Family Business Connection

Prairie Family Business Association

Family Business Connection is a Prairie Family Business Association podcast where we lift up the stories behind family businesses who thrive for generations. We explore the topics our family business members request most often: Communication, Culture, Innovation, Leadership, Strategy, and Succession by hearing from the family business leaders who are solving problems day-in and day-out while building a legacy for their businesses and their families.

  1. 1d ago

    The Cost of Growth

    Jason Boutwell of Pro Resources and Jonah Snyder of Pomegranate Market on what growth quietly costs a family business, and how to cover it. Growth doesn't just show up in new locations and rising employee counts. It shows up in what nearly gets left behind along the way. Jason Boutwell of Pro Resources talks with Jonah Snyder, a second-generation leader at Pomegranate Market in Sioux Falls, about what growth actually costs a family business, and how the right kind of help changed the outcome. Jonah shares how his dad started Pomegranate from what he describes as a middle-of-the-night idea, opening Sioux Falls' first organic grocery store years before that way of eating caught on locally. But growth brought its own price: as Pomegranate expanded to a second downtown location, one office manager splitting time between bookkeeping and HR could no longer keep up. [08:08] Jonah: "We either need a full-time HR person. Or we need something else. What we were doing was not going to work." So could a PEO be exactly the kind of help a growing business needs? Jason says it depends on the size of the gap, not just the size of the business. [12:46] Jason: "We're not a fit for everybody... an organization with say 50 employees, God, that's tough. They have the need, but do they have the budget to justify?" Jonah walks through what that partnership has looked like in practice, from streamlined onboarding to benefits guidance that's already saving the business money. [18:11] Jonah: "You don't often get to save money and provide better service to your people, but I feel like we've accomplished both of those." Jonah also shares how a family mission, carried across generations, gave his family a roadmap for making the shift between the two feel like a real plan instead of guesswork. Listen in for a good look at what growth really costs a family business, and what it takes to keep growing without losing sight of why it started. Links Pomegranate Market's Website Jonah Snyder's LinkedIn Pro Resources' Website Jason Boutwell's LinkedIn Prairie Family Business Association’s (PFBA) Website PFBA’s Instagram

  2. Sep 24

    The Stuff AI Just Can't Replicate

    Jenny Weg of 9 Clouds and Kris Kluver of Therm Dynamics talk AI, trust, and the relationships a family business can't afford to automate Bringing AI into any business is easy to overcomplicate, and even easier to lose that personal touch. Jenny Weg of Nine Clouds talks with Kris Kluver of Therm Dynamics and host Eric Erickson about how a thirty-year-old, family-owned heater manufacturer in Tea, South Dakota is bringing AI into the business without losing the relationships that built it. Jenny and Kris met through the Prairie Family Business Association, and that connection shaped how Therm Dynamics approaches new technology: quickly, and on its own terms. As Kris puts it, family businesses can make a call, like switching marketing partners, without approval from a board or, in his words, “an act of Congress.” [07:44] Kris: "We call it tribal knowledge here... so much of that knowledge is stored in people's brains, that experience." That tribal knowledge is exactly what Kris is protective of. Therm Dynamics uses AI to organize and summarize scattered information but draws a hard line at decision-making and that line looks different depending on the generation. [11:49] Jenny: "The strongest marketing materials that a family business has that AI cannot replicate is just your founder's story, lessons you've learned through generations.” [20:49] Jenny: "The businesses that will succeed in this AI world are not going to be the ones who automated everything. It's gonna be the ones where they say, 'Okay, technology adds value here,' but the relationship, the conversation, the decades of experience from generations past, that's gonna still matter more overall." Listen in for a candid conversation on where AI earns its place, where it needs boundaries, and why trust is still the thing every family business is really building. Links 9 Clouds' Website Jenny Weg's LinkedIn Therm Dynamics' Website Kris Kluver's LinkedIn  Prairie Family Business Association’s (PFBA) ⁠Website⁠ PFBA’s ⁠Instagram⁠

  3. Sep 17

    People Build Legacies, Not Businesses

    Dawn Amend and Ashley Ficken of Runza share how family trust, humor, and values built an 80-year Nebraska legacy, now in its 4th generation. Deciding to finally sit down and capture your family's story can feel overdue and overwhelming all at once. What do we even remember? What matters? What if we wait too long? Dawn Amend and her daughter Ashley Ficken talk with Melissa Parks and Dave Goetz of Journey Sixty6 about preserving four generations of family history behind Runza, the Nebraska-born sandwich chain their grandmother trademarked in 1949. Dawn and Ashley share that founder Don Everett Sr. led with charisma, as much as strategy, building Runza's game-day business from a single converted mail truck and later opening a Rock 'n' Roll–themed restaurant with roller-skating servers & Elvis impersonators. Dawn describes him as "super social" and "uber creative," the kind of leader whose can-do attitude became the foundation for the company's five guiding values: common sense, can-do, charisma, compassion, and care. [0:03] Dawn: "One night she was asleep in the back of the motorhome. I was asleep and she woke up to my dad laying beside her. And she was like, who's driving? And it was my sister with my brother in the passenger seat."That same spirit carried into the business, where titles never mattered as much as showing up for each other. [22:54] Ashley: "I would say every family should capture their family history story because people build those legacies. Businesses don't. These legacies and these histories and stories are important and essential to hear because of the people that make them." Preserving a family story ultimately means making time before the memories are gone. Listen in for a candid look at family harmony, humor, and what it takes to write it all down. Links Runza’s Website Dawn Amend’s LinkedIn Ashley Ficken's LinkedIn Journey Sixty6's Website Melissa Parks' LinkedIn Dave Goetz's LinkedIn Prairie Family Business Association’s (PFBA) Website PFBA’s Instagram

  4. 12/03/2025

    The Move That Doubled the Business | Adam & Brenda Weatherby of Weatherby, Inc.

    Adam and Brenda Weatherby of Weatherby Inc. share the risks of relocation, generational leadership lessons, and building a resilient culture. Third-generation leaders Adam and Brenda Weatherby share the remarkable 80-year story of Weatherby, Inc., America’s iconic firearms and ammunition brand. Founded in 1945 by Adam’s grandfather, the company began in a California garage before growing into a premium global brand. By 2016, California regulations forced a hard question: could Weatherby survive there long-term? The couple ultimately made the decision to relocate the entire company to Sheridan, Wyoming.  That transition brought what Adam describes as a “near-death” experience as a business:  [Adam 00:10:46] “It felt like a 75-year-old startup. The brand was there. The recognition was around the world. We had the products, but we literally had to start from scratch.” Yet the move sparked reinvention. Within three years, Weatherby doubled in size and rebuilt its culture from the ground up. Adam and Brenda reflect that authenticity and being intentional about which “hat” you’re wearing were key to solidifying a strong culture.  [Brenda 00:24:41] “I can act as owner, or I can act as manager of people and culture. . . .  Knowing when I'm acting as one or the other is really important.” Adam stresses that risk in leadership is an opportunity for courage: [00:28:28] “Where there’s an element of risk, then there’s an element of trust—both in each other and, as people of faith, in God. . . . We have to hold our family business with open hands, not clenched.” Listen in for candid insight into resilience, culture building, and leading a legacy business through transformative change. Links Weatherby, Inc.’s website Adam Weatherby’s LinkedIn Brenda Weatherby’s Linkedin Prairie Family Business Association’s website

  5. 11/12/2025

    First-Generation Farmers, Building from Scratch | Grant & Spencer Hilbert of Hilbert Farms

    Brothers Grant and Spencer Hilbert share how they built Hilbert Farms from scratch, combining grit, YouTube success, and first-generation determination. Grant and Spencer Hilbert are the founders of Hilbert Farms, a first-generation family farm in Central Iowa. But unlike most farming stories, theirs didn’t start on a tractor; it started in the suburbs. Growing up far from their grandparents’ farm, the brothers found their own way into agriculture, using digital tools, hard work, and a shared vision to build something from the ground up. Their entrepreneurial journey began young, mowing lawns and flipping products online before launching YouTube channels that captured their passion for farming. Grant’s early gaming content evolved into an audience of over a million subscribers, eventually funding real equipment, real land, and real crops. [00:15:00] “If there’s ever been a fight in the past 10 or 15 years, it hasn’t lasted more than an hour… that makes it easy when you’re in business together.” Today, the brothers split responsibilities—Grant leads R&D and the American Farming app, while Spencer manages content creation and the farm’s growing YouTube presence. Both credit their parents for instilling discipline, transparency, and financial responsibility from an early age. [00:27:00] “There would’ve been no way to start without outside income. We saved, invested, and built our way into farming.” From their first paycheck to their first harvest, Grant and Spencer prove that legacy isn’t something you inherit—it’s something you build. Their story shows what’s possible when family, innovation, and hard work come together, one field—and one idea—at a time. Links Grant Hilbert | YouTube Spencer Hilbert | YouTube Hilbert Farms’ Instagram American Farming Game Prairie Family Business Association’s (PFBA) Website PFBA’s Instagram

  6. 10/22/2025

    Sibling Strength & Second Generation Growth | Ben Soles & Brandee Poland of Soles Enterprises

    Ben Soles and Brandee Poland share lessons on leadership, family dynamics, and growing a next-gen business through honesty and shared purpose. Ben Soles and Brandee Poland, second-generation siblings of Soles Enterprises, share how their family business has grown through courage, communication, and collaboration. Founded in 2007 by their parents, the company manufactures tarps for grain elevators and agricultural storage facilities across the Midwest. What began as a father-and-son venture evolved into a multigenerational enterprise, but not without challenges. When differing visions created tension between Ben and his father, they sought outside facilitation through the Prairie Family Business Association, where open dialogue and counseling helped redefine goals and relationships. [00:18:52] “It’s not about you or your feelings—it’s about what’s best for the company.” Once we realized that we were after kind of different things… my dad had set up a really good company and realized that it met what he wanted to do. Today, Ben focuses on R&D and product innovation, while Brandee leads sales and marketing. Together, they’ve guided Soles Enterprises through leadership transition, added non-family management to strengthen operations, and clarified ownership and governance as their parents stepped back. [00:20:00] “To be open and willing to say somebody else may have better answers for us — that’s really been beneficial for our family.” Their story highlights how clarity of roles, willingness to seek help, and shared purpose can transform family tension into teamwork. As they look ahead to a third generation, Ben and Brandee remind listeners that family business is both a challenge and a blessing—one that’s worth the work. Links Ben Soles | LinkedIn Brandee Poland | LinkedIn Soles Enterprises Website Prairie Family Business Association’s (PFBA) Website PFBA’s Instagram

  7. 09/24/2025

    Nearly 150 Years Strong | Rob Everist of L. G. Everist, Inc.

    Rob Everist of L. G. Everist, Inc. shares lessons from 150 years of family business, dynasty trusts, governance, and preparing next-gen leaders.  Rob Everist, a fourth-generation leader at L. G. Everist, Inc., reflects on 150 years of family business resilience, growth, and adaptation. Founded in 1876 as a coal supplier, L. G. Everist has evolved into a diversified enterprise in aggregates, concrete, asphalt, rail, and land development. Rob shares his earliest memories working in the sand and gravel pits as a teenager and how those experiences shaped his view of family business responsibility. He explains the company’s approach to next-generation entry, which requires education, outside work experience, and earned credibility before joining.  [00:07:50] “Everybody’s gotta realize that you gotta bring something to the table. You just can’t show up with the right last name and think that’s gonna be enough.” A key part of LG Everist’s long-term stability has been its dynasty trust ownership structure, established decades ago to enable generational continuity while avoiding common transfer hurdles. Rob emphasizes how this structure, combined with strong governance through a board with non-family members, positions the company for long-term success.  Though certainly intertwined, Rob stresses that outside perspectives help both the family and business attain balance. [00:16:57] “Treat the business as a business and treat your family as a family.” Rob’s insightful reflections provide a roadmap for navigating the challenges and opportunities of sustaining a family enterprise into its next century and beyond. Links Rob Everist | LinkedIn L. G. Everist, Inc.’s Website Prairie Family Business Association’s Website

Ratings & Reviews

5
out of 5
6 Ratings

About

Family Business Connection is a Prairie Family Business Association podcast where we lift up the stories behind family businesses who thrive for generations. We explore the topics our family business members request most often: Communication, Culture, Innovation, Leadership, Strategy, and Succession by hearing from the family business leaders who are solving problems day-in and day-out while building a legacy for their businesses and their families.

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