On this episode of the REAL SOUTH AGENTS Podcast, Jamie Knight sits down with Nick Harris, a top-producing Realtor and real estate coach from Metro Detroit, to break down the prospecting, lead generation, and social media strategies that helped transform his real estate business. Nick went from roughly 10–15 transactions in his first year to 96 the next year, eventually surpassing 100 transactions in multiple years. A major part of that growth started with circle prospecting. Nick explains how he used phone calls to create more conversations with homeowners—calling around new listings, pending sales, buyer needs, open houses, appraisals, and recently closed properties. He also explains how Realtors can use circle prospecting even when they don't have their own active buyers or listings. Connect with Nick on Instagram: https://www.instagram.com/nickharris_realtor Connect with Jamie: www.Calendly.com/JamieKnight Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN. This conversation goes beyond cold calling. Nick shares why virtually every real estate lead generation strategy—cold calling, open houses, door knocking, social media, direct mail, and online marketing—ultimately has the same goal: creating more conversations. For Realtors struggling to generate leads or close transactions in 2026, his advice is to stop overcomplicating prospecting and focus on talking to more people. Jamie and Nick also discuss the downside of building a real estate business completely dependent on outbound prospecting. After realizing his production depended on him continually picking up the phone, Nick began building an inbound real estate business through social media, personal branding, referrals, repeat clients, and his online presence. Today, he says he hasn't cold called, door knocked, or held an open house in years. Nick also reveals how he grew his social media following from roughly 4,000 to nearly 50,000 followers in about a year. Instead of relying only on real estate tips and trending content, he built his personal brand around four categories: Faith, Family, Finance, and Fun. His approach is designed to create know, like, and trust by showing people who he actually is—not simply what he sells. Jamie and Nick also get into authentic real estate content, vulnerability on social media, building relationships, asking better questions, creating a homeowner vendor guide, and why being genuinely curious about other people can make you a better Realtor and salesperson. If you're a Realtor struggling with lead generation in 2026, trying to get more listings, looking for real estate prospecting ideas, learning how to circle prospect, or trying to build a real estate business that isn't completely dependent on chasing the next lead, this episode is packed with practical strategies you can put to work. REAL SOUTH AGENTS is hosted by Jamie Knight, a Realtor with Real Broker in Lafayette, Louisiana.
