Life at Ten Tenths

Matt Bonelli and Garrett Frey
  • 4.8 (39)
  • Entrepreneurship
  • Updated Semiweekly

Inspiring people to live at the pinnacle of their ability and purpose.

  1. 2d ago

    The Real Estate Data Most Agents Ignore (And Why It's Costing You Listings)

    If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town. In this conversation, we get into our favorite tool, the one that literally makes you an expert in your market. The FHFA House Price Index has got to be the most underused tool in our business. We unpack how you can uncover regional nuances (Oakland vs. San Francisco are a great example on the latest report), how the numbers prove appreciation isn't what actually drives most real estate decisions, and what going from the top of the list to the bottom of the list really means. We get into how to pair this data with AI to spot trends, why running a blanket over a state will get you wrong every time, and the closing reality that buyers and sellers right now are choosing the agent who feels like a safe space: low drama, low stress, has answers. We also get into what we believe is the fix. The best part: this data is free, it's published every quarter, and most of your competition isn't looking at it. It comes down to picking a handful of markets, watching the same numbers each quarter, and using what you see to start better conversations with the people in your database. Done right, you stop competing on price and start showing up as the expert worth hiring. Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. #realestate #realtor #realestateagent #realestatecoaching #realestatedata #housingmarket #realestatebusiness #marketupdate #listings

    33 min

  2. 5d ago

    The Secret to Building a Referral-Based Real Estate Business: Quantity Time, Not Quality Time

    Do you feel like you are doing all the "right" activities, sending cards, popping by, doing all the things? Only to then watch a past client list with a different agent and wonder what happened. The activities aren't the problem. The intention is. In this conversation, we get into the difference between quality time and quantity time, and why the referral-based business you're trying to build runs on the second one. Years ago, Garrett's dad passed along a lesson he learned from Stephen Covey that has heavily influenced how he treats the relationships in his world. You will hear recent personal stories, as well as, get a glimpse of how this plays out in the businesses of agents we coach who are closing high volume (70 to 90 sides a year by themselves). Once again, we explore Dunbar's number 150 and how it relates to your success, and we even get into the phone-on-the-table problem killing trust before you even realize it. Buckle up, this is a wide-ranging conversation with ideas you can implement today that will turn your business around. The best part is we are talking about game changers that cost nothing but some effort on your part. Get honest about your intention before every touch, hone in on the small group of people you want to commit quantity time to, and show up without keeping score. Done right, the database stops feeling like a list to work and starts feeling like the relationships that fuel your business and your life at the same time.

    41 min

  3. Jun 4

    The Post-Closing System That Builds a Referral Business on Autopilot

    You just spent months building a relationship through one of the most stressful, emotional purchases of someone's life. Then the deal closes, you cash the check, and you move on. Sound familiar? In this conversation, we get into the post-closing system most agents never build, and why it might be the single biggest leak in your business. The real estate industry trains us to be world-class at finding new buyers and sellers, and almost nothing on what to do with the ones we already have. We unpack the four-phase post-closing program we built ( free at https://tentenths.co/postclosing ), the Four Seasons Vail check-in moment that Garrett still tells people about years later, the Hall Steakhouse handwritten note and the bite of Wagyu that ruined every steak after it, the day-after-closing call most agents are too afraid to make, the lifestyle check-ins that uncover whether the reason they bought is actually being fulfilled, and the annual market impact report that turns a one-time client into a 20-year relationship. We also get into what we believe is the fix. The best part: the cost to acquire a referral is a fraction of the cost of a paid lead, and the relationship is already warm. It comes down to compressing your touches in the first 30 days, then settling into a six-month cadence that just keeps the energy going. Done right, you stop having to find the next deal because the next deal keeps finding you.

    37 min

  4. Jun 1

    Beat Long To-Do Lists and Feeling Stuck with This

    Long to-do lists, busy days, and somehow you still end up feeling stuck. If that sounds like your week, this is the episode. The word priority means the thing, singular, but somewhere along the way we pluralized it into priorities and ended up with a to-do list that owns us. In this conversation, we get into the one thing principle that can help you find your sanity and move forward. We unpack Sahil Bloom's index card method, Garrett's morning mission and vision read, Matt's dad's warning about being a realtor all day, and the alignment loop we teach as a daily cadence of ignition, launch, and shutdown. Done right, it leads to no more long lists, no more overwhelm, no more ending the day wondering what you actually accomplished. Just one thing, every day, that pushes you toward the person you're becoming.

    16 min

  5. May 28

    Why Top Agents Always Think They Need 2-3x More Money

    Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to. In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money to be happy, and that number never stops moving. We unpack why that happens, what Sahil Bloom's Five Types of Wealth gets right about the disconnect, why trying to be the next Ryan Serhant or Gary Vee might not be the right aspiration, and how some agents are winning at the only race that matters. We also get into what we believe is the fix. Added bonus, when you do this work upfront, the business stops feeling like a treadmill and starts fueling the life you actually want. It comes down to building your own vision first, in real detail, before you set a single income goal. Happiness leads, success follows. Your business should fuel your life, not consume it. Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co Hosted by Matt Bonelli and Garrett Frey, Life at Ten Tenths. #realestate #realtor #realestateagent #realestatecoaching #realestatebusiness #mindset #vision #realestatesuccess #burnout

    37 min

  6. May 25

    Your Clients Are Asking ChatGPT About Your Deals. Here's the Fix.

    Your buyers and sellers are asking ChatGPT about your listings, consulting it about offers, and double-checking your advice. It is causing frustration, undermining your efforts, and in some cases blowing up deals. Matt and Garrett unpack what happens when clients run a transaction past AI mid-deal: a $500,000 spread on the same $1.5M listing from two different prompts, the Ryan Serhant deal that nearly collapsed, and why language models amplify client fear instead of filtering it. Good news, there is a fix and it will help solidify you as the expert agent positioned to get the job done. This fix is an essential upfront conversation coupled with a one-page AI guide in every buyer and listing packet. We aren't going to stop them from using AI as a resource. Nor do we want to. What we need to do is guide their use and give them some proper context. Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co

    38 min

  7. May 21

    You Won't Get Left Behind: How to Pick the AI Tools That Actually Fit Your Business

    You don't have to chase every new AI tool to stay relevant. The agents winning right now are the ones who picked what actually fits their workflow. In this Ten Tenths episode, Matt and Garrett cut through the AI overwhelm: ChatGPT vs. Claude, Whispr Flow, Granola, and the Zoom note-takers that show up before you do. You'll hear why the "you'll be left behind" pressure is mostly noise, how to test a tool against a real pain point in your business instead of stacking subscriptions, and a simple weekly check to decide what stays and what gets deleted. Real examples, honest tradeoffs, and permission to stop chasing. → Join us at https://tentenths.co for coaching, community, and resources.

    30 min

  8. May 18

    The 1% Account That Turns Real Estate Problems Into Raving Fans

    Speed bumps, problems, and the unexpected challenges are your biggest opportunity to win a client for life. Let's talk about the fund that makes it easy in the moment. In this Ten Tenths episode, Matt and Garrett unpack the "wow account": roughly 1% off the top of every closing, set aside to fix the unexpected and create moments clients never forget. You'll hear why the last thing that goes wrong becomes the anchor they remember, how to solve a client's pain instead of just absorbing it, and why this small fund pays back far beyond its cost. Real stories, low-cost ideas, and a system any agent can start this week. Let's get into it. Looking to build a real estate business that fuels your life rather than consumes it? → Join us at https://tentenths.co for coaching, community, and resources.

    25 min
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4.8
out of 5
39 Ratings

About

Inspiring people to live at the pinnacle of their ability and purpose.

Information

  • Creator
    Matt Bonelli and Garrett Frey
  • Years Active
    2024 - 2026
  • Episodes
    217
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Matt Bonelli and Garrett Frey
  • Show Website
    Life at Ten Tenths

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