To-The-Trade with Interior Design Community

Interior Design Community
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To-The-Trade with Interior Design Community

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to "To-The-Trade" now!

  1. TTT-S2E01-Embracing Style and Substance: The World of Mary Douglas Drysdale

    4 HR. AGO

    TTT-S2E01-Embracing Style and Substance: The World of Mary Douglas Drysdale

    Laurie from IDC hosted an engaging conversation with Mary Douglas Drysdale, a renowned designer celebrated for her timeless and elegant designs featured on numerous magazine covers. During this discussion, Mary shared her philosophy on timeless design, emphasizing the significance of historical architectural styles and functionality. She reflected on her influences from growing up in Virginia, among its remarkable architecture, and recounted her inspiring grand tour of Europe. Mary also discussed her thoughtful approach to client collaboration, highlighting how she weaves personal stories and emotions into her designs. One pivotal project in her career involved an important art collection now housed in the Hirshhorn Museum, showcasing her belief in considering every detail. Additionally, Mary expressed the necessity of adapting to modern technological tools in design while upholding a traditional, client-focused methodology. Her insights on her legacy reveal a commitment to high standards, mentorship, and a potential book publication of her work.

    52 min
  2. To-The-Trade Episode 23: Season One Wrap-Up with Laurie & Nile

    3 DAYS AGO

    To-The-Trade Episode 23: Season One Wrap-Up with Laurie & Nile

    Laurie and Nile conclude the first season of the “To The Trade” podcast by reflecting on their success and discussing plans for the coming year. They highlight the positive feedback from listeners and guests about the quality of their questions and their unique approach to holistically addressing the needs of designers. Laurie mentions upcoming initiatives, such as increasing the frequency of episodes, expanding marketing efforts, and new interactive segments like 'Work with Us Wednesdays.’ They discuss plans for a significant Las Vegas Market event to connect designers with service providers. The duo also underscores the importance of educating consumers about the intricacies of design work and fostering better collaboration between designers and brands. They aim to enhance designers’ market share and work experience while delivering high-quality content and resources.

    39 min
  3. To-The-Trade Episode 22: Empowering Designers with Laurie and Nile

    6 DAYS AGO

    To-The-Trade Episode 22: Empowering Designers with Laurie and Nile

    n this episode, Laurie from the Interior Design Community, joined by Nile, recaps their experience at the High Point Market, where they hosted multiple panels and engaged with sponsors and designers. They discuss the various topics covered, including coaching, contracts, logistics, and sales processes for interior designers. Laurie and Nile also highlight the newly launched DIY PR guide for interior designers, which has received positive feedback. They announce upcoming resources, such as an end-of-year business checklist and a preplanned idea calendar for marketing. Additionally, they share insights from their visit to Roland DJA in LA and attendance at BDNY in New York, where they explored innovative printing technology. The episode emphasizes the importance of quality in interior design, the challenges designers face, and the mission of the Interior Design Community to support and advocate for designers' needs. 00:00 Welcome and Introduction 00:18 Recap of High Point Market 01:22 Insights on Coaching and Contracts 03:15 DIY PR Guide for Interior Designers 05:23 End-of-Year Business Checklist 08:30 Upcoming Resources and Guides 12:01 Innovative Printing Techniques 15:29 Exciting Events and Announcements 17:43 Reflecting on 12 Years of IDC 20:54 Balancing Family and Career 27:47 Exploring Different Community Models 28:59 Supporting Interior Designers Holistically 30:12 Creating a Safe Space for Vulnerability 39:13 The Importance of Quality in Design 42:18 Educating Clients and the Market 50:28 The Designer's Value Beyond Products 56:27 Concluding Thoughts and Future Directions

    57 min
  4. To-The-Trade Episode 21: The Intersection of AI and Interior Design with Maria Martin

    6 DAYS AGO

    To-The-Trade Episode 21: The Intersection of AI and Interior Design with Maria Martin

    Join Laurie Laizure and Nile as they chat with their guest, Maria. They dive deep into discussions on AI's impact on the interior design industry, highlighting ethical concerns, best practices, and innovative uses. This conversation covers everything from leveraging AI for enhanced productivity to the risks involved in not properly managing intellectual property. Laurie and Maria provide invaluable insights on striking the right balance between utilizing AI for better business outcomes and maintaining the authenticity and integrity of the designer's work. 00:00 Introduction and Personal Updates 00:15 Exciting News: Isabel's New Apartment 00:41 High Point Market Plans 01:00 Guest Introduction: Maria and Design Appy 02:43 The Impact of Technology on Design 03:30 AI in Interior Design: Opportunities and Concerns 06:15 Practical Uses of AI in Business 10:58 Ethics and Ownership in AI-Generated Content 18:34 Protecting Your Work in the Age of AI 28:56 The Hidden Risks of Sharing Your DNA 29:37 The Cambridge Analytica Scandal and Data Manipulation 30:43 Intellectual Property and Copyright Issues with AI 31:43 Using AI for Writing and Content Creation 33:54 AI in Voice Replication and Its Implications 36:02 Leveraging AI for Marketing and Branding 40:52 The Importance of Human Touch in Design 46:59 Best Practices for Using AI in Design 55:33 Concluding Thoughts on AI and Design

    1 min
  5. To-The-Trade Episode 20: with John McClain Mentorship, Authenticity, and Innovation in Interior Design

    12/30/2024

    To-The-Trade Episode 20: with John McClain Mentorship, Authenticity, and Innovation in Interior Design

    Join Laurie Laizure, Nile Johnson, and John McClain as they delve into the evolving world of interior design. In this episode, they discuss the value of mentorship and coaching, the power of shared values in business relationships, and the importance of authenticity in building a brand. Discover insights into marketing strategies, task delegation, and leveraging AI for efficiency. Explore the creative process behind John's coffee table book, "The Designer Within," and hear exciting plans for app development to connect designers and brands. Packed with actionable advice and inspiring stories, this episode is a must-listen for designers navigating the modern industry landscape.

    1h 5m
  6. To-The-Trade Episode 19: Rhobin DelaCruz Designers Supporting Designers

    12/27/2024

    To-The-Trade Episode 19: Rhobin DelaCruz Designers Supporting Designers

    Laurie and Rhobin delve into the realities of running an interior design business, from the importance of community support to navigating contracts and insurance challenges. They explore strategies for empowering designers through education, collaboration, and personal branding while addressing key industry topics like the growth of the luxury furniture sector and the need for standard operating procedures. Join them as they share insights on mentorship, succession planning, and preparing the next generation of designers. Whether you're a seasoned professional or just starting out, this episode is packed with valuable advice and inspiration to elevate your interior design journey.

    52 min

  7. 12/20/2024

    To-The-Trade Episode 18: Navigating the Modern Interior Design Landscape

    In this episode, Laurie and Nile dive deep into the evolving world of interior design marketing, exploring the challenges and opportunities presented by AI tools, social media, and authentic storytelling. They share personal experiences on the importance of quality hardware, the role of designers as tastemakers, and the nuances of building strong industry relationships. The conversation also touches on creative strategies for promoting Bare Paint, Nile’s upcoming trip to Italy, and actionable insights for balancing professionalism with personal growth in the design community. Packed with inspiring stories and practical advice, this episode is a must-listen for designers navigating the intersection of creativity and business.

    1h 18m

  8. 12/16/2024

    To-The-Trade Episode 17: Heather Randell Let's Talk Designer Bookkeeping

    Join Laurie Laizure and seasoned bookkeeper Heather Randell as they uncover the financial side of interior design. With nearly 25 years of experience, Heather shares essential tips on managing client invoices, markup policies, and cash flow while emphasizing the importance of clear contracts and tax compliance. Learn how to protect your rights, streamline receiving processes, and forecast for a financially secure future. Whether you're just starting out or refining your processes, this episode is packed with actionable advice to elevate your design business.

    54 min
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About

Introducing "To-The-Trade," the ultimate podcast for interior designers. Our mission: to provide business and productivity hacks for better work/life balance. Join industry leaders and experts as we explore trends, strategies, and practical advice. Elevate your design business, manage clients, build your brand, and stay ahead with technology. Achieve success and fulfillment in your career. Listen to "To-The-Trade" now!

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