REVB - Real Estate Video Blueprint

Katie Day & Tim Macy

Welcome to REVB - Real Estate Video Blueprint with hosts Katie Day and Tim Macy. Our podcast features insightful interviews with top real estate professionals and content creators who share their proven strategies, tactics, and tips for creating a strong personal brand and engaging, high-converting video content. Whether you're a seasoned realtor looking to enhance your online presence or a newcomer eager to make your mark, REVB provides the tools and knowledge you need to succeed in today's digital landscape.

  1. 5d ago

    REVB Mastermind with Juan Alcala: Gemini for Video Production

    Are you tired of staring at a phone full of unlabeled, messy B-roll clips? In this week’s REVB Mastermind, Florida agent Juan Alcala shares the ultimate cheat code to automate your video organization and editing using Google Gemini AI. If you would rather go to the dentist than open 50 raw video files (like IMG_4921.MOV) to manually rename them, this episode is your cure. Juan breaks down his exact "B-Roll Organizer" Gemini hack. Because Gemini is natively integrated with Google Maps and its massive geographic database, it is the only AI that can watch your footage frame-by-frame, identify physical local landmarks, and automatically label your files using a systematic naming formula. You will also learn the "See It, Say It, Write It" Search Triad—the exact SEO framework Google's new AI Search Overviews use to recommend local channels with fewer than 1,000 subscribers over major brands. Key Takeaways & Chapters: [0:00] - Why Subscribers and Views are a Lie: The brutal truth about vanity metrics. Discover how agents with under 350 subscribers are closing millions in sales from search, and why your focus must shift from "going viral" to acquiring actual local clients. [05:45] - The Google Gemini B-Roll Hack: ChatGPT and Claude can only see screenshots, but Gemini watches video frame-for-frame. Learn how to dump 10 raw clips at a time into Gemini to let it identify local parks, beaches, and street signs automatically. [12:15] - The "City-Location-Noun-Movement" Formula: The ultimate file-naming convention. Discover why labeling your files by city, exact location, physical noun, and camera movement (e.g., St-Petersburg_Beach_Sunset_Pan) makes your entire video library instantly searchable for your editors. [19:30] - Instant AI Storyboarding: Beyond file renaming, Gemini can generate timestamped storyboards telling your editor exactly which seconds of a 10-second clip to keep, and which parts to trash. [25:10] - The "See It, Say It, Write It" SEO Rule: How to hack Google's search algorithms in the first three seconds of your video. If you visually show a landmark, verbally say its name, and write it in the captions, Google's AI overviews will flag you as the authoritative local source. [32:45] - Moving the Landmarks Upfront: Why standard real estate property tours lose Google's search interest. Juan explains why putting a neighborhood monument, street sign, or 3-car garage in the very first three seconds of a video guarantees more search recommendations. [38:15] - Short-Term Ambitious, Long-Term Lazy: How to build a highly scaleable video production engine. A look inside Juan's multi-editor intake workflow using JotForm, Notion, Slack, and Frame.io to keep content moving without creator burnout. Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

  2. Jul 22

    REVB Mastermind: Shawn Jardine

    Are you tired of posting real estate videos that get zero traction? In this week's REVB Mastermind, Shawn Jardine breaks down exactly how she built a highly profitable niche YouTube channel targeting the Southwest 55+ demographic. With over 1.6 million views and a fiercely loyal audience, Shawn proves that you don't need to be a tech expert or have expensive gear to dominate on YouTube. Watch as she shares her exact strategy for uncovering viral video topics using Reddit, the crucial difference between "growth" and "conversion" videos, and why making your videos at least eight minutes long is the secret to pleasing the YouTube algorithm. Key Takeaways & Chapters: -- Niche Down to Blow Up: Why you need to stop posting generic "123 Main Street" property tours and start treating your channel like a hyper-focused TV show for your specific ideal client. -- The Reddit Research Hack: Stop guessing what your audience wants. Learn how to use Reddit and AI to uncover the raw, unfiltered questions your ideal clients are actively searching for (like the "dark truth" about the local water supply). -- Growth vs. Conversion Videos: Discover why "broad" viral videos (that get 600,000 views) are necessary to grow your channel's reach, but "in the weeds" neighborhood tours (with only 350 views) are the ones that actually convert to home sales. -- The 8-Minute Rule: Why a two-minute video actually hurts your channel, and how to build the muscle to speak conversationally for eight minutes to secure ad breaks and keep the algorithm happy. -- No Gear, No Problem: How Shawn started her channel at 59 years old using just an iPhone, a $20 ring light held together by tape, and a cheap green screen. -- The 50-Video Marathon: Why you must commit to posting one video every single week and push through the "50-video" mark before expecting your channel to truly take off. Quote of the Week: "I can put up a video with 350 views and I'll sell three houses from it... But what [the broad] video will do is grow your channel and expose you to a bigger selection of people." - Shawn Jardine Join the REVB Community: https://www.skool.com/revb Follow Katie Day on Instagram: https://www.instagram.com/movemetotx/ Follow Tim Macy on Instagram: https://www.instagram.com/timmacyrealtor/ Follow Real Estate Video Blueprint (REVB) on Instagram: https://www.instagram.com/realestatevideoblueprint/

5
out of 5
12 Ratings

About

Welcome to REVB - Real Estate Video Blueprint with hosts Katie Day and Tim Macy. Our podcast features insightful interviews with top real estate professionals and content creators who share their proven strategies, tactics, and tips for creating a strong personal brand and engaging, high-converting video content. Whether you're a seasoned realtor looking to enhance your online presence or a newcomer eager to make your mark, REVB provides the tools and knowledge you need to succeed in today's digital landscape.

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