Get Keen

Daniel Lee
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. 1D AGO

    #102 - Growing a Real Estate Business From the Ground Up

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers. In this episode, you’ll hear: ◼️ The dollar‑productive habits new principals must protect ◼️ Why structured, slow growth outperforms fast hiring ◼️ The systems and people that prevent chaos as you scale ◼️ The blind spots agents face when shifting from salesperson to owner Timestamps: 00:00:00 - Introduction 00:03:37 - Jess Wagner's Early Career and Experience 00:05:01 - Three Common Themes in Successful Agencies 00:06:14 - Importance of Dollar Productive Activities 00:07:14 - Investing in the Right People and Systems 00:08:08 - Challenges for Agents Starting Their Own Business 00:09:42 - Common Blind Spots for New Agency Owners 00:11:10 - Financial Planning and Growth Timelines 00:13:33 - Importance of Having a Front Runner in Rentals 00:14:33 - Non-Negotiable Legal and Financial Foundations 00:15:15 - Branding and Digital Presence 00:20:52 - Effective Marketing Strategies for New Agencies 00:24:09 - Proving Competence and Trustworthiness 00:27:49 - Identifying Team Strengths and Weaknesses 00:28:32 - Building and Maintaining Positive Culture 00:30:15 - Leadership and Attitude in Business Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Jess Wagner: https://www.linkedin.com/in/jess-wagner-allthingsrealestate/ https://www.instagram.com/jessieawagner/ https://www.facebook.com/jess.wagner.10

    35 min

  2. FEB 24

    #101 - How to Build a Real Estate Team That Doesn't Need You

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Most agents want freedom, but few know how to build a business that can run without them. In this episode, Dan shares the blueprint he used to grow from a solo agent in a small apartment to a multi‑million‑dollar agency with a team, a rent roll, and real scale. In this episode, Dan reveals: ◼️ The day‑one plan that stops new agencies failing early ◼️ How four hours of prospecting a day builds unstoppable momentum ◼️ Why your first hire should be a sales associate not an admin ◼️ When to bring in a team manager to unlock 60–100 sales a year ◼️ How to launch a property management division without blowing up your business ◼️ The recruitment strategy that works even when you’re small ◼️ Why $10M revenue is the point where you can finally step back Timestamps: 00:00:00 - Introduction 00:01:24 - The Importance of Prospecting 00:03:01 - Mapping Out Your First Day 00:04:27 - Categorizing Tasks: Gold, Silver, and Lead 00:05:52 - Creating the Perfect Week 00:09:12 - Setting Monthly Goals 00:12:22 - Hiring Your First Sales Associate 00:15:11 - Expanding Your Team 00:16:45 - Starting a Property Management Division 00:20:04 - Marketing Basics 00:21:27 - Recruiting Salespeople 00:24:37 - Outworking Your Competition 00:26:32 - Expertise in Delegation 00:27:46 - Aiming for $10 Million Revenue 00:29:11 - Prioritizing Your Health Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    31 min

  3. FEB 17

    #100 - Sold $100M In 12 Months [The Blueprint]

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Breaking into real estate is one thing. Hitting $100M in 12 months with no experience, no database and English as a second language is something else entirely. In this episode, you’ll hear how Mayank Patel went from 90 rejections to becoming one of Australia’s top 100 agents in just four years. In this episode, Mayank reveals: ◼️ The real reason most new agents never get momentum (and how rejection became his advantage). ◼️ How he built elite market knowledge that outperformed agents with a decade head start. ◼️ The door knocking system that helped him dominate a suburb from scratch. ◼️ How he handled massive volume without letting service or standards slip. ◼️ The consistency and discipline that turned a brand new agent into a $100M performer. Timestamps: [00:00:00] - Introduction [00:02:42] – Early struggles breaking into real estate [00:06:30] – Building success in a new market [00:08:00] – Leaving stability to start from scratch [00:10:37] – Grit, rejection and daily determination [00:14:29] – Productivity, routines and compounding consistency [00:17:55] – Door knocking strategy and community trust [00:20:40] – Consistency in prospecting and long‑term payoff [00:23:18] – Scaling with a small team [00:25:44] – Listing presentations and win–loss lessons [00:28:30] – Cultural connection and speaking multiple languages [00:31:12] – Managing volume and service standards [00:33:40] – Sacrifices made to reach 100 sales Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Mayank Patel: https://www.facebook.com/MayankPatel2021 https://www.instagram.com/mayank_patel_properties/

    35 min

  4. FEB 10

    #99 - Brutally Honest 18-Year Blueprint To Becoming A Top 1% Earner

    Want to know how a top 1% agent built a multi-million dollar real estate business from scratch? Johnny Lin shares the exact blueprint he used to go from commission-only rookie to managing director of one of Australia's most successful independent agencies. In this episode, Johnny Lin reveals: ◼️ How he went from zero to top performer in his first year (without natural talent). ◼️ The brutal work ethic that separates successful agents from everyone else. ◼️ Why paying minimum wage to new agents is killing the real estate industry. ◼️ The partnership principles that built a business with zero arguments in 20 years. ◼️ How to scale to 400+ sales per year while taking 100 days of holidays. Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Timestamps: [00:00:00] - Introduction [00:02:42] Early success in real estate. [00:06:30] Success in real estate industry. [00:08:00] Leaving a stable career. [00:10:37] Grit and daily determination. [00:14:29] Productivity in daily routines. [00:19:51] Business is not about money. [00:21:48] Business relationships as family. [00:24:43] Building a positive workplace culture. [00:27:18] Business ownership and recruitment challenges. [00:31:17] Work-life balance and purpose. [00:36:05] Working remotely while on holiday. [00:38:25] Health is essential for success. [00:40:17] Inspirational friendship and life choices.

    41 min

  5. FEB 5

    The Uncomfortable Truth About Real Estate Business Ownership

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://www.plumpartners.com.au/book-a-call Struggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else. In this episode, Daniel Lee reveals: ◼️ The #1 reason most agents fail (and it's not what you think ). ◼️ How to develop the laser focus of a seven-figure earner. ◼️ The simple work ethic hack to outwork your competition effortlessly. ◼️ How to build the mental toughness to never quit, even when deals fall through. ◼️ The secret to staying radically consistent when motivation fades. Timestamps: 00:00:00 - Introduction 00:00:21 - Personal Background: My Journey in Business 00:00:32 - Early Career: Real Estate Agent Experience 00:00:42 - Life-Changing Advice: A Conversation with My Mom 00:01:24 - The Reality Check: No Free Rides 00:02:06 - Shifting Perspective: The Hard Truth 00:03:09 - The Pressure of Business: Constant Challenges 00:04:02 - Embracing Challenges: The Reality of Business 00:04:23 - The Myth of Easy Success: Hard Work Required 00:05:06 - The Reward: Gains Through Pressure 00:05:27 - Final Thoughts: Pain and Sacrifice 00:05:38 - Conclusion: Let's Get What We Want Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    6 min

  6. FEB 3

    #098 - How To Get Ahead of 99% of Real Estate Agents

    Struggling to break through in real estate? The problem isn't your scripts or CRM—it's your mindset. Discover the 4 pillars of the unstoppable 'warrior mindset' that separates top agents from everyone else. In this episode, Daniel reveals: ◼️ The #1 reason most agents fail (and it's not what you think ). ◼️ How to develop the laser focus of a seven-figure earner. ◼️ The simple work ethic hack to outwork your competition effortlessly. ◼️ How to build the mental toughness to never quit, even when deals fall through. ◼️ The secret to staying radically consistent when motivation fades. Timestamps: [00:00:00] You Don't Need Motivation, You Need Discipline [00:01:14] Mindset of a warrior. [00:06:55] Focus and Distraction Management. [00:10:10] Hard work leads to success. [00:15:44] Consistency is the key. [00:17:21] Warrior mindset for success. Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://www.plumpartners.com.au/book-a-call Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    19 min

  7. JAN 27

    #097 - How to Start Your Own Real Estate Agency in 2026 - The Complete Guide

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan unpacks the real numbers, risks, and blueprint behind starting your own real estate agency, and why most agents get it wrong. ◼️ The 10 reasons agents start their own agency (and which ones actually hold up) ◼️ Why fixed costs and commission splits crush most new owners ◼️ How agency ownership adds 20–30 hours to your week ◼️ The $300K trap every new agency faces in year one ◼️ The Plum Partners model that helps agents earn more, stress less, and grow faster Timestamps: 00:00:00 Introduction 00:01:36 - Reasons Agents Choose to Start Their Own Agency 00:03:25 - Essential Requirements for Starting Your Own Business 00:10:01 - Challenges of Going Solo in Real Estate 00:12:52 - Administrative Tasks and Responsibilities 00:15:01 - The Importance of Mentorship and Community 00:16:25 - The Financial Reality of Starting Your Own Agency 00:17:10 - Plum Partners 00:21:07 - The Benefits of Partnering with Plum Partners Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw DISCLAIMER This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

    26 min

  8. JAN 20

    #096 - How To Make $1,000,000/Year As A Solo Agent

    Build your own agency and break out from the crowd 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call with Plum Partners: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan sits down with Brett Andreasson, twice REIQ Salesperson of the Year and Plum Property’s 2020 winner, to unpack how he scaled his solo operation with just a V.A. ◼️ Why transparency in sales changed the game for Brett ◼️ How the “time sale” method creates fairness for buyers and sellers ◼️ The power of community marketing and building trust locally ◼️ Why working solo can be more profitable than running a big team ◼️ Lifestyle design: Fridays off, 4pm finishes, and still hitting $850K Timestamps: 00:00:00 Introduction 00:01:24 - Adopting the Time Sale Process 00:02:53 - Understanding the Time Sale Method 00:04:42 - Transparency in Real Estate Offers 00:06:48 - Presenting the Time Sale to Sellers 00:08:48 - The Benefits of Time Sale for Buyers and Sellers 00:10:00 - Marketing Strategies for Community Engagement 00:16:00 - Building Community Connections 00:20:05 - Working Solo vs. Team Structure 00:22:04 - Efficiency in a Solo Business Model 00:24:01 - Setting Boundaries and Work-Life Balance 00:27:54 - Understanding Market Dynamics 00:29:39 - Utilizing E-Marketing for Seller Leads Follow Daniel: https://www.instagram.com/dan_lee_plum/ https://www.facebook.com/danleeproperty?mibextid=LQQJ4d https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw DISCLAIMER This content is for educational and motivational purposes only. This is not business, financial, or legal advice. Results and success in real estate vary significantly based on individual effort, market conditions, location, and personal circumstances. Past performance and success stories do not guarantee future results. Before making any business decisions or investments, consult with qualified business advisors and professionals in your market. Your success depends on your own effort, dedication, and execution.

    36 min
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About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

Information

  • Creator
    Daniel Lee
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Daniel Lee
  • Show Website
    Get Keen

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