The Venue Success Podcast

Tirzah Caffee
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

While owning a wedding venue has its amazing perks, the reality is that daily life is often exhausting, frustrating, and lonely. The wedding industry is constantly changing and it’s a challenge to stay relevant and successful. The goal of The Venue Success Podcast is to introduce you to venue pros across that nation that will help you think outside the box, share their stories, bring you education, tools, and a place where you can feel a little less alone. Join host and venue owner, Tirzah Caffee, for a fun-filled, authentic, and sometimes overly transparent peek behind the veil of venue life.

  1. 2D AGO

    Tip from Tirzah #6: Working With Family

    In this episode of The Venue Success Podcast, Tirzah discusses the complexities of working with family in the venue business. She explores various dynamics, including hiring family members, working with spouses, and managing parent-child relationships in a business context. The conversation emphasizes the importance of clear communication, boundaries, and job descriptions to foster a healthy work environment while navigating the challenges that come with family dynamics. www.tirzahcaffee.com @venuesuccesspodcast

    25 min

  2. FEB 4

    Tip from Tirzah #5: Navigating Google Reviews

    In this episode of The Venue Success Podcast, Tirzah shares her passion for obtaining reviews and how it played a crucial role in her venue's success. She discusses various review platforms, strategies for soliciting reviews, and how to handle negative feedback. Tirzah emphasizes the importance of quantity in reviews and encourages listeners to set goals for obtaining more reviews to stand out in a competitive market. www.tirzahcaffee.com @venuesuccesspodcast

    31 min

  3. JAN 21

    Tip from Tirzah #4: Marriage Bound

    In this episode of The Venue Success Podcast, Tirzah and her husband Bradley discuss the importance of premarital preparation for couples planning their weddings. They introduce their initiative, Marriage Bound, which aims to provide accessible and affordable premarital counseling through an online platform. The couple reflects on their experiences as venue owners and the need for couples to focus not just on the wedding day but on the marriage itself. They emphasize the significance of having meaningful conversations before tying the knot, addressing common issues that couples face, and how their program can help facilitate these discussions. Sign up to be an affiliate! marriagebound.net @venuesuccesspodcast www.tirzahcaffee.com

    24 min

  4. JAN 7

    Tip from Tirzah #3: The Open House Blueprint

    In this episode of The Venue Success Podcast, Tirzah discusses the importance of open houses for venues, providing actionable insights on how to effectively plan and execute these events. She emphasizes the need for a clear objective, understanding the audience, and creating a memorable experience for both current and prospective clients. The conversation covers strategies for engaging clients, the pros and cons of blended open houses, and the significance of timing and seasonal considerations. Tirzah also shares her personal experiences and tips for maximizing sales during open houses, ultimately encouraging venue owners to strategize effectively to ensure the success of their events. www.tirzahcaffee.com @venuesuccesspodcast The Open House Blueprint: https://go.tirzahcaffee.com/open-house-success-blueprint-4152

    33 min

  5. 12/24/2025

    Tip from Tirzah #2: Christmas at Your Venue

    Join Tirzah in today's quick episode to discuss Christmas and the holidays at your venue. The winter is a slow season for many venues, and celebrating the holidays is a great way to bring clients back in during the winter months and create lasting memories for couples. Tirzah shares how she ran her "Christmas at the Homestead" event to help you jumpstart your holiday celebration at your venue. We know this season is busy for many of us, so we hope you are enjoying these quick tips from Tirzah you can listen to on the go! Merry Christmas! www.tirzahcaffee.com @venuesuccesspodcast

    11 min

  6. 12/10/2025

    Tip from Tirzah #1: The Three Legged Stool

    In this episode of The Venue Success Podcast, Tirzah shares insights from her experience at the Wedding MBA, focusing on the challenges faced by venue owners. The discussion revolves around a three-legged stool model for venue success, emphasizing the importance of leads, tours, and conversion. She provides actionable tips for optimizing each leg, including the significance of a strong online presence, effective communication, and building trust with potential clients. The episode concludes with resources for further learning and improvement in the venue business. USE CODE "podcast" for 10% off Tirzah's Courses! https://www.tirzahcaffee.com/online-training Check out our sticker shop! The perfect holiday gift for your fellow venue owners, or yourself! https://www.redbubble.com/people/VenueSuccess/shop?asc=u

    17 min

  7. 11/26/2025

    Utilizing Ads Like a Pro // Daniela and Whitney

    In this episode of The Venue Success Podcast, host Tirzah Caffee welcomes Whitney and Daniela, co-founders of Wedding Industry Ads. They discuss the importance of effective digital advertising strategies for wedding venues, including common mistakes, the significance of landing pages, and the balance between Google Ads and Meta Ads. The conversation also touches on the importance of tracking metrics, adapting to market changes, and the role of SEO in advertising. Whitney and Daniela share their insights on how to improve lead generation and conversion rates, emphasizing the need for a structured approach to advertising in the wedding industry. Daniela & Whitney are the co-founders of Wedding Industry Ads, a boutique digital advertising agency serving venues and wedding pros.They specialize in strategic Google Ads, Meta Ads, and fully built sales funnels through their lead management platform, LeadLock.Their mission is to make digital advertising accessible and profitable for the wedding industry.Whitney & Daniela met in 2020 as they were both entering the online world of Facebook Ads Management and have been biz besties ever since.Daniela is a visual artist, marketing strategist, and multi-passionate entrepreneur based in Lubbock, TX. With an interest in collaboration, intentionality and holistic business strategy, she found Digital Advertising to be the perfect marriage between data analytics and creative problem solving. In addition to making advertising more accessible to venues and vendors in the wedding industry, Daniela also specializes in offering Digital Ads Management and Growth Strategy for premium service based businesses as well as coaches, course creators, small agencies, and service providers.Before becoming a digital marketing entrepreneur in 2020, Whitney had a 12-year career in the events and wedding industry in Austin, TX. She sold and serviced events, first at local wedding venues and later working for Omni and then Fairmont. She lives in Liberty Hill with her husband and young daughter. She is passionate about helping wedding business owners understand the why behind adding multi-channel digital advertising to their overall marketing strategy.Along with their team of seven incredible women, they're here to help you use paid ads with confidence — turning them into a reliable, results-driven part of your marketing strategy. weddingindustryads.com @weddingindustryads tirzahcaffee.com @venuesuccesspodcast

    47 min

  8. 11/12/2025

    Making Your Venue Irresistible Like a Pro // Maria Bayer

    In this episode of The Venue Success Podcast, host Tirzah Caffee and guest Maria Bayer discuss the intricacies of sales in the venue industry. They explore the importance of emotional connections, active listening, and differentiation in a saturated market. Maria shares insights on how to build urgency in sales, the significance of mindset, and the value of sales coaching. The conversation emphasizes the need for venue owners to understand their clients deeply and to approach sales as a relationship-building process rather than a transactional one. Maria Bayer is a high-ticket sales strategist and the creator of Irresistible Selling, the most trusted sales resource for wedding and event business owners and educators who want to confidently book high-ticket clients and become industry leaders. Her signature method blends timeless psychology, strategic pricing, and powerful positioning to help clients raise their rates, shorten their sales cycle, and create true wealth—without chasing or being salesy.With over $25 million in personal sales and a background negotiating with brands like Target and Best Buy, Maria equips her clients with proven strategies that go far beyond what’s typically taught in the wedding industry. Her clients often 2–10x their revenue within a year, transforming not just their income, but their identity as leaders.A sought-after speaker, Maria has presented at top industry events including Be Sage, WIPA, ILEA, The Wedding Pro CEO Summit, Rock Paper Coin, Refine Collective, and many more. Through her high-impact trainings and powerful Irresistible Selling community, Maria is helping raise the bar in the industry by helping wedding pros charge more, work less, and lead with unshakable confidence.Possible Opener for Interview: Today’s guest is Maria Bayer, a sales and mindset strategist with over $25 million in sales under her belt, who’s helped wedding and event business owners and educators book high-ticket clients and 2–10x their sales - without being pushy or salesy.She’s the creator of Irresistible Selling, a psychology-driven, proven sales methodology and mastermind that helps venues and creatives sell with confidence - without chasing clients or discounting their value.If you’ve ever wondered how to stand out in a crowded market, raise your rates without fear, or lead sales conversations that actually convert, this episode is your masterclass. www.mariabayer.com @mariabayer1 www.tirzahcaffee.com @venuesuccesspodcast EXCLUSIVE: Use code VSP50 for 50% off Tirzah's courses. Check it out on her website!

    1h 5m
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About

While owning a wedding venue has its amazing perks, the reality is that daily life is often exhausting, frustrating, and lonely. The wedding industry is constantly changing and it’s a challenge to stay relevant and successful. The goal of The Venue Success Podcast is to introduce you to venue pros across that nation that will help you think outside the box, share their stories, bring you education, tools, and a place where you can feel a little less alone. Join host and venue owner, Tirzah Caffee, for a fun-filled, authentic, and sometimes overly transparent peek behind the veil of venue life.

Information

  • Creator
    Tirzah Caffee
  • Years Active
    2024 - 2026
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © Tirzah Caffee
  • Show Website
    The Venue Success Podcast