The Dental Lighthouse with Dr. Jason Tanoory

Jason Tanoory

Let’s talk about everything Dental! We will answer questions and discuss just about anything from motivating kids to growing your patient base!

  1. FEB 11

    134: More Calls, Fewer Patients: What Dentists Are Missing in 2026

    Phones are ringing more than ever, but fewer new patients are actually getting scheduled. So what’s breaking down? In this episode, Dr. Jason sits down with marketing strategist Ryan Gross to unpack a trend dentists are feeling everywhere in 2026: increased call volume paired with declining new patient conversions. Together, they break down why this is happening and why it’s often not a marketing problem at all. They dive into the real data behind today’s dental consumer, including why financial questions, insurance concerns, and immediate availability are now driving patient behavior. Ryan shares the KPIs every practice should be watching, what healthy call conversion actually looks like, and how small operational gaps quietly kill growth. You’ll learn: Why more calls do not automatically mean more patients The key marketing vs. operations metrics that actually matter How availability impacts conversion more than ad spend The most common phone mistakes teams make around insurance and cost Practical benchmarks for call answer rate, new patient conversion, and scheduling windows When to fix systems instead of spending more on marketing If your practice feels busy but growth feels harder than it should, this episode will help you identify exactly where patients are falling through the cracks and what to fix first. Listen in and get clear on what’s really driving patient acquisition in today’s market.

    40 min
  2. JAN 7

    129: Rules of the House, Posting the Speed Limit & Maintaining Accountability | Part Two

    Part Two gets real practical, real fast. J.D. pushes the conversation past “feedback is important” and straight into the messy scenarios leaders actually face: buying a practice with an existing team, inheriting an old culture, and trying to introduce a new set of expectations without lighting the place on fire. Jason breaks down: What you’re really buying in an acquisition (hint: cash flow and culture… and sometimes baggage with a name tag) Vision vs. core values: what’s non-negotiable from the owner, and where team buy-in matters How to roll out “rules of the house” when your team is 5 people vs. 25 people Why early-stage owners struggle most at 2–3 locations and what Jason would do differently (spoiler: build a monster flagship first) How peer-to-peer accountability should work up, down, and sideways in the org chart What to do when feedback is given well, but it’s not received well How leaders avoid collecting everyone’s “problem monkeys” and instead coach people to handle hard conversations themselves When something isn’t “your lane,” how to escalate it the right way, and the leadership question behind it all: Is this a hill I’m willing to die on? If Part One was about posting the speed limit, Part Two is about enforcing it, especially when you’re new, growing fast, or inheriting a team that’s been doing 55 in a school zone for years. Listen in if you’re building a culture that actually wins, not just one that looks good on a poster.

    35 min
5
out of 5
38 Ratings

About

Let’s talk about everything Dental! We will answer questions and discuss just about anything from motivating kids to growing your patient base!

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