spend. In this urgent episode of Inside Google Ads, host Jyll Saskin Gales pulls back the curtain on the sophisticated phishing tactics currently targeting agencies and high-level practitioners. We move beyond the basic advice of "use a strong password" to break down how hackers are bypassing two-factor authentication and using "shell" login pages to steal access in real-time. Jyll shares harrowing stories from industry veterans and provides a step-by-step safety playbook that Google hasn't provided. You’ll learn the only 100% safe way to log into your account, how to properly grant access to others, and exactly what to do if the worst-case scenario happens to you. This is a must-listen for anyone managing Google Ads at scale. Please note: if your account has been hacked, there is nothing that Jyll can do to help your specific situation. Everything she can offer you right now is in this episode, and she will keep this article updated with new tips, warnings and security suggestions going forward: https://learn.jyll.ca/blog/how-to-protect-your-google-ads-account-and-what-to-do-if-you-get-hacked?utm_source=podcast&utm_medium=referral&utm_campaign=episode108 Key Topics Discussed: The "Audit Phishing" scam: How hackers use fake account invitations to steal your MCC in secondsWhy "Allowed Domains" and two-factor authentication aren't enough to stop modern attacks.The "Safe Login" Method: The only way you should ever access your Google Ads account from now on.Critical steps to take if you are hacked, from persistent support contact to billing protection.Why client-owned accounts and regular session logouts are essential for agency security.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode108   Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode108 Inside Google Ads course Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode108 Read more about this topic on Jyll's Google Ads Blog https://learn.jyll.ca/blog/how-to-protect-your-google-ads-account-and-what-to-do-if-you-get-hacked?utm_source=podcast&utm_medium=referral&utm_campaign=episode108 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    15 min

  2. FEB 12

    Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality

    There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Google Ads podcast, host Jyll Saskin Gales walks you through exactly how to find your Quality Score, how to interpret the data, and most importantly, how to improve the three core components that define it. Plus, she's briefly joined by a very special guest, Fred Vallaeys, CEO of Optmyzr one of the original Google employees who built AdWords, to settle the debate on whether Quality Score is just a vanity metric or a crucial performance lever. Topics covered include: The difference between Quality Score, Optimization Score, and Ad Strength.Why Ad Rank is a function of both price and quality.How to audit Ad Relevance, Landing Page Experience, and Expected CTR.Specific strategies to fix ""below average"" ratings in your account.Fact check from the Google Ads Help Center and from Fred Vallaeys Plus, stay tuned until the end of the episode for a new Insider Challenge to solve! You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode107   Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode107 Inside Google Ads course Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode107 Read more about this topic on Jyll's Google Ads Blog Google Ads Quality Score & Ad Strength Explained by an Ex-Googler https://learn.jyll.ca/blog/google-ads-quality-score-ad-strength-explained-by-an-ex-googler?utm_source=podcast&utm_medium=referral&utm_campaign=episode107The Ultimate Guide to Google Ads Quality Score https://learn.jyll.ca/blog/the-ultimate-guide-to-google-ads-quality-score?utm_source=podcast&utm_medium=referral&utm_campaign=episode107Does Quality Score matter in Google Ads? https://learn.jyll.ca/blog/does-quality-score-matter-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode107Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    19 min

  3. FEB 5

    The Google Ads Performance Drop Playbook: When to Wait vs. Optimize

    Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account and see red arrows pointing down next to your conversions or ROAS. It is easy to panic, but reacting too quickly can often do more harm than good. In episode 106 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales helps you distinguish between a genuine campaign crisis and standard performance fluctuations. She answers three listener questions that cover the spectrum of performance anxiety, from how often beginners should check their accounts to managing volatility in Demand Gen, Video and Display campaigns. She also gives some tough love that all seasonal business owners need to hear. Topics covered in this episode include: Why checking your campaign performance daily is a bad habit that hurts resultsThe difference between Reach metrics and Efficiency metrics, and which ones actually matterHow to handle sudden drops in Display, Video and Demand Gen campaigns without ruining your dataStrategies for managing seasonal slumps, like selling BBQ grills in the winter Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode106   Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 Inside Google Ads course Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 Read more about this topic on Jyll's Google Ads Blog How Does the Google Ads Algorithm Actually Work? (And Why You Should Stop Fighting It) https://learn.jyll.ca/blog/how-does-the-google-ads-algorithm-actually-work-and-why-you-should-stop-fighting-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 Why You're Losing Money on Ads (And How to Fix It) https://learn.jyll.ca/blog/why-your-service-business-is-losing-money-on-ads-and-how-to-fix-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode106 Conquering Google Ads with a Low Budget: 12 Tips for Small Businesses https://learn.jyll.ca/blog/conquering-google-ads-with-a-low-budget-12-tips-for-small-businesses?utm_source=podcast&utm_medium=referral&utm_campaign=episode106  Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    16 min

  4. JAN 29

    The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)

    Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you have control? In episode 105 of the Inside Google Ads podcast, host Jyll Saskin Gales uncovers the mechanics of Performance Max audience signals and search themes. She explains whether these inputs influence your campaign at all, the difference between true targeting and "optimized targeting," how to know if your "suggestions" are actually being used by AI, and what the REAL levers are to control who sees your ads. Topics covered in this episode: The difference between Audience Signals and actual targeting in PMaxHow "Optimized Targeting" overrides your suggestions to find conversionsThe role of Search Themes in PMax and how keyword prioritization worksUsing the Insights tab and Search Terms Report to audit your targetingWhat you should actually focus on to steer a PMax campaignDo you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode105 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode105 Resources mentioned in this episode Inside Google Ads: Everything you need to know about Audience Targeting https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode105 Read more about this topic on Jyll's Google Ads Blog PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode105 Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode105 Google Ads Audience Targeting: A Comprehensive Guide to Reaching Your Ideal Customer https://learn.jyll.ca/blog/google-ads-audience-targeting-a-comprehensive-guide-to-reaching-your-ideal-customer?utm_source=podcast&utm_medium=referral&utm_campaign=episode105 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    15 min

  5. JAN 22

    3 Secrets to Ecommerce Google Ads Success in 2026

    Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discussing Google Ads Ecommerce tips for 2026. While the bells and whistles of PPC are always evolving, the path to ecommerce success in Google Ads fundamentally comes down to three things: maintaining a strong foundation, optimizing your inputs, and growing through new channels. From the "Three Cs" of data integrity to the specific attributes in your product feed that matter most, this episode is packed with actionable advice for store owners and marketers. Key Topics Discussed: Data Foundation: Why conversion tracking, consent mode, and customer match (the "Three Cs") are non-negotiable for 2026Feed Optimization: How to tweak product titles, types, and images in Merchant Center to train Google’s AIPerformance Max: Why PMax is "end game" and how to prepare your account if it hasn’t worked for you in the pastDemand Gen: Using lifestyle imagery and lookalike segments to reach users before they searchYouTube Strategy: Why video is now table stakes and how to leverage the "in-feed" placement for search intent Watch the full webinar here: https://producthero.webinargeek.com/best-practices-for-ecommerce-in-2026?cst=jyll-yoann Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode104   Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode104 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode104 Read more about this topic on Jyll's Google Ads Blog What you need to know about micro-conversions in Google Ads https://learn.jyll.ca/blog/what-you-need-to-know-about-micro-conversions-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode104 The Future of Google Ads: PMax, AI Max and Broad Match https://learn.jyll.ca/blog/ai-max-broad-match-demystifying-google-ads-automation?utm_source=podcast&utm_medium=referral&utm_campaign=episode104 Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode104 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    14 min

  6. JAN 15

    5 Google Ads Limitations: When to Fix Them & When to Ignore Them

    We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactly what the trade-offs are to achieve the results you need. In episode 103, host Jyll Saskin Gales breaks down five of the big limitations you might see in your Google Ads account. She'll teach you how to identify if a warning is actually a problem for your specific strategy, or if it is something you can safely ignore. Jyll will also cover practical steps on how to fix the issues that are actually hindering your performance so you can get the most out of your ad spend. Key topics discussed in this episode: Limited by Budget: Understanding the difference between warnings, and how to manage spendLimited by Bid Strategy: Why bid limits might be defeating the purpose of your smart bidding strategyLimited by Search Volume: When to expand your keywords or location targeting, and when to stay nicheLimited by Policy: Navigating sensitive interest categories like employment or housing and using non-linear targetingLimited by Quality: Why "rarely shown due to low quality" is a major issue and how to improve ad relevance and expected CTRDo you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 Resources mentioned in this episode - What is Non-linear targeting? https://learn.jyll.ca/blog/what-is-non-linear-targeting-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 - The Insider newsletter: How to Improve Expected CTR https://learn.jyll.ca/newsletters/the-insider/posts/quality-score-expected-ctr?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 Read more about this topic on Jyll's Google Ads Blog Is Your Google Ads Campaign "Limited by Search Volume"?  https://learn.jyll.ca/blog/is-your-google-ads-campaign-limited-by-search-volume?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 What does Eligible (Limited) Bid Strategy mean in Google Ads? https://learn.jyll.ca/blog/what-does-eligible-limited-bid-strategy-mean-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 What should I do when my Google Ads campaign is limited by budget? https://learn.jyll.ca/blog/what-should-i-do-when-my-google-ads-campaign-is-limited-by-budget?utm_source=podcast&utm_medium=referral&utm_campaign=episode103 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    14 min

  7. JAN 8

    Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More

    Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why (and how) you need to pivot toward in-platform remarketing and first-party data to get better results. She answers three listener questions that cover the essentials of your modern remarketing strategy. We discuss why you should likely ditch Display for Demand Gen, how Google actually prioritizes who sees your ads, and what to do when you see that "too small to serve" error in Audience Manager. Whether you are running B2B lead gen or high-volume ecommerce campaigns, this episode breaks down how to leverage Google's owned properties - like YouTube, Gmail, and Discover - to reconnect with your most valuable prospects. Key Topics Discussed: Why Display campaigns are often ineffective for remarketing and what to use insteadThe power of "In-Platform" audiences: Google-engaged audiences and YouTube remarketingHow to use Customer Match to inform Smart Bidding, even if you can't target the list directlyUnderstanding RLSA (Remarketing Lists for Search Ads) to improve ROAS and CPAHow Google's algorithm prioritizes users in your remarketing lists based on intent, not timeTroubleshooting the "Too Small to Serve" error and understanding active matched recordsDo you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode102   Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode102 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode102 Resources mentioned in this episode Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? [Search Engine Journal] https://www.searchenginejournal.com/google-engaged-audience-worry-free-remarketing-or-a-waste-of-money/561628/ Read more about this topic on Jyll's Google Ads Blog Should you upload your customer list in Google Ads? (Customer Match) https://learn.jyll.ca/blog/should-you-upload-your-customer-list-in-google-ads-customer-match?utm_source=podcast&utm_medium=referral&utm_campaign=episode102 Google Ads Remarketing: The Ultimate Guide to Retargeting https://learn.jyll.ca/blog/google-ads-remarketing-the-ultimate-guide-to-retargeting?utm_source=podcast&utm_medium=referral&utm_campaign=episode102 Google Ads RLSA: How to Retarget Your Search Campaigns https://learn.jyll.ca/blog/google-ads-rlsa-how-to-retarget-your-search-campaigns?utm_source=podcast&utm_medium=referral&utm_campaign=episode102 Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    14 min

  8. JAN 1

    The New Rules of Google Ads: How to Win in 2026

    Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so you can build a winning Google Ads strategy for 2026 and beyond. While Google loves to promote its shiny new AI tools, the reality is that Search remains the bread and butter for most advertisers. Jyll will discuss why you need to nail your foundation in Search and Shopping before expanding into other formats. She'll also do a deep dive into the major evolution of Performance Max, which has finally shed its "black box" reputation, and why she's incredibly bullish on Demand Gen for both lead generation and ecommerce. Plus, Jyll shares her honest, unfiltered thoughts on the new "agentic" AI Advisors and why you should treat them with extreme caution. In this episode, you’ll learn: Why you should keep Search Partners turned off for Search and Shopping campaigns.The specific Merchant Center updates that matter more than Google Ads tweaks.How to bid correctly when starting out with Demand Gen.The massive reporting improvements that make Performance Max easier to manage.Why the new Ads Advisor and Analytics Advisor tools aren't ready to run your account yet.and more. Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode. You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode101   Google Ads Coaching Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode101 Inside Google Ads course Join more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode101 Resources mentioned in this episode Inside Google Ads episode 70: Demand Gen for lead generation https://jyll.ca/insidegoogleads/70?utm_source=podcast&utm_medium=referral&utm_campaign=episode101 Melissa Mackey on PPC Zone: Using YouTube to boost B2B paid search performance https://www.youtube.com/watch?v=2kIzGt8FCMw Google Ads Advisor: Awesome or Awful? https://www.youtube.com/watch?v=aBEmKqpFMdk PPC Zone podcast: https://ppc.zone?utm_source=podcast&utm_medium=referral&utm_campaign=episode101 Read more about this topic on Jyll's Google Ads Blog What are Attributed Branded Searches conversions in Google Ads? https://learn.jyll.ca/blog/what-are-attributed-brand-searches-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode101Google Ads Performance Max: Is it worth it? https://learn.jyll.ca/blog/google-ads-performance-max-is-it-worth-it?utm_source=podcast&utm_medium=referral&utm_campaign=episode101PMax vs. Demand Gen: Which is Right for Your B2B Google Ads Strategy? https://learn.jyll.ca/blog/pmax-vs-demand-gen-which-is-right-for-your-b2b-google-ads-strategy?utm_source=podcast&utm_medium=referral&utm_campaign=episode101Follow Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://www.youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro

    20 min
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Ratings & Reviews

4.1
out of 5
7 Ratings

About

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success.Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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