Fence Guy Podcast

Craig Eubanks
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  • Entrepreneurship
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Fence Guy Podcast is where fence pros pull up a chair and have real, unfiltered conversations about jobs, growth, and lessons learned. 💪🔥

  1. 12h ago

    Bonus Episode: Who's Setting the Bar? The Problem With the Fence Industry

    Anyone can call themselves a fence contractor. But who decides what makes a good one? In this solo episode of Fence Guy Podcast, Craig Eubanks tackles one of the biggest challenges facing the fencing industry: the lack of consistent standards. From inexperienced contractors undercutting prices to homeowners struggling to recognize quality workmanship, the industry has a problem that affects everyone. Craig breaks down why competing on price alone is hurting the trade, how poor workmanship impacts customer trust, and why contractors need to stop waiting for someone else to set the standard. In this episode, Craig discusses: Why the fencing industry is often compared to the Wild West How lowball pricing affects professional contractors The true cost of poor workmanship Why industry standards matter How documenting processes and training crews can set your company apart Why attracting the right customers matters more than winning every job The bottom line? You can't control the entire industry, but you can control the standards you set for your own business. The question is: Are you raising the bar or lowering it? Tune in and join the conversation! 🎙️ Fence Guy Podcast with Craig Eubanks Go Be a Good Human.

  2. 2d ago ·  Video

    121. Building a Million-Dollar Brand in the Trades | Jonathan Portukalian

    What does it take to stand out in a competitive industry, build a recognizable brand, and turn your expertise into a thriving business? In this episode of Fence Guy Podcast, Craig sits down with Jonathan Portukalian of Wetscapes Fiberglass Pools to talk about building a successful family-run business, using social media to grow your brand, and creating opportunities beyond the job site. Jonathan shares his journey in the pool industry, from working alongside his brothers to building high-end custom pools and growing an online presence through educational content. They dive into the challenges of running a business in the trades, the power of marketing, the importance of customer relationships, and how technology and AI are changing the way contractors operate. In this episode, we cover: Building and managing a family-owned business Standing out in a competitive market Growing your business through YouTube and social media Turning industry knowledge into valuable content Using AI and technology to streamline operations Building lasting customer relationships through exceptional service Expanding your brand through coaching and mentorship Whether you're a fence contractor, pool builder, or business owner in the trades, this conversation is packed with insights on growing your business, strengthening your brand, and thinking beyond your next project. 🎧 Tune in for another great conversation on the Fence Guy Podcast! Follow  Fence Guy Podcast for more conversations with industry professionals, business owners, and entrepreneurs who are making an impact in the trades. And remember, be a good human!

  3. Oct 23

    Bonus Episode: Is the Money Really Worth It? | Dan Wheeler

    What matters more: a bigger paycheck, a better work environment, or the freedom to build something of your own? In this bonus episode of Fence Guy Podcast, Craig Eubanks sits down with returning guest Dan Wheeler for an unfiltered conversation about the realities of the fencing industry. From employee pay and company culture to the importance of training your crew, Craig and Dan share their experiences running fencing businesses, building strong teams, and knowing when money isn't worth the stress. They also dive into vendor relationships, the value of networking, upcoming industry events like NAFCA, AFAU, and FENCETECH, and why showing up and building genuine connections can make all the difference. Of course, it wouldn't be Craig and Dan without a few hilarious rabbit holes along the way! Whether you're a fence contractor, business owner, or someone looking to grow in the industry, this episode is packed with real conversations, industry insights, and plenty of laughs. 🎧 Tune in, enjoy the conversation, and remember — Be a Good Human! #FenceGuyPodcast #FenceIndustry #FenceContractor #BusinessGrowth #DanWheeler

  4. Oct 21

    120. AI Visibility & Marketing Mistakes with Cassie Egli

    In this episode of the Fence Guy Podcast, we are joined by our very first guest outside the fence industry: Cassie Egli!  Cassie is an AI Visibility Strategist and owner of Straightforward Consulting and Marketing. She breaks down how small business owners and local trade contractors can stop burning money on fragmented marketing and start becoming the top recommendation online—for both human searchers and AI tools. Key Takeaways in This Episode: - SEO vs. AEO: What Answer Engine Optimization is and why AI search referral traffic converts higher than traditional browsers. - The "Money Pit": Why uncoordinated marketing fails and how to establish a strong foundational online presence. - Google Business Profile: Why GBP acts as your most valuable social media channel for local lead generation. - The Visibility Stack Framework: The 4 P's (Positioning, Proof, Path, Pulse) to rank at "Position Zero" across ChatGPT, Claude, and Perplexity. - Reality Check on Budgets: What to expect when investing in long-term marketing and SEO. Free AI Visibility Check: 👉 https://links.s4.marketing/widget/form/yttNG1pnTG3YLHbMZSiL (or visit https://s4.marketing) Find out if AI tools actually understand and recommend your business to buyers—or if they skip right over you. Includes 5 quick prompts to test your brand visibility in 5 minutes. Position Zero Challenge (25% Off): 👉 https://s4.marketing/position-zero-challenge/?am_id=CraigE Get 25% OFF Cassie's hands-on AI Marketing Workshop! Use promo code CRAIGE at checkout. Guest: Cassie – Straight4Ward Consulting & Marketing 👉 Facebook: https://www.facebook.com/Straight4Ward

  5. Oct 16

    Bonus Episode: Stop Following Business Advice That Wasn't Made for You

    Not all business advice is created for YOUR business. In this episode of Fence Guy Podcast, Craig Eubanks breaks down why strategies that work for one business owner might completely fail for another. From business coaching and hiring to pricing, marketing, and scaling, Craig explains why your current stage, market, and resources matter more than following someone else's playbook. In this episode, Craig covers: Why successful business owners see opportunities differently. The hidden advantages behind popular business advice. Why business coaching isn't always a one-size-fits-all solution. How to find mentors who understand your current stage of business. Why copying someone else's strategy might not deliver the same results. How to build a business strategy that actually works for YOU. The takeaway? Don't just follow someone else's roadmap. Build one that fits where you are and where you want to go. Whether you're running a small fencing crew or growing an established company, this episode will challenge how you approach business advice. 🎧 Tune in, share this episode with another business owner, and remember to go out there and be a good human! Hosted by Craig Eubanks | Fence Guy Podcast

  6. Oct 14

    119. From Canada to the U.S.: Talking Fence Manufacturing, Innovation & Industry Growth with Brad Jones

    In this episode of the Fence Guy Podcast, Craig Eubanks sits down with Brad Jones of OK Vinyl, a Canadian fence manufacturer with over 25 years of experience in the industry. From building a successful fencing business to navigating the differences between the Canadian and U.S. markets, Brad shares his experiences, lessons learned, and perspective on how the industry has evolved. They dive into vinyl fence manufacturing, material quality, the rise of no-dig installation methods, the importance of hands-on education, and why building strong relationships still matters in today's industry. With plenty of laughs, honest opinions, and real industry talk, this is a conversation you won't want to miss! 🎧 Tune in for another episode of Fence Guy Podcast, where we talk business, life, and everything in between. Connect with Brad Jones: 📧 brad@okvinyl.com Hosted by: Craig Eubanks | Fence Guy Podcast

  7. Oct 9

    Bonus Episode: 10 Questions with Craig Eubanks | The Fence Industry, Business & Beyond

    What does it really take to run a successful fence business? Is the skilled trades shortage real? And is starting a business today easier or harder than it was 20 years ago? In this BONUS episode of Fence Guy Podcast, host Craig Eubanks switches things up! No guest this time, just Craig answering 10 questions about the fence industry, entrepreneurship, leadership, and the realities of running a business. From hiring dependable employees to knowing when experience turns into stubbornness, Craig shares his perspective on the challenges business owners face and the lessons he's learned along the way. In this episode, Craig discusses: Is there really a shortage of skilled tradespeople? What does it take to build and run a successful business? The challenges of hiring and firing employees When experience becomes resistance to change Is starting a business easier today than 20 years ago? Finding balance between business and personal life Plus, Craig shares an update on his nomination for the Top Host competition and how the Fence Fam can show their support! Support Craig in the Top Host competition: https://tophost.org/2026/craig-eubanks Whether you're a seasoned fence contractor, a new business owner, or someone looking to grow in the trades, this episode brings a fresh perspective on the challenges and opportunities of entrepreneurship. Have a question you'd like Craig to answer in a future episode? Let us know! And remember, go out there and be a good human!

  8. Oct 7 ·  Video

    118. This Is Bigger Than Fencing | Jon Klaczik, Clint Iams & Dan Wheeler

    🇺🇸 This one is bigger than fencing. Jon Klaczik, Clint Iams, and Dan Wheeler join Craig Eubanks for a conversation about service, veterans, community, and the impact the fence industry can make when we come together. The guys dive into the 14th NAFCA Arlington National Cemetery Service Project and what fence professionals can expect when they come together to serve at Arlington. Jon also shares the vision behind AFA Veterans in Fence, including the importance of rebuilding the camaraderie and sense of purpose many veterans miss when transitioning back into civilian life. The conversation also touches on SkillBridge and the opportunities our industry can provide veterans looking for their next chapter. Clint shares the story behind Log Cabin Cares, a 501(c)(3) created to give back to the Southwestern Pennsylvania community that has supported Log Cabin Fence for decades. Plus, you'll hear how Jon unexpectedly found his way into the fence industry, stories from past service projects, what's planned for Arlington, and why giving back has become such an important part of the Fence Fam. In this episode: 🇺🇸 NAFCA Arlington National Cemetery Service Project 🎖️ AFA Veterans in Fence ❤️ Log Cabin Cares 🤝 Giving back through the fence industry 🪖 Helping veterans transition into civilian careers 💪 Building community and camaraderie 😂 And, of course, plenty of Fence Guy Podcast stories along the way GET INVOLVED: 🇺🇸 NAFCA Arlington National Cemetery Service Project https://4nafca.com/arlington-national-cemetery-service-project/ 🎖️ AFA Veterans in Fence https://www.americanfenceassociation.com/membership/veterans_in_fence/ ❤️ Log Cabin Cares https://logcabinfence.com/log-cabin-cares/ 🏆 HELP CRAIG BECOME TOP HOST! Cast your vote for Craig Eubanks: https://tophost.org/2026/craig-eubanks This episode is a reminder that what we build as an industry goes far beyond the fence line. Listen, share the episode with your Fence Fam, and most importantly—find a way to get involved. 🎙️ The Fence Guy Podcast Go out there and be a good human.

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About

Fence Guy Podcast is where fence pros pull up a chair and have real, unfiltered conversations about jobs, growth, and lessons learned. 💪🔥

Information

  • Creator
    Craig Eubanks
  • Years Active
    2024 - 2026
  • Episodes
    162
  • Rating
    Explicit
  • Copyright
    © 2024
  • Show Website
    Fence Guy Podcast

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