Get Keen

Daniel Lee
  • 5.0 (1)
  • Entrepreneurship
  • Weekly

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. 3d ago

    #134 - How To Build a High-Performing Real Estate Team

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Lewis Jones, the founder of one of Brisbane's highest-performing real estate teams, to unpack what it really takes to build, lead, and scale a successful team in today's market. You’ll hear: ◼️ When it's time to make your first hire ◼️ Whether an EA or sales associate should come first ◼️ The biggest mistakes agents make when building a team ◼️ How to find, develop, and retain great people ◼️ The leadership skills required to grow beyond being a solo agent Timestamps: 00:00:00 - Introduction 00:01:56 - Leadership and Delegation 00:04:22 - Why a Great Executive Assistant Matters 00:08:00 - Building an Elite Support Team 00:11:38 - Hiring a Sales Associate vs an EA 00:15:44 - Why Build a Large Real Estate Team 00:17:19 - Managing Team Growth and Culture 00:21:18 - Supporting Team Members Effectively 00:22:02 - Hiring for Cultural Fit 00:23:19 - What Makes a Great Candidate 00:24:34 - Hiring Advice and Team Scaling 00:25:36 - Red Flags in Sales Associates 00:27:13 - Handling Performance Issues 00:30:10 - Lessons Learned Growing a Team 00:33:33 - Final Thoughts and Closing Remarks 00:34:02 - Outro Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Lewis Jones: https://www.instagram.com/lewisjones.rea/ https://www.facebook.com/LewisJonesPlum/ Get in touch: https://www.plum-property.com.au/lewis-jones/

  2. Oct 21

    #133 - The Sellers Strategy That Makes Millions in a Falling Market

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan breaks down what agents need to do to succeed in a changing market and why the skills that got you through the boom won't be enough anymore. ◼️ Why today's market is creating opportunities for skilled agents ◼️ The conversations many agents are avoiding right now ◼️ How buyer and seller behaviour has changed ◼️ The mindset required to win market share in tougher conditions ◼️ What agents should focus on over the next few years Timestamps: 00:00:00 - Introduction 00:03:00 - Importance of Buyer Feedback 00:05:08 - Effective Seller Communication 00:07:07 - Pricing Strategies 00:09:00 - Market Duration Predictions 00:11:00 - Adapting to Market Cycles 00:13:07 - Negotiation Skills 00:16:07 - Handling Low Offers 00:18:04 - Price Reduction Framework 00:20:00 - Strategy Sessions 00:22:08 - Timing Price Adjustments 00:24:46 - Setting the Scene for Price Changes 00:26:10 - Presenting a Plan of Action 00:28:08 - Price Brackets and Buyer Pools 00:30:03 - Face-to-Face Meetings 00:32:10 - Market Share and Sales Volume 00:34:45 - Overcoming Seller Excuses 00:37:06 - Effective Price Reduction Scripts 00:39:33 - Weekly Reporting and Updates 00:41:09 - Final Thoughts and Encouragement Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  3. Oct 13

    #132 - What It Really Takes to Succeed in Real Estate Today

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode of the Get Keen Podcast, Dan sits down with Dan D'Silva, co-founder of SOL Property and one of the industry's top-performing agents. Just one year after launching their own agency, Dan and his business partner achieved over $4 million in GCI, and in this conversation, he shares the mindset, sacrifices, and lessons behind that success. ◼️ Why today's market demands more honesty, adaptability, and stronger vendor conversations ◼️ The sacrifices required to build a successful real estate career in the early years ◼️ How Dan's priorities shifted after becoming a father and business owner ◼️ The dangers of comparison and how it can quietly affect your confidence and happiness ◼️ What separates agents who survive tough markets from those who thrive in them Timestamps: 00:00:00 - Introduction 00:00:44 - Guest Introduction: Dan D’silva 00:01:57 - Adapting to a Challenging Market 00:03:00 - Pricing Strategies and Seller Expectations 00:05:15 - Mental Toughness in Real Estate 00:07:27 - Competitiveness and Success 00:08:25 - Balance vs. Extreme Focus 00:10:00 - Sacrifices and Priorities 00:13:52 - Personal Challenges and Growth 00:16:08 - Comparison and Envy 00:19:33 - Self-Pressure and Kindness 00:21:00 - Market Challenges and Crafty Calls 00:23:13 - Personal Growth and Authenticity 00:25:36 - Seasons of Life and Work Balance 00:27:17 - Advice for Young Agents 00:30:13 - Dislikes in Real Estate 00:31:52 - Handling Rude Clients 00:34:01 - Conclusion and Call to Action Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Dan D’silva: https://www.facebook.com/DanDSilvaSOL Get in touch: https://sol-property.com.au/

  4. Oct 6

    #131 - The Mindset Shift Every New Real Estate Agent Needs

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode of the Get Keen Podcast, Dan sits down with Haydn Denovan, a third-generation real estate agent from Denovan's Real Estate, one of Brisbane's longest-standing independent agencies. Having sold more than 60 properties in the last 12 months at an average price of around $1.2 million, Hayden shares the lessons passed down through three generations of real estate and the practical habits that continue to drive his success today. ◼️ The powerful lessons Haydn learned working alongside his father and grandfather ◼️ Why building relationships, not chasing commissions, is the key to long-term success ◼️ The mindset every new agent needs to survive their first few years in real estate ◼️ How top agents build authority through deep local market knowledge ◼️ The biggest mistakes agents make that stop them from reaching their potential Timestamps: 00:00:00 - Introduction 00:02:12 - Working in a third-generation family business 00:05:22 - Lessons learned from family and mentors 00:08:06 - Learning communication and rapport skills 00:09:04 - Why there are no excuses for learning today 00:12:19 - Training associates and mastering the basics 00:13:51 - The reality behind prospecting and appraisals 00:15:56 - Building long-term relationships over commissions 00:16:57 - Surviving the first years in real estate 00:18:36 - Are clients less loyal than they used to be? 00:22:09 - Nurturing relationships and becoming the authority 00:24:22 - Why local market expertise matters 00:26:29 - Starting again in a new area from scratch 00:28:27 - Prospecting strategies and building awareness 00:29:43 - The value of appraisals and face-to-face meetings 00:31:18 - Appraisal targets for growing agents 00:32:03 - Common mistakes that hold agents back 00:33:03 - Reinvesting in marketing and brand building 00:33:35 - Final thoughts and closing remarks Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Haydn Denovan: https://www.facebook.com/HaydnDenovanRealEstate/ https://www.instagram.com/haydndenovan/ Get in touch: https://denovans.com.au/haydn-denovan/

  5. Sep 29

    #130 - How A Top 1% Agent Sells 60+ Homes A Year

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode of the Get Keen Podcast, Dan sits down with Benny Liu, one of the top-performing agents in the Ray White network, selling more than 60 properties a year at an average sale price of around $1.3 million You’ll hear: ◼️ How Benny built his reputation and client base through relationships, not hard selling ◼️ Why he believes auctions work in almost every market and property type ◼️ The approach he uses to manage unrealistic seller expectations on price ◼️ The prospecting and marketing habits that have driven his business for over 15 years ◼️ What separates top-performing agents from those who struggle to gain momentum Timestamps: 00:00:00 - Introduction 00:01:34 - Building Client Relationships Through Attitude 00:03:27 - Early Career and Prospecting Strategy 00:05:47 - Staying Mentally Strong in Tough Markets 00:06:38 - Why Auctions Still Work 00:10:04 - What Makes a Successful Auction 00:11:25 - Common Auction Mistakes and Pricing Conversations 00:14:15 - Managing Sellers When Auctions Don’t Sell 00:16:49 - Handling Overpriced Vendors 00:19:44 - Generating Buyer Traffic and Offers 00:22:42 - Taking Premium-Priced Listings 00:25:02 - Traits of a High-Performing Agent 00:27:54 - Consistency and Prospecting Discipline 00:30:21 - Marketing, Flyers and Client Follow-Up 00:32:25 - Why Agents Struggle to Succeed 00:33:51 - Final Thoughts and Closing Remarks Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Benny Liu: https://www.instagram.com/bennyliu_property/ Get in touch: https://www.raywhite.com/benny-liu/real-estate-agent/bl0901270535

  6. Sep 22

    #129 - How He Built $2M GCI Business In 5 Years

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode of the Get Keen Podcast, Dan sits down with AJ Milner, founder of AJ Milner Real Estate, to unpack how he built a business generating approximately $2 million in GCI in just five years. From starting real estate with no sales background to launching his own brand after only three years, AJ shares the strategies, habits, and mindset that helped him fast-track his success. ◼️ How AJ transitioned from tradie life into real estate and achieved rapid success ◼️ The prospecting strategy that helped him win listings in his first year ◼️ The three lead sources driving his business growth today ◼️ How social media and consistency helped him build a strong local presence ◼️ What he learned from launching his own agency and leading a high-performing team Timestamps: 00:00:00 - Introduction 00:01:26 - From tradie to real estate agent during COVID 00:04:35 - Winning listings in year one with absentee owners 00:08:18 - Why the strategy still works in today’s market 00:11:37 - The ‘5 Gives, 1 Ask’ prospecting framework 00:12:35 - Lead generation strategies for growing a team 00:13:58 - Building market presence through social media 00:16:14 - The importance of consistency and visibility 00:17:50 - Advice for agents entering competitive markets 00:19:49 - Three qualities behind AJ’s success 00:20:07 - Sponsor message 00:20:36 - Early mornings, simplicity and work ethic 00:22:48 - Being relatable and adding value to clients 00:23:50 - Launching AJ Milner Real Estate 00:25:19 - Overcoming the fear of starting your own agency 00:27:26 - The rewards and challenges of business ownership 00:28:53 - Staying mentally strong in changing markets 00:30:22 - Finding opportunity during tougher conditions 00:33:01 - Leadership lessons from building a team 00:34:34 - Accountability, growth and managing overheads 00:35:31 - Reinvesting in marketing and staying relevant Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow AJ Milner: https://www.instagram.com/ajmilnerrealestate/

  7. Sep 15

    #128 - 5 Decisions That Cost Me $1M+ In Real Estate

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan breaks down the five decisions that cost him over $1M in real estate, sharing the lived lessons that shaped his growth after 19 years in the industry and three businesses generating nearly $20M a year. ◼️ How reactive mornings quietly limited clarity and performance ◼️ The real cost of comfort, broken promises and stalled growth ◼️ Why doing everything yourself caps output and creates bottlenecks ◼️ How spending too little on visibility shrinks your pipeline ◼️The hidden price of staying where you’ve outgrown the mission Timestamps: 00:00:00 - Introduction 00:01:02 - Decision 1: Not Waking Up Early 00:08:04 - Decision 2: Staying at the Wrong Agency 00:14:04 - Decision 3: Not Building a Real Team 00:27:54 - Decision 4: Underinvesting in Marketing 00:34:21 - Decision 5: Drinking and Partying Too Much 00:39:16 - Summary: Lessons Learned 00:41:01 - Conclusion: Avoiding Discomfort for Long-Term Freedom Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  8. Sep 4

    #127 - What Agents Need To Do Now To Start Their Own Agency in 2027

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan explains why 2027 could be the best window to launch your own agency, and the 10 key steps agents should start preparing now. He breaks down the differences between franchise, independent, and Plum Partners models, showing the real costs, benefits, and control each path offers. You’ll hear: ◼️ Licensing requirements and compliance setup ◼️ Start‑up costs for franchise vs independent vs Plum Partners ◼️ Company structure and trust accounts ◼️ Branding, premises, and staffing decisions that set you up for success Timestamps: 00:00:00 - Introduction 00:00:21 - Starting during the shift 00:00:27 - 10 things agents must prepare 00:01:01 - Licensing requirements 00:02:06 - Franchise vs independent start-up costs 00:03:00 - Company structure with accountant 00:04:04 - Bank accounts and trust accounts 00:04:32 - Branding and creation phase 00:05:42 - Finding premises 00:07:30 - Plum Partners support 00:07:59 - Deciding who to hire 00:09:09 - Subscriptions and suppliers 00:10:17 - Marketing plan for first 90 days 00:10:51 - Securing listings before launch 00:11:30 - Summary of 10 steps 00:11:41 - No right or wrong path Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

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About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

Information

  • Creator
    Daniel Lee
  • Years Active
    2024 - 2026
  • Episodes
    135
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Daniel Lee
  • Show Website
    Get Keen

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