The Marketing Misfits

The Marketing Misfits
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. 2d ago

    Targeted by the FTC: The $56M Comeback Story | Mary Dee

    What happens when you build a hyper-growth digital marketing agency from $0 to $56M in two years, only to wake up one morning and find your bank accounts frozen by the Federal Trade Commission (FTC)? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King sit down with Mary Dee, a high-level business advisor and self-proclaimed "Chief Fun Officer." Mary shares her harrowing journey of losing millions of dollars to an FTC civil lawsuit, battling breast cancer at the exact same time, and completely rebuilding her life and business philosophy from scratch. She breaks down the "shades of gray" in digital marketing compliance, why scaling too fast puts a massive target on your back, and how shifting your definition of "retirement" can save you from entrepreneurial burnout. If you sell information products, operate multiple LLC entities, or struggle to delegate control to your team, this episode is a wake-up call you cannot afford to miss. 📌 Main Topics Covered In This Episode The FTC Takedown: Mary explains the exact compliance issues that triggered her lawsuit, including how operating multiple "shell" LLCs for different products created massive red flags for federal regulators. The "Least Sophisticated Consumer" Rule: Why low-ticket front-end offers (like a $49 "How to Make Six Figures" guide) attract the most regulatory scrutiny and FTC complaints. The Myth of "Retirement": Why hustling to a specific financial finish line usually leads to burnout, and how to start sprinkling your passions into your life today. Breaking the Control Habit: How the hyper-vigilance developed in childhood traps entrepreneurs in a cycle of micromanagement, and how to finally let go and empower a performance-based team. The "Cosmic Obligation": Mary breaks down why ignoring your deepest entrepreneurial or creative urges will leave you with regrets, and how to embrace the discomfort of pursuing them. Building Company Culture: Why ice cream Thursdays and flexible hours often motivate non-revenue-generating employees more than simple cash bonuses. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  2. Sep 16

    The Psychology of YouTube Titles (Stop the Clickbait) | Jake Thomas

    Are you spending hours creating videos only to get terrible click-through rates? 🔥 Join the Marketing Misfits Newsletter https://misfits.news The harsh reality is that if your title fails, your entire content strategy fails. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Jake Thomas, founder of the Creator Hooks newsletter and a leading expert on YouTube title psychology. Jake breaks down why changing just one or two words can be the difference between a thousand views and a million views. He explains how to leverage the three "click-worthy" emotions, curiosity, fear, and desire, to craft irresistible titles that deliver on their promise. Whether you are trying to capture browse traffic or rank in search, this episode provides a masterclass on writing titles that actually convert. 📌 Main Topics Covered The Three Click-Worthy Emotions: How to trigger curiosity, fear, and desire to force viewers to click your videos without resorting to deceptive clickbait. The Thumbnail vs. Title Debate: Why Jake believes the title is actually more important than the thumbnail for closing the sale and getting the click. The 20-Title Rule: Why you should brainstorm 20 to 30 title variations before you ever hit record, and how to use competitor and inspiration lists to find winning formats. Optimal Title Lengths: The exact character counts you need to target for browse traffic (45-55 characters) versus search ranking (65-75 characters). This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  3. Sep 9

    Why 99% of Amazon Sellers Fail on TikTok Shop

    How do you survive a devastating Amazon account suspension that wipes out a $35M business and leaves you $6M in debt? You negotiate that debt down to 11 cents on the dollar, pivot your entire strategy, and rebuild a $50M/year e-commerce empire. In this episode of Marketing Misfits, Kevin King flies solo with Fernando Campos (Co-Founder of Hive HQ) to expose why the exact strategies that win on Amazon will actively bankrupt you on TikTok Shop. Fernando breaks down the massive difference between "demand capture" and "demand creation," revealing why you need at least $15k/month to realistically test the waters on social commerce. If you are an Amazon seller wondering why your TikTok Shop sales are flatlining despite sending out hundreds of free samples, this episode breaks down the exact math, affiliate strategies, and video hooks you are missing. In this episode, we cover: - The $6M Debt Comeback: How Fernando survived a catastrophic Amazon suspension that wiped out a $35M/year business, negotiated debt down to 11 cents on the dollar, and rebuilt to $50M/year. - Demand Creation vs. Demand Capture: Why traditional Amazon keyword strategies fail on TikTok Shop and how to interrupt the scroll with problem-solving content. - The 1% TikTok Rule: Why 1% of sellers drive 60% of TikTok Shop revenue and why testing wide catalogs fails compared to hyper-focusing on single-SKU angles. - The REAL TikTok Shop Budget: Why you need $12k–$15k/month for sampling, creators, and ad spend, plus how to unlock higher affiliate outreach tiers using tools like Silico and JoinBrands. - The "Left-Handed Bat" Positioning Trick: How to instantly differentiate saturated products by hyper-targeting specific customer avatars. - Commission Structure Breakdown: How to properly split organic creator commissions (15–30%) versus ad-driven commissions (8–15%) to protect your margins. Resources & Links: Hive HQ (TikTok Analytics & Agency): hivehq.ai This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  4. Sep 2

    Your Influencer Strategy is Dead (Copy This) | Janvi Shah

    Are you tired of paying creators for generic, overly polished videos that look great but fail to convert? 🔥 Join the Marketing Misfits Newsletter https://misfits.news Most brands believe that high-production video is the key to stopping the scroll, but in the world of AI search and UGC (User-Generated Content), authenticity is what actually drives sales. In this episode of Marketing Misfits, Kevin King flies solo to sit down with Janvi Shah, the Harvard-educated co-founder of Hue. Janvi breaks down exactly why her platform manages over 4,000 vetted micro-influencers to help top Fortune 500 brands and e-commerce companies turn authentic video into a massive conversion tool. She reveals why you need to stop scripting your creators, why slightly critical 4-star reviews actually perform better, and how "Answer Engine Optimization" (AEO) is completely changing the way AI platforms like ChatGPT and Perplexity find and recommend your brand. If you are an e-commerce seller trying to figure out how to scale video content without wasting your budget on the wrong influencers, you need to hear this episode. 📌 Main Topics Covered In This Episode From Google Search to Video AI: Janvi discusses her early career working on Google’s Knowledge Engine and how that inspired her to build an AI-powered video platform. The Power of Micro-Influencers: Why working with everyday people (instead of massive celebrities) provides the authentic product validation that both human shoppers and AI algorithms crave. Stop Scripting Your Creators: How to brief UGC creators using "questions and prompts" instead of rigid scripts to ensure the content remains trustworthy and natural. Why Critical Reviews Convert Better: The fascinating data proving that slightly balanced, non-perfect reviews actually drive higher conversion rates and build stronger AI trust signals. This episode is brought to you by: - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  5. Aug 26

    The Harsh Reality of Sourcing in 2026 | Henrik Johansson

    Are you still trying to build an e-commerce business by slapping your logo on generic Alibaba products? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Henrik Johansson, co-founder and CEO of Gembah and former founder of the $100M+ promotional products company Boundless. Henrik breaks down why simple white-labeling is dying and why custom, differentiated product development is essential to building a defensible e-commerce brand today. He shares the brutal realities of trying to source in the US, Mexico, Vietnam, and India, and explains how AI tools like Alibaba's Accio and Gembah's "Scout" are disrupting initial factory discovery. Plus, discover why on-the-ground factory inspections, Triple-N agreements, and pre-launch customer validation are critical to preventing costly manufacturing nightmares. 📌 Main Topics Covered In This Episode The Evolution of Sourcing: Why generic reselling and private labeling are increasingly difficult, and why custom product development creates real brand moats. US vs. Global Manufacturing: The hard reality of why US manufacturing costs roughly 3x more for consumer goods, and the honest pros and cons of sourcing in Mexico, Vietnam, India, and China. Design for Manufacturing (D2M): How iterating quickly with existing factory machinery reduces time, risk, and tooling costs when developing unique products. How AI is Changing Sourcing: Exploring AI B2B sourcing tools and why human expertise, design engineering, and on-the-ground quality control are still irreplaceable. Protecting Your Intellectual Property: How Chinese Triple-N agreements (Non-compete, Non-disclosure, Non-circumvent) and design patents protect your product ideas from copycats. True Landed Costs & Validation: Common hidden costs sellers miss—from tariffs and tooling to compliance and Amazon storage fees—and why pre-testing willingness to pay prevents failed launches. This episode is brought to you by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  6. Aug 18

    Take Your Amazon Brand to Retail (Here's How to Do it)

    Are you fighting for just 17% of the market? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Korie Minkus, the founder of Rock Your Product, to discuss how successful Amazon and Shopify brands can confidently make the leap onto physical retail shelves. Korie breaks down her proven 5-step Retail Operating System, explaining exactly what buyers at major retailers are looking for, why your current packaging will probably fail in stores, and how to solve the massive cash flow challenges that come with fulfilling large purchase orders. 📌 Main Topics Covered In This Episode The 83% Rule: Why offline retail still dominates consumer spending and how e-commerce brands are leaving massive amounts of money on the table. The 5-Step Retail Operating System: Korie explains her exact framework for getting brands retail-ready: Position, Prove, Prepare, Pitch, and Prosper. Fixing Your Packaging: Why packaging that converts well on Amazon is almost never the right packaging for a physical store shelf. 🛠️ Mentions & Resources Links Rock Your Product Website: rockyourproduct.com ⏱️ Timestamps0:00 - Why 83% of Retail Spending is Still Offline 1:03 - Welcome to Marketing Misfits2:58 - Meet Korie Minkus (Rock Your Product) 7:05 - When is a Brand Ready for Retail? 13:11 - Selling One Unit vs. Selling Case Packs 14:42 - The 5-Step Retail Operating System 18:20 - Why Most Brands Fail When Pitching to Retail Buyers 22:12 - Building Unshakable Confidence with Retailers 34:25 - How to Finance Massive Retail Purchase Orders 39:25 - Why Your Amazon Packaging Won't Work 41:13 - Using Geo-Targeted Ads 46:04 - Using Consignment Deals to Build Retail Proof 52:17 - How Buyers Use Amazon to Vet Your Brand 1:00:53 - Distributors vs. Direct Retail 1:04:44 - The Importance of Personal Branding 1:10:43 - The Retail Confidence Architecture Pitch Deck 1:14:30 - Outro This episode is sponsored by:- Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  7. Aug 11

    The AI Scam That Stole 1 Billion Views From My Brand | Manuel Suarez

    What happens when AI scammers clone your brand, create 277 deepfake channels, and steal nearly 1 billion views? 🔥 Join the Marketing Misfits Newsletter https://misfits.news In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Manuel (Manny) Suarez, CEO of AGM Agency and President of Natural Slim. Manny Suarez breaks down his grueling 6-month legal war with YouTube to shut down the imposters and save his late father's 9-figure legacy. But the story doesn't stop there. Manny reveals how he bootstrapped his company with just $20,000, dominated the underserved Latino market, and grew to over 50 million social media followers. Plus, he shares a game-changing "god-mode" AI workflow, syncing Claude and ChatGPT through shared cloud folders, that will completely transform how you operate your business. 📌 Main Topics Covered In This Episode Immortalizing a Legacy: How Manny grew Natural Slim's social media presence from 8 million to 53 million followers after his father’s passing. The Deepfake War: The intense David vs. Goliath legal battle to force YouTube to shut down 277 AI-generated channels impersonating his father and selling fraudulent products. The Power of the Latino Market: Why focusing on the Spanish-speaking demographic in the U.S. and Latin America created a massive "blue ocean" opportunity for brand expansion. Chapters 0:00 Intro 2:00 Meeting Manny Suarez 6:03 Building a 9-Figure Empire 8:41 53 Million Followers & 400M Views/Month 15:27 Shutting Down Fraudulent YouTube Accounts 21:51 Finding a Blue Ocean 29:35 The "Educate First" Marketing Formula 33:23 Partnering with The Dog Whisperer 38:04 Kevin & Norm Reveal Dragonfish 42:18 There is No "AI Slop," 46:06 Transforming Customer Service 56:48 How to Make Claude and ChatGPT Collaborate 1:07:30 Using Whisper Flow to Voice-Record High-Converting Emails 1:11:15 Manny’s Free AI Prompts 1:15:32 Outro - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing Misfits Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  8. Aug 4

    Meta's AI is Ruining Your Ads (Turn These Settings OFF) | Victoria Griggs

    Are your Meta (Facebook) ads burning through your budget with little to no return? 🔥 Join the Marketing Misfits Newsletter https://misfits.newsMost ad agencies take your retainer, send traffic to a generic page, and blame "bad leads" when sales don't happen. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Victoria Griggs, founder of Straightline Marketing and a 14+ year Facebook advertising specialist. Victoria breaks down why real ad success happens outside of the Ads Manager. From leveraging AI to build 12-page tone-of-voice documents to uncovering the hidden Meta settings that secretly ruin your creative assets, this episode is a masterclass in full-funnel paid traffic optimization. Check out Victoria's website - https://victoriagriggs.com/📌 Main Topics Covered In This EpisodeThe Full-Funnel Fallacy: Why ads are only one piece of the puzzle and how pre-qualifying traffic with mini-sites drastically improves conversion rates. The 5-Pack AI Input Framework: How Victoria uses 5 core documents—including off-the-cuff audio transcripts—to generate laser-focused avatars and authentic copy. Meta's Hidden AI "Traps": The default settings in Ads Manager (like Website Highlights, Personalization Destinations, and Site Links) that you MUST turn off so Facebook stops pulling random site icons or sold-out banners into your ads. Chapters 0:00 Intro 1:35 Meta Ads Are the Ultimate Marketing Engine 5:15 From Consultant to Facebook Ads Master 8:22 Pre-Qualifying Traffic 13:11 How to Build High-Converting Avatars With Just Your Voice 16:26 The 3-Step AI Prompt for an Authentic Voice 19:19 Leveraging Multiple AI Brains 24:09 AI Image Fail 30:06 Meta’s "Rebellious Teenager" AI 34:10 Disaster Ad Creatives 38:14 Hidden Meta Settings 43:23 Sneaky AI Defaults 52:03 Huge Red Flags to Watch For 56:53 High-Ticket Webinar Funnels 1:05:41 Outro - Levanta: One platform to run your entire affiliate and creator program across Amazon, Shopify, and Walmart — Marketing Misfits listeners get 10% off. Grab your discount -https://go.levanta.io/4o3hdZ1 - QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ *All conversations and information exchanged on the Marketing Misfits podcast or interaction on the Marketing MisfitsWebsite is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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About

Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    The Marketing Misfits
  • Years Active
    2024 - 2026
  • Episodes
    120
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Marketing Misfits

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