Good Content with Shannon McKinstrie

Shannon McKinstrie
  • 4.9 (170)
  • Marketing
  • Weekly

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

  1. 21h ago

    Locking In Without Pressurizing Your Social Media Content

    Eight weeks left in 2026 and we’re locking in so you can dominate your social media and finish the year strong without spending hours on content. We’ll talk about the quickest way to stop putting so much pressure on your content and I’m breaking down hooks, content, and techniques that are working right now so you can run these ideas and start creating. Remember, when you’re excited about what you are creating, your content becomes fun and we can feel your energy. In this episode we’ll be covering: How simple, relatable content that makes your audience feel seen and heard drives engagement and growth on Instagram.Creating content around what genuinely excites you so your audience feels your excitement and gets excited too.Removing pressure and comparison from the content creation process, stop consuming and start studying.Three content prompt ideas that are currently trending to help you get unstuck. Zoom out and let your account reflect your whole self, don’t allow yourself to get stuck in your niche, you are a multifaceted person with many interests. Featured content in this episode: Officialdantepena: That one sonReaganmariespangle: Don’t underestimate a roll of wrapping paperSayitmentalhealth: Flying home for the holidaysStellabeandood: Dog doormatsShannonmckinstrie: Five posts blowing up on Instagram right nowShannonmckinstrie: Interview with Tessa Lyons Recommended episodes: Episode 118: Identity Maxxing Will Help You Find Your Ideal AudienceEpisode 119: Your Boring Life Moments are the Shortcut to SuccessEpisode 129: Start Thinking Outside Your NicheEpisode 130: Feeling Excited About Content Creation Changes EverythingEpisode 132: Creating Content For An Interest Based AlgorithmEpisode 133: You Need a Content Schedule That Works For Your Life Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  2. Nov 3

    Introducing Long-Form Video on Instagram: What You Need to Know

    Instagram has just launched long-form video content and I’m breaking down exactly what this means for you as a content creator. We’ve talked about using new features on Instagram before, they like to prioritize content by early adopters, but don’t think you need to completely change your entire content strategy. I’m sharing how I plan to lean into this new feature and we’ll look at some ways other creators have already started using long-form video (examples linked below!)  In this episode we’ll be covering: Details about Instagram’s newest feature launch of long-form video content and what it means for you as a creator.How long-form content is already prominently featured on Instagram's explore feed.How you can start utilizing this feature in a way that works with what you’re already doing.Remember that using new Instagram features is completely optional and never a requirement, but I do encourage you to give it a chance!The opportunity to make long-form content your own, it can be as long or short as you want, minimally edited, and repurposed. Featured content in this episode: Jenniferhylwa: Sorites ParadoxSweetpotatosoul: Ask a vegan health coachLizfenwickdiy: 25 Christmas DIY Home Tips Ninanoticingthings: You don’t have to listenBaseballbatbros: Best wiffle ball bat Recommended episodes: Episode 25: Why You Want to Use the New Instagram FeaturesEpisode 121: Discover What’s Valuable Once You Start PostingEpisode 130: Feeling Excited About Content Creation Changes EverythingEpisode 133: You Need a Content Schedule That Works For Your Life Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  3. Oct 27

    My Go-To Hacks and Tools That Make it EASY To Publish Your Content

    I’ve compiled all of my favorite content creation hacks into one episode and you don’t want to miss this, because these tools can be your lifeline for saving time and actually tapping post on your next piece of content. I’ve found simple user-friendly tools that make it easy to create and organize your content so you aren’t spending hours editing or getting lost in complicated apps. You’ll find a nice mix of free apps and some paid tools that are going to make content creation so much easier for you, from the Edits app to Google Drive to my favorite selfie light, I’ve got so much to share! In this episode we’ll be covering: How to use the Edits app and why it's my favorite alternative to some big name editing apps, I’ll even share a quick demo so you know just how easy it is to use! Templates! I use templates for everything and you should too, they speed up the process and helps you bypass overthinking.How to organize and store your content in Google Drive and iPhone, from content ideas to setting up B-Roll folders.My favorite Amazon purchases that I consider lifesavers as a busy mom and business owner because they make it so much easier to create. Featured content in this episode: Brand.nat: My Claude Video Editing GuideLisen Phone MountWireless MicrophoneSelfie Light Recommended episodes: Episode 104: How to Create Viral Reels From Everyday Video ClipsEpisode 130: Feeling Excited About Content Creation Changes EverythingEpisode 133: You Need a Content Schedule That Works For Your LifeEpisode 134: The Simple Editing Process for Reels That Saves Me Hours Each Week Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  4. Oct 20

    How to Show Up Online When Life Gets Tough

    This isn’t a typical episode, but I want to talk honestly about what it’s like to continue to show up on social media when things feel like they’re falling apart. Maybe you’ve experienced this and you can relate, or if you haven’t had that experience, I hope this gives you some advice and permission to do what’s best for you, whether its pressing pause, slowing down, or getting extra support. Social media can be deceiving, it looks like everyone is always on and everything is business as usual, but the fact is things aren’t always great and times do get tough. In this episode we’ll be covering: You’ve got options. We’ll talk about what you can do from hiring help and getting support, to repurposing your content, or simply taking a break.Your audience won’t notice if you take a quick breather, and when they do I’m sure they will be just as supportive as ever.How being a business owner exposes everything, it really forces you to look at who you are and gives you permission to be yourself.I’m getting up close and personal here, I’ve struggled with my own things this year and I’m sharing how I have handled my social media content and just life in general (hint: it’s ok to ask for help).Take the pressure off and trust yourself. Consider this your permission slip to be yourself and do what you need to do when life gets hard.  Recommended episodes: Episode 57: Repurpose Your Content for More Impact with Less EffortEpisode 116: Easy Content Ideas for When You’re Not Feeling CreativeEpisode 119: Your Boring Life Moments are the Shortcut to SuccessEpisode 124: Have More Conversations and Let Your Audience Shape Your ContentEpisode 133: You Need a Content Schedule That Works For Your LifeEpisode 135: Building a World for Your Brand on Social Media Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  5. Oct 13

    Building a World for Your Brand on Social Media

    I hear from everyone all the time “My life is too boring. My product is too boring. My service is too boring.” Well friend, I am here to help you make it unboring by showing you what it means to create an entire world around your brand. We’ll talk about inviting your audience into your world through your content and Instagram stories, making your brand a place people actually want to revisit, just like their favorite tv show. Plus, I’m sharing examples from big brands to show how they’ve built unique online communities of fans rooted in taste and identity along with tips to leverage UGC, collaborating with other businesses, and simply letting your authentic self shine. You're not just creating content, you're creating a world for people. You're creating something for people to walk into, feel invited into, and feel safe in. You want them to align with who you are, your tastes, your identity, so stop hiding who you are. In this episode we’ll be covering: Creating a world people want to be a part of and keep coming back to, whether that is a product, a service, or a brand.Inviting people into your world, into your way of thinking, your perspective, even your life story through your content.You’re not boring. As business owners, we get so wrapped up in our world that we think we have nothing of interest to say to others around us, and that’s not true. Building worlds through identities and taste, and building a community where people want t open Instagram and go to your account to see it. Discovering and developing your personal brand by talking and sharing, so you start learning and opening up about who you are and what your taste and identity is. Featured content in this episode: Fishwife: Cutest Eye Masks You’ve Ever Seen Recommended episodes: Episode 108: Why You NEED To Take Content Creation SeriouslyEpisode 113: This Instagram Story Strategy Became My Biggest Sales FunnelEpisode 118: Identity Maxxing Will Help You Find Your Ideal AudienceEpisode 119: Your Boring Life Moments are the Shortcut to SuccessEpisode 125: How to Get Noticed Online for Brand Deal OpportunitiesEpisode 129: Start Thinking Outside Your Niche Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  6. Oct 6

    The Simple Editing Process for Reels That Saves Me Hours Each Week

    Editing reels does not need to take up hours of your time and I am going to share exactly what I do each week to simplify the process. I’m breaking down how I make editing reels faster by leaning on the Edits app and using templates, and we’ll discuss duplicating projects and saving your favorite sounds and fonts so you’re always ready to create. I’ll also show you how to incorporate the RISE method to create irresistible hooks for reels, keeping the content creation process simple, saving you hours each week. In this episode we’ll be covering: My approach to editing Instagram Reels quickly (without spending hours on content creation)Saving time by using templates and the Edits app to streamline your workflow.Step-by-step process for duplicating and repurposing templates for recurring signature series.Using the RISE method to create scroll-stopping hooks in your talk-to-camera videos.Practical editing features like overlays, captions, and sound effects to boost engagement. Featured content in this episode: How I edit my videos Recommended episodes: Episode 101: Double Your Views on Instagram with the RISE FormulaEpisode 115: It’s Time to Get Yapping On CameraEpisode 127: Create Trial Reels that Turn Viewers into Followers with Personalized ContentEpisode 130: Feeling Excited About Content Creation Changes EverythingEpisode 131: Two Types of Reels to Turn Viral Views into New FollowersEpisode 133: You Need a Content Schedule That Works For Your Life Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  7. Sep 29

    You Need a Content Schedule That Works For Your Life

    Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to avoid posting heavy content on Friday, leaning into content that is low lift and a little more fun. I actually plan out all my content in a way that fits into my busy schedule and I have some advice to share when it comes to posting routines and squeezing content into your busy workdays. I have some ideas for low lift, low energy content days and why you don’t need to be posting three times a day, every day (I don’t) because I want you to walk away feeling inspired to create content that feels easy and truly works with your life.  In this episode we’ll be covering: Posting your content at optimum times that make sense for you and your audience, think 7am coffee run.Embracing the idea of low-effort reels and relatable content, sometimes we just need something simple and that's okay!How I keep ideas ready when I’m out of energy and need quick and easy Instagram content inspiration.Building content creation into my week in a way that works with my schedule, not against it. Featured content in this episode: Mosseri: Ranking on Instagram Recommended episodes: Episode 104: How to Create Viral Reels From Everyday Video ClipsEpisode 121: Discover What’s Valuable Once You Start PostingEpisode 130: Feeling Excited About Content Creation Changes EverythingEpisode 132: Creating Content For An Interest Based Algorithm Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

  8. Sep 22

    Creating Content For An Interest Based Algorithm

    Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was six to ten years ago. Now, instead of seeing all your friends and their new dog or their vacation, our feeds are interest based, which means we are seeing content around what we are showing interest in. If I send my husband a golf video, I’m going to be seeing a lot of golf related videos on my feed. So, what does that mean for you as a content creator? I’m breaking it all down for you in this episode. In this episode we’ll be covering: How the algorithm adjusts to your interests to keep you engaged and on the app longer.Don’t stress out about losing followers, let’s change the perspective on what it means when someone chooses not to follow you anymore.Start sharing your interests on social media, I’m giving you permission, because there is more to you than just business.Get to know your people and know them really well. Post in stories, ask questions, pay attention, and listen to what people are talking about.What conversations are happening in your industry? Take the time to listen to what people are frustrated with or what they are excited about.  Recommended episodes: Episode 84: Train the Instagram Algorithm to Hype Up Your ContentEpisode 95: Building Real Community with Stories and Shared MomentsEpisode 103: Hot Take: We’re Following Accounts Where We See a Reflection of OurselvesEpisode 106: Spark Conversations with Reels Your Audience Will Want To Respond ToEpisode 109: The Human Side of Content That SellsEpisode 124: Have More Conversations and Let Your Audience Shape Your Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

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Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

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