Ambitious Podcast

Kate Perkovic
  • 5.0 (18)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

  1. 2D AGO

    EP.116: The Things I’m Still Figuring Out at 33 | The Ambitious Podcast

    You see the highlight reel. The milestones. The scaled business. The loving relationship. What you don't see is me crying in my therapist's office trying to figure out how to be in my feminine energy because I genuinely don't know how. You don't see me stress-eating cookies at midnight. You don't see me about to move into a construction zone. Social media is a highlight reel, and we know that. But when everyone else's life looks so in flow, it's easy to feel like you're the only one struggling. This episode is different. No strategy. No frameworks. Just me sharing what I'm actually navigating. Learning what feminine energy even means. Living with chronic low-level stress. Processing the loneliness of holding space for everyone else's problems. Timeline anxiety about marriage and kids. Trying to be present instead of capturing everything for content. Craving depth in a world of small talk. If you've been following me and thought I don't struggle, this is me pulling back the curtain. Behind every achievement you see, there's a human navigating a lot you'll never see on Instagram. This is my invitation to release the pressure of needing to be perfect and allow yourself to be seen. Timestamps: 03:38 Choosing Transparency 05:35 Relationship Role Shift 09:59 Home Renovation Chaos 14:34 Health and Emotional Eating 20:45 Sharing Life Online 27:48 Always On Pressure 32:37 Private Processing Mask 33:24 Let People Support You 36:40 Love Without Insecurity 41:16 Timeline Anxiety in Your 30s 45:20 What Success Costs Now 49:12 Identity Shift Messy Middle 53:40 Craving Deeper Connections 57:10 Lonely Behind the Curtain To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 2m

  2. FEB 26

    EP.115: The 5 Psychology-Backed Ways to Build Brand Authority | The Ambitious Podcast

    People get paid to be in Forbes. Credential stacking won't make you a leader. You can't demand authority in a room. Your authority has to be learned, perceived, felt. When you have real authority, sales become easier. Clients stop comparison shopping. They trust your recommendations without pushback. You're not constantly defending your value. People come to you pre-sold. But most of what we've been taught doesn't work. Posting everywhere dilutes your message. People-pleasing marketing means you stand for nothing. Promises that don't match delivery destroy trust. I'm breaking down five psychology-backed ways to build real authority: consistent insights that diagnose problems, unwavering perspective even when polarizing, boundaries that signal high status, integrity between promise and delivery, and borrowed authority while you build your own. Timestamps: 02:46 Why Authority Matters 06:08 Better Clients and Boundaries 10:16 Marketing and Pricing Leverage 28:57 Five Psychology Principles 29:51 Pattern Recognition 31:26 Insight Over Information 32:57 Diagnose Root Causes 34:43 Simplify Expert Language 37:57 Consistent Perspective 41:10 Trends Versus Beliefs 54:03 Borrowed Authority Proof To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 2m

  3. FEB 19

    EP 114: How to Align Your Business With the Life You Want | The Ambitious Podcast

    If you dread opening Slack on Monday mornings, if you can't take time off without chaos, if you're working all day only to finish admin tasks at night, your business doesn't fit your life anymore. It's not that you fell out of love with your business. The structure of how it runs doesn't support the life you actually want. I'm breaking down the signs your business has become a prison (dread, schedule dictated by business, rest that doesn't restore you), the pivot points where you chose the wrong path (saying "it's faster if I do it," staying in execution when you should delegate, normalizing exhaustion), and the complete LIFE FIT Framework to audit your business: Lifestyle alignment, Income sustainability, Function and flow, Energy and role alignment, Flexibility and seasonality, Infrastructure and support, Trajectory and longevity. This isn't about blowing up your entire business. It's about identifying the biggest constraint and making strategic refinements. If you're making great revenue but feel trapped, this framework shows you exactly what needs to change. Timestamps: 02:26 Your Life Changed: Did Your Business Evolve Too? 04:23 Red Flags: Dread, Anxiety, and a Business That Feels Heavy 09:21 The ‘Brick Wall’ Effect: Micro-Decisions That Trap You 11:31 From Operator to CEO: Raising the Lid of Leadership 14:23 Future-Proofing: ‘This Won’t Work in 5–10 Years’ 20:46 Boundary Breakers: ‘It’s Faster If I Do It’ (Delegation Traps) 23:38 Staying in Delivery: Structuring Offers Around Your Life 28:48 Stop forcing a strategy: choose marketing that matches your lifestyle 29:58 Personal brand vs. founder-led: are you willing to be the magnet long-term? 37:21 Rerouting to alignment: introduce the Life Fit Framework + define your destination 42:00 Life Fit audit: L-I-F-E-F-I-T questions to score your business 47:37 What to do with your scores: fix the biggest constraint (don’t rebuild everything) To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    51 min
  4. EP.113: From Funnels to Substack: The Long Game of Brand Building w/ Landon Poburan | The Ambitious Podcast

    FEB 12

    EP.113: From Funnels to Substack: The Long Game of Brand Building w/ Landon Poburan | The Ambitious Podcast

    Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical burnout, and building businesses he wanted to escape from, he completely pivoted to what he calls an "un-hustled philosophy" and now runs a thriving business working 4-6 hours per day. We're unpacking why every marketing strategy actually works but not every single one is going to work for you (and how to identify what aligns with your values and lifestyle), the real difference between brand building and conversion-focused marketing and where these two intersect (this explanation is the best I've ever heard), why consistency beats tactics every single time and how to set realistic expectations when building something sustainable, the dangerous trap of building a business based on somebody else's definition of success (and how to avoid it), a complete masterclass on Substack and how it allowed Landon to build nine revenue streams with writing (with minimal video, no photo shoots, no endless content creation), why being early on emerging platforms can be massive leverage, the formula for marketing success: quality times quantity (not quality OR quantity), how marketing is actually as much mindset as it is strategy, and why things take the time they take (no shortcuts, no guarantees, just consistent effort toward what you actually want). If you've been drowning in marketing advice, jumping from strategy to strategy, or building a business you're starting to hate, this episode will completely reframe how you think about marketing and what success actually means for you. Timestamps: 01:58 Marketing Strategies and Brand Building 06:38 The Importance of Consistency and Realistic Expectations 09:58 Balancing Conversion and Brand Building 25:22 The Role of Consistency in Business Success 36:20 Quality vs. Quantity in Content Creation 44:54 The Future of Personal Branding and AI 49:08 Landon's Substack Journey 51:37 The Growth and Potential of Substack 52:58 The Benefits of Writing on Substack 56:00 The Importance of Building a Personal Brand 57:44 AI and the Future of Content Creation 59:54 Rapid Fire Substack Questions 01:03:27 Leveraging Substack for Business Growth Connect with Landon: Subscribe to Landon's SubstackInstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 34m

  5. FEB 5

    EP.112: The Dark Side of Ambition | The Ambitious Podcast

    What does it really cost to be ambitious? If you've ever felt too big for some rooms but not enough for others, if you hide your success because you're afraid of making people uncomfortable, if you've sacrificed relationships and time and energy in pursuit of something bigger, this episode is for you. I don't wanna have to be strong right now. I don't wanna have to figure it out. What if I don't wanna be the one who's got the answer? This is the conversation ambitious women need but rarely get to have. Today I'm breaking down the real sacrifices required when you're building something big, the invisible weight you carry that nobody acknowledges, and why you might be choosing sacrifice in the short term instead of settling for regret in the long term. We're covering identity shifts (your identity is shifting so fast you sometimes don't recognize yourself), the emotional weight of being the capable one (always the person who handles it, never the person who gets to fall apart), hiding success because you're afraid of outgrowing your circle, the guilt of wanting more when everyone else seems content, sacrificing joy, hobbies, and spontaneity in the building phase, time that doesn't belong to you (your schedule revolves around launches, clients, deadlines), the mental load of your business always being on your mind, financial pressure especially for breadwinners, and why despite all of it, you wouldn't change a thing. The only other option is to know what was possible to achieve and never go for it. If you're feeling the weight of ambition right now, this is your validation. Timestamps: 00:50 Understanding Sacrifice 02:05 Balancing Aspirations and Reality 04:04 The Emotional Weight of Ambition 08:01 Identity and Growth 14:32 The Pressure of Success 34:34 Questioning Desires and Ambitions 34:56 The Guilt of Success and Isolation 38:04 Sacrifices in Pursuit of Goals 40:50 Balancing Business and Personal Life 44:20 The Cost of Flexibility and Independence 54:14 Financial Pressures and Investments 58:37 Reflecting on Sacrifices and Achievements To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 8m
  6. EP.111: Is SEO Dead? How Google, AI & Search Are Changing Business Visibility w/ Kara Duncan | The Ambitious Podcast

    JAN 29

    EP.111: Is SEO Dead? How Google, AI & Search Are Changing Business Visibility w/ Kara Duncan | The Ambitious Podcast

    Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online. Google had 5.5 billion searches per day in 2022. In 2025 it's almost 17 billion. SEO isn't dead, it's evolving, and if you're not planting seeds now, you'll be kicking yourself in two years. We're covering how SEO actually works (it's more than just keywords on your website), the difference between Google search and AI search (and why you need to optimize for both), the EEAT framework (Experience, Expertise, Authority, Trustworthiness) and why firsthand experience now matters more than information, the three essential starting points (optimize your website, build strategic backlinks, create blog content), the shocking stat that businesses with blogs convert at 13 times the rate of businesses without them, how Pinterest acts as true top-of-funnel and drives purchases (not just inspiration), why the information-as-value era is dead and what's replacing it (insight, storytelling, and thought leadership), how to repurpose your podcast or YouTube into SEO-rich blog posts without starting from scratch, and realistic timelines for SEO ROI (6-12 months for local, 12-24 months for broader markets). If you're exhausted from the social media hamster wheel and want traffic that compounds over time instead of disappearing in 24 hours, this episode is your roadmap. Timestamps: 00:52 Welcome to Ambitious: Meet Kara, the SEO Expert 03:09 Diving into SEO: Basics and Misconceptions 05:27 SEO Strategies: Blogging, Keywords, and Beyond 08:44 The Evolution of SEO in the Age of AI 12:17 Creating Depth in Content: Beyond Quick Wins 17:56 Leveraging SEO for Long-Term Success 26:13 Repurposing Content for SEO: Practical Tips 31:03 The Role of Pinterest in SEO Strategy 35:51 Understanding Pinterest's Role in Marketing 37:46 The Importance of ROI in Marketing 38:55 Pinterest as a Platform for Action and Inspiration 41:17 Optimizing Your Website for SEO 47:00 Leveraging AI in Content Creation 01:00:01 The Long-Term Benefits of SEO Resources Mentioned: Kara's Free Private Podcast: Build it Once, Get Found for Months Connect with Kara: InstagramTikTokWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 11m

  7. JAN 22

    EP.110: The Role of Self-Trust in Business Growth & Leadership | The Ambitious Podcast

    Am I the problem? Is it me and the way that I am showing up? If your business strategy isn't working, your marketing feels stuck, or you keep starting things without finishing them, the issue might not be your strategy. It might be that you don't trust yourself to execute it. You can have the perfect funnel, the perfect offer, the perfect sales process, and still self-sabotage everything if you lack self-trust. I work with scaling entrepreneurs every day who think they need a new strategy when what they actually need is to stop abandoning themselves mid-execution. Your business will never be stable if you as the founder are not stable. I'm breaking down what self-trust actually is in business (spoiler: it's not confidence), the signs you don't trust yourself (asking everyone for opinions before deciding, losing momentum after starting strong, procrastinating on high ROI tasks, overcomplicating simple things, avoiding feedback), how lack of self-trust shows up in your execution and launches, why you keep changing strategies instead of seeing them through, and how to build evidence-based self-trust starting today. This includes the surfboard analogy that will completely reframe how you see your role in business growth. Every day you blame the strategy is a day you ignore that you might be the common denominator. This isn't about blame, it's about opportunity to finally break the pattern. 02:41 Defining Self-Trust 07:47 Decision Making and Self-Trust 11:13 Execution and Momentum 14:27 Avoiding Hard Work and Conversations 18:02 Leadership and Delegation 21:21 Comparison and Self-Trust 24:36 The Role of Strategy and Self-Trust 30:20 Surfing the Waves of Business Challenges 33:07 Self-Sabotage and Personal Accountability 33:57 Trusting Yourself in Business and Personal Life 35:30 Identifying and Overcoming Self-Sabotage 37:14 Building Self-Trust Through Consistency 44:18 Navigating Fear and Decision Making 46:04 Understanding the Roots of Self-Doubt 56:09 The Importance of Self-Trust in Scaling Your Business To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    59 min

  8. JAN 15

    EP.109: The 101 Of Creating Habits: James Clear Insights | The Ambitious Podcast

    Winners and losers have the same goals. So what really differentiates those that are successful and those that are not? You don't rise to the level of your goals, you fall to the level of your systems. Today I'm breaking down the principles from James Clear's Atomic Habits and sharing the exact framework for creating lasting behaviour change in your business and life. This episode is my masterclass on habit formation after listening to an incredible podcast with James Clear twice. Success isn't about radical change, motivation, or setting massive goals. It's about building better systems that make good behaviours easier and bad behaviours difficult. I'm sharing the 1% improvement principle (small tweaks compound over time), why goals are temporary but systems determine your progress, the three layers of behaviour change (outcome, process, and identity), the four-step habit loop (cue, craving, response, reward), the four laws of behaviour change (make it obvious, make it attractive, make it easy, make it satisfying), how to reverse bad habits by adding friction, the two-minute rule for starting new habits, and why you cannot change a habit you do not notice. This includes real examples from my health journey, business scaling, and overcoming sugar addiction patterns. If you're looking to create change in any area (health, business, relationships, consistency), this is your roadmap to building habits that actually stick. 00:43 Introduction 01:04 Summarizing Atomic Habits: Key Insights 02:41 The Compound Effect: Small Changes, Big Results 05:36 Personal Health Goals: Struggles and Strategies 07:04 Systems Over Goals: Building Better Habits 24:22 Identity-Based Habits: Becoming Who You Want to Be 35:03 Understanding the Habit Loop: Four Steps to Change 36:01 Understanding Cravings and Comfort Foods 36:12 Personal Story: Stress and Food 37:45 The Cycle of Cravings and Responses 38:55 Breaking Down the Habit Loop 39:29 The Role of Motivation and Friction 41:36 Reward Systems and Habit Formation 43:18 Good vs. Bad Habits 50:07 The Four Laws of Behavior Change 57:21 Practical Tips for Habit Change Listen to the full James Clear interview on The Diary of a CEO that inspired today's episode: SpotifyApple Youtube   Other Resources Mentioned: Atomic Habits by James Clear The Compound Effect by Darren Hardy To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 8m
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About

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

Information

  • Creator
    Kate Perkovic
  • Years Active
    2024 - 2026
  • Episodes
    117
  • Rating
    Clean
  • Copyright
    © Kate Perkovic
  • Show Website
    Ambitious Podcast

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